THE OUTDOOR SHOWCASE

THE OUTDOOR SHOWCASE

products | trends | markets www.outdoor-show.com

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rial

This year’s OutDoor show will be by far more than just a showcase

for the latest products which should hit the shops in spring 2010.

No, this show will also be an indicator to what extent the outdoor

industry has been affected by the global financial crisis so far. It

seems, however, that this industry will come out as a winner if

mistakes are avoided.

All the key figures – as far as we have managed to collect them at this

point – say that the impact of the turmoil on our business has been

more than limited. This is partially due to the fact that outdoor is, of

course, a sort of small item business which offers goods that are simply

less costly than a car or kitchen furniture.

Some industry veterans predict that this industry might even be able

to take advantage of the crisis. Take Britain, for example, who have

been hit hard by the crisis. Observers hope that the Brits might stay

away from holidays in Mallorca or the Canary Islands due to budget rea-

sons this summer, and would perhaps prefer to climb Ben Nevis or stroll

through the Lake District, or take part in any other activities at home for

that matter for which outdoor equipment is badly needed. It will be the

end of the summer before we can prove if this theory is right.

More important, however, is the key question whether the outdoor in-

dustry will continue to manage to offer products which are highly desi-

rable on the consumer level. It is no surprise that Messe Friedrichshafen,

the host of this show, has decided to choose “innovation & technology”

as the leitmotiv of this OutDoor. Even though this claim is by far not

new to a business which has always lived from that approach, it is more

important now than it ever was due to this crisis. Brands and retailers

alike should follow this strategy which has been so successful over the

past 25 years or so. Players, who might be impressed by the stories in

the daily newspapers and who tend to play the price card, may put

themselves in an uncomfortable place to be.

Still, it is safe to say that the crisis has in fact reached the outdoor in-

dustry to some extent. I am not talking about Karstadt filing for bank-

ruptcy a couple of weeks ago. Karstadt is probably one of the top three

outdoor retailers in Germany, but the company has been in trouble for

quite a few years and most definitely well before the outbreak of the

crisis last summer. It is therefore no wonder that the federal government

did not opt for a public bail-out for the company. Even though Karstadt

may basically suffer from home-made mistakes, it is safe to say that

manufacturers might observe this case just to see the financial muscle

of retail as a whole.

In one specific point, the crisis has already hit the outdoor market. The

weight of the Euro is no longer healthy in comparison to other currenci-

es. Sure, there are some winners out of this situation, but the imbalance

between the Euro on one side and, e.g., British sterling as well as some

Scandinavian crowns, on the other really causes problems within the

supply chain.

I think that this should be enough talk about any substantial or imagi-

ned crisis worldwide. The reader might understand that this topic is one

that no writer escapes from these days. I apologise. Just to summarise,

it should be noted that, at the time of writing this, the outdoor ship is

cruising through stormy weather on a level which is more than okay.

The key factor to the outdoor industry’s success is its strong commit-

ment to emotions, innovations and a technical approach to really new

products. I am sure that the exhibitors will meet these challenges and

I hope that the retailers are ready to transfer these ideals to their own

customers.

If all that happens at this OutDoor show, no-one of us should worry

about the challenges imposed by a stiff economic environment.

I would like to wish you all a successful OutDoor show.

Enjoy Lake Constance

Markus Huber

Editor, The OutDoor Showcase

03

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EXPERIENCE MORE ...

Eco inside, fashion outside 06The Designers of IDEAS present the new trends for summer 2011

Summer 2010 sizzles with eco-friendly fabrics 16Sustainability continues to be a key issue

Innovation: Hidden Technologies 18The new outdoor footwear provides performancein a traditional look

Content and Commerce in the Web 21The Online Infatuation with Gear Reviews

Making a Difference through Conservation 23EOG Association’s latest efforts to protect nature

Success in the Shadow of the Big Ones 28Outdoor Italia is not scared of tough competition from large surfaces

The Poles Climb all the Way up! 34Polish market for climbing goods is not easy,but has great potential

Check them out! 49 - 85 Brand new products at the show

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CONTENTSCONTENTSCONTENTS

The design group IDEAS, which is specialised in textile trends for active sports, will present their work again at this year’s OutDoor. Besides being present with their own booth, the designers will inform visitors about the trends and tendencies for summer 2010 in a trend lecture. Exclusively for The Outdoor Handbook, a few members of the group will already show us what outdoor clothes could look like in summer 2011 and give a preview on the new colour card.

The Designers of IDEAS present the new trends and colours in outdoorwear for summer 2011

Eco inside, fashion outside

While this year’s OutDoor presents the collections for summer 2010, clocks tick differently in

the designers studios. The designers are already working on their fi rst designs for summer 2011

and are developing new trends and visions. Apart from world-wide trend research it is mainly

socio-cultural and economic aspects and tendencies that will infl uence the new collections. For

2011, the designers of IDEAS, an international association of 25 freelance design studios, have

identifi ed the following keywords: added value, emotions, technology, nature and ecology, all

combined in harmonious collections that may not lack that certain something of fashion.

The driving force for the appeal of the coming collections will be the added value the outdoor

athlete will get with a new garment. The added value can show itself in various aspects: On the

one hand in the integration of new technologies, as the clothes of the future should care for their

wearer and feed him, e.g. with miniscule substances packed into micro-capsules. They should

protect him from environmental infl uences, not only rain, wind and storm but also air pollution

or UV radiation. With the help of solar cells they should be able to provide energy for the use of

mobile phones or GPS devices.

On the other hand positive emotions should be evoked, by feeling at ease in the garment itself

but also by having the knowledge to do something good for the environment. That is why the

designers believe that completely sustainable and ecological manufacturing in all steps of pro-

duction will play a decisive role. The enterprises that show authenticity will also be able to inspire

their clients in times of crisis. And last but not least, the visual appearance certainly must be right,

as the fashion demands are constantly increa-

sing, fl attering fabrics for fi gure-hugging sil-

houettes, stitching and tailoring at its best and

of course fashionable colours.

The fi rst step is the colour card

Thus, even before the choice of the materials

and the cuts, colours play a very important role

for the creation of the collection. They empha-

sise the different statements from emotionality

to technology and refl ect sentiments and ten-

dencies. Therefore the designers of IDEAS do

not just create collections for their clients, they

also develop a colour card for active sports twi-

ce a year. The slogan of the brand new colour

card for summer 2011 is “Pop Up”. In a mo-

dern world that is reduced to two dimensions

we are all required to conquer the third dimen-

sion once more and experience space again,

fl atscreen, WWW and virtual world in play like

Second Life is not the reality, those who go out

into nature and work out get in contact with

it again. “Pop Up” presents six colour topics

that are built around the seeming dichotomy

of nature and technology, that open up all di-

mensions and that evoke emotions. The topics

of the colour card call on us to live with nature

and to learn from it, for a better world for us

and our children. A concern that should unite

outdoor athletes in the whole world today as

well as in as 2011.

Ulrike Arlt

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“Green colour” is the queen colour of the future!

“The main point for the collections in summer 2011 will be to evoke

emotions! We have to encourage as many people as possible to use

more ecological products, to live more ecologically and to take care

of our planet for us and the next generations. In this context it is very

important to attract young consumers. That is why we want to increase

their positive feelings by funny pictures, texts and variegation.

The design-vision for summer 2011 is to learn from nature and to be in

harmony with it. Nature is the best engineer ever, so why should we not

use its ideas, shapes, colours and forms. We are for example inspired for

clothes by the shape of a tree leaf with all its veins - that creates a warm

and cosy shape. Future garments could look like a “live organism” or

a “mini universe” and be the best friend and the connection to the

world. They could have integrated useful features such as navigation,

protection, and so on, but nothing more than the really necessary items

for being out in nature.

Sustainability will become more and

more important and can even be realised

by wearing more durable and function-

al clothes. New collections are made for

comfort and long use, not for “wearing

them and throwing them away when

you get bored”. It is better to pay

more and to use “ecological stuff”

longer than to throw away cheap

things every day. It is better to

have few clothes that are more

functional so that you are able to

use them in different situations.

That is why we think that clothes

in the future should be designed

to be more and more adjustable

and multifunctional.”

Outdoor athletes desire added emotional value

“In times of economic insecurity,

the client will mainly seek pro-

ducts that provide him with added

value. On the one hand, he will

demand that the outdoor industry

take more responsibility in ques-

tions relevant to the environment,

as athletes do not want to work

out at the expense of nature any

more.

On the other hand, outdoor wear needs to offer its wearer more bene-

fits. My vision is that modern fabrics protect the skin with micro-capsu-

le-technology, that they feed it and care for it and that our wellness is

increased that way. But not only that, the garment should offer added

value in the future, solar batteries will be standard. I think of more,

e.g. a UV radiation detector which warns its wearer if the sunlight is

too intensive. Or a measuring element that can detect air pollution. For

protection a face mask could be integrated directly into the hood! This

way emotions can be evoked, the athlete feels good and cared for in

his clothes.

But the garments sould not just

evoke emotions, but also show it.

Temperature-sensitive print colours

could convey sentiments, micro-

capsules could release individual

scents. With regard to their visual

appearance collections will build

a bridge between ultra modern

technology and tradition, realised

in durable, natural materials or re-

cycled materials.”

s p o r t s w e a r d e s i g n e r s t e a m

IDEAS-member BIURO4: Rita, Berta and Gitis from Kaunas, Lithuania

IDEAS-Member

Marina Scheifel, Lille (France)

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Sustainability, design and function are compatible!

“The ecological wave has captured

us all. Ecological and natural textiles

can be found in nearly every seg-

ment of well-known manufactur-

ers. The next step is the production

of really sustainable textiles. Apart

from the ecological responsibility

with regard to the primary pro-

ducts (or raw materials) and rele-

vant components, sustainably produced textiles encompass the whole

value chain. This responsibility is called “EHS”-environment, health and

safety.

This new axiom may not be a marketing strategy or a unique event. In

fact, long-term campaigns are decisive for success. New innovative tex-

tile that are considered to be completely sustainable from the raw ma-

terial to the accessories such as zips, cords and buttons, are more than

apparel, they are a vision and an attitude towards life. The successful

brands of the future will be those that offer authenticity and trust.

Outdoorwear provides features such as high-tech performance, emoti-

onal design and technical details and in the future it should also fulfi l

the demand of sustainability. In this regard, function and technology

are just one side of the product,design and emotion are

the other. Without the right emotion, nobody will buy a

sustainable product just because the retailer uses ener-

gy-effi cient lamps in his store or prints his newsletter on

environmentally friendly paper.

The designer is responsible for the emotional effect of

the collection. In addition to aesthetics, functional de-

tails and know-how, he needs to contribute a well-foun-

ded knowledge about the guidelines of ecological mate-

rials, manufacturing processes, construction techniques

and innovative as well as social fabrication techniques.

To have a say in the future, means to reduce our carbon

footprint and to minimise our consumption of natural

resources.”

New, smart technologies combined with natural fabrics

“For the inspiration of an outdoor collection for summer

2011 we drew a women-concept. In a more and more

aggressive and competitive market women assume an in-

creasingly important role in this fi eld. The key words for

this concept are: “Smile Energy, “Smile Comfort”, “Smile

fresh fi t”. On the one hand, the collections have to be

made with natural fabric, on the other hand they must

create the energy for the daily use of mobile phones,

MP3-Players, GPS and laptops. We can imagine that pho-

tovoltaic inserts will be integrated into the clothes to char-

ge all these accessories.

Summer clothes must give a fresh feeling too. We designed pockets

that can be fi lled with liquids (water, energy drinks). These drinks are

kept in the fridge before the athlete goes out. Wearing them, keeps

the sports enthusiat cool and lets him drink at the same time. Air in-

takes, which are welded with laser technology, also provide a sense

of coolness. Colours are soft and weak, the true energy and vitality of

the clothes comes from the new technologies. It is this peculiarity that

makes these items unique, respectful of nature, meanwhile modern

and satisfying the necessities of the most exigent women.

Fabrics are as natural as possible,

e.g. new developments of fibers

made from corn or milk or recycled

fabrics from the PET of bottles. Gar-

ments of the future are produced

with respect for our planet, they

are in step with the world fashion

tendencies and they take care of

the comfort of the moment. “

IDEAS-Designer

Johanna Wild (Munich/Germany)

IDEAS-Designer

Pier Callegarini, Studio MPIER,

Treviso (Italy)

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For example with FROSTED MATT. MADEIRA’s new matt effect thread.

This is IDEAS

IDEAS is an international association of 25 freelance design stu-

dios specialised in active sports. Besides their work as designers

for several brands, the IDEAS members create a colour card twice

a year, especially for action sports and sportswear. This colour

card is the basis for the creation of new collections and is used

by a lot of designers and fi tters.

In the next step the designers create detailed product sketches

on behalf of the outdoor suppliers for the new collections,

which will then be transformed by the product management of

the respective brand.

IDEAS at OutDoor

You can contact IDEAS at the OutDoor at their booth in the tran-

sition area east, booth nr. ÜO 103 (transit area behind the eastern

entrance). As a special benefi t for all trade visitors, the group will

hold a trend lecture for buyers and product managers about the

trends in outdoor clothing and colours. It takes place on Friday

17th July at 11 a.m. in the room Berlin and is presented by the

trade press journalist Ulrike Arlt. The trend speech will inform

you about the most important textile trends for summer 2010

and offers help for the ordering season. The second part of the

lecture, which aims at producers and product managers, offers

an exclusive outlook for summer 2011 with the presentation of

the new colour card.

You can buy the colour card for summer 2011 at the booth; it

costs € 295 with pantone swatches, € 195 without.

Contact also via: [email protected]

Down here you can’t exactly ask the guy across the street to help you

fi x something.

Wenger supports explorer and

environmentalist Mike Horn and his

3-year Pangaea Expedition.

Wenger soutient l’explorateur et

environnementaliste Mike Horn et

son expédition qui dure 3 ans appelée

Pangaea.

Wenger unterstützt den Forscher und

Umweltaktivisten Mike Horn und

seine 3-jährige Pangaea-Expedition.

Hall A1, Booth 210

Introducingthe Mike Horn Ranger knife

with 16 functions

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The new international business newsletter by the publisher of SGI Europe

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THE OUTDOOR INDUSTRY

More under www.edmpublications.comttttttiiiiiioooonnnnsssss ccccoooommmmmmmMMMMMMMMMooooorrrrreeeee uuuuuuunnnnnddddddddeeeeeeeerrrr wwwwwwwwwww eeeedddddddddmmmpppuuuubbbbbbblllllliiiiiiiicccaaaaaatttttt nnssseeeddd ccccoodddmmmm ttttiiiiooooonnnnnnsss.ccccoooommmmmmmmeeeeeeerrrr wwwwwwwwwwwwwwww..eeeeeddddddddmmmpppppuuubbbbblllllliiiiccaaaaatttttuuubbbll caaaattttttiooonnnnsddddd sss.eeee ccccddddddmmmpppppmmmmmMore under www.edmpublications.com

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• Benchmark yourself, check on competitors’ moves, develop sales arguments, find business opportunities

• Subscribe at our stand (FW100) and save 20% or 50% if you subscribe to SGI EUROPE too.

When we are away from our comfort zone,

we seek reassurance and we need a crutch.

And, as one watches the endless fiddling and

fingering of mobile phones when in use and

when not, it is perhaps not too fanciful to

argue that those who might previously have

succumbed to nicotine, have now found their

addiction of choice – mobiles in particular and

handheld gadgetry in general. It is clear we

like to have these things with us, even when

there’s little chance of their being used. Where

once the aircraft safety belt signal being swit-

ched off was the green light for fags to be

fished out and lit up, now it is the beep and

flutter of mobiles going on and being anxious-

ly scanned.

In the world of mobile/gadget addiction is not

the equivalent of this having no battery pow-

er? In the outdoor world and especially in the

serious outdoor world, the loss of power at

the wrong time, from a mobile or beacon or

GPS can result in serious risk.

Enter our heroes, the next level of comfort

providers. The market for power boosters and

chargers and other natty bits of kit aimed at

keeping our various devices in working order,

when we’re beyond the reach of a plug so-

cket, has boomed in recent times. >

When we are away from our comfort zone, we seek reassurance and we need a crutch. And, as one watches the endless fiddling and fingering of mobile phones when in use and when not, it is perhaps not too fanciful to argue that those who might previously have succum-bed to nicotine, have now found their addiction of choice – mobiles in particular and handheld gad-getry in general. It is clear we like to have these things with us, even when there’s little chance of their being used. Where once the aircraft safety belt signal being switched off was the green light for fags to be fished out and lit up, now it is the beep and flutter of mobiles going on and being anxiously scanned.

Feeding the addiction to power

Want to see helplessness writen large? Give someone a mobile with no battery:

Action 8x40 CF Action 10x50 CF Action 10-22x50 CF Zoom

REDEFINING DYNAMISM

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:The best market knowledge for your international business, 40 times a year

More under www.edmpublications.comMore under www.edmpublications.comMore under www.edmpublications.com

• Only facts and figures on the broad sporting goods market from all over Europe and beyond, no promotion

• Benchmark yourself, check on competitors’ moves, develop sales arguments, find business opportunities

• 20TH Anniversary promotion. Subscribe at our stand (FW 100) and save 20%. You will also get The Outdoor Industry Compass free for six months, with permanent savings afterwards.

News and analysis of the international market

tttiiiiioooonnnnnsssss ccccoooommmmmtttiiiiiooonnnnsss cccooommmmttiiioonnnss ccoommttiiioonnnss ccoommMMMMMMMMMMoooooooorrrrreeeeee uuuuuunnnnnddddddddddeeeeeerrrr wwwwwwwwwwwww eeeeeedddddddmmmpppuuubbbbbbllllliiiiiccaatttMMMMMMMMooooooorrrreeeee uuuuunnnndddddddeeeeerrr wwwwwwwwwwww eeeedddddmmmppuuubbbbbbllllliiiiccaaatttMMMMMMoooorrreee uuuunnndddddeeerrr wwwwwwww eeeddddmmpuuubbbblllliiiccaattMMMMMMoooorrreee uuuunnndddddeeerrr wwwwwwww eeeddddmmpuuubbbblllliiiccaattttttiiiooooonnnnnsssss..ccccoooommmmmmtttiioooonnnnssss...ccccooommmmttiiooonnnssss...ccccooommmmttiiooonnnssss...ccccooommmmeeeeeeeerrrrr wwwwwwwwwwwwwwww...eeeeeeddddmmmmpppppuuubbbbbllliiiccccaaaatttteeeeeeerrrrr wwwwwwwwwwwww..eeeeedddmmmpppuuubbblliiiccaaatteeeerrr wwwwwwwwwww..eeeeddmmmmppppuuubblliiicccaaatteeeerrr wwwwwwwwwww..eeeeddmmmmppppuuubblliiicccaaattMore under www.edmpublications.com

This article fi rst appeared in the UK‘s lea-ding outdoor industry publication, OCC Outdoor. To fi nd out more about how to talk to more than 2,500 UK outdoor busi-nesses go to

www.occoutdoor.co.uk

These items put minds at rest, no more nag-

ging doubts, mild panics or sweaty palms at

the prospect of not being able to function nor-

mally. The user can just relax, forget about it

amidst a comforting glow of power-on LEDs.

Oddly, the outdoor trade (rarely slouches when

it comes to technology) has been slow to take

up this opportunity. It would seem the perfect

fi t with so much else that the industry does.

How diffi cult can it be to persuade someone

who just spent several hundred pounds on a

new phone, GPS or an iPod (whether in your

shop or not) to part with a little more for that

peace of mind? Call it reassuring the custo-

mers, call it empowering them, call it playing

on human weakness, call it what you will there

is clear and identifi able sales opportunity here.

So why not become your local power pusher.

After all you’re only satisfying an addiction?

Alistair Phillips

Ansmann

The improved version of the Digicharger

Vario, the Pro works for nearly all Lithium-

ion battery packs for digital cameras, cam-

corders and mobile phones like its prede-

cessor, but the new Pro version is even

more powerful giving shorter charging

times. It also boasts contacts that adjust

both vertically and horizontally making

it possible to charge battery packs with

even the smallest contact areas. The Pro

can also be used for USB applications such

as MP3s and computer devices

Design Go

The Emergency Phone Charger provides up

to 80 minutes of talk time, supports most

Nokia, Sony Ericsson, Motorola and Sam-

sung phones thanks to the four interchan-

geable heads included. Its compact design

means it fi ts neatly into any travel bag and

requires just 4xAAA batteries to operate.

BRITAIN’S ONLY MONTHLY OUTDOOR INDUSTRY PUBLICATION

JUNE/JULY 2009ISSUE 6 ★ VOLUME 16

News: Mammut spend £120000 getting the story right Page 7

Hard Facts: More maga-zines, but the same amount of space Page 13

Analysis: Why now is the time for retailers to shake with the OIA Page 18

Showcase: Sue Nixon reveals her four outdoor favourites Page 53

Many companies are responding to the

consumer’s increasing concerns about ecolo-

gical issues and numerous new products for

summer 2010 are made with some percen-

tage of recycled material. In Patagonia’s case,

a forerunner in using recycled materials, the

company strives to lessen their carbon footprint

by constructing every product out of recycled

material while also making every garment 100

% recyclable by the fall of 2010. “Through the

Common Threads Program we can transform

unusable garments into new clothing, which

gets us closer to a long-standing company goal

of taking full responsibility for every product

we make,” says Jess Clayton, Patagonia

product public relations marketer. “83 % of

Patagonia’s apparel for Spring 2010 are recyc-

lable through the Common Threads Recycling

Program and more than half of all styles are

made with at least 35 % environmentally con-

scious fi bers.”

Natural fi bers are back in business

Another growing trend in the outdoor industry

takes a lesson from nature. Apparel made from

natural fi bers such as wool, bamboo, corn and

even shells - all renewable resources - top the

charts for next season by joining the list of tex-

tiles with an eco-friendly story. Not only are

the resources more sustainable than synthetic

material, they often benefi t from the same

There is no denying that the textile industry produces a large amount of waste and emissions. Technology does exist, however, that can reduce, reuse and recycle material. Near identical fabric can be produced, for example, by turning recycled plastic bottles into thread instead of using virgin polyester, which is made from ever-decreasing petroleum. Not only does the use of recycled materials reduce the need for virgin oil, it helps with the alarming problem of overfl owing trash landfi lls.

technical features. Wool, for instance, wicks

away moisture and keeps odor at bay because

it is naturally anti-microbial.

Some companies take green textiles a step

further by putting conservation into practice

in their own backyards. “Companies are also

incorporating environmental awareness into

the workplace with more energy effi cient

facilities and employee incentives for biking

or walking to work,” says Valerie Dietrich,

Mountain Hardwear public relations coordinator.

Smartwool recently received the Sustainable

Business of the Year award from its home-

town in Steamboat Springs, Colorado, for cre-

ating carbon-neutral offi ces, off-setting their

energy usage with 100 percent wind-energy

credits. Companies such as Smartwool have

committed to eco-friendly business practices

throughout the entire production process and

many have adopted internationally recognized

green certifi cations as well.

This season, educated consumers are making

buying decisions based on the green appeal.

Active people feel good about buying an out-

fi t that uses some type of green practice in the

manufacturing process. And whether it’s for

reasons of profi t or ethics, if everyone feels good

about the end result, then everyone wins. The

following apparel features some sustainable

elements along with hip designs and function-

al features to keep consumers warm, dry and

active during the summer season.

Krista Crabtree

Sustainability continues to be a key issue:

Summer 2010 sizzles with eco-friendly fabrics

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Helly Hansen: BC Rain Jacket

The BC Rain Jacket (in men and women’s styles) comes out of Helly Hansen’s Ekolab research and development project, which advances environmentally conscious de-sign within the company. The hip-looking rain shell is made of 50 percent recycled polyester, a waterproof membrane made from recycled plastic bottles and non-toxic dyes. Not only is the shell waterproof, but brea-thable as well, complete with invisible venting and two smartly placed pockets.

Arc’teryx: Ridgeline Shirt

Whether hill walking or hanging out in the city, the Men’s Ridgeline shirt makes a fashionable top for summer ac-tivities. The semi-stretchy, wrinkle-resistant fabric, called Verdi, is made from 37 percent renewable ingredients including cotton and Sorona, a polymer fi ber made from corn. The Ridgeline’s pockets are breathable and mesh-lined contributing to the shirt’s many properties that make it lightweight, durable and moisture wicking.

16

Gramicci: Liberte Crew Organic Evo-TekAll the apparel in the new “Greenicci” collection is made from organic or recycled fabrics. Gramicci’s new fabric Evo-Tek hails from half organic cotton and half recycled polyester. The fabric wicks moisture away from the skin to the fabric’s surface, so women can stay dry while trail running, hiking or biking.

Smartwool: S/S Graphic Tee and Straightline ShortThe Graphic Tee fi ts women’s silhouette and has Smartwool’s new Casuwool fabric, a new uber-soft, ultra lightweight micron yarn that’s 100 percent merino wool. The Straightline Shorts are mid-rise Bermuda length, good for long days on the trail. They are 70 percent wool and 30 percent polyester with elastic for extra mobility.

The North Face: El Cap BaselayerWhether you’re rock climbing or hiking, the El Cap baselay-er provides light protection from the summer elements. Highly breathable and moisture wicking properties make it an attractive lightweight layer to pack for expeditions or climbing trips. Another attribute of the El Cap: This worldwide popular baselayer is made from 100 percent recycled Polartec Power Dry fabric.

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Smartwool: Betasso JerseyThe Men‘s Betasso Jersey has a new fabric called Techni-cal Knit Merino, which adds polyester to wool for incre-ased fi t and elasticity as well as the ability to weave the wool into mesh for ventilation under the arms and the back of the body.

Patagonia: Gravitee Tank and Vitaliti Skirt

Whether climbing or doing yoga, the lightweight and sil-houetted tank is made with stretchy organic cotton and Tencel blend. The tank features a racerback tank with a built-in bra for active support. The Vitaliti skirt comes in high-performance stretch fabric, made from an organic cotton and polyester stretch blend. A bonus for active female travelers: The Vitaliti is naturally wrinkle resistant. Both the Gravitee Tank and Vitaliti Skirt are recyclable through Patagonia’s Common Threads Recycling Program.

Outdoor footwear from trail running to classic

alpinism once again features advancements

and improvements for the coming summer.

However, not all the innovations are visible

from the outside, many happen where no one

can see them. The Outdoor Handbook has ex-

amined these hidden technologies carefully.

Lightweight and Comfort are the keywords

The slogan for next summer, not only for appa-

rel but also for alpine boots, is “Lightweight

and Comfort”. Taking their inspiration from

trail running shoes, the shoes of the classic

outdoor categories are to become more and

more lightweight. This saves energy, mainly on

long hikes, but it should not happen at the

expanse of stability and surefootedness. Even

if manufacturers want to reduce their weight,

the boots still need to remain robust and du-

rable.

A big challenge for the shoe manufacturers,

because it is not the solution to simply use

less material or to exchange it. It is due both

to the long experience and the craftsmanship

of the shoe manufacturers as well as to the

resourcefulness of their suppliers that outdoor

footwear comes with some real innovations

next summer. Each component and each pro-

duction step has been carefully examined and

improved. Those who continue to use the clas-

sic leather upper have found ways and means

of saving weight e.g. when it comes to the

makeup of the sole, the components or the

manner of processing them.

Speaking of leather:According to many shoe

experts, leather continues to be the best ma-

terial for the classical hiking sector. It is durable

and not difficult to take care of. Despite the

elastic material, processing leather and for-

ming an upper on a last is an art; it requires

a lot of knowledge to get a perfect fit. A

challenge that European shoe manufacturers

with a long tradition such as Meindl, Hanwag,

Lowa, Scarpa or La Sportiva meet without bat-

ting an eyelid.

Membrane as a centrepiece of function

For the alpine leather boots the following fact

applies next summer: The innovation happens

where no one can see it. From the outside, the

shoe may look classic as it did in Luis Trenker’s,

the great Italian mountaineer of the first half

of the 20th century, time but from the inside it

is a masterpiece of modern technology.

The slogan of this year’s OutDoor is “Innovation and Technology”. The same is valid for the new collections of the outdoor shoemakers. Even if new boots for mountaineering or hiking often have a classic look because of the leather upper, inside they are brimming with technology and inno-vative features.

The new outdoor footwear provides performance in a traditional look

Hidden technologies

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That is especially valid when a membrane is

incorporated. A membrane is important for

alpine sports, and it is necessary, for nothing is

more annoying, or more dangerous, than wet

feet. A sudden drop in temperature for exa-

mple may otherwise easily lead to toe frostbite.

The majority of the shoe manufacturers, also

the European ones mentioned above, are now

producing more outdoor shoes with rather

than without membrane. This way the custo-

mer does not need to be worried about the

weather when he sets out on a tour.

When choosing a membrane supplier, most

manufacturers swear by Gore-Tex. If anyone

wants to know why, they refer to the unique

business concept of the membrane manufac-

turer. Gore does not only supply the membra-

ne, the Gore specialists also plan the make-up

of the shoe with the manufacturer down to

the last detail. The advantage is that all the

components are coordinated with each other,

which is not only extremely important for the

right function and permanent protection of

the shoe but also for the comfort. Similar to

an old proverb, a shoe is only as good as its

weakest link.

In order to determine the right components

for all requirements, Gore has a special data-

bank where all the partners have access. Over

26.000 tested materials, including the thread

for stitching, the laces or the adhesive can be

found here. All of them have to meet Gore‘s

demands and may not impair the function of

the membrane. There is a reason why Gore’s

brand claim “is Guaranteed To Keep You Dry”.

The incorporation of a membrane does not

need to have a negative effect on the brea-

thability – quite the opposite. Due to the

combined development steps of the Gore

technicians and the shoe manufacturers and

due to the careful selection of all components,

it is even possible to design a shoe with an

integrated membrane that is more breathable

than the original model without a membrane.

Sole and shoe are more flexible, but remain stable

The rolling characteristics are another feature

for more comfort, the manufacturers also

worked on this aspect. More and more flexible

soles are employed from the outer sole to the

wedge to the insole. The three-dimensional

construction of the alpine boots also had to

be adjusted in this respect up to the Bootie

design, where the membrane is incorporated

into the shoe. The overhang of the lining at

the last e.g., as well as the other components

of the shoe decide its rolling characteristics.

That is why the shoe manufacturers have co-

operated with Gore, to reduce this overhang

and to minimise the use of adhesive. The result:

Nice, soft rolling characteristics of a shoe that

is still 100% waterproof.

The prospering of trail running shoes

The trail running segment will be especially

successful next summer. Flexibility and light-

weight are the most important arguments in

this sector. However, surefootedness and grip

should not be neglected. That is why there are

great innovations in the field of soles. In order

to employ shock absorption, stability, grip and

flexibility at the necessary spot, outer soles for

example are fabricated out of several elements.

Their makeup resembles that of a human spinal

column, as can be seen in the case of Millet‘s

outer soles. Midsoles are also made up of

several components – Salomon‘s midsole re-

sembles the human body with a supporting

“skeleton”, shock-absorbing “muscles” and

connective “tendons”. This saves weight and

the individual flexibility guarantees an ideal

adjustment of the foot to the terrain. The fact

that the upper material is exclusively made up

out of textile fabrics furthermore contributes

to the lightweight of the shoe. That is why

waterproofs necessarily require a membrane.

This feature is standard in the trail running

sector. Most of the shoe manufacturers in this

segment use the Gore membrane. Concerning

advancements and innovations there is a busy

exchange between manufacturers, teams

of athletes that are sponsored by them and

Gore‘s designers. This ensures that all innova-

tions are tested in practice.

If you ask specialists of the sector about

further potential growth sectors in the field of

outdoor footwear, some of them believe that

the topic “Urban Climbing” may gradually

develop. Who knows, perhaps bouldering will

be practised in the parks of the cities in a few

years. This would not only promise growth

in the sector of climbing shoes, this lifestyle

would also find its way into everyday life more

and more. It is therefore a good field of the

future for sportive ascent shoes which could

be used on the way to climbing and which

could also find their way onto the feet of sport-

oriented city-dwellers.

Ulrike Arlt

The manufacturing of waterproof footwear requires many carefully executed working steps and the exact adjustment of all shoes and materials. The Bootie is sealed up meticulously and the upper is attached. Both the Bootie and the finished shoe undergo tests of durability, waterproofness and breathability.

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SPORTER EX 8x42 SPORTER EX 10x50 Sportstar EX 10x25 DC Sportstar EX 8x25 DCF

REDEFINING BEAUTY

Content & Commerce in the Web

“What people do go online for is to get quick tips on what they want to buy.” American retailers take ad-

vantage of the gear-driven websites of special interest magazines like

Outside.

“Every print issue of Outside Magazine has five

or six pages of gear as well as a smattering

of gear in the front of the book. But we have

new gear content online every day,” said Out-

side senior editor Sam Moulton. “A lot of the

shift to online media is being gear-driven, be-

cause that’s where a lot of the eyeballs go.”

While Outside’s print magazine has set the

standard in the U.S. for thoughtful essays

on nature, profiles on athletes like Lance

Armstrong and Reinhold Messner, and brea-

king blockbuster adventure stories like Jon

Krakuer’s Into Thin Air, the online version is a

completely different animal. Check the copy

at outsidemag.com, and rather than long, he-

roic features, you’re much more likely to read

quick hit helmet and sleeping bag reviews

from the Gear Army, Outside’s growing legi-

on of gear testing readers, or from nationally

syndicated columnist Stephen Regenold, who

has built his own media brand as The Gear

Junkie.

“60 percent of our web visits are for gear”

“I don’t think the internet has really changed

our print model, primarily because I don’t think

people want to read a magazine online,” said

Moulton. “What people do go online for is

to research things like adventure trips – which

is also popular at our site – and to get quick

tips on where they want to go or what they

want to buy. That’s why I think more than 60

percent of our web visits are for gear.”

Retailers have also become increasingly proac-

tive about creating their own gear copy, par-

ticularly as the internet’s percentage of gear

sales has risen so rapidly each year. According

to research conducted by the National Spor-

ting Goods Association, in 2008 the inter-

net accounted for 10.3 percent of all of the

backpacks sold in the U.S., 8.9 percent of all

sleeping bags sold, and for 9.6 percent of the

sales of all hiking shoes and boots. That may

just be the tip of the online iceberg considering

how many people are first going onto the

internet to research their next major outdoor

purchase.“Even on a good day we’re still only

making sales to five percent of the people

that come to our sites,” said Dustin Robert-

son, chief marketing officer for Backcountry.

com, North America’s leading outdoor sports

e-tailer. “The other 95 percent are just coming

to look and do some research – which means

that we damn well better have the best research

available or they’ll go somewhere else.” With

$250 million in annual sales over its ten activi-

ty specific sites – including shops such as Tram-

dock.com for big mountain skiers, and Huck-

nroll.com for mountain bikers – Backcountry

has 700 employees, primarily in areas like

shipping and customer service. But Robertson

said there are also more than 20 copywriters

and more than 40 “photo studio guys” on

staff, whose sole job is to create content. And

that’s still not enough.

“The best writer can never predict all the ques-

tions that people are going to have, or all of

the potential ‘real world’ scenarios, and in

many cases the same people that are buying

from us have become our best gear review

resources,” said Robertson. To wit, Robertson

said more than 70,000 people have registered

to write reviews at the Backcountry.com site

alone, and that each week they generate

more than 2,000 unique articles.

“We just want to make sure it’s all focused

on commerce,” Robertson said of what form

those postings have to take. “We’re careful to

make sure that all the content is about gear.

We don’t give people a forum to talk about

climbing Denali, but we do give them a forum

to talk about the crampons that they used.”

Good gear content means ad-ded value to specialty retailers

Specialty retailers see the value of good gear

content as well, especially if the main purpose

of their website is to drive business to their

physical location rather than to drive online

sales. But investing in a full-time employee to

create that kind of content is something most

specialty shops cannot afford.

Enter Mark Graff, co-founder of SmartEtailing.

com, a kind of ghost-gear writing service pro-

viding knowledgeable, targeted content about

the kind of top equipment that you can expect

to find in his retail partner’s stores.

“It’s becoming more obvious for the retailer

that the consumer demands this kind of infor-

mation, and it’s an enormous burden for an in-

dividual small retailer to keep up with creating

this kind of content on his own,” said Graff.

“The best retailers realize that just regurgitating

catalog copy does not add value,” said Graff.

“We would call what we create ‘merchandising

copy,’ where we highlight the features and be-

nefits of a product in a very retail specific way.

For instance, a retailer would never say, ‘this is

the world’s best mini pump,’ but he would say,

‘this is a favorite of our staff and here’s why

we recommend it for you.” The entire wave

of online gear copy is built on that concept

of adding value, and helping consumers get

more information and a deeper appreciation

for the gear that they are buying, either online

or at the store. That all goes out the window

as soon as someone starts selling the same

gear for lower prices, though.

“Luckily we work in an industry that has a strong

history of holding its prices, even online,” said

Backcountry.com’s Robertson. “Because once

someone offers something for a hundred bucks

cheaper somewhere else, then it’s a hundred

bucks cheaper and everything you wrote about

it doesn’t really matter anymore.”

Peter Kray

Gear reviews – those ratings and rankings of everything from tents to bicycle tires to trail shoes – have long been a critical component of outdoor print media. Climbing, camping and cycling magazines all feature columns on gear, as well as the occasional cover to cover holiday gear issue. But as more outdoor media moves online, in the U.S. at least, gear reviews have come to dominate and sometimes become the sole focus of editorial.

The Online Infatuation with Gear Reviews:

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THE BUZZ.the news. the trends. the insight. the influence.

wake up to real news. subscribe. get the buzz.

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EOG Association’s latest efforts to protect the nature:

Making a Difference through Conservation

In every aspect of our lives we are addressing ways of taking care of the things we value, protecting our way of life, our jobs, our family and the environment in which we live. In 2006 the outdoor sector set up an organi-sation to help the industry to proactively look after its livelihood and most vital resource - the natural environment. With almost 50 members, the EOG Association for Conservation this year approaches the half a million Euros milestone for funding provided to grass roots projects.

During the 2008 to 2009 period several pro-

jects that received funding have had great suc-

cess, locally the Gottmadingen Nature Reserve

completed an educational trail, in Sweden, Ett

klick för skogen saved a forest, in the Czech

Republic wet meadowlands were purchased

and restored and in Allgäu, Germany, some

6,500 new trees were planted.

GOTTMADINGEN NATURE RESERVE,

Germany

Jointly developed with the local Friends of the

Earth group, local farmers and bee keepers,

the Gottmadingen municipality, forest agen-

cies, the Bodensee Stiftung (Lake Constance

Foundation), Gottmadingen Reserve project

developed a special trail to educate and inform

visitors about the important biodiversity of the

area and the close connection between the

natural and cultural landscape. The fi nished

trail covers 4.2 kilometers, framing an area of

some 60 hectares. >

Pay us a visit at our booth in HALL A3-311 during the OutDoor show.

www.pertex.com

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ETT KLICK FÖR SKOGEN

(one mouse click for the forest), Sweden

One of the great successes of early 2009 was

to hear that Ett klick för skogen with the help

of the EOG Association for Conservation

had been able to save the Verle old growth

forest from logging. Situated approximately 50

kilometers north east of Gothenburg, the 82

hectare forest has been declared of ecological

importance, supporting over 52 species of bird

and several endangered plant species.

SDRUŽENÍ KRAJINA,

Wet Meadowland Trust, Czech Republic

Once common, wet sphagnum meadow-

lands are becoming increasingly rare due to

intensive agriculture. Approximately 50,000

squaremeters of designated wet meadow

were bought or rented, with plans to purchase

a further 12,000 allowing for a programme

of works to protect and enhance the land,

including bridge building, removal of invasive

species and hand mowing. More than 150 lan-

downers and other stakeholders were involved

locally with this project.

BERGWALD PROJECT, Allgäu, Germany

The Bergwald Project gives volunteers the

opportunity to work on forestry conservation

projects. Using small volunteer groups, the

project planted 6,500 trees, from monospeci-

fic to admixture stands, cultivated 5 Hectares

of Biotope (habitat) for the rare Wood Grouse,

built 1.2 kilometers of mountain trails and recre-

ated 1 hectare of upland wetland near Wertach,

Germany.

For 2009 the members of the EOG Association

for Conservation have chosen a further eight

extremely diverse and far-ranging projects.

The announcement of those projects which

will receive funding is taking place during

OutDoor, with some of the project representa-

tives giving a brief introduction of their work.

CALLA - ASSOCIATION FOR CONSER-

VATION OF THE ENVIRONMENT, Czech

Republic / Nominated by Rock Point

Calla has created one of the largest sand mar-

tin nest sites in Southern Bohemia over the last

ten years through the management of disused

sand pits. With the Association’s help, the pro-

ject aims to create and restore five further nest

sites and three ponds as well as use lectures

and excursions to inform and win support

from the local public.

Bulgarian Society for the Protection of

Birds Protection of the Red-Footed Falcon

/ Nominated by Patagonia

With the help of the EOG Association for Con-

servation, this project aims to continue the

BSPB’s work for the Red-Footed Falcon which

has suffered drastic declines in Bulgaria over

the past decade. The project will take place in

three regions of Bulgaria and will involve cons-

truction, installation and monitoring of specially

designed nest boxes, and public awareness and

media campaigns to change attitudes and be-

haviour that harm the Red-Footed Falcon.

SOCIÉTÉ DES EXPLORATEURS FRANÇAIS,

Makay Nature Project, Madagascar

/ Nominated by Petzl

Messe Friedrichshafen has nominated Gamsscharte in the Eastern Alps as its candidate for financial help from the Association. Due to a receding glacier, the famous Alpine passage had to be closed. The project aims to construct a new trail.

The Gottmadingen Nature Reserve in southern Germany took benefit of a joint action of the Lake Constance foun-dation, Earth Group, local farmers, bee keepers, the town of Gottmadingen and the Association for Conservation. The re-sult is a 4.2 kilometers trail that informs outdoor enthusiasts about the important biodiversity of the area.

24

ANZEIGE

Thanks to its extraordinary and convoluted relief,

the Makay mountain range has protected many

different and endemic ecosystems, however due

to farming and bush fire practices, it has now

become a matter of urgency to protect this

threatened area. The project aims to raise

awareness of the biodiversity issues, draw up

an inventory of Makay’s biodiversity, educate

local people about the preservation of their

natural resources, create eco-tourist trails and

obtain Protected Area status.

EURONATUR, Brown Bear Conservation in

northern Spain / Nominated by Vaude

Following work to stabilise numbers and im-

prove the habitat of the brown bear popula-

tion in the western ranges of the Cantabrian

Mountains, the project is being awarded fun-

ding to improve the situation for the population

in the eastern ranges. This will include improving

the bear’s food supply, minimising the impact of

hunting and poaching, monitoring the status

and development of the population and organi-

sing age-based educational activities.

SURFERS AGAINST SEWAGE, UK Grass-

roots Campaign Film / Nominated by

Patagonia

Surfers Against Sewage (SAS) aims to produce

and distribute an educational film following

a well-known, professional surfer, initiating a

number of campaigns within local commu-

nities to protect local surfing areas. The film

aims to inspire, educate and mobilise SAS sup-

porters to undertake their own campaigning

efforts, linked directly to SAS campaigns, to

achieve positive outcomes for their local be-

ach environment.

CMELAK-NEW VIRGIN FOREST PROJECT,

Czech Republic / Nominated by Rock

Point

This project has one of the longest plans, 250

years; during this period the aim is to trans-

form areas of pine monoculture into mixed

forests with high biodiversity through the

purchase of land, awareness campaigns and

planting 10,000 native species saplings.

>

www.meindl.de

OutdoorHalle A 6 I Stand 400

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DEUTSCHER ALPEN VEREIN RECONSTRUCTION OF

GAMSSCHARTE, Eastern Alps / Nominated by Messe

Friedrichshafen (OutDoor)

The Gamsscharte is an important Alpine passage, connecting

three refuges in Tyrol, Salzburg and South Tyrol. Due to a

receding glacier over the last few years, the passage has become

so dangerous it has had to be closed. The project involves

identifying the course of a new trail and constructing a se-

cure pathway, involving local volunteers.

BIOSPHERE EXPEDITIONS HUMAN - PREDATOR CON-

FLICT IN MAMILI NATIONAL PARK, Caprivi National

Park, Namibia / Nominated by Haglöfs

In Mamili National Park there is an urgent need to fi nd stra-

tegies to resolve confl ict between predators and humans,

which has led to a signifi cant decline in animal numbers, as

well as threatening the lives and livelihoods of local inhabitants.

This project involves the fi tting of GPS collars to problem ani-

mals to enable tracking, alerting communities and relocation

if necessary, workshops on animal husbandry and kraal cons-

truction (predator-proof cattle holding areas) and purchase

of solar garden lamps for use round kraals at night.

Other events at OutDoor

Fundraiser: “Something for Conserva-tion” Make a donation, pick up some great gear, and help support conserva-tion! - 2.30 pm Thursday, Friday and Saturday, 10.30 am Sunday, Stand Foyer West, outside Hall A1Also unique Association water bottles from CamelBak Hall B1- 100

Movie: “The Age of Stupid” as part of the Movie Nights with free beer, sponso-red by Pertex, Thursday 16 July, 6.30pm Hall A2. (with German subtitles)

Entertainment: Beware the Bread&Butter Theatre Company – a duo of wacky street performers who will be doing walkabouts during Thursday and Friday to entertain and amuse. Sponsored by Pertex and Lowe Alpine.

Grab your free Matchstick Garden – take them home and watch them grow!

– sponsored by Mammut Sports Group

Announcement of New Projects: inclu-ding short talks from some of the pro-jects awarded for 2009. Friday 17 July, 1 pm, Room Berlin, Foyer East (simultane-ous translation).

Talk: “Live for the moment” by Timmy O’Neill about his recent ascent of El Ca-pitan with his paralysed brother - spon-sored by Patagonia, free beer. Saturday 18 July, 5 pm, Room Switzerland, Foyer West.

Look out as you walk around the show for stickers indicating members who support the EOG Association for Con-servation.

www.eogconservation.org

Namibia’s Mamili National Park badly needs strategies to resolve confl ict between humans and predators. Haglöfs suggests that the Association for Conservation should help in Africa.

A unique, but endangered landscape that calls for immediate action: Petzl has nominated the Makay Nature Project which targets to protect the endemic ecosystems of the spot in Madagascar which is endangered by local farming and bush fi re practices.

Without the support of the Association’s members, this old growth forest near Gothenburg would probably no longer. The Association supported the acquisition of the forest to keep it from logging.

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EOG Association for Conservati-on at OutDoor

The Association can be found in the Foyer West, outside Hall A1 during the show. Any company, from a small retailer or publisher to a large international brand can get involved the only criteria is that you operate within the outdoor industry. All the projects supported are nominated and chosen by the membership with 100% of membership revenue being put into the pro-jects - this is your opportunity to be part of a bigger project.

Vaude thinks that these teddy bears deserve a chance. The brand has nominated Euronatur’s project which aims to protect the brown bears in northern Spain’s Cantabria region.

This 400-square-meter Outdoor Italia store

is strategically located next to the ring road

that surrounds the capital, across from a busy

shopping center anchored by Carrefour and

Décathlon in the district of Tor Vergata, close

to one of Rome’s two universities. While the

Décathlon superstore generates a reported

€30 million a year, the two Outdoor Italia

stores in Rome have a combined turnover of

only about €3 million, but the margins are

suffi cient to pay the salaries of 15 employees

and two external consultants. Italy is the third-

largest market for Décathlon in Europe and its

private Quechua brand most likely has the lar-

gest penetration in the Italian outdoor market,

way ahead of brands such as The North Face

or Montura.

Farina’s older and bigger Outdoor Italia store

continues to operate along the via Pontina,

the road that leads to Naples, and is part of

a larger retail complex, called Caravan Mar-

ket Italia because it started in 1978 by selling

camping cars and motor homes. The 12,000-

square-meter outdoor display area is now

used to present more than 100 different tents

and some 50 canoes and kayaks. The 1,000-

square-meter indoor area is 100% dedicated

to outdoor products, and by next October it

will be redecorated along the clean style gui-

delines of the younger store in Tor Vergata.

“The Germans of Rome”

Poking fun at the clean look of the Outdoor

Italia store, industry offi cially call it “the Ger-

mans of Rome.” Unlike most of the traditional

outdoor stores in Italy, whose cluttered bazaar

look tends to confuse the visitor, the Outdoor

Italia store in Tor Vergata only offers a few se-

lected brands for each product category, pre-

sented in a clear and warm atmosphere where

all the details count. Combined with the advice

given to the customer by its well-trained

salesmen, this facilitates the search for the

right items and accessories, ultimately encou-

raging the purchase.

Selected brands as the key to success

Farina has in fact decided to react to the ple-

thora of outdoor brands in the market by only

choosing a few brands with which he is wor-

king closely and in-depth, offering a maximum

of styles and sizes in a well-structured environ-

ment. His choice of brands is guided mainly

by the quality of the offer, the demand of the

market and – very important – the possibility

to obtain a regional exclusive or major quantity

discount, which can go beyond 20% in some

cases, allowing him to offer competitive prices.

For example, he has exclusivity for the Rome

region with Brunner (tents), Lowa and Vaude.

Is it possible to compete against the fast-forward moving décakhlon the Italian outdoor sector? The exa-mple of Fabrizio Farina, a 39-year-old retailer in Rome, shows that it is.

He opened his second store under the name Outdoor Italia right next to one of Décathlon’s best Italian stores in 2005, and its sales are still growing, probably due to its attractive look and because it offers a real alternati-ve by carrying a limited number of technical outdoor brands at interes-ting prices, typically 10-15% below the recommended retail prices.

Outdoor Italia is not scared of tough competition from “category killers“:

Success in the Shadow of the Big Ones

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Just a few steps more to a great store: Front entrance of the Outdoor Italia shop in the Tor Vergata district of Rome.

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All you should know about the Italian market

To know more about the Italian outdoor market, purchase the Italian market research report by EDM Publications, publisher of The Outdoor Industry Compass and Sporting Goods Intelligence Europe. Over 300 pages of text and fi gures on the Italian sporting goods market, of which more than 20 deal with the outdoor sector. See the SGI booth at the OutDoor show in Friedrichshafen or check on:

www.sgieurope.com

Other major suppliers are Asolo/Lowe Alpine,

Camp, Ferrino, Garmin, Garmont, Lafuma

(especially Millet), La Sportiva, Montura, Nova

(kayaks) and Salewa, among others.

Farina says his two stores stock about 25,000

SKUs by some 100 different suppliers, but he

is not working with The North Face or Salomon

because these brands are “too widely distri-

buted;” although discussions about margins

and discounts may be part of the reason.

He also doesn’t carry Columbia because, he

claims, this brand no longer has the technical

image that it had when it was distributed in

Italy by Ferrino. Columbia took over the distri-

bution in Italy fi ve years ago.

A Ferrino-backed network of premium retailers

Outdoor Italia is actually a brand owned by

Ferrino. It was launched in 1998 by this impor-

tant Italian supplier of tents and other outdoor

products to help some of the most solid retai-

lers of camping items to branch out into other

segments of the broader outdoor market, of-

fering special make-ups at interesting margins.

It was also meant as a discussion forum. The

initiative has helped Ferrino to develop some

interesting new products, which are carried by

the 22-odd retail members of Outdoor Italia

exclusively for one season or more, but it has

encountered some diffi culties due to the in-

dependent approach of some of them. Farina

has been one of the most active ones from

the beginning.

Eugenio Di Maria

A dream team to the service of outdoor enthusiasts: The staff of the outdoor store at via Pontina.

Soft & Ultra Light but WarmUsing 15D, 20D, 30D, 40D Nylon/Polyester fabric canmake it. With hi-density, it can pass 80/20 DownProof without coating or by very light / soft coati gto get Down Proof. It is also suitable for many kinds foutdoor equipments and wears in particular sleepi gbags, tents, down jackets, and golf wear.

High Waterproof & High BreathableBreathable coating/lamination can prevent yfrom this situation. High waterproof, windproof amoisture permeability will keep the body warm, d yand comfortable in changeable climate.

Eco-Family / Natural YarnWith elaborate design, the feel of this series of produis quite fine and soft. There are some extra specifimaterials and functions: Recycle Polyester, Na obamboo charcoal fiber, Quick Dry, Anti-mosquiAnti-bacterial.

[email protected]

A shop that invites to stay a while: The interior of the Outdoor Italia store just across from the huge Roman Décathlon megastore.

On the road to the Naples: Inside another store of Out-door Italia at Rome‘s via Pontina.

While some experts say the U.S. economy might begin to recover in 2010, the recession could affect American consumers and businesses for years to come. Meanwhile, conflicting economic reports have shaken the confidence of some CEOs, while others remain optimistic. In a con-tinuing series of economic and financial reports, SNEWS, the most trusted news source for the outdoor industry in America, is following the country‘s crisis and recovery. The following summaries of reports, among others, are available at www.snewsnet.com/financialnews.

The Economy Might Be Impacted for Years to Come

Outlook on the business in the U.S.:

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30

Economic downturn may have a lasting effect on consumer

behavior

The economic struggles of the last year that

have taken a heavy toll on retail may have a

lasting effect on how consumers shop and buy.

According to a new report from Information

Resources Inc., shoppers will continue with

their current mindset for a long time, even af-

ter the economy recovers. The IRI research com-

pares the thinking to that of the children of

the Depression and says it is a basic „rewiring

of behavior that will have long-term effects on

shoppers‘ bargain-hunting habits, where they

get their information and the number and ty-

pes of stores they will frequent.“

In the study, 71 percent (up from 64 percent)

said they would look at store fliers before

going to a store or while at the store, and 82

percent (up from 63 percent) said they would

bring coupons, while 44 percent (down from

48 percent) said they would make additional

unplanned purchases in-store.

„The Downturn Generation will take significant

convincing before they believe it is safe to open

their wallets and purses again,“ said Thom

Blischok, research author and IRI president of

consulting and innovation. „This group has

less long-term optimism and a much more

cautious outlook for the future than their pre-

decessors.“

Economic forecasts confuse the business community

One day it‘s all doom and gloom, and the next

day the experts say the worst may be over.

Forecasts for the U.S. economy have been all

over the map, and several reports from this

spring left U.S. consumers and business leaders

dazed and confused.

The Federal Reserve Board summarized the

state of the economy in 12 U.S. districts in

mid-April. Overall, the report noted a continued

downturn, with a forecast for more bad news

in manufacturing, employment and commer-

cial real estate. However, the Feds reported

that the decline was slowing in five of the 12

districts, and the economy was even stabili-

zing in some.

While economic activity was slowing for Bos-

ton, Philadelphia, Cleveland, Richmond, At-

lanta, St. Louis and Minneapolis, New York

was moving at a „subdued pace;“ Chicago

was declining more slowly, and Kansas City

showed „tentative signs of stabilization.“

Other economic indicators offered more con-

tradictions. From April 15 to April 17, the Dow

Jones Industrial Average rose from 8029.62

to 8131.33, following a mixed bag of reports

from the Treasury Department. During that

time period, the S&P 500 and Nasdaq also

closed up.

America’s great outdoors A.D. 2009? The real-estate crisis in the U.S. was a major factor in the economic downturn in the country. © Daiga - www.fotolia.de

>

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31

But, in the same mid-month flood of reports,

unemployment rose and consumer prices drop-

ped another 0.1 percent, retail sales dropped

unexpectedly, import levels hit their lowest level

in seven years, and home prices and construc-

tion continued to decline.

The mixed reports sparked a wide range of re-

actions from business leaders. In April, a „CEO

Confidence“ report from the Conference Board

showed that the level of confidence of top

business leaders was up to 30 from a lowly 24

last quarter (a reading of more than 50 means

more positive than negative results).

On April 7, the Business Roundtable index

- surveying CEOs of large U.S. companies

- dropped to its lowest level since the survey

began in 2002. This group was basically glum,

noting they expected their companies‘ sales

and spending to drop in the next six months.

Survey says economic crisis will affect consumer lifestyles for 5

years

According to a 2009 BIGresearch Consumer

Intentions & Actions Survey, just under 91 per-

cent of consumers feel that the current economic

crisis will continue to impact lifestyle spending

choices over the next five years.

BIGresearch (www.bigresearch.com) asked: „Do

you think the current economic crisis will

impact your lifestyle over the next five years

in any of the following ways?“ and more than

8,000 adults, ages 18 and over, responded

accordingly:

- I will consider each purchase

more carefully: 55.2%

- I will be more price-conscious when

buying clothing and food: 50.7%

- I will try to stick to a budget: 48.1%

- I will spend less dining out: 46.3%

- I will not incur a large credit card

debt: 43.4%

- I will spend less on entertainment

(movies, concerts, sporting events, etc.):

39.2%

- I will save more of what I earn: 36.3%

- I will be more conservative when buying

a car: 30.1%

- I will pay off my credit card each month:

29.0%

- I will not run up home equity debt: 28.1%

- I will take more practical vacations: 23.3%

In addition to economic reports like these, you

can also read stories about U.S. retailers who

have found new and different ways to do

business at www.snewsnet.com/rethinkingre-

tail - another continuing series by SNEWS to

help the industry survive the current times.

©SNEWS 2009. Permission granted for use

in the OutDoor Handbook 2009. No reprints

allowed without written permission from

SNEWS.

SNEWS is the U.S. outdoor industry‘s leading

source of insider trade news, analysis and pro-

duct and trends information. Its latest stories

and trends reports are free to qualified in-

dustry members. Go to http://www.snewsnet.

com/snewsfreebie/outdoorhandbook09.html

to request your SNEWS Freebie subscription.

If you like the basic news you get for free, you

can upgrade to a SNEWS All Access subscrip-

tion to see stories older than seven days, as

well as years of archives and other special

features.

For outdoor enthusiasts, there is no better place to be than the Grand Canyon. Hopefully, there will be more hikers on the spot as suggested by this image – in spite of the crisis. © Jens Hilberger - www.fotolia.de

In every crisis is a chance: Probably, the consumers world-wide suffer less back problems these days. © hellotim - www.fotolia.de

mar

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32

IIff nnaattuurree hhaadd aa cchhooiiccee

PPeerrformm bbeetttteerr witthhout sweatt.TThhee hhaarrddeerr yyoouu wwoorrkk,, tthhee mmoorree yyoouu sswweeaatt.. AAnndd tthhe betteerr thhee Sympatex mmeembbrrane exppeellss moiissttuurree. . CCllootthhiinngg nnoo lloonnggeerr ggeettss ddaammpp oonn tthhee iinnssiiddee,, aand overrhheeaattiinng or excesssiivvee ccoooolliinng iss aa tthhiinngg ooff tthhe e ppaasstt. The reessuulltt:: ooppttiimmuumm wweeaarreerr ccoommffoorrtt ffor maximmuumm ppeerrffoorrmmaannccee..

wwwwww..ssyymmpatteexx.ccoomm Oeko-TOeko-Tex Standard 100 PTFE-freePTFE-free

Taking Advantages of Deals Is Here To StayShopping Startegies You Used or Will Use % of Shopping

Last Trip Coming Year

Source: Americanism Dtudy: IRI Economic Trend DatabaseTMAttitu-

deLinkTM Survey of 1,067 Consumers, Q42008, March 2009

Dollar channel growth from each income segment$ % change versus year ago

Source: Nielsen - Annual 2008 v. Annual 2007

Low Income = < $30K, Mid Income $30K-99.9K, High Income > $100K

Low Income Mid Income High Income

Doller Store Total Mass Grocery Club Drug

Stronger in 2ndHalf of 2008 +8 +6 +18

Look at store fl yer either before or at the store

Bring along coupons

Choose the store you went to specifi cally because it offers lower

prices on things you want

Stock up on certain items becau-se they were on sale

Make a shopping list that inclu-ded categories to buy

Make a shopping list using store ads

or coupons

Make additional unplanned purchases after seeing products

or deals in-store

Seek out and buy store brands to save money

Select products to create more meals at the lowest total cost

Buy brands other than your preferred or usual brands because

they were on sale

In rough times, cautious U.S. consumers seem to have a close look of retailers’ fl yers fi rst before they go into the items at the shop.

mar

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:

In 2009, Eastern Europe is celebrating the 20th anniversary of the downfall of communism. This date might be associated with geopolitics, but paradoxically it also marks the beginning of the specialist outdoor market in Poland and consequently the market for climbing equipment. Although it might sound like an anecdote, it was impossible to buy climbing equipment or shoes in Poland before this date. Apart from the barriers connected with freedom of trade, an important factor was a discrepancy between the fi nancial capacities of Polish climbers and their western counterparts. Despite the situation Polish climbers still bought climbing equipment and shoes abroad, although it meant many sacrifi ces.

The Poles Climb all the Way up!

Polish market for climbing goods is not easy, but has a great potential:

Despite rapid developments, the Polish market

remains to be specifi c and needs to catch up

with a lot of things. Nevertheless, it is certainly

one of the most attractive and onward develo-

ping markets in Europe (population of 38 milli-

on). There is no precise market research on the

numbers of active rock and alpine climbers,

however based on the numbers of members in

Alpine Clubs, circulation of magazines or Inter-

net statistic data bases of climbing portals, it is

possible to estimate that there are approxima-

tely 100,000 climbers. It is worth adding that

the Polish society is still changing its lifestyle

and looking for more active and healthy forms

of spending its free time, consequently num-

bers of active climbers are steadily increasing.

A proof of that might be the crowded climbing

halls and well prospering climbing schools.

All the Western Brands are there

At present, all the major producers of clim-

bing gear and ropes are present in the Polish

market, including Petzl, Beal, Black Diamond,

Mammut, Edelrid, Salewa, Camp, Roca, Ten-

don, Grivel and climbing shoes manufacturers

– Five Ten, La Sportiva, Evolv, Mad Rock and

Boreal. This, however, does not mean that glo-

bal leaders have dominated the domestic mar-

ket. This is due to the fact that the most crucial

factor deciding on preferences of consumers is

the price. That is the reason why so many low-

cost companies are successful within the Po-

lish market, e.g. Italian Climbing Technology,

Spanish Roca or Czech – Tendon, Rock Empire

and Singing Rock, not to forget producers of

climbing shoes - Rock Pillars, Bufo, Triop (all

Czech Republic) and Nepa (Italy).

The possibility of introducing a new brand

onto the market is determined by a combi-

nation of a few factors. „All factors, such as

tradition, price and quality, are partially signi-

fi cant but the most crucial is the quality/price

ratio” says Piotr Czmoch from SNAP Outdoor.

„There’s no problem to start selling a brand

which is well established and popular outside

of Poland but it won´t be long before expecta-

tions will clash with reality. More often brands

with a long tradition and huge marketing bud-

gets are perceived as too expensive by Polish

climbers.” Czmoch’s words are confi rmed by

achievements of SNAP. SNAP has been distri-

buting products of two manufacturers which

observe the quality/price condition: Ocun

(Czech Republic) and Nepa (Italy). Products

from these companies quickly found their mar-

ket share, achieving approximately 10-15% of

their market segments. Another successful

company is Namaste, which introduced Rock

Empire to the market. By taking an example

from Namaste it is possible to observe the spe-

cifi c character of the Polish market, e,g Camp,

the second and ‘more expensive’ brand in the

portfolio of the company encountered pro-

blems. As Paweł Marchlewicz from Namaste

remarks: „We took over both brands, Camp

and Rock Empire, from their previous distribu-

tor and re-introduced them to the market.

The Pole is a diffi cult consumer: He wants to spend money on great equipment, but is not necessarily able to do so. A major issue in the market is the currently relative weakness of the zloty compared to the euro. Image: Adam Kokot/adamkokot.pl

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:pol

and

I believe that Rock Empire has already become a

recognisable and well-known brand. We have

certainly succeeded with Rock Empire in a few

segments of the climbing market, on the other

hand Camp has a great potential which has

not yet been fulfi lled. The differences between

CAMP and Rock Empire result from both their

product prices and positioning within the mar-

ket. Another great difference is the range of

their products, CAMP offers 8 times more pro-

ducts than Rock Empire”.

The Absence of Domestic Brands Remains a Mystery

One of the „mysteries” of the Polish market

is the fact that for years there has not been

a single Polish company that manufactures

climbing shoes or advanced climbing gear. The

only exception is Lhotse, a producer of clim-

bing harnesses from Sosnowiec, which has

been active since the mid-90s and has achie-

ved signifi cant amount of success in export.

The position of Lhotse within the market of

climbing harnesses has been shrinking gra-

dually and has gone from domineering the

market down to a present (approx). 40% of

market shares. The attractiveness of the Lhot-

se products, resulting mainly from a good

value/quality ratio, is slowly giving ground to

more advanced technologies and slightly high-

er prices of Czech producers, Lhotse harnesses

are over 50% cheaper than those of western

companies. The rest of the market is divided

34

COOLCOOLBLEIBENBLEIBEN

UNDUNDGENIESSENGENIESSENKEEPKEEPCOOLCOOL ANDANDENJOYENJOY

[STAND[STAND 300300 HALLEHALLE B3B3]]WWW.RELAGS.DE

REL AGS THERMO MUGSRelags currently presents 25 different models. Doublewall, foam-insulated, stainless steel or plastic, with lid or in smart design with trendy colors … Nothing that does not exist.

REL AGS ISOLIERBECHERRelags präsentiert aktuell 25 verschiedene Modelle.

Doppelwandig, schaumisoliert, Edelstahl oder Kunststoff,

mit Deckel, in pfiffigem Design

oder mit trendigen Farben …

Nichts, was es nicht gibt.

between Czech producers – Ocun, Singing Rock, Rock Empire (total of

40%) and Petzl (10%), Black Diamond (5%) and others (5%).

In the case of climbing shoes most models sold belong to the low-cost

category, dominated by Rock Pillars (Czech Republic) and the mid-pri-

ced models of La Sportiva. The total sales of the whole segment range

from 15,000 to 20,000 pairs of shoes. Advanced models are more diffi-

cult to sell, predominantly due to their high prices, although in the case

of Five Ten they constitute over 70% of its sales. For years Five Ten and

La Sportiva have been the most popular shoes amongst Polands more

advanced climbers. Evolv is becoming more popular from year to year.

However, this year Five Ten has recorded a decrease this is mainly due

to exchange rates of the euro and a change in ordering methods from

distribution to agency, invoices are paid in euro. La Sportiva has been

improving its sales and presence on the market for the last two years.

It is worth remembering that a significant amount of climbers buy their

shoes abroad, mainly in Arco shops near Lago di Garda in Italy, who are

famous for their attractive prices.

Currency problems outside the Eurozone

The first quarter of 2009 brought some positive information, however

in the following months the consequences of the global crisis gained

strength. The most persistent element was the weakening of the

currency rate of the zloty. The Polish currency noted a decrease of ap-

proximately 30% within 4-5 months (October 2008 – February 2009),

to the dollar and euro. This situation forced distributors and agents to

raise their prices. This in turn has been reflected by a lower volume of

orders and retail sales. This problem has also affected distributors of

Czech products because in this case the trade exchange also takes place

in euro. The differences in prices between Poland and Western Euro-

pean countries are another obstacle, as Jacek Fluder, the owner of the

Cerro Torre shopping chain, points out: „Polish climbers know very well

where it is possible to buy something cheaper in Europe and the rest of

the world. Miura shoes, for example, are more expensive in the Polish

market than anywhere else , this is not a good sign for the sales of La

Sportiva wthin our market. I believe that equipment in Poland should

not be more expensive than in other European countries, including the

profit margin of the seller, and I hope that sooner or later we will achie-

ve this situation in all European brands.”

Economic factors are not the only problem which distributors and

agents have to face. Another issue is an insufficient number of spe-

cialist shops located in big cities, such as Warsaw, Krakow, Poznan

or Wroclaw. This is confirmed by Piotr Czmoch: „Despite the fact that

sales are constantly increasing, equipment only sells dynamically in sing-

le shops in big cities.”

The development of climbing equipment stands in shopping chains

might turn out to be a positive trend, as these examples might serve

sports outdoor chains of Intersport (26 shops), Go Sport (22), Décathlon

(11) or more outdoor focused HiMountain (56), Planet Outdoor (19)

and Cerro Torre (10).

The outdoor market in Poland is still developing, it has a huge, unfulfil-

led potential. This development tendency should not be hampered by a

crisis, whose negative influence is less significant in Poland than in other

countries, the Polish economy, one of the few in Europe, has achieved

an increase of GDP. Based on the generally positive financial results and

moods within the Polish outdoor market, it is possible to forecast a

bright future for this branch within the market.

Piotr Turkot

show

s:eu

robi

ke

Bicycles are more popular than ever, both as a sports item and an every-

day mode of transport. Event organisers say that the reason why EURO-

BIKE is among the leaders in the field is that the show has always been

consistently tuned to the needs of retailers and guided by the latest

developments in the sector. EUROBIKE is opening its doors earlier this

year, 8:30 a.m. and closing them later, 6:30 p.m., allowing visitors and

exhibitors alike more time to do business. In addition, the new schedu-

ling of the fair affords optimal user value for retailers. EUROBIKE is set

to begin on Wednesday September 2nd and ends with an Open House

Day on Saturday September 5th when the venue is open to the grand

public. Trade visitors and journalists can get a sneak preview of the la-

test developments in the bicycle world one day before the show begins,

on Tuesday September 1st. More than 100 international exhibitors are

expected to attend the third Demo Day.

Exhibition site expansion completed

Following completion of work to expand the venue, there are now two

additional halls available this year, as well as the new East Entrance

with its new foyer, conference and press center and additional space

at the eastern open-air grounds. Parking capacity directly on the exhi-

bition grounds and in the immediate vicinity has also been significantly

increased.

Arrive in style, borrow a bike

Not surprisingly, organisers have also come up with a smart solution for

getting visitors from A to B that involves bikes. For the first time ever at

EUROBIKE, 500 bicycles will be available for free use at key locations in

Friedrichshafen (airport, train stations, hotels and Hymer-City). This is

a convenient, quick and fitting way for visitors and exhibitors to reach

the exhibition site. Cyclists ride just four kilometers from the station at

Friedrichshafen to the exhibition entrance, a distance easily covered in

just over a quarter of hour by bike. If you would like to use the City-Bi-

kes as an advertising medium, you can rent the promotional space on

these bicycles for just 49 euros (incl. layout and production costs) during

EUROBIKE. For more information, please contact Dirk Heidrich (dirk.hei-

[email protected]). The loan-a-bike service is a cooperation between

EUROBIKE and nextbike GmbH based in Leipzig, Germany. Additional

information is available at: www.nextbike.de.

Improved Infrastructure

The entire trade show traffic infrastructure and transport concept has

also shifted into high gear – the Roud north of the Venue is currently

under construction, and the four-lane expansion of the Roud south of

the Southern Roud Entrance is also set for completion in the summer of

2010. Good news too for all EUROBIKE guests staying in nearby hotels:

At this year’s event, there will be twice as many shuttle buses in opera-

tion, with two runs to the exhibition grounds in the morning and the

evening. The first trip is intended for exhibitors, with visitors catching

the second run, which is timed to arrive just as the action begins. And

once the doors have closed in the evening there will be two opportuni-

ties to travel back by shuttle bus.

www. eurobike-show.com

The bike business is booming and the EUROBIKE is heading for a new record of more than 1,000 visitors from around 40 countries. The big show will take place in Friedrichshafen from September 2nd through 5th. The latest and greatest developments in the internatio-nal bike world can be experienced on a total of 100,000 square meters of exhibition space.

EUROBIKE 2009 is set to exceed target of 1,000 exhibitors:

The Big Bike Business on Lake Constance

Hopefully, the crowd won’t bring the house down. EUROBIKE’S organisers expect new records for the number of exhibitors.

The object of desire: The latest bicycles are what EUROBIKE is all about.

37

Domestic brands are coming up roses in China. Com-

panies such as Kailas have already proven themselves

capable of matching major foreign competitors in terms

of marketing and products. Korean brands such as Black

Yak and Treksta are well established in the Chinese out-

door scene. However, foreign brands - thanks to their

convincing history and values - still enjoy an extremely

high prestige among Chinese consumers.

Current sales figures are still soaring

The specialty retail sales of outdoor products in China,

according to COCA - the China Outdoor Commerce Alli-

With its 4th edition, Asia Outdoor trade fair will continue its stable development as the No. 1 show for the outdoor industry in Asia from July 30th to August 2nd in Nan-jing. Of course, as in the rest of the world, some economic skid marks may be percep-tible in China as well. However, estimated growth rates of up to 10 % for the outdoor sector in 2009 are still being expected by experts. These days the Chinese outdoor market faces a metamorphosis showing some relevant trends for European and overseas brands. All those who want their piece of the action are well advised not to hesitate any longer.

Time And Tide Wait For No Man

ance - rose by 30% to some 3.8 billion RMB (approx. 550 million USD) in 2008. Accor-

ding to official Chinese reports, industrial production has jumped 8.3% and retail sales

have vaulted a further 14.7% in the first quarter of 2009. Knut Jaeger, co-initiator of

the Asia Outdoor trade fair and China expert since 1978, estimates another 360 million

USD turn over in outdoor products by other retailers, zhan specialty shops such as Wal-

Mart or Décathlon , Chinese department stores, and by the Grey Market.

Market growth in selected areas

Whereas the cake has become larger, the pieces are getting increasingly smaller. The re-

ason being is some overexpansion in Chinese outdoor retail. In 2008 Sanfo, the leading

specialised outdoor stockist in China, opened six new stores in Beijing alone. Particu-

larly affected by this is the country’s so-called Bacon Belt, the major cities along China’s

east coast, Beijing and the industrial cities in the north. Knut Jaeger states, however,

that cities in categories 2 and 3 - by the way, all of them with over a million inhabitants

- will now offer the greatest potential for growth in outdoor retail. In the coming years,

competition will expectedly intensify. Beyond the above mentioned domestic brands,

several OEM manufacturers have turned to launching their own brands due to falling

exports. As a result, the Asia Outdoor trade fair is expecting a significant increase in

domestic exhibitors. The rumor that some trade fair organisers for the sports industry

weren’t able to meet their objectives for 2009 is all over town. With Asia Outdoor there

appears to be an opposing trend. This is why, even in this year of “crisis”, it will manage

to stage a successful trade fair without having to resort to “cosmetic measures”. The

deliberate, exclusive concentration on the outdoor theme and the fair’s proximity to

China’s outdoor sports scene will both decisively contribute to a positive result.

The Nanjing show is “Dr. Feel-Good”

Asia Outdoor takes thorough care of both its visitors and exhibitors. Probably as a world

premiere in the exhibition industry, Asia Outdoor will be the first trade fair to offer

comprehensive wellness facilities in a luxurious five-star spa directly connected to the

exhibition grounds. Among the trade fair’s top-quality highlights will be a tent city, a

climbing wall, fashion shows, and a dealer village featuring meeting rooms, as well as

chill-out areas and work stations. Outdoor experts from Europe are welcome in Nanjing

to get an idea of what’s going on in one of the most exciting outdoor markets world-

wide. Direct flights to Nanjing and Shanghai (only a three hour train trip) are offered by

Lufthansa, Star Alliance and others starting as low as 380 EUR (taxes included).

Welcome to 21st century China: The modern Nanjing Nantex Interna-tional Exhibition Center hosts the 4th edition of Asia Outdoor which takes place from July 30th through August 2nd.

The scene reminds one a little of the OutDoor show at Lake Constance. Still, the fashion show at Asia Outdoor in Nanjing is carried out in a particularly Chinese way.

4th Asia Outdoor Trade Fair

Date: July 30th to August 2nd, 2009 Venue: Nanjing Nantex International Exhibition Center Covered Gross Space: 24,000 square metersExpected Trade Visitors: 10,000 Exhibiting Brands (as of June 2009): 250

Domestic brands slowly but surely catching up in China:

38sh

ows:

asia

out

door

There are still only few enthusiasts of Nordic Walking in the U.S., but market observers are sure that the potential for the Finnish sport is huge. It might just take a couple of years more to develop it.

“A lot of people have to get over that geek

factor of walking with poles,” said Linda Lem-

ke. “It never ceases to amaze me that even

at 5 a.m. someone will take the time to stop

their car and ask, ‘Did you forget your skis?’”

But at Hoigaard’s, a specialty retail shop in

Minneapolis, Lemke has pioneered one of

Nordic Walking’s first U.S. breakthroughs. Her

instruction and introduction programs have

become something of an industry model, and

are helping Hoigaard’s annually sell hundred

of pairs of poles. By combining weekly walks

with retail expertise, she has positioned the

store as the hub of the Nordic Walking com-

munity in Minnesota.

The Social Aspect of Nordic Wal-king is the Point

“Along with the unique whole body benefits,

there’s a very social aspect to Nordic Walking,

and the consistency of our walks gives people

a place to bring their friends. Once they feel

like they’ve built a strong enough group, they

go and walk in their own neighborhood,” said

Lemke. “When I look at other retailers around

us that tried to sell Nordic Walking but didn’t

stick with it, they usually didn’t have a staff

that was passionate about it. They basically

just put poles on the wall.”

The regional successes of individuals like Lem-

ke and Nathan Goldberg, a Nordic Walking

instructor who runs the Nordic Program at the

tony ski resort of Beaver Creek, Colorado, are

only just beginning to create the sense of a

potential national groundswell.

“We have guests that come from Palm Beach

to Manhattan, and the one thing I stress to all

of them is that they can just as easily go Nordic

Walking on the beach or in Central Park as

they can in the mountains,” said Goldberg. “I

have to admit though, that part of the appeal

of the sport to us as a resort is that it is still

something unique that we’re in a position to

enlighten people about and expose them to

while they are here.”

Unlike in the Alps, where alpine activities can

easily cross-pollinate from France to Italy and

Austria to Germany, the sheer size of the U.S.

tends to slow the pace of trends reaching from

say, the Rocky Mountains of Colorado to the

Sierra Nevada Range of California. That sheer

size is also the reason that Nordic Walking in

the U.S. could still translate into an incredible

cashbox of new outdoor sales.

Greg Wozer, vice president of Leki USA, esti-

mates that even if Nordic Walking in America

were to enjoy a similar percentage of growth

comparable to the kind of moderate success it

has seen in Germany, it could create sales of

$1.6 billion in poles alone. “That’s not even

including add-on sales of things like foot-

wear, clothing and pedometers,” said Wozer.

Despite the nationwide view, the U.S. subsi-

diaries of European companies like Leki, Exel

and Swix that have led America’s Nordic Wal-

king charge, have been doing so with outdoor

industry-sized budgets, which means that re-

gional successes are often all they can afford.

And because manufacturers have focused on

proprietary programs instead of any kind of

overall growth initiative, resources have been

allocated to gaining shares before the market

is actually there.

First Initiatives for Grass-root Mar-keting

The first Nordic Walking North America Expo

was held in Santa Monica, California, the last

weekend in May. The event marked the first

time that North American Nordic Walking’s

manufacturers, instructors, educators and en-

thusiasts all came together in the same place

without regards to exclusivity.

Part think-thank, part Nordic Walking ground

zero, event organizer and Nordic Walking

North America President Malin Svensson said,

“The idea was that for the first time we could

bring everyone together under one umbrella

and discuss what has happened and where

we need to go.”

Svensson said that with several books on Nor-

dic Walking about to be released in the U.S.

– including her own – the activity is finally cre-

ating its own organic media, and instead of

manufacturers, educators and instructors can

steer the sport now.

To anyone who might think the small window

of opportunity for Nordic Walking in the U.S.

has already opened and closed, she would say,

“I feel like we’re just starting right now.”

Peter Kray

Unlike previous Scandinavian exports such as ABBA, Saab and Bjørn Borg, Nordic Walking has thus far failed to electrify North America, promp-ting some in the market to wonder if it ever will. Approximately seven years after the activity’s introduction at specialty retail, success stories remain sporadic, sales are regionalized down to specific cities rather than states, and the sport suffers from a certain lack of sexiness that has kept outdoor trend watchers from declaring it, “cool.”

39m

arke

ts:U

SA

“Did you forget your skis?”

The latest on the Nordic Walking trend in the United States:

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T-SHIRT_MEN

colours: black/silver/white

BOXER_MEN

colours: black/silver/white

BODY

ShirtA lightweight tailored v-neck t-shirt to fit both male and female bodies. It

is odor-neutralising, seamless, anti-bacterial, highly breathable, comfortable

and dry against your skin plus it keeps the body cool on hot days. Available

for men and women.

Boxer / PantyA seamless breathable , odor neutralising, anti-bacterial unisex boxer/panty

that is comfortable and dry against your skin and keeps your body cool on

a hot day. Available for men and women.

FEET

Functional SocksWarm unisex full plush merino wool socks with a soft top which regulate moisture, are brea-

thable, ultra hard-wearing , anti-bacterial and oder neutralising. These socks are fitted with flex

channels and pressure reducing padded zones for an optimum fit and protection. Available for

men and women in the colour black.

HEAD

The soft and smooth Original Classic offers protection against the weather during all activities and is

a practical addition to traditional sport and leisure wear. As a fashion accessory it sets trends with its

attractive and contemporary designs and numerous style configurations. The multi-functional scarf

comes as a single piece, is seamless and made from a 100% special polyester fiber, Microlite, which

is highly breathable and dries quickly. Thanks to its particular elasticity and legendary resistance the

bandana is dimensionally extremely resistant and hard wearing.

FRAME BLAKE_CLASSIC

40

Highlights 2010

OutDoor 2009

What’s man’s direct link to mother nature?

The boots on our feet! For almost 90 years,

HANWAG has made sure hikers, mountaineers,

hunters and nature lovers enjoy the outdoors

safely and comfortably – in high quality, func-

tional boots, carefully manufactured with true

craftsmanship in Vierkirchen, close to Munich,

Germany.

HANs WAGner founded his cobblers business

in 1921, and since then we produce the foot-

wear for all outdoor activities. Our collection

features innovative, technical alpine boots, as

well as waterproof light trekkers or multifunc-

tional leisure boots.

In 2010 we introduce a wide variety of new

models, specifically developed for the respec-

tive needs of the wearer. With this catalogue we

want to give you a brief glimpse of what to expect

from us next year. For example the SIRIUS GTX,

a sturdy and full crampon compatible alpine

boot that all mountain pros will love!

Besides new additional models, we’ve also

developed an entire new range of hiking and

travelling boots, featuring a completely new

last and, not at last, new design: the outdoor-

lifestyle oriented PURO range provides extra

space in the toe box, offering more freedom for

the toes to move, yet fixing the foot perfectly

inside the boot to prevent early fatigue.

“Sepp Wagner, nephew of company founder Hans Wagner, has managed the company for more than 30 years. Even though he sold the company in 2004 with deep regret, Sepp Wagner still shares his enormous know-how at the headquarters in Vierkirchen almost on a daily basis - despite his age: Sepp Wagner is 87 years old.“

Ph

oto

: R

afa

el

Krö

tz

Designed with the input of our team of profes-

sional mountain guides in mind, the SIRIUS GTX

has turned out to become the new highlight in

our collection of crampon compatile alpine

boots. We’ve focused on creating the perfect

stability/weight ratio: we reduced the weight of

the tested and proven Vibram® Alpin sole while

retaining the same stiffness and durability.

The high rubber protection brim and the

Bergrind leather upper make the boot sturdy

for everyday alpine exposure.

Of course, the SIRIUS GTX is fully crampon

compatible, which makes it a fantastic ice

climbing boot, too.

“Fulfilling the demands of mountain“Fulfilling the demands of mountain

pros and outdoorers who dependpros and outdoorers who depend

on versatile, waterproof and stableon versatile, waterproof and stable

footwear with a stiff sole.“footwear with a stiff sole.“

“Lightweight trekking footwear which“Lightweight trekking footwear which

closes the gap between our TREK LIcloses the gap between our TREK LIGGHTHT

best seller and the ‘real’ TREK models.best seller and the ‘real’ TREK models.

This makes the waterproof, breathableThis makes the waterproof, breathable

DDAAKOTKOTAA GGTX a perfect companionTX a perfect companion

for endless, comfortable hikes.”for endless, comfortable hikes.”

“For days when flexibility and“For days when flexibility and

weight count: a lightweight, greatweight count: a lightweight, great

grip approach shoe for feelinggrip approach shoe for feeling

the terrain.the terrain. AA shoe for passionateshoe for passionate

climbers and cool lifestyle.”climbers and cool lifestyle.”

“The AWANI GTX is a great choice for“The AWANI GTX is a great choice for

long, moderate day hikes and easylong, moderate day hikes and easy

mountain walks: The new model in themountain walks: The new model in the

TREK LIGHT category offers ankleTREK LIGHT category offers ankle

support and protection, and mostsupport and protection, and most

of all is lightweight and fl exible.”of all is lightweight and fl exible.”

“The DRIFTER is manufactured in a“The DRIFTER is manufactured in a

most durable lasted construction.most durable lasted construction.

This allows the shoe to be resoled,This allows the shoe to be resoled,

which is very unusual in its class!which is very unusual in its class!

Even so the shoe is veryEven so the shoe is very

lightweight and offers superblightweight and offers superb

control, shock absorptioncontrol, shock absorption

and heel fi t.”and heel fi t.”

“The high cut travel boot in the PURO-“The high cut travel boot in the PURO-

line is also ideal for short side trips off line is also ideal for short side trips off

the beaten track. The PURO I might bethe beaten track. The PURO I might be

the ultimate choice to take with you onthe ultimate choice to take with you on

a deserted island!”a deserted island!”

“The PURO III low cut travel boot offers“The PURO III low cut travel boot offers

comfort and performance for an easycomfort and performance for an easy

active lifestyle while travelling or inactive lifestyle while travelling or in

everyday life – no matter if extensiveeveryday life – no matter if extensive

sightseeing city tour, mediterraneansightseeing city tour, mediterranean

coastal walk or hilly dayhike.”coastal walk or hilly dayhike.”

The PUROs are great leisure boots featuring a

completely new last concept. The anatomic last

design with our innovative toe box holds the foot

perfectly, yet provides room for the toes to move.

This prevents early fatigue on long travel hikes.

For best comfort, the PUROs come with skin friendly

lining made from chromeless leather and a cork

footbed, laminated also with chromeless leather.

“Outdoor low cut boot with a“Outdoor low cut boot with a

wide range of use. Features likewide range of use. Features like

a waterproof GORE-TEXa waterproof GORE-TEX®® lining,lining,

reinforced heel cap and Vibramreinforced heel cap and Vibram®®

Cruiser outer sole make theCruiser outer sole make the

QUINTAL GTX a versatile,QUINTAL GTX a versatile,

reliable boot.”reliable boot.”

Understatement for people emphasising more on

substance than hype. Waterproof thanks to the

GORE-TEX® lining, the Vibram® Cruiser sole offers

great shock absorbancy and grip and fantastic

durability is guaranteed by the upper made in

lasted construction from nubuck leather and the

reinforced heel cap.

Alternatively, the QUINTAL as well as the high cut

model FUNCHAL, are both available with skin

friendly chromeless leather lining.

“Ankle high cut, stylish boot with“Ankle high cut, stylish boot with

a down-to-earth look, but fulla down-to-earth look, but full

outdoor performance. Versatileoutdoor performance. Versatile

companion for all sorts of companion for all sorts of

nature excursions.”nature excursions.”

Hanwag GmbHHanwag GmbH | Wiesenfeldstraße 7 | D-85256 Vierkirchen | +49 (0) 81 39/93 56 0 | [email protected]| Wiesenfeldstraße 7 | D-85256 Vierkirchen | +49 (0) 81 39/93 56 0 | [email protected]

www.fjallraven.sewww.fjallraven.sewww.hanwag.dewww.hanwag.de

www.primus.sewww.primus.se www.tierra.sewww.tierra.se

The FENIX OUTDOOR Group:The FENIX OUTDOOR Group: This catalogue highlights only a smallThis catalogue highlights only a small

selection of our range.selection of our range.

You will find a listing of specialisedYou will find a listing of specialised

dealers in your area and our completedealers in your area and our complete

range with detailed descriptionsrange with detailed descriptions

under:under:

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LESTRA Sleep Mumie ComfortComfort mat in Mummy form

Self-inflating comfort mat with an open cellular

LESTRA PU-HIGH-TECH foam. Diamond structure and a

reclining middle comfort zone combined with the new micro-

fiber caters for an absolutely comfortable mat which is small in

pack size and weight.

Piz BuinDown Sleeping Bag for Ambitious People

Piz Buin is an exclusive sleeping bag for cold days and nights. Freezing is made almost impossible through

exceptional workmanship, light fibre from Toray Industries, one kilo of white goose down, Teflon coating

from DuPont which is water-repellent but improves the air without impairing the insulation, plus two zip

covers, one of which extends to the forehead area,and a foot section that has been additionally filled.

Zipper bag for utensils plus a zipper safeguard in the head section and a hanger loop on the

foot section area all part of our standard range.

Lestra; Light ExtremeLightweight Down Sleeping Bag

Light Extreme combines both excepti-

onal insulation with a minimal weight

in one sleeping bag, thanks to its ultra

light microfibre from Toray and exclusive

down filling ratio of 90:10 this sleeping

bag has an extremely small pack volu-

me.

Monte RosaLight Sleeping Bag

Monte Rosa is manufactured using microfiber material which is light in

weight, skin friendly and breathable. The filling is made out of 100%

Lestra Thermo XTreme, a light and insulating synthetic fibre. A generous

zip opening and an extra protection thermal collar reduce heat loss to a

minimum. (comfort: 16/4°C, comfort limit: -1°C, extreme: -17°C,

weight: 1,550 g)

NORDEND 36Alpine and Hiking Rucksack

A slim compact 36 litre rucksack that can be used for hiking as well as Alpine tours.The back is well ventilated

thanks to the Air Fit carry system. An adjustable hip belt, numerous tool attachment hooks, a flexible cord to

hold snowboards, skis helmets etc and a rain cover are included.

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Dry Technology line

The Dry Technology line from 66°North is

made for active people and inspired by the old

Icelandic Sagas. Many of the Sagas recount

the lives and deaths of Viking warriors whom

outmatched others in strength, endurance

and physical fi tness. Grettir “sterki” Ásmun-

darsson and Gunnar Hámundarson are two of

these warriors. Grettir named “The Strong”

because of his exceptional strength swam

from Drangey Island to shore and back to get

fi re in harsh weather condition while Gunnar

was said to have been so fi t that he could jump

his own height in full warrior clothing. If these

warriors were alive today they would need

clothing that measured up to their ability. This

is the thought behind the Dry Technology line

from 66°North.

66°North has teamed up with Polartec and

is using the best materials available for high

performance. The Power Dry material e.g. pro-

vides the driest and warmest base layer expe-

rience possible, so it suits the items made from

Power Dry well to draw their name from Grettir

“The Strong” Ásmundarson. All the items in the

Dry Technology line have an athletic fi t and fl at

needle stitching for maximum performance

and comfort. So whether you are an Olympic

athlete or warrior at heart you should fi nd a

item for your liking in the Dry Technology line.

Field Cup Set

Primus has produced a practical and perfectly formed set of ware with

its Field Cup Set which is made out of hygienic polypropylene. It has

two cups in the classic oval kasa form, a knife, a fork and a spoon, and

was designed by Nicholai Wiig Hansen. It is a great addition for Primus

stoves that offers pleasure in a beautiful form.

Commuter Mug

Why shouldn´t we travel a bit more optimistically

and happy? That’s why Primus offers its Commuter Mug

in six different fresh and cheerful colours. The Swedes manufacture their

mugs out of double walled Polycarbonate with a silicon sealed lid that can

be opened or closed at the push of a button.

PrimusExpress Spider

The Express Spider is an extremely light and compact stove with a

connection for an external gas cartridge that weighs only 200

gram but is still strong enough to hold two pots. It offers all the

advantages of a stove with a gas cartridge, low gravity, very stable

and can be used in Winter thanks to its generator.

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Foldable Titanium CutleryThis multi-use cutlery is made of high-quality titanium which stands for robustness and light weight.

It is the fl agship in Nordisk’s line of titanium spoons, forks, knives and other accessories as well as

dishes for camping and outdoor use.

Norheim 3

This tent offers enough space for three people. The inner tent’s dimensions

are 230 x 200 x 120 cm. Norheim weighs 3.3 kilograms and has dimensions

of 21 x 62 cm when it is packed. The inner tent is made of breathable 240T

Rip-Stop while the outer tent consists of Northtec SI-2000. Comfort is gu-

aranteed by a spacious generous porch area, two entrances and closeable

vent fl aps.

Celsius XP 185/200 2

This high-end sleeping bag is stuffed with North Down 700, a European quality

down, and as a whole Celsius is manufactured in Europe. The 200 version weighs 1.6

kilogram, its fi ll weight is 1022 grams. Special features are the anti-frost tube and an

optimised thermo-draught collar.

Farvel / SkandenFarvel and Skanden are Nordisk’s twin couple of

duffl e bags. The smaller Skanden can load up

to 70 litres and weighs 1.500 grams. Skanden’s

bigger brother, Farvel, has a volume of 90 litres

and weighs 1.900 grams.

Krafla 1

Krafl a is the name of Nordisk’s line of self-infl ating mattresses. The one dis-

played here, Krafl a XXL 7.5, is the most comfortable with measurements of

205 x 63 x 7.5 millimetres. The packing dimensions are 23 x 73 millimetres, its

weight is 2,430 grams.

1

2

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Trion ProFunctionality in alpine terrain was the key focus of the devel-

opers of the Trion Pro. The Motion Butterfl y back system was

designed to ensure good carrying properties, even with hea-

vy loads. The torsionally fl exible aluminium frame adapts to the

climber’s every movement, transferring the weight optimally to the

hips. Secure load control is ensured, thanks to a balance point

that is close to the body and the three dimensional hip belt.

No frills, no surplus weight, no compromise - focusing purely on the essenti-

als. The brand-new Mammut backpack collection is based on the motto “Pure

Focus.” For each model, the designers have minimised the details, so that the

backpack contains the exact equipment that users need.

Heron ProThe focus of the Heron Pro backpacking system is fi rmly on balance. The innovative back system and

swivelling hip belt support maintain the natural freedom of movement of the hips and torso. Keeping the

load evenly balanced even on diffi cult routes and eliminating tiring manual adjustments.

The torsionally fl exible and anatomically pre-shaped aluminium frame also supports the movements of

the upper body and pelvis. The weight is transferred through the frame directly to the

hip belt and distributed across the hips.

Nea GearSmelly climbing shoes next to a shirt covered in

chalk dust. Between these items, a toothbrush, ca-

rabiners and slings – the days of climbing backpacks

fi lled with a jumble of gear are a thing of the past.

Ropes can be securely attached, thanks to the ther-

moformed round fl ap and adjustable fi xing straps.

The removable rope bag can be spread out on the

ground when climbing to protect the rope from

dirt and avoid entangling.

Crea ProThe key focus of the Crea Pro hiking backpack is carrying

comfort. For the fi rst time, the back is ventilated from

all four sides. The gap between the backpack and the

body at the shoulder area represents a major advantage, allowing rising hot air to escape

upwards. Thanks to the Vario back system, a simple manoeuvre transforms the outstandingly

ventilated air space suspension system into a full-contact backpack, for better weight control

on exposed terrain where greater balance is required.

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Adamello JacketLight, fl exible and robust: the new Adamello GORE-TEX® Pro Shell jacket designed for

demanding female alpinists. An extremely light functional fabric, with generous rein-

forcements made from an innovative material at areas subject to the greatest stress;

optimal freedom of movement thanks to new design solutions for the „high-reach“

sleeves, a comfortable fully adjustable hood, backpack- compatible front pockets - a

light jacket for demanding pursuits.

Cyclone DLXThe Cyclone DLX is a technical Pure Ascent boot that weighs in at 710 grams (UK 8.5), making it a light-

weight on the mountain. Although basically a multi-function boot, it offers effective heel and

lateral support to prevent twisting of the ankle, with 360° Heel Support, a three-dimensional

TPU element that completely surrounds the heel bone. Together with vibram, Mammut has

developed the new Reptilia Grip Sole, a design inspired by the claws of the lizard and the

adhesive lamellae of the gecko, guaranteeing secure grip and skid resistance on all kinds of

terrain.

Pumpmat LightWeighing in at just 570 grams and measuring 25 x 12

cm, the Light Pump mat allows mountaineers to look forward to a comfortable

night’s sleep. The new hand pump is capable of infl ating the Light Pump mat to 7.5 cm in less

than half a minute, transforming a tent or bivouac into a cosy nest. The new large valves make the mat just

as quick to pack up again.

Togir ClickWhat’s new about the Togir alpine harnesses is the design, with the division of the supporting

webbing and the distribution of pressure across the entire width of the belt. The shape and form of

the two-layer construction with padded foam and load bearing webbing are fl exibly tailored to the body

shape – creating a unique design distinguished by its style and fabric. The robust polyamide sheath of the

indicator belay loop is a different colour to the red core. If the sling is damaged, the red fabric

shows through, indicating that the harness needs to be replaced.

Maroon GTXThe Hybrid Shell design is a mixture of soft in-

ner and stable outer materials, ensuring that the boot is only hard

precisely where it needs to be. It adapts to the foot, offering mountai-

neers a comfortable fi t. The asymmetric lacing takes the anatomy of

the foot into consideration and places more pressure on the big toes,

increasing the precision of each step.

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Alpine Hike

The new Alpine Hike rucksack line will appeal to those who like their kit to be lightweight and

sporty. The Alpine Hike 28, Alpine Hike 26 Women and Alpine Hike 22 are the perfect compa-

nions for short alpine walks. At less than 1 kg, the largest capacity model, the Alpine Hike 28,

is one of the lightest packs in its class. The Alpine Hike series is based on the newly reworked

and revamped ACS TIGHT ventilated carry system, which delivers a stable, full-contact carry

and superb back ventilation at an extremely light weight.

Grand Falls Men and Women

At only 600 g (men’s size 9) and 540g (women’s size 6) the new Grand Falls Men / Grand Falls Women

outdoor sandal is currently one of the lightest closed unit outdoor sandals on the market. It is highly

suitable for sports use and incorporates an an amount of convincing features. The sandal is built

around the new, ultra-lightweight Canyon sole. The outsole, which is stretched like

a mesh over the EVA base, is made from a non-slip, abrasion resistant

rubber compound with a high natural latex content.

Night Rider 22

The new Night Rider 22 bike pack represents a real innovation in terms

of road traffi c safety. Based on the principle of “wearable electronics”,

the pack features an LED lamp integrated into the design. Pressing the

start button once causes the light to fl ash three times per second; pres-

sing twice gives constant beam. The electronics are located in the waist

belt, which guarantees easy operation of the device when on

the move, and to ensure that the system functions

correctly in the rain, the Night Rider 22 also has a

rain cover with clear-view transparent material in

the area around the LED itself.

Men

Woman

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Atmosphere Full-Zip and Half-Zip

Available in both men’s and women’s versions, and made

from the new, exceptionally light NANUK MICRO SL fabric,

the Atmosphere Full-Zip and Atmosphere Half-Zip provide

the ideal upgrade option for the technical layering system.

This is the lightest microfl eece fabric currently available.

It is a third lighter than previous versions yet unlike conventio-

nal microfl eece it has a thermal textured reverse side, which

means no compromises on warmth.

Atmosphere Softshell

Designed for compatibility with the shell jacket,

the Atmosphere Softshell is similarly equipped

with an offset zip. Tailored from Flexshield

DWR Lite, the soft shell has mini-

mised seams, a printed logo and a

mesh lining integrated into the

collar, which keep the weight

of the jacket down to just 290

g (size L, unisex) – the lightest

soft shell in the collection.

Atmosphere Shell Jacket

Weighing in at just 370 g (size L, unisex) the amazing Atmosphere Shell Jacket is one of the lightest jackets

in the new Alpine collection. The fabric used, Texapore Taslite 2,5 L, benefi ts from a protective layer over

the waterproof and breathable PU coating, which dispenses with the need for a lining. Features include a

fi xed hood, two raised pockets with waterproof zips and an offset front zip, a useful detail when wearing

multiple layers as it helps prevent the zips on the different garments bunching and pressing uncomfortably

at the neck.

Atmosphere Shell Pants

Jack Wolfskin’s new line of lightweight apparel is nicely rounded off

with the Atmosphere Shell Pants. Hitting the scales at a very light

385 g (size L, unisex), these alpine pants – like the Atmosphere

Shell Jacket – also consist of the new Texapore Taslite 2,5 L fabric.

The full length (waist to ankle) water repellent 2-way zips make

getting them on and off a simple procedure.

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ACT Lite

In summer 2010, Deuter’s proven and popular ACT Lite appears in a sporty, slender

design. The German brand crafts this progressive, athletic pack for strenuous moun-

taineering pursuits and long trekking routes. The ACT Lite range merges a technical,

lightweight design with load comfort and sleek lines.

Deuter also integrates lightweight, curved (and removeable) alumi-

nium stays to transfer the load directly to the hip belt. The belt is

ergonomically structured and has a multi-layered construction:

it combines soft 3D air mesh lining with a stiffer foam and PE

reinforcements. The ACT Lites thus deliver optimum weight

transfer and stability. The hip belt also comes with a pull-for-

ward draw for easy fastening and features a zippered pocket

to stow valuables. For a perfect, individual fi t, the Vari Quick

carrying system is an easy adjustment construction to adapt

the back system to the wearer’s frame. The women speci-

fi c ACT Lite SL packs appear in fresh, bright colours with

a capacity of 35+10 SL & 45 + 10 SL; for men the pack

holds 40+10 l or 50+10 l.

EL – Extra Long BackpacksGrowing with the average human physique, backpack pioneer Deuter serves the needs of athletes with

a taller physical stature. In summer 2010, the German brand introduces a range of four extra long (EL)

backpacks to suit tall outdoor enthusiast. The ergonomically built back system is designed specifi cally for

longer torsos. The EL packs also feature a larger capacity and thus easily swallow the bigger gear of bigger

people. Tall people often have trouble fi nding the right gear for their adventures. With its new EL –

Extra Long Series, Deuter introduces four selected models with adapted ergonomics

to fi t taller persons of approx 185 – 200 cm.

Futura Pro 40 ELThe right pack for a weekend getaway now comes with an increased

back length. The Futura Pro guarantees great comfort and coolness with

its Aircomfort back system: a durable spring steel frame holds the mesh

back panel and ensures air circulation to three sides. Further, the Vari Flex

hip belt allows a pivoting motion, follows every movement with ease

and thus guarantees even weight distribution.

Trans Alpine 32 ELIt is the best-selling, award-winning bike pack on the market! For taller

riders, Deuter now offers an extra long version. However, this season it

also appears in a revamped design. The versatile legend now appears in

a sleek, streamlined look and features a new neoprene helmet fl ap as

well as a zip pocket in the back for maps.

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Spectro Series

In summer 2010, Deuter introduces a new

range of lightweight backpacks: the German

brand fi ne-tuned fabrics, frame, foam and fea-

tures to create a stripped down, no-frills day rucksack. Yet, to guarantee fantastic comfort and

great durability, Deuter added a new, unique back system, functional details and extra strength

where needed. Deuter’s new Spectros are clean-cut, athletic packs designed for more comfort

and less weight. The fashionable and functional top loader presents all the essentials and leaves

the superfl uous at home. Its new Dual Frame back system is extremely lightweight and fl exible,

yet delivers great stability and load transfer. This is guaranteed by the perforated, strong waist

belt made of a 3D mesh with extra big holes for great ventilation. Yet the coolest effect comes

from the patented back system, which utilizes a technical spring steel frame with a mesh back

panel. It allows fresh airfl ow to circulate from three sides and – thanks to its great fl exibility,

follows the body’s movement. Deuter offers the 24 l and 32 l capacity as well as the women’s

specifi c 28 l SL version.

Exosphere Range

In winter 09/10, Deuter premiers its Exosphere

sleeping bags for unrestricted tossing and tur-

ning. It introduces the Thermo Stretch Comfort

technology which utilizes highly elastic baffl e sti-

tching. This creates a snug fi t which warms the

body up quickly and simultaneously allows the

bag to expand up to ¼ of its size offering fantas-

tic freedom of movement.

The new synthetic sleeping bag range by Deuter hugs you clo-

sely, yet leaves room for night activities: we change our sleeping

position up to 60 times a night, but in common sleeping bags

our movements are restricted. The Exosphere range has extreme-

ly elastic horizontal seams which expand up to 25% allowing

the restless sleepers to toss and turn without feeling mummi-

fi ed. On top, the sleeping bag fi ts closely around the body. The

range includes three different models (+2°, -4° and –8), which

come in two sizes: Regular and Large. The Exospheres +2° and

-4° are also available in the women specifi c SL-fi t, which of-

fers extra insulating details like the cosy fl eece lining

around the hip area and in the

foot section.

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Minim 30 Bag

The Minim 30 Bag is built with Salomon’s Airvent Minim System for

ventilation and balanced comfort. It includes all the features you

would expect (bladder, pole holder, compression straps) from a pack

weighing twice as much.

Wings Sky GTXWings Sky GTX

Salomon Sports, announces a revolution in light and fast hiking, the Wings Sky GTX. Wings Sky GTX blends

running shoe fit and midsole technology with a light and supportive upper to create one of the lightest (530

grams) high-top backpacking boots ever made. Light in overall weight, but heavy in features, the Wings Sky GTX

includes a full Gore-Tex membrane for weather protection and thermal regulation and Salomon’s unique Agile

Chassis System for stability, cushioning and unmatched agility on even the most uneven trail surfaces.

Minim Explore Proshell Jacket

Ultra light outer shell for complete weather protection and a very

comfortable motion fit.

Wayfarer Stretch pant

The Wayfarer Stretch Pant repels water, yet breathes

very well and stretches to fit comfortably during all

summer adventures.

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RX Moc

RX Moc is displaying all of the properties that make Relax unique.

Elastic Mesh uppers are ultra breathable. The chassis has oversized

„muscle” and “tendons” to provide added cushioning and as-

sist the sore muscles of the foot with energy return. Conta-

grip outsole, made from a grippy compound and with an

oversized footprint, completes the stable, easy walking

package.

Azimuth Jacket

A highly breathable, windproof, Windstopper Softshell jacket for cold and windy

weather, providing great comfort with Softshell fabrics next to the skin.

Trail Runner Zip Tech Tee

The functional, sporty and fast-drying technical shirt ensures optimum comfort during your run,

thanks to a variety of highly functional materials. The integrated actiLITE technology gets rid of

any moisture and improves ventilation. A sporty design, female fit and flat seams make the new

running shirt - a true highlight for women.

Exo Tight

Salomon, introduces EXO Sensifit, a breakthrough in performance wear for trail running. EXO Sensifit

is a group of product technologies designed to improve performance and endurance, while reducing

soreness and helping to prevent injuries. EXO Sensifit utilizes key materials in key places to support

the body’s muscles and skeleton, improving alignment, oxygen intake, and blood flow.

XT Wings²

Salomon, the leader in trailrunning footwear, announces today the latest breakthrough for

serious trailrunners. Introducing the new XT Wings² shoe, with Salomon’s unique Agile Chas-

sis System. Agile Chassis System is the industry standard, balancing cushioning with stability,

enabling runners to go with more agility. ACS is a three-component midsole that mimics

the unique properties of the human body, incorporating a stabilizing “skeleton”, a cushioning

“muscle”, and a series of “tendons” to help return energy and rebound during the push-off phase of a

runner’s stride.

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Eden1Eden1

For 2010 GoLite’s tent and shelter collection has been given a new look and the popular Shangri-La range

will be joined by the brand new Eden and Arcadia series. With a unique design the Eden range has styles

suitable to house up to 2 people and is really easy to pitch, only requiring two pegs and using DAC

featherlite poles. This unique design provides a generous interior along with a large outside vestibule for

storage and cooking.

TraveLite Wheeled Carry

Travellers can now go on a 10 day

trip anywhere in the world

without having to ever check

a bag in with an airline

with GoLite’s brand new

Adventure Travel collection

for 2010. Featuring both

luggage and apparel all items

in the Adventure travel range

are highly durable, ultra light-

weight and have been specifi cally

designed for their intended end

use.

RS 3-season

The RS, or Recycled Synthetic, sleeping bag range is GoLite’s fi rst ever synthetic offering and

features styles which can cater for 1-3 season use. All bags are constructed using recycled ma-

terials for the shell, lining and insulation. There are mummy, quilt and vario semi rectangular

profi les to choose from within the RS collection that suit a diverse range of environments and

preferences.

Peak

There’s light then there’s the Peak, part of GoLite’s Ultralight backpack series the Peak weighs

only 765grms and has a capacity of 38L. A unisex style, the Peak is available in three differing

back lengths to ensure a good fi t and optimum comfort for the wearer at all times. Durable and

functional, all packs within the GoLite collection are constructed using some of the strongest,

lightest materials available including recycled Dyneema, a fabric which is as strong as steel, and

not currently used by any other brands.

Wicklow Shortsleeve Travel Polo

To complete GoLite’s Adventure Travel offering is the

brand new selection of apparel. Jackets, tops, bottoms and

even a dress complete this offering, all really lightweight

and constructed using fabrics which are really fast drying,

enabling garments to be easily washed when travelling.

Available in men’s and women’s fi ttings, the Wicklow

Shortsleeve Travel Polo has a sophisticated, clean design

and comes in a choice of great colours.

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TRAILWIND Hoody

Sharp looking, wind resistant, water repellant and ultra light-

weight breathable jacket (<140g for medium). All the fea-

tures you need like hem draw cord, hood adjustment and

venting panels, and none that you don’t, for when the wind

sends a shiver down your spine. Packs into its’ own pocket

for easy storage or for hanging onto a harness in case of

breezy belays. Available in men and women’s specifi c fi ts

and styles.

ROM Jacket

The softshell you will want to use on the hill - Gore Windstopper combined with

highly breathable side panels. A superb wind & water resistant jacket with extra

length to keep out the elements. Adjustable hood, asymmetric, Velcro adjustable

cuffs and soft, stretchy fabrics make this ideal for all-day comfort out in the

mountains. Also available in a non-hooded version.

SUPER MICA JACKET

Marmot Super Mica, breathable and waterproof Membrain Strata fabric - only extreme lightweight adven-

ture freaks should apply. Pockets big enough to fi t more than just energy gels yet still harness friendly. Pack

size equivalent to a softball, adjustable wire rimmed hood integrated cooling vents, PitZips, hem draw

cord, zonal reinforcement and all for less than 250g (med).

W´s WHISPER LIGHT JACKET

Lightweight Gore Paclite waterproof

breathable shell with top spec features

and a great fl attering shape. Gale-Force

hood, asymmetric cuffs, Angel-Wing

movement and two spacious harness

friendly pockets. Simple, effective, and

weighs less than 220g (med).

M´s and W´s PACELINE JACKET

Runners and cyclists, male or female, will love this for its

simplicity, amazing comfort and lightweight construction. A stretchy, soft,

breathable waterproof Marmot Membrain Strata with generous venting

panels for lung busting workouts in the rain, this is the jacket that keeps

the elements at bay without the hindrance of a hood.

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Sandnes Lady Poncho

Bergans opens up new routes into the great outdoors with the Dermizax Casuals, including

a Ladies Poncho made of waterproof material with Dermizax membrane. The checked

inner lining gives the jacket that certain something as regards style – it is taken up again

in the matching rain hat, which is also made of Dermizax material. The arm openings

and the wide, open downward cut allow exactly the freedom which was missing up

to now on Sunday outings or in town.

Siljan Jacket

After its launch in Norway this three-layered jacket has finally arrived on the

Continent with new colours. It is made of proven Dermizax EV fabric and is

therefore reliably weatherproof, thanks to its waterproof, windproof and brea-

thable membrane. And as we know what proves itself in Norway must offer

pretty good weather protection! As with all Dermizax jackets, the Siljan Ja-

cket also has especially long under-arm zips for ventilation, adjustable cuffs

and a permanently attached fully adjustable hood; things also stay nicely

warm and dry up top thanks to chin protection and a fleece-lined neck.

Rondane

The new Rondane also gets the hip belt which fits around the hips even better as

a contoured hip belt with winch system and transfers the weight optimally to

the body. Other innovations are the so-called Neck Cavity and newly shaped

anatomic shoulder straps which are filled with high-quality breathable

foam. The men’s’ version is available with a volume of 65 or 85 litres; the

Rondane Lady offers a volume of 65 litres.

Helium

More robust material, extended features, improved carrying system

but still just as light as its predecessor– that’s the new Bergans of

Norway Helium rucksack. It weighs little more than a kilo although

it still offers a volume of 55 l and an enormous payload. As from

summer 2010 it comes with a stronger and more robust 210D Cor-

dura and 100D Cordura ripstop made of siliconised nylon at the

sides. Like the other new rucksacks, it is fitted with the new winch

system: the belts are connected in a triangle and place the hip belt

conically over the pelvis. This not only simplifies handling but also

contributes significantly to improved wearing comfort thanks to a

greater weight transfer.

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uctsDalea Mid eVent

Women’s specific last, platform and design, the Dalea Mid eVent is a multi-sport shoe which is per-

fectly suited for casual day hikes all the way to overnight trips. The Dalea provides the grip through

the, fit, protection and comfort to get you down the trail with shoes made for women.

Tanza

A simple, modern look with time tested architecture and 25 years of expertise in creating the best spots sandals in

the world come together to create with Tanza a solid addition to the Teva performance range. Amazing traction and

comfort are attained by using Teva’s propriatory Spider Rubber outsole compound and a soft yet

supportive footbed. Ample arch support and an anatomically contoured footbed have

been designed to provide all day support and comfort.

Tirra

Continuing to create more women’s specific styles in the Teva performance

range, the Tirra is a sleek webbing style with a modern look. Amazing trac-

tion and comfort are attained by using Teva’s propriatory Spider Rubber

outsole compound and a soft yet supportive footbed. Ample arch support

and an anatomically contoured footbed have been designed specifically for

women’s feet. Whether you need a sporty san-

dal for your trip to the islands or a sup-

portive water sandal for whitewater

rafting, the Tirra takes you there

(and back) in style.

Itunda

The Itunda provides improved comfort, trac-

tion and protection for a variety of activities in

and around the water. The Itunda drains faster, drys faster,

and provides more protection than any other sport sandal on the

market. Our performance water shoe has Topsole Wrap Technology to

provide a secure fit around the heel and instep. A roomy toe box ensures com-

fort all day long. The womens Itunda is specifically designed around women and

has a sleeker, more feminine shape for better fit, performance and appearance.men

woman

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64

Argon Alpine Backpacks Conex (1) and 2Spline (2)

The new Argon Conex and Spline backpacks are true alpine partners

– the ideal piece of equipment for climbing tours, speed ascents and all

feats requiring lightweight gear that won’t slow you down. Up against

rough crag faces or jagged ice walls, these packs can handle some of

the toughest situations. Special technical features are created with just

this in mind: high quality metal buckles, completely stowable gear at-

tachments and a Cordura 500 material with ceramic reinforcements for

double the amount of abrasion resistance.

Conex

The Conex backpacks are equipped with an integrated belay sling that for the fi rst time makes

it possible for a pack to be used as part of a belay chain on a climbing tour. This allows the

person following the lead to anchor themselves into a belay station with the belay sling, before

the next pitch.

Big Al Ceplex Low

Vaude is launching its fi rst Approach shoes. The system

is designed to optimise the support of the natural foot

roll when tackling mountainous terrain. The Ceplex

Pro membrane ensures that the shoes are both water-

proof and windproof, and yet breathable. The Vibram

outsoles guarantee for stability and performance.

The ideal combination for all backcountry ascents,

Via Ferrata routes and mountain hikes.

Women’s Slight Pro Jacket

The new Women’s Slight Pro Jacket is an alpine all-rounder weighing just 290 grams. A host

of technical details make it an indispensable reserve jacket for all mountain activities. The under-

arm ventilation and pockets that are positioned to be accessible with climbing harness or back-

pack. An innovative climbing fl ap on the front zip prevents the jacket from riding up and letting

cold air in on the belay. Extremely lightweight 3-layer Ceplex Pro material guarantees absolute

wind and waterproofness while maintaining a high level of breathability.

Spline

Spline is a multi-versatile light-

weight pack with a top compart-

ment that can be entirely sto-

wed within the pack itself. Even

climbers that are en-route with a

pack and helmet can gain extra

headroom this way if needed.

Conex: belay station anchor

(1)

(2)

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Argon Tent Specula Alpine

The new Vaude hybrid tent Specula Alpine combines the advantages of a

single wall tent with those of a modern double wall design and is therefore

ideal for variable Alpine climate conditions. It provides enough room for

two people and their gear, yet weighs just 2,2 kg. The upper part

of the tent is made from a single wall that incorporates a highly

breathable, waterproof 3-layer membrane. In order to ensure

an optimal tent climate the lower part consists of a dou-

ble wall construction.

Scutum Ultralight

Weighing only 1000 grams, our new Scutum

Ultralight is the world’s lightest 2-person double

wall tent of its class, inlcuding a tent fl oor with

10,000mm water protection, innovative alumini-

um poles and outstanding ventilation. The

Scutum is absolutely waterproof, extreme-

ly tear resistant and enduringly UV resistant.

The Powerframe System in this tent runs as

a single arch construction between the inner

and outer tents ensuring extremely high wind

stability.

Eco Sleeping Bags BlueBeech

The new Blue Beech Sleeping Bags

make it possible to slumber in a ful-

ly natural environment with fabric that is

Bluesign certifi ed, meeting the highest eco-

friendly and skin-friendly standards. The fi ll bags

includes the natural fi ber Tencel, which is 100% biode-

gradable, as well as recycled materials. The inner lining is opting

for a Bluesign certifi ed fabric that is especially skin-friendly. Marah Jacket

Can functional clothing look just as stylish as designer fashions? You bet it can! Our new

women’s Marah Jacket is proof. You’ll have to look twice to fi nd all the functional details

packed into the stylish Marah jacket. Its urban design is played up with sleek surfaces

and added frills. A Ceplex Active membrane makes the 2-layer jacket both waterproof

and breathable.

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Passion OneRed Dot Design Award 2009“ for the world´s lightest sleeping bag:

Passion is the lightest sleeping bag of its class and compacts to the size of a grapefruit. “Passion One “ weighs the

least starting at 265g and is equipped with an ankle-length zipper, it is followed by “Passion Three” which starts

at 465g and the series is completed by “Passion fi ve” that starts at 690g. All three sleeping bags still manage to

achieve an astonishing comfort temperature of -7°c. A storage bag and stuff sack are included. Limited Edition:

Delivery of Companyon products are limited.

Purity

A lightweight and compact jacket that fi ts in a side pocket.

Made out of a breathable, insulating and water-repellent fabric.

Solace

A lightweight waistcoat made out

of a cellular, isolating and water-

proof fabric and is so compact it fi ts

in your pocket.

Sunrizer 600 WomanThe comfortable

sleeping bag.

Early BirdComfort-line Early Bird:

A bi-elastic textured outer material which fl exes with

the body´s movements, therefore allowing less air to

permeate the space between the sleeper and mat.

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Altai GTX / Altai Lady GTX

The Altai GTX from Hanwag is an extremely fl exible, high performance

mountain and trekking boot, providing a perfect fi t and support for sportive

hikes and climbs. Its hybrid upper, made from Cordura Rocket and Sportve-

lours leather, is waterproof (with Gore-Tex lining) and airy to ensure a com-

fortable environment for your feet. The Vibram AW Integral sole construc-

tion is lightweight, yet provides superb support and fl ex.

Cheyenne GTX / Cheyenne Lady GTX

The Cheyenne GTX (and of course the Lady-version, too) is a popu-

lar classic among the range of Trek Light boots from the German

boot manufacturer Hanwag which received several awards. For

2010, Hanwag revised the lightweight yet stable boot: With a

new Vibram Endurance sole and a new look, the Cheyenne GTX

is more comfortable and longer lasting than ever. It is manuf-

actured with a lasting construction and can therefore be easily

resoled. The upper is made from strong Nubuck, Sportvelours

and Cordura and features a waterproof Gore-Tex lining.

Ferrata Combi GTX / Ferrata Combi Lady GTXOnce you cannot get enough of rock climbing or

Via Ferrata and would prefer to extend your trips

to colder mountain regions with some snow and

ice, then the Ferrata Combi GTX is the perfect

choice for a wide range of classic alpine rou-

tes. Despite its stiff, crampon compatible

Vibram Climbing sole and its sturdy

upper, the Ferrata Combi GTX

is exceptionally light in

weight. The upper

(made from Bergrind-

leather and Cordura

Rocket) is strong

enough to provide the support you need, but is fl exible

enough to ensure the best fi t and control.

Hanwag Lhasa / Lhasa Lady

The trekking boot Lhasa is unique – not only because of its upper made from real tibetian

yak leather! The German boot manufacturer Hanwag has an exclusive range of outdoor

footwear featuring this outstanding leather. The leather comes from the Lhasa Leather

Factory: The company Hanwag exclusively works with was completely modernised in

the 90’s with help from German foreign aid. Today, steered by Tibetan management, it

stands as a showcase company offering workers social security and produces leather

of the highest quality that meets Western European environmental standards.

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Windstopper Active Shell

An optimum body climate, even on warm days and

with intensive exertion: Schöffel has become one of

the fi rst to use the new Windstopper Active Shell. This

highly breathable, windproof and

water-repellent three-layer design

is amazingly lightweight, and with

a very light jersey lining also feels

very comfortable against the skin.

The new “wicking” lining ensures fast

wicking of moisture from the skin to

the membrane.

Outdoor Pants in 32 Sizes

A badly-fi tting pair of pants can soon spoil your fun in the outdoors. Sports clothing experts

Schöffel have therefore long since declared war on unisex styles and single-size items. That

was the start of an unparalleled success story: Schöffel’s answer is an optimum fi t, individual lines and

trousers available in long, standard and short leg lengths. The range comprises 15 men’s sizes and 17

women’s. The breadth of the range, which has been expanded by further styles for Summer 2010, is

highlighted by Schöffel’s expert trouser-making skills. The new must-haves for Summer 2010 are zip-off

trekking pants for women (Narisa) and men (Paxton) of stretch material, and a 7/8 zip-off version for

women (River Pants).

Gore-Tex Paclite ShellDuring steep ascents every gram counts, so lightness is an essential consideration in mountain sports. Be-

cause total protection from the elements should not weigh you down, the new lightness, Schöffel style,

in the combination of Gore-Tex Paclite Shell, with stretch offers even more comfort. The light texture

of the fabric, all kinds of performance features, pre-shaped arms, a shaped storm hood with three-

point adjustment, glued storm fl ap, underarm zips and a sporty look characterise the two new

stretch mountain sports jackets - Kongur for men and Cassana for women.

Everywear campaign

Everywear, the perfect, versatile weather protection, sets

new standards in the newly-compiled product range, with

an unbeatable combination of lightness and multipurpose

features. Waterproof, windproof and breathable, these are

the threefold characteristics of this successful line which

has already set excellent standards in the past. A new, soft

outer fabric also emphasises the feeling

of lightness. A modern design with new

shaping and colours ensure that

the Everywear styles, which as

ever can be packed down small

into an inner pocket, are indis-

pensable companions for any-

thing we do outdoors.

Paxton

River Pants

Narisa

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Nine

Finally, a manufacturer has managed to coup-

le the advantages of the popular descender

with the requirements of modern hall and sport

climbing. The result is: the Nine. This device unites

the light weight and user-friendliness of a figure-

of-eight descender with the security of a self-blo-

cking system. Unlike the semi-automatic devices

produced up to now, the Nine is a single-piece

construction. The device hasn‘t a single mechani-

cal part that can be activated accidentally through

dirt build-up or incorrect operation

Apex

Climbing is the art of simplifying complexity. The

same goes for climbing accessories. One such

accessory is the Apex: a 750-gramm, puristic

and robust 28-litre backpack for alpine climbs

and fast ski tours. The completely new “snap-

lock” buckle on the waist harness is the epito-

me of minimalistic yet highly functional design.

The buckle can be opened and closed intuitively

with one hand – no more annoying fumbling

on a steep rock or with gloved hands.

Neutrino I

For anyone who likes to pitch their tent high in the Alps, there is

now a new and completely mobile home on the market:

the Neutrino I. Thanks to its extremely light and stable 20 D

Nylon 66 membrane, the 20x10x10cm pack weighs in at barely

1.1kg while offering a floor area of 220cm long and up to

130cm wide. The innovative ventilation system effectively re-

duces the build-up of condensation. One person can easily

pitch the Neutrino I in a maximum of 2.5 minutes on a very

small area using the ultralight poles with flexible inserts

– without having to do without a relatively large vesti-

bule for shoes and luggage.

Firetail GTX

Two worlds in a single shoe: It’s as flexible and shock-absorbent as a trail runner shoe, while offering the grip and precision

of an alpine approach shoe, The Firetail GTX sole, developed in conjunction with VIBRAM, unites the propulsion and light

weight of its EVA midsole with the resistance and absorption of the PU shock absorber on the heel section. The multi-fit

insole means the shoes are very comfortable to wear. The extended lacing allows for full-fit customization with precision

and comfort on technically challenging terrain.

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Stride Lady XCRRange Trail Activity & XO®-System

Fogo Junior Mid Range Magic Kids

Journey XCRRange Comfort Fit – Wellness Sport

Alpine Trek Lady GTXRange Alpin

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Peru Lady GTXRange Light Hiker

MeranRange Comfort Fit – Wellness Hiking

Vakuum Men Cross GTXRange MFS® Vakuum

Nepal MFSRange MFS® Memory Foam System

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3L Stretch Windproof Cubic (2)

MATERIAL

Windproof yet very stretchy. Water-repellent yet extremely breathable. The Odlo 3L stretch

windproof Cubic fabric combines apparent opposites in a unique high-tech material. The

stretchy material offers maximum freedom of movement and reliable protection from the

wind-chill effect. At the same time, moisture formation and the risk of overheating are

reduced on the inside.

(1)

3L Woven Waterproof Cubic (1)

MATERIAL

Perfect climate control, uncompromising protection from wind and rain: the water- and windproof Odlo 3L woven waterproof Cubic fabric com-

bines three different materials to make a durable, breathable laminate. On the inside, Odlo «cubic» with its small, cubic air chambers, ensures

perfect climate control and maximum comfort. The middle membrane layer allows water vapour out but no moisture in.

(1)

(2)

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3L Cubic System Jacket (1)

The 3L cubic System jacket is available for both men and women. The specially developed Odlo material,

with its high water column (10,000 mm), protects against rain, wind and snow. The latest glue-welding

and ultrasound technologies have been used in the processing stage. The «free move» cutting techno-

logy allows completely unrestricted movement.

3L Cubic Discover Jacket (2)

The softshell 3L cubic Discover jacket, like the

System jacket, is designed around the «inside-

outside» principle. The stretchy material, the

«free move» cut and the high breathability

guarantee maximum wearing comfort.

The high-quality workmanship, the use of

glue-welding and ultrasound technology and

numerous details – like taped outside seams,

seamless linings, seamless shoulders and a

unique Velcro adjustment system on the slee-

ves.

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TP1 TREKKING Light trekking socks with ergonomic pads on sole

and instep. Soft acrylic yarns surround the foot

granting support and moisture transfer.

SilverPro TREKKINGHigh functional trekking socks made of merino

wool and ceramic which offer a constant tempe-

rature of +/- 5 degrees. Seamless knitting techno-

logy grants a perfect fi t and comfort.

1

2

We are the climate system of your skin

The Mobile Society offers functional underwear with a perfect fi t due to a 3D-

seamless technology. The two layer fabric is knitted without Elastane. It is therefore

very quick drying and offers a perfect body climate for all levels of performances. The

Mobile Society offers three different lines: Silver Lite and Silver Pro equipped with

bacteriostatic features are ideal for usage as fi rst and second layer. The new Merino

line combines moisture management and the benefi ts of Merino wool to a highly

functional underwear.

functional socks and underwear at a top price!

1

2

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TYRAN

The mid-cut hiking shoe of Wolverine is made of Nubuk leather and mesh material. As is the shoe’s

upper. The footbed consists of Wolverine’s iCS removable full cushion with a mesh sock liner. Tyrin is

available in U.S. sizes 7 – 12, 13, 14 and in the colours Khaki/Orange and Tobacco/Brick.

MARCO

The upper of Marco is made of full grain leather along with a 1000 Denier Nylon. The

lining is leather. Like Tyran, the shoe’s footbed features Wolverine’s iCS removable full-

cushion with a leather sock liner. Marco can be ordered in black and brown and in U.S.

sizes 7 – 12, 13, 14.

TERREX FAST X FM MID GTX

The “TERREX FAST X FM MID GTX“ combines less weight with

great support. Due to its adidas FORMOTION™ technology and the

specific midsole construction which wraps up on the side wall the shoe of-

fer optimal ground and motion control. For weather protection it uses GORE-TEX®

Extended Comfort Footwear which offers non-insulated protection to keep you dry and

comfortably cool during higher activity levels.

Terrex Feather Jacket

The innovative Terrex Feather Jacket of the Mountain Sports Segment is the absolute highlight

within the products of adidas outdoor in spring/summer 2010. The adidas own FORMOTION™

technology and the GORE-TEX® PRO SHELL guarantee a perfect fit as well as a durable wa-

terproof and highly breathable protection, even in the worst weather conditions. The Jacket

has two ventilating mesh pockets, a fully adjustable Hood and a water repellent 2 way zipper

system.

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75

Ekolab RecyclerPant

The waterproof breathable fabric in the new

Ekolab Recycler Pant is made with 100% re-

cycled plastic water bottles. That’s great but,

even better, the Recycler Pant is brilliant at

defl ecting the elements with its proven Helly

Tech XP construction. Helly Hansen takes its

environmental expertise to the lower extremi-

ties in the Ekolab Cargo Pants.

Trail Moc

Helly Hansen Trail Moc Performs like a shoe, breathes like a sandal.

Run, raft, scramble and hike in Helly Hansen’s all-purpose Trail Moc.

The high-performance, outdoor shoe has the stability of a trail runner

yet the breathability of a sandal. It’s a light but serious trail shoe with

a nylon shank embedded in the midsole that adds stability. The tough

Helly Wear overlay in the heel strike zone protects the feet from sticks

and rocks.

Ekolab RecyclerJacket

Helly Hansen’s new Eko-

lab Recycler Jacket pro-

tects outdoor enthusiasts

from the weather while

minimizing the product’s

impact on the planet.

The Recycler is part of

Helly Hansen’s Ekolab R&D

Project, a test lab where company researchers advance environ-

mentally conscious design and create distribution alternatives

to reduce Helly Hansen’s environmental footprint.

Trailwizard SS

A performance packed athletic jersey with advanced dry fi ber and air

circulation features. HH Cool Lifa Stay Dry Technology pulls excess heat

and sweat away from skin for long term dryness during high-intensity

pursuits. Hot, sweaty weather conditions are no match for Helly Hansen’s

high-performance HH Cool Trailwizard SS jersey made with a supercharged

moisture-moving fabric that keeps the skin dry and comfor-

table on the trail and road.

Barrier 3L Jacket

Helly Hansen Barrier Jacket boasts Hard-Shell Performance with Soft-Shell Comfort. Helly Hansen’s

new Barrier Stretch 3L Jacket takes top-shelf Helly Tech XP construction and adds the benefi t

of extended stretch in a new high-gauge knit fabrication. Light, durable and versatile, the

Barrier challenges the line between hard-shell and soft-shell performance with its three-

layer waterproof breathable design.

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Speed Lock is the innovative high-tech external

adjustment system by Leki. The red lever is the im-

mediately identifiable mark of the super-fast adjust-

ment technology. Speed Lock adjustment means

you can adjust your pole length quickly and secure-

ly even whilst wearing thick gloves in rain, ice and

snow with one touch.

The Leki innovation experts invented a mechanism

(patent pending), which locks the shaft perfectly.

The so far unmatched force transmission results

from an integrated stainless steel pressure plate.

With the Speed Lock, Leki sets new standards in

locking forces for poles with similar external locking

feature throughout the international market.

The TÜV standard of 60 kg is by far exceeded, a

safety reserve which can be - a safety reserve, which

can safe lives. The locking force can be readjusted

at any time. Leki will use this world innovation on

five trekking pole models. These are the five models

with the new Speed Lock in the Leki line – one is

produced out of Carbon.

All five are equipped with the Aergon Grip, which

is perfect because of its edgeless outer shape, the

large support area on top of the grip, and the extre-

mely smart lightweight shell cavity construction.

Nordic Walking

The new Leki 2010 Nordic Walking line comes in fresh, sporty and sty-

lish designs. Featuring the patented and well-proven Trigger Shark or the

Trigger 1 grip strap system in a new make-up. Poles in fixed length or

adjustable, made of carbon or Aluminium – Leki offers them all.

Speed Lock

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77A unique multi-functional sleeping bag for summer

hiking. Mark 23 SB is a very light blanket sleeping

bag; comfort temperature is +15C. The hood of the

sleeping bags can be easily detached and transfor-

med into a comfortable 3D hood or into an improvi-

sed hat. When unfastened lengthways the sleeping

bag transforms into a 170cm x 185 cm blanket.

In the main body of the sleeping bag there is an

opening for using the sleeping bag as a poncho.

The outer fabric of the sleeping bag is silicon coa-

ted; the fabric is strong and warm. The filling is Pri-

maloft SB 1x100g/m2. The zippers are YKK with a

quick opening possibility, this enables the sleeping

bag to be opened lengthways in 1 second due to

the quick release unzip system. The weight of the

Mark 23 SB Poncho is only 900g.

Elbrus 2

A very light alpine tent for two. Two poles cross each other in 2 points, which makes the tent very stable even

when the wind is strong. The third pole creates a big vestibule for backpacks and shoes. The Elbrus 2 Fly sheet

is made of reinforced nylon RipStop with a silicon coating. The Elbrus 2 is compact, easy to assemble and light

in weight.

Mountain Baby

Siberia Wide Transformer

A very practical sleeping bag with a detachable hood. It

provides a comfortable sleep when the hood is attached

or detached. The width is 100cm, the length 230cm. The

sleeping bag transforms into a 200 x 195cm big blanket.

The hood has a pocket where a soft garment can be placed

and then used as a seperate pillow. Flannel fabric is used in

the facial area of the sleeping bag making it nice and soft

to touch. Along the whole length of the zipper there is soft

roll which prevents you from coming into contact with it.

Mark 23 SB Poncho

A sleeping bag for the youn-

gest travelers. The sleeping is very

functional. The length can be adjusted,

which means that it will not be necessary to

change the sleeping bag, when the baby grows.

The sleeping bag has sleeves, which gives the baby

an opportunity to play with their hands without leaving

the sleeping bag. The sleeping bag can be opened on both

sides, which is comfortable for the parents.

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Monarch X The new Monarch X series binoculars are

great for bird- and animal watching, as well as

for general nature observation. They will be positi-

oned as the high-grade models of our popular Mon-

arch range.Outstanding optical quality distinguishes these

new products - ensured by their large 45 mm objective diameter

and innovative dielectric high-refl ective multilayer prism coating.

Inside the slim, stylish body are O-ring seals and nitrogen gas that

assure the Monarch X binoculars stay waterproof and fog-free.

Sportstar EXThese stylish models offer superlative features like waterproof and

fog-proof performance plus all the other features of the smartly desi-

gned, black Sportstar EX 8x25DCF and Sportstar EX 10x25DCF. They’re

also twin-hinged, foldable, and the compact Dach-prism type.

Nature lovers, hunters, bird watchers,

outdoor photographers - everyone

who loves a good view and is into di-

giscoping – will certainly welcome this

new line of fi eldscopes from Nikon.

They‘re called “EDG” – pronounced

“edge” – because that’s exactly what

users will get from them: edge-to-

edge brilliance and over all leading-

edge performance.

All EDG fi eldscopes benefi t from the

use of performance-proven Nikon’s

ED (Extra-low dispersion) glass that

assures natural color reproduction

and crisp clarity. Straight models, in

addition, feature dielectric high-re-

fl ectivity multi-layer prism coatings for

higher contrast than ever. They are

available with two different objective

diameter, each angled and straight.

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Laser Rangefinder Forestry

Sporter Ex

The Nikon Forestry 550 Laser Rangefi nder, just as its name indicates,

“Forestry”, which features angle compensation technology, is principal-

ly targeted at forestry-related users, but also useful to surveying ropes

courses and climbing walls.

Our engineers designed the Forestry 550 to meet demand for angle

compensated distance measurement, especially among users involved

in specifi c aspects of forestry, from clinical or general observation and

analysis to surveying. The built-in inclinometer provides easy readings,

for example, of a tree – including height, vertical separation (the difference

in height compared to another tree), horizontal and angular distance,

as well as actual distance. Measurement results are displayed on both

internal and external LCD panels.

Sporter EX binocular series for all-round use. Fully waterproof and fog-proof, Nikon Sporter EX

Binoculars (8x42 and 10x50) offer great value in a compact, lightweight and user-friendly package.

Multicoated, specially engineered lenses and high-eyepoint design ensure a sharp and comfortable

view, whilst fi berglass-reinforced polycarbonate resin dramatically reduces the weight of the body,

making them perfect for use in any terrain.

10x50

8x42

Fieldscopes EDG

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Powdered Beer

The Trek’n Eat foods specialists

never cease to look for new ways

to make the outdoor community

happy. Once again they had a bril-

liant idea: Cheers to the world’s

first powdered beer! Contrary to

popular belief, beer and sports go

well together. A glass of beer after

sports is not only refreshing and

healthy; it is readily absorbed by the

body due to its isotonic qualities.

Non-alcoholic beer is best, because

alcohol dehydrates the body after

sports even further.

Mybottle

Gone are the times when you first had to

tediously boil water outdoors before you

could safely drink it: With the Mybottle,

Katadyn has rolled out yet another in-

novative product for active people who

are used to moving autonomously in

free Nature. And for people who belie-

ve that ecological solutions make sense.

The three-stage water filter is the heart

of this perfect outdoor drinking system.

It destroys harmful viruses, bacteria, and

protozoa. Of course, you can also use

the mybottle without the water filter.

It comes in two different variants: as a

mybottle water filter and as a mybottle

drinking bottle.

Increased variety of Trek’n Eat outdoor menus

The expedition food specialist Trek’n Eat is introducing three new vegetarian outdoor meals: a mouth-wate-

ring Italian Pasta Primavera, a tasty Indian Chana Masala and a delicious Pesto Salmon & Pasta. An Organic

Chili Puree with Vegetables & Hempseed Crisps for the health conscious tops off the new Trek’n Eat menus.

The new dishes contain neither additional preservatives nor added flavour enhancer. Trek’n Eat expedition

food is particularly appreciated by outdoor enthusiasts who value the easy preparation, authentic taste, low

weight, and reduced fuel consumption during cooking on trips.

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Nomad

Always remain on course

thanks to the Wenger Nomad’s

digital compass. It is easily ac-

tivated by the push of a button.

The heading digitally appears in red

in the center of the dial while a

directional arrow cleverly appears

from below the Wenger Swiss cross

logo providing quick and easy-to-read orientation.

In addition to its analog hour, minute and second

functions the Wenger Nomad also provides a digi-

tal display of the weekday, an additional hour, minute

and second time function, as well as the date,

including the month.

Zernez

The Zernez internal frame, an alpine-style backpack gets its design inspiration from the Swiss

Army Knife. It resembles the sleek, stylish look of the legendary knife and is loaded with

purposeful features that allow users to customise the pack. It also incorporates a load-

dispersing mechanical system that transfers the load into key areas throughout the pack.

The Zernez comes with an ergonomically-enhanced waist belt.

Eiger

The Eiger is the perfect mid-range, backcountry boot when comfort and protection matters. Alpine technical

performance with comfort and your feet in mind. Featuring the Wenger exclusive „Spydraflex“ outsole

to dampen vibration during high impact and irregular trail conditions. The Eiger‘s „Hydrofoil“ water-

proof membrane resists water while simultaneously allowing your footbed to breath.

RangerGrip

Following the success of EvoGrip Swiss Army Knives, Wenger has applied

the concept elsewhere – enter the RangerGrip. A textured non-slip rubber

inlay is embedded in four areas of the knife handle where the hand makes

contact and demonstrates why Wenger’s quality Swiss craftsmanship is

world-renowned.

SwissClipper

The Swiss Army knife was built on the premise of portable functionality.

With that thought in mind, Wenger developed the Nail Clipper Swiss Army

knife. Made of tempered stainless steel, this retractable precision instrument

fits in your pocket or pack but is capable of delivering professional results in

the great outdoors.

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82

Thermo products Mercury

The double-wall stainless steel body of the Thermo

bottle is vacuum insulated. The Mercury bottle

has a hygienic screw top automatic fastening.

La Playa’s High Performance stainless steel bottles promise to be light, compact and robust. The brand emphasizes the

great insulation of the product: Cold drinks should remain cool for 24 hours while hot liquids keep a high temperature

for12 hours. According to company information, the temperature of hot water in the 1 liter bottle

only decreases from 95 to 65 degrees centigrade within 24 hours.

Thermo products Cafetière

The cafetière is ideal for use at home, in the offi ce, on the terrace or out-

doors. It does not need any coffee fi lters or pads and does not depend

on an electric supply.

1,0 L.

x 6

Jahre

Garantie

fü r Isolierwirk

ung5

24 H12 H

KC Professional Cooler

E 3000 REzetil’s E 3000 R cooler can be used at a voltage of 12, 24 and 230 V. It comes with a case to

store the cable. The inner space is suffi ciently high enough to store standing bottles of up to 355

mm in height. Ezetil promises that the electric cooling motor will run for at least fi ve years. An

akku is available which continues to cool E 3000 R once the product has been cut off from the

electric supply.

KC stands for „Keep cool“ and is a series of professional soft coolers. The Professio-

nal 12 by Ezetil consists of a strong, but fl exible foam insulation, a very robust outer

material made out of Nylon while the inner material is made of food friendly EVA. A

removable shoulder belt increases the comfort of Professional 12 during the mobile

use of the product. Ezetil promises that it is easy to clean.

Thermo products High Performance

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83

Fantasy Collection – Magic Range

Outwell raises the bar for tent design, quality and innovation by introducing the NEW Magic

Range from the NEW Fantasy Collection. Children and their parents will be delighted with

the colourful Kids Room, not to mention the innovative outdoor game wall that can be

mounted on the tent, on upright steel poles, or between two trees and can be adjusted in

height for playing football, tennis or volleyball etc.

Trailstar

Robens introduces two new Trailstar models in the Adventure line proving yet again

that lightweight tents don’t have to cost a fortune. They have all the features

which you can expect of a Robens tent – hydrostatic head of 5000 mm, easy

to pitch, excellent ventilation through four adjustable vents, enough

space and are made of hard-wearing materials. Trail star is available

for one or two people.

Coolinator is a professional cooling system that cools the body individu-

ally for up to 40 hours. The body saves energy, stays cool and offers bet-

ter prerequisites for maintaining health, concentration and performance

when exposed to heat. The cooling vest – like all Coolinator textiles,

such as caps, neckbands or headbands – is capable of binding water

fi rmly within seconds, so that it can only escape again by evaporation

due to heat exposure. The evaporation cools the body in an individual

and natural way depending on the ambient and body temperature.

Coolinator textiles are activated by plain tap water and provide maximal

freshness and vitality by natural evaporation cooling in just one minute.

The hotter the day the stronger the cooling effect.

Prolonged cooling procedures in refrigerators and freezers can be omit-

ted entirely. It’s easy to use: immerse in cold water for 10 seconds, wait

50 seconds – done.

COOLINATOR cool wear -more energy for your performance

www.cooline.info

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The development of these products started in 2007 on the

occasion of a regatta on the Atlantic. For this purpose, a

team of developers closely examined the requirements for

these products. The primary aim was to be able to refrain

from additives, thickening agents, modified starch and pre-

serving agents of any kind. At the same time, the products

should have a high share in vegetables and real meat in

the packaging.

The vegetables have been dried naturally or freeze-dried.

To guarantee residue-free raw materials, some products

are bought from organic farming. The animal products

are freeze-dried exclusively in our own plants to be able to

control the quality of the fresh goods.

Outdoor meals should be easy and practical to use. For this

reason, all products are bagged in portion packages for

one person and can be filled up in the same pouch with

hot water. 6-8 minutes after which it can be consumed out

of the package. Now its ready to eat out of the package.

We have developed a special foil for this purpose to ensure

that the pouch can stand on its own and is protected from

humidity. A dish is therefore not necessary. Special; Meals

can be prepared with cold water or snow.

Farmer’s Snack’s long experience with dried food makes it possible to manufacture high-quality trekking products.

Outdoor meals

2XU Elite Compression Tight

Compression garments have become increasingly popular amongst compe-

titive and leisure athletes because of its ability to heighten performance and

body function. Benefits of compression sportswear are heightened agility

and proprioception, reduced muscle damage, improved circulation,reduced

fatigue and improved recovery as independent studies have shown.

2XU Elite Compression Tights offer superior compression to enable greater

muscle stability and injury prevention. It has been designed to support the

calves and hamstring muscles – areas which are particularly prone to fati-

gue, injury and muscle soreness.

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Beppina

Sportsmanship

and function are combined in the Beppi-

na women’s parka to guarantee effortless outdoor activity. A

comfortable fit and high wearing comfort are ensured by ingenious de-

tails, a superb two-way stretch material and a tried-and-tested design

using waterproof, breathable materials and laminates – naturally also

with sealed seams.

Nedap is a most competent partner in

protecting stocks against losses. It is able to

shelter all kind of articles from theft with the

most efficient radiofrequent technology. The

RF-tags that Nedap uses are produced in our

own facilities.

100% quality check and best detection are

guaranteed. All Nedap tags are perfectly

suited to source tagging. Customer coun-

ting modules are integrated into the EAS-

antennas. You receive all the data you need

for planning your staff, for controlling mar-

keting campaigns and to find out the con-

version rate of your shop. A perfect tool to

compare stores and their results. Our

intelligent EAS System delivers

information from stores to

all places via internet.

OP-100

OP-100 is the outdoor profes-

sionals watch with fashion and

function corresponding. Its active

graphic design and lightweight

aluminum casing make the watch

very practical and user-friendly. It

combines four functions, sporting

Heart Rate, Altitude, Barometer

and Compass to help you gauge

progress, stay on route and keep

abreast of changing conditions on

your outdoor activities. Alatech

HRM will be your best companion

on your expedition.

85

mee

tthe

write

rs86

Piotr Turkot is co-owner and publisher/editor of both, the first polish outdoor industry internet

and press magazine , 4outdoor, and the most popular polish climbing site , wspinanie.pl (70

000 unique users). He is also co-organizer of the cultural event - Krakow Mountain Festival.

In his free time he is trying to be a sports climber.

Eugenio Di Maria is president of EDM Publications and editor and publisher of the Europe-

an edition of Sporting Goods Intelligence (SGI Europe), two other European business newsletters

and a vast array of market research reports, including Malta. He is also the publisher of The

Outdoor Industry Compass.

Santa Fe-based editor and writer Peter Kray runs the editorial operations for two North American

publications from his office 7,000 feet up in New Mexico‘s Sangre de Cristo Mountains. Kray

has been the US Editorial Director for Ski Press World, the international ski magazine with

headquarters in Montreal and Munich, since 2002, and just last December took over as the

Editorial Director of Mountain Gazette, the legendary Rocky Mountain outdoor magazine.

Krista Crabtree is the gear and fashion editor of Peaks Magazine, the custom publication

of Vail Resorts. Krista also covers fashion for Snowpress, which is the SIA Daily. I am a former

editor at SKI Magazine. She also teaches skiing at Vail and Eldora Mountain Resort, where

Krista runs the women‘s snowsports program.

Ulrike Arlt has worked as a freelance journalist for many years. She is specialised in functional

textiles, the sporting goods trade and industry, as well as the physiological effects of sports

on the human body. She is an enthusiastic freeride snowboarder and skier. In summer she

goes hiking in the Bavarian alps with her six year old son.

SNEWS is the U.S. outdoor industry‘s leading source of insider trade news, analysis and

product and trends information. Founded in 1984, SNEWS is best known for its online trade

news and information service read by top retailers and business leaders in fitness and outdoor.

www.snewsnet.com.

Markus Huber has been covering the European outdoor market for a decade. Today, Markus

is editor of the OutDoor Showcase as well as managing editor of The Outdoor Industry Com-

pass, the new business newsletter for the outdoor industry published by EDM Publications,

the makers of Sporting Goods Intelligence Europe.

Editor + advertising manager (responsible)

Markus Huber

Hardtstrasse 1

86842 Türkheim

[email protected]

Phone +49 (0) 8245 966984

Design

Corinna Danninger, Vienna/Austria

[email protected]

Phone +43 (0) 676 580 03 86

ImprintTranslation

Heidi Onnasch

Hauptstr. 15

87719 Nassenbeuren

[email protected]

Phone +49 (0) 8261 730935

Print

Holzer Druck Medien,

Weiler im Allgäu/Germany

www.druckerei-holzer.de

THE OUTDOOR SHOWCASE

products | trends | markets www.outdoor-show.com

Meet the writers

The OutDoor Showcase appears annually at the

OutDoor show in Friedrichshafen.

und

Teva-Vertrieb Deutschland und Österreich: Tatonka GmbH · Robert-Bosch-Str. 3 · 86453 Dasing Tel.: + 49 8205 9602-0 · Fax: + 49 8205 9602-30 · [email protected] · www.teva.tatonka.com GO.DO.BE.

OutDoor Halle B3/ Stand 500

ALPINE ALPINE Trion ProTrion Pro

Pure Focus. Pure Backpacks.Come and visit us at the OutDoor show in Friedrichshafen16. – 19. july 2009 hall A3 / stand 400wwwwww.mammutsportsgroup.ch.mammutsportsgroup.ch

HIKING HIKING Creon ProCreon Pro BACKPACKING BACKPACKING Heron ProHeron Pro CLIMBING CLIMBING Neon ProNeon Pro

Come visit

our backpack show

from Thursday to

Saturday at 11 am

and 3 pm in front

of hall A3

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