Charlie Gunningham @chazgunningham

www.slideshare.net/charliegunningham

The Outlook for Business in 2017~ what’s up, down & trending

Wrong direction?

1. Admit it!

2. Turn around

3. Trend is your friend

2016 …

• Prince, David Bowie, Glenn Frey, Mohd Ali,

Alan Rickman, Gene Wilder, George Michael, Frank Finlay, Terry Wogan, Ronnie Corbett, George Martin, Leonard Cohen, Robert Vaughn, Andrew Sachs, John Glenn, Zsa Zsa Gabor, Rick Parfitt, Carrie Fisher, Debbie Reynolds…

• Brexit / Trump

• The nasty US election campaign

• More Senate issues, post Aus election

• Poor local economy:+ media getting smashed

• Sunday Times, Scoop; retailers, property… all v tough

Share Price of a local media

BN 30 businessnews.com.au/List/bn30

2016 …

1. It’s over!

2. Normal # celeb deaths

3. US economy grew, market records

4. Colombia FARC peace deal

5. US CO2 emissions lowest since 1991

6. Pandas and Tigers

7. Poverty levels falling, lowest ever

8. We’re still here!

A pessimist complains about the wind.

An optimist expects the wind to change.

A leader adjusts the sails.

~ John C. Maxwell

“I’m not making light of my situation, but

I have unyielding belief I will prevail”

~ Jim Stockdale

The Stockdale Paradox

Doing it tough

Mining Services

Retail

Property/home builds

Recruitment

Business Services

Source: businessnews.com.au

Why?

WA population growth stalls

+ Mining const’n boom ends

+ Digital disruption

+ Uncertainty about future

= Low confidence

Source: businessnews.com.au

Bright spots

ICT + tech, digital

Prof. Services

Annuity businesses

Agribusiness

Some miners

Source: businessnews.com.au

FMG & Atlas Iron

Source: businessnews.com.au

BNiQ ASX Charts

Great Potential ?

Tourism

Education

Aqua/Agriculture

Mining/Bio/startup tech

Source: businessnews.com.au

2017 + beyond …

• Unyielding belief we will prevail,

without making light of the situation

• Adjust the sails• what can you do in next 12+ months?

• what trend can you take advantage of?

• who can help you?

Business News’ challenges

1. “News is free”!

2. Find a business model

3. Readership declining

4. Local economy waning

5. Fake news, Trump…

Ouch!

Business News’ answer

Quality content + data(business people will pay)

+ Keep innovating(whatever customer demands)

+ Keep focused(on & for WA business)

Web traffic to new heights

May 2013: 30k Sept 2016: 159k

Pre pay wall record: May 2011, 67k

Unique

Monthly

Visitors

Advice to get you through

1. Read, research, learn…

2. Talk, listen + network

3. Listen to customers (NPS)

4. Subscribe to BN and BNiQ!

3 month free trial

1. BN fortnightly magazine

2. BN online + BNiQ search engine

3. Twice daily business emails

1. Admit it!

2. Turn around

3. Trend = your friend

Lt John Gunningham,Aged 20, Royal Corps of Signals

Charlie Gunningham CEO, Business News@chazgunningham charlie@businessnews.com.auThese slides -> www.slideshare.net/charliegunningham

The Outlook for Business in 2017~ what’s up, down & trending