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The Organics Conversationconvened by Dr Sandra Grimes
Conservation Council of South Australia111 Franklin StAdelaide6 August 2015
Dr John PaullSchool of Land & FoodUniversity of Tasmania
[email protected]: J. Paull, Expo Milano Expo 2015: Feeding the Planet, Energy for Life
image: J. Paull, Expo Milano Expo 2015: Feeding the Planet, Energy for Life
Carl Thompson413 kg
RIP June 2015Age 33 yrs
(DM 22.6.2015)
image: J. Paull, Expo Milano Expo 2015: Feeding the Planet, Energy for Life
Paull & Hennig, 2011
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0
30
60
90
120
0 0 0 07
27
89
53
41
3126
17
30
16 15
1 0
Org
an
ic F
arm
ing
Pre
ss M
en
tion
sNumber of mentions of Organic Farming in the Australian press before and during the life of the AOFGS.
Paull, 2015
Organics Advocacy
19
40
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0
30
60
90
120
0 0 0 07
27
89
53
41
3126
17
30
16 15
1 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 1 15
2 1 3 2 16 4 2 0 0
6 4 3 48
Org
anic
Far
min
g P
ress
Men
tions
Number of mentions of Organic Farming in the Australian press 1940-1990.
Paull, 2015
Ernesto Genoni1928Experimental Circle of Anthroposophical Farmers & Gardeners
Image: John Paull, 2015, Perth
Organic Farming v. GMOs (Australia)...
BaxterGMO900 ha
MarshOrganic
477 ha
GM
canola
GM
canola
✗✗
✗✗✗✗
after WA Supreme Court, 2015
after WA Supreme Court, 2015
non-GM
canola
2010 @ Kojonup, WA
✗
Soy50%
Corn30.00%
Cotton14.00%
Canola5%
Rest1%
World GMOs: 4 crops
data: CBAN, 2015
data: James, 2014
USA40%
Brazil23%
Argentina14%
India6%
Canada6%
Rest11%
World GMOs (ha) - Big 5
World total = 175.2 m ha
Coexistence & Segregation ...
image: J. Paull, 2015 Milano
image: J. Paull, Expo Milano Expo 2015: Feeding the Palnet, Energy for Life
Future Food
“She can feed a hungry planet. We’re going to help her. Syngenta”
image: J. Paull, 2015, Basel
Future Food
1%
99%
The future of the 1% ?
Organic agriculture accounts for 0.86% of global agricultural land (Willer & Lernoud, 2014)
Extinction ...
image: J. Paull, c2011, Wroclaw, Poland
Was the French Revolution a success?
Chou En Lai (1968)
The 3 Stages of Truth
1. It’s ridiculed2. It’s opposed3. It’s self evident
Attrib: Arthur Schopenhauer (1788-1860)
They laughed ...
@ the Wright
Brothers
@ Bozo the Clown
Visions (Australia) ...
image: J. Paull, 2015 Melbourne
Tastes (Bulgaria) ...
image: J. Paull, 2015 Elenite, Bulgaria
Expectations (Bulgaria) ...
image: J. Paull,2015: Bulgaria
Fashions (Italy)...
image: J. Paull,2015: Brera Academy, Milan
Knowledge (Istanbul)...
image: J. Paull,2015: Istanbul
Language (Switzerland)
image: J. Paull,2015, Switzerland
Language (Korea)
image: J. Paull,2011, Korea
Language (Turkey)
image: J. Paull,2015, Istanbul
The Shatoosh Effect
Advertising (The Grand Bazaar, Istanbul) ...
image: J. Paull,2015: Istanbul
Series1
Organic
Fairtrade
100%
87.1%
112.1%
UK annual sales (2009)
Paull, 2011
Branding ...
Branding ...
Branding ...
image: J. Paull, Expo Milano Expo 2015: Feeding the Palnet, Energy for Life
“Itʼs another logo ... it shows a fish, thatʼs the main thing” Seafood exhibitor at Biofach, Nurnberg, 2011
Branding ...
Certification (Tasmania) ...
image: J. Paull, 2014, Tasmania
Certification (ACO) ...
image: J. Paull, 2014, Hobart
Certification (ACO) ...
image: J. Paull, 2014, Hobart
Certification (Korea)...
image: J. Paull, 2011, Korea
Paull, 2009
The Consumer Value of Organic & Certification
Paull, 2009
The Consumer Value of Provenance
Paull, 2009
The Consumer Value of Organic & Provenance
Rules vs Values ...
image: J. Paull, 2015, Atatürk Airport, Istanbul
Transnational food processing ...
image: J. Paull, 2015, Hobart supermarket
The boss ...
image: J. Paull, 2015, Doha, Qatar
Changing direction ...
image: J. Paull, 2015
A snippet of a coversation in South Africa ...
Q: “What of the future?”
A: “I am optimistic - what’s the alternative?”
Thank you
Questions ...
References
Paull, J. (2009). The Value of Eco-Labelling: Price premiums & consumer valuations of organic, natural, and place of origin food labels. Saarbrücken, Germany: VDM Verlag. http://orgprints.org/16980/1/16980.pdf
Paull, John (2011) The Fairtrade movement: Six lessons for the organics sector. Proceedings of the Third Scientific Conference of ISOFAR, 2, pp. 317-320. http://orgprints.org/19527/1/Paull2011FairtradeISOFAR.pdf
Paull, J. (2013). A history of the organic agriculture movement in Australia. In B. Mascitelli & A. Lobo (Eds.), Organics in the Global Food Chain (pp. 37-60). Ballarat: Connor Court Publishing. http://orgprints.org/26110/7/26110.pdf
Paull, J. (2014). Ernesto Genoni: Australia's pioneer of biodynamic agriculture. Journal of Organics, 1(1), 57-81. http://orgprints.org/27514/18/27514.pdf
Paull, J. (2014). Opportunities and challenges for organic food and agriculture: China and Australia. In B. Mascitelli & B. O'Mahoney (Eds.), Good Food for All: Developing knowledge relationships between China and Australia (pp. 50-80). Ballarat: Connor Court Publishing.
Paull, John (2015) The threat of genetically modified organisms (GMOs) to organic agriculture: A case study update. Agriculture & Food, 3, pp. 56-63. http://orgprints.org/29110/8/29110.pdf
Paull, John (2015) Organic farming: The arrival and uptake of the dissident agriculture meme in Australia. Journal of Organics, 2 (1), pp. 49-63. http://orgprints.org/28825/7/28825.pdf
Willer, H., & Lernoud, J. (Eds.). (2014). The World of Organic Agriculture: Statistics and Emerging Trends 2014: Frick, Switzerland: Research Institute of Organic Agriculture (FiBL) & Bonn: International Federation of Organic Agriculture Movements (IFOAM).
