Research Institute of Organic Agriculture [email protected], www.fibl.org
The Organic Market in Europe 2017: Current Statistics
February 14, 2019Nuremberg, GermanyThe Global Organic Market. BIOFACH Congress 2019Helga Willer and Julia lernoud
www.fibl.org
Milestones 2018
• New EU organic regulation published; work on the implementation regulation in progress. New regulation will come into force in 2021
• Organic regulations passed in the Russian Federation, Ukraine and Belarus
• Proposal on the new Common Agricultural Policy (2021 to 2027) was launched.IFOAM EU “the next CAP should reinforce this by better rewarding farmers for the public goods that they provide”
• According to first available data for 2018, the organic area and market continued to grow.
20 February 2019 2
www.fibl.org
The World of Organic Agriculture 2019www.organic-world.net
• The 20th edition of ‚The World of Organic Agriculture‘, was published by FiBL and IFOAM – Organics International in February 2019.
• Data tables• Country and continent reports• Markets, standards, policy support
Get your copy at the FiBL Stand in Hall 1/553 or the stand of IFOAM - Organics International (1/451)www.organic-world.net
www.fibl.org
Acknowledgements
• Swiss State Secretariat of Economic Affairs SECO
• International Trade Centre ITC
• Coop Sustainability Fund
• NürnbergMesse, the organizers of BIOFACH
• IFOAM – Organics International
• More than 200 experts from all parts of the world contributed to the FiBL survey 2019.
www.fibl.org
EUROPE: ORGANIC FARMLAND 2017
Spain
Italy
France
Germany
Others
0.0 0.5 1.0 1.5 2.0
1
2
3
4
5
Million hectares0% 20% 40%
0
2
4
6
8
10
12
14
16
1985 1993 2001 2009 2017
Mill
ion
hect
ares
2.9% of Europe s farmland is
organic (EU 7.2%)
Europe14.6
Million ha
Spain 2.1
Million ha
Over half of Europe´s organic farmland is in 4 countries.
The country with the largest area of organic farmland is in Spain, followed by Italy and France.
Ten countries have 10% or more of their agricultural land under organic management.
In 2017 over one million hectares morewere reported compared with 2016.
Source: FiBL survey 2019 www.organic-world.net
Distribution of organic agricultural land by country 2017
Top 5 countries with the largest areas of organic agricultural land 2017
Top 5 countries, where more than10 percent of the farmland is organic 2017
Growth of the organic agricultural land 1985–2017
Italy
France
Germany
Russian Federation
Spain Liechtenstein
Italy
Sweden
Estonia
Austria
Percentage
+75% in the decade
2008-2017
www.fibl.org
050
100
150200250
300350400
450
Gro
wth
in %
Europe: Market growth and area growth compared2000-2017Source: FiBL/AMI
Area growth Retail sales growth
www.fibl.org
7.0 8.2 9.3 10.1 11.0 11.813.9
16.1 17.4 18.1 19.521.3 22.7 24.2
26.330.1
33.837.3
6.5 7.6 8.6 9.4 10.2 11.013.1
15.2 16.3 16.9 18.019.6 20.9 22.1
24.027.4
30.934.3
0
5
10
15
20
25
30
35
40
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Billi
on e
uros
Europe and European Union: Development of retail sales 2000-2017Source: FiBL-AMI Surveys 2006-2019, OrganicDataNetwork Surveys 2013-2015
Europe European Union
2008-2017: Plus 114%2016-2017: Plus10.5%
Europe and European Union: Development of retail sales 2000-2017
8
www.fibl.org
EUROPE: ORGANIC RETAIL SALES 2017
USA
GermanyFrance
ChinaItaly
Canada
Switzer-land
Sweden
Other
Europe37.3 billion €
Germany
10 billion €
288 €are spent per
person in Switzerland
0 5,000 10,000 15,000
1
2
3
4
5
Retail sales in million Euros0 200 400
1
2
3
4
5
Per capita consumption in euros
0% 10% 20%
1
2
3
4
5
Market share in %
The European Union (34.3 billion €) is the second largest single market after the US (40 billion) and China. By region, North America has the lead (43 billion €), followed by Europe and Asia.
The European countries with the largest markets for organic food are Germany, France (7.9 billion €), Italy (3.1 billion €), and Switzerland (2.4 billion €).
Switzerland has the highest per capita consumption of organic food worldwide, followed by Denmark and Sweden.
The highest organic share of the total market is in Denmark, followed by Sweden, Switzerland, Austria, and Luxembourg.
Distribution of retail sales value worldwide by country 2017
The countries with the largest markets for organic food 2017
The countries with the highest per capita consumption of organic food 2017
The countries with the highest organic shares of the total market 2017
Source: FiBL survey 2019 www.organic-world.net
Sweden
Switzerland
Italy
France
Germany
Austria
Luxembourg
Sweden
Denmark
Switzerland Denmark
Sweden
Switzerland
Austria
Luxembourg
13.3 % of the
food market in Denmark is
organic
www.fibl.org
Europe: Organic market shares
10
1.7
3.0
3.5
4.4
5.1
5.3
6.2
7.9
8.4
7.9
10.5
2.8
3.2
4.4
4.5
5.1
5.5
7.3
8.6
9.0
9.1
13.3
0 2 4 6 8 10 12 14
SpainItaly
FranceNetherlands
GermanyUSA
LuxembourgAustria
SwitzerlandSweden
Denmark
Market share in %
Europe: The countries with the highest organic shares of the total market 2016 and 2017Source: FiBL-AMI survey 2019
2017
2016
www.fibl.org
2.9%
6.9%
8.7%
14.5%
15.3%
17.0%
21.0%
21.6%
26.2%
29.6%
32.6%
0% 5% 10% 15% 20% 25% 30% 35%
Spain
UK
Norway
Belgium
Netherlands
Finland
Germany
Austria
Switzerland
France
Denmark
Organic share of the value of eggs sold
Organic market shares of eggsSource: FiBL-Erhebung 2019
www.fibl.org
Organic retail sales by channel
1,859
1,119
5,455
3,024
1,070
1,230
249
892
2,848
2,497
80
312
121
889
68
633
1,175
326
148
0% 25% 50% 75% 100%
Switzerland
Italy
Germany
France
Denmark
Austria
Share of market channels based on retail sales in million Euros
Organic retail sales by channelCompiled by FiBL und AMI based on national data sources
General retailers Specialized retailers Direct marketing Other
www.fibl.org
Organic marketing channels 2015-2017 (AT, CH, DE, DK, FR, IT)
1,08
0
280
1,23
0.0
311.
6
1,39
8
325
0
500
1,000
1,500
General retailers Specialized retailers
Mill
ion
euro
s
Austria
2015 2016 2017
940
135
1,16
5
81 148
1,52
1
81
0
500
1,000
1,500
2,000
General retailers Specialized retailers otherM
illio
n eu
ros
Denmark
2015 2016 2017
2,46
9
2,01
9
1,04
6
3,02
4
2,49
7
1,21
5
3,65
2
2,87
4
1,39
6
0
1,000
2,000
3,000
4,000
General retailers Specialized retailers other
Mill
ion
euro
s
France
2015 2016 2017
4,76
0
2,71
0
1,15
0
5,45
5
2,84
8
1,17
5
5,93
0
2,91
0
1,20
0
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
General retailers Specialized retailers other
Mill
ion
euro
s
Germany
2015 2016 2017
873
862
582
1,11
9
892
633
1,59
5
865
677
0
500
1,000
1,500
2,000
General retailers Specialized retailers other
Mill
ion
euro
s
Italy
2015 2016 2017
1,72
8
261
261
1,85
9
249
249
1,97
9
247
247
0
500
1,000
1,500
2,000
2,500
General retailers Specialized retailers other
Mill
ion
euro
s
Switzerland
2015 2016 2017
General retailers Specialized retailers Other retailers
www.fibl.org
Future Policy Award 2018 (FPA) in silver for Denmark s organic action plan
Denmark’s Organic Action Plan, which has become a popular policy planning tool in European countries over the last decade, received the Future Policy Award 2018 in Silver. Almost 80 percent of Danes purchase organic food and today the country has the highest organic market share in the world (13 percent).“What has made Danish consumers among the most enthusiastic organic consumers [in the world], is that we have done a lot of consumer information and we have worked strategically with the supermarkets to place organics as part of their strategy putting more value into food through organics,” Paul Holmbeck, Political Director of ‘Organic Denmark’, said.
Source: FAO press release of October 31, 2018, http://www.fao.org/agroecology/slideshow/news-article/en/c/1157015/
www.fibl.org
Switzerland: Development of marketing channels for organic products 1996-2017
116
168
222
292
360
453
526
579
603
591
604
664
722
764
800
830
870
1001
1026
1044
1118
119935 84 125 132
190226
264 286 293 300 295 306345 365
416 446 484528
606681
808889
215245
233242
230253
266287 292 292 300
325369
416423
463478
524575
598579
619
0
500
1,000
1,500
2,000
2,500
3,000
Mill
ione
n Sc
hwei
zer
Fran
ken
Source: Bio Suisse, www.biosuisse.ch
Coop Migros Others
16
www.fibl.org
FiBL projects funded by Coop https://www.coop.ch/content/taten-statt-worte/en/sustainability-topics/society/coop-sustainability-fund/projects-with-the-research-institute-of-organic-agriculture-fibl.html
www.fibl.org
Organic catering sales: Growth
0.0
500.0
1,000.0
1,500.0
2,000.0
2,500.0
3,000.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Turn
over
in m
illio
neu
ros
European Union: Development of organic catering 2010-2017 (prov) (12 countries)Source: FiBL-AMI survey 2018, based on national data sources and Eurostat
www.fibl.org
Catering/foodservice sales and their importance for the domestic market
1,723.2
109.2
Austria: Retail and catering sales 2017 (Mio. Euros)Source: AMA
Retail sales
Catering
1'723.2
7,921.0
452.0
France: Retail and catering sales 2017 (Mio. Euros)Source: AgenceBio
Retail sales
Catering
3,137.0
415.0
Italy: Retail and catering sales 2017 (Mio. Euros)Source: Nomisma
Retail sales
Catering
1,600.7
274.0
Denmark: Retail and catering sales 2017 (Mio. Euros)Source: Statistics Denmark
Retail sales
Catering
www.fibl.org
Conclusions
• The organic area and market continues to grow at a fast pace in Europe and worldwide.
• Currently the area is growing faster than in the past, thus the potential is there to meet the demand of the market better. Imports play an important role in many countries.
• In some countries, the organic market shares have reached around 10 percent; for individual products they can be even higher.
• In most countries, general retailers are the most important and fastest growing marketing channel.
• Partnerships between producer/sector organisations and supermarkets are essential in order to develop the sector as a whole.
• Out of home consumption marketing channels need to be developed –Denmark is a good example.
• More and better data are needed!
www.fibl.org
Resources
• «The World of Organic Agriculture» at www.organic-world.net
• Slides and infographics at www.organic-world.net• Twitter.com/fiblstatistics• Interactive maps at www.organic-world.net• Interactive data tables at statistics.fibl.org• Interactive map at www.ifoam-eu.org
• Presentation online
• www.organic-world.net
25