THE PARADOX WITH RETAINING YOUNG TALENT October 2014
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
CONTENTS
METHODOLOGY & PROFILE OF RESPONDENTS 6
2
WINNING SECTORS OF ACTIVITY AND FUNCTIONS 32
CAREER OBJECTIVES 10
EXPECTATIONS OF MANAGEMENT 17
JOB EXPECTATIONS 24
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 3
A key issue for corporate managers worldwide is how to attract and retain young graduates. Human Resource Managers, career managers, recruitment officers and talent
managers take a regular interest in the motivations, career goals and job expectations of young graduates.
“Companies should not need to worry that their young talent will leave. They cannot close the cage doors, so they must address the primary career goal of this new talent and provide training and stimulation if they
are to retain them. They must increase their employability if they want to hold onto them – this is the surprising paradox that has emerged with the next generation of talent!
This new generation of young people are satisfied with their first jobs but are unwilling to stand still. They are keen to assume responsibility and are looking for intellectually stimulating work: to acquire new skill sets and never experience boredom thanks to challenging and varied assignments. They are effective and well-rounded project managers, and also good interim managers… Paradoxically, because this was a job
created for experienced executives!”
Manuelle MALOT NewGen Talent Centre Director
DEVELOP EMPLOYABILITY TO RETAIN TALENT: THE SURPRISING PARADOX WITH THE NEW GENERATION
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 4
CAREER GOALS
1. ACQUIRE NEW SKILLS SETS AND FOCUS ON PERSONAL DEVELOPMENT
83% believe they have reached this goal
(92% in the banking sector).
2. DIVERSITY OF ASSIGNEMENTS
77% say that they have reached this goal
(73% of engineers and 80% of managers).
3. INTERNATIONAL PROSPECTS
42% believe that they have reached this
objective (70% in the banking sector).
EXPECTATIONS OF MANAGEMENT
1. TO BE RECOGNISED FOR MY PERFORMANCE (based on merit)
73% believe that they have benefited from
this (78% of managers and 68% of engineers).
2. OPEN AND HONEST MANAGEMENT
2/3 report that they have had an open
and honest management (72% of those who are working abroad and 63% of those in France).
3. HELP TO EXPAND MY SKILL SETS
3/4 of respondents felt that this
expectation had been met.
EXPECTATIONS OF JOB
1. CHALLENGING, DEMANDING WORK
79% are satisfied
(83% of managers and 76% of engineers).
2. A GOOD JOB REFERENCE FOR MY FUTURE CAREER
83% report that they have had one
(87% of managers and 78% of engineers).
3. TEAMWORK AND A COMPETITIVE SALARY
90% report that their expectations of
teamwork have been met.
53% of respondents find their salary
competitive (57% des men and 49% of women).
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 5
Highly demanding in regards the intellectual content of their jobs: reflected by a desire to acquire new skills, experience diverse assignments and take on ambitious and challenging roles Satisfied overall with their primary career objective (acquisition of new skills) and the content of their job (particularly teamwork) Less satisfied concerning their expectations for international opportunities, transparent and honest management and a competitive salary Prepared to leave their job if their primary objectives are not met and effectively do so in practice: 43% of young graduates questioned had already left their first job Disparities between sectors, functions and location of the first job, but also between the type of studies, gender and nationality
DEVELOP EMPLOYABILITY TO RETAIN TALENT: THE SURPRISING PARADOX WITH THE NEW GENERATION
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 6
METHODOLOGY &
PROFILE OF RESPONDENTS
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 7
METHODOLOGY & PROFILE OF RESPONDENTS
Quantitative survey of 1,480 young graduates of French and international origin
Respondents had a graduate level of education and between six months and six years of professional experience
The questionnaire was designed to obtain information on the respondent’s first job, even if the person concerned was no longer in that job
Methodology
Profile of respondents
47% are engineers (with science/technical degrees) and 53% are managers (graduates of business schools/prestigious management schools, Sciences Po)
Even split between men (53%) and women (47%)
30% of first jobs were outside France
43% had already left their first job
An average of 20 months in their first job before changing
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
Sectors of activity Functions
Consultancy firms 19%
Financial institution / Banking / Insurance 9%
Energy 7%
Food Industry 7%
Automotive, Aeronautics 7%
Research (R&D) 16%
Consultancy 16%
Marketing 8%
Sales / Business Development 8%
Accounting, Management Control 6%
Around 50% of respondents concentrated in five sectors of activity and five functions:
Average starting salary of €39,000 with disparities according to profile:
Women
Men
In France
Abroad
Location of first job
€36 200
€42 000
€38 100
€43 300
METHODOLOGY & PROFILE OF RESPONDENTS
Profile of respondents
8
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
43% had already left their first job
9
Currently they:
have a job another company
are looking for a job
are entrepreneur / CEO
are continuing study
62 %
21%
11%
5%
1%
The engineers are more numerous that the managers to have left the company of their 1st job
Women
Men
64 %
59 %
Managers
Engineers
58 %
65 %
% that have currently a job in another company
43% HAD ALREADY LEFT THEIR FIRST JOB and only 21 % are still in the same company
have a job in the same company
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 10
CAREER OBJECTIVES
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
“ACQUIRE NEW SKILLS” THE LEADING OBJECTIVE
The top three career objectives:
The first two objectives were attained by almost 80% of young graduates questioned, the “international opportunities” objective was attained by only 42% of the sample.
Acquiring new skills & growing
personally
49%
Having a variety of assignments
17%
Gaining an international perspective
14%
83% New skills
77% 23% Variety of assignments
58% International perspective 42%
17% Objective attained:
Fully or in a an large part
Partly or not at all
% citing the objective as first priority
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 12
“ACQUIRE NEW SKILLS” THE LEADING OBJECTIVE
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
INTERNATIONAL EXPERIENCE IS A KEY OBJECTIVE FOR MEN, WHILE WOMEN MORE LIKELY TO VALUE PROFESSIONAL STABILITY
New skills and personal growth
Variety of assignments
Professional stability
83%
78%
62%
83%
46%
76%
New skills and personal growth
International perspective
Variety of assignments
Having an international perspective is the 2nd objective for men, but does not rank in the top three for women. Men’s degree of satisfaction regarding this objective is nevertheless low,
with only 46% saying they had attained it.
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
Satisfaction index
13
Satisfaction index
1
2
3
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
ENGINEERS ARE LESS LIKELY TO VALUE INTERNATIONAL EXPERIENCE THAN MANAGERS
New skills and personal growth
International perspective
Variety of assignments
84%
48%
80%
81%
73%
58%
New skills and personal growth
Variety of assignments
Professional stability
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
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Satisfaction index
Satisfaction index
1
2
3
Managers Engineers
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
FRENCH RESPONDENTS MORE SATISFIED WITH SKILLS ACQUISITION THAN THEIR INTERNATIONAL COUNTERPARTS
New skills and personal growth
International perspective
Variety of assignments
84%
78%
42%
72%
68%
66%
New skills and personal growth
Variety of assignments
Professional stability
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
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Satisfaction index
Satisfaction index
1
2
3
French International
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
87% WOULD LEAVE THEIR JOB IF THEIR MAIN PRIORITY WAS NOT MET
“I would change jobs if I couldn’t acquire new skills, as my objective is to progress in my career.” “The constraints that go with being a consultant would no longer be acceptable if I wasn’t acquiring new skills!” “If I were given the same assignment for too long, I would change jobs.” “Redundant assignments offer no challenge and no opportunity to acquire new skills.” “If after several years I hadn’t moved up the hierarchy as much as I wanted, I might look for a new job.” “If I stagnated in terms of responsibility and managerial progress, I would consider a change.” “Scope to advance (though without claiming a senior management role for the moment); an environment not offering any prospect of advancement would persuade me to leave my job.” “Being rewarded in accordance with the effort put into the job (salary, bonus, progress).”
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
EXPECTATIONS OF MANAGEMENT
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
RECOGNITION OF PERFORMANCE, TRANSPARENCY AND SUPPORT
The top three expectations of management:
3/4 of recent graduates believe management is meeting their expectations regarding recognition and skills development, while only 2/3 feel that their managers are transparent and honest
Recognition of my performance
(on merit)
Transparent / honest
management
Help of my supervisors to
develop my skills
73% Recognition of my performance
66% Transparent / honest management
Help of my supervisors to develop my skills 74%
1 2 3
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 19
RECOGNITION OF PERFORMANCE, TRANSPARENCY AND SUPPORT
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
MEN AND WOMEN SHARE THE SAME EXPECTATIONS OF MANAGEMENT
Recognition of my performance (on merit)
Transparent / honest management
Help of my supervisors to develop my skills
74%
62%
72%
73%
69%
75%
Recognition of my performance (on merit)
Transparent / honest management
Help of my supervisors to develop my skills
Satisfaction Index
Satisfaction Index
20
1
2
3
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
MANAGERS MORE SATISFIED WITH THEIR MANAGEMENT THAN ENGINEERS
Recognition of my performance (on merit)
Clear definition of my assignments
Help of my supervisors to develop my skills
78%
75%
77%
68%
67%
70%
Recognition of my performance (on merit)
Transparent / honest management
Help of my supervisors to develop my skills
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Satisfaction Index
Satisfaction Index
1
2
3
Managers Engineers
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
INTERNATIONAL RESPONDERS MORE SATISFIED WITH PERFORMANCE RECOGNITION THAN THEIR FRENCH COUNTERPARTS
72%
65%
73%
81%
76%
74% Clear definition of my
assignments
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Satisfaction Index
Satisfaction Index
Recognition of my performance (on merit)
Transparent / honest management
Help of my supervisors to develop my skills
Recognition of my performance (on merit)
Help of my supervisors to develop my skills
1
2
3
French International
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
83% WOULD LEAVE THEIR JOB IF THEIR MAIN PRIORITY WAS NOT MET
“Recognition of my work and personal investment (efforts, hours spent at work at the expense of a fulfilling personal life) is essential for me.” “Recognition certainly, but also support in moments of doubt, equitable treatment beyond age and experience, the feeling of being nurtured. Lastly, management’s ability to spot our talents and harness them to make us progress.” “Management’s recognition and its desire to get the best out of me, by taking an interest in my objectives and my desire to progress over the short/medium term.” “Transparency / some background regarding my assignments: why? for what purpose? / feedback on the utility of the work done: was it useful? why? how?” “Transparency means a real desire to develop staff and to treat individuals equally, whatever their profiles.” “Know how my work fits in with the company’s overall objectives.” “Clear explanation of my assignments and day-to-day support.” “Have someone to rely on.“ “be part of a team.”
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
JOB EXPECTATIONS
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
CHALLENGES AND PROFESSIONAL REFERENCES
The top three job expectations:
Nine out of 10 young graduates report being satisfied with the amount of teamwork in their roles. By contrast, only 53% are satisfied with the competitiveness of their salary; 25% of respondents say that are prepared to leave their job based on this expectation alone
Ambitious / challenging
work
Good professional
references for my future
career
Teamwork
79% Ambitious / Challenging work
83% Good professional references
58% Teamwork 90%
(rated equal)
1 2 3
Competitive salary
Almost 80% of young graduates say the content of their work meets their expectations
Competitive salary 53%
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT 26
CHALLENGES AND PROFESSIONAL REFERENCES
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
TEAMWORK: VERY HIGH DEGREE OF SATISFACTION AMONG WOMEN
Ambitious / challenging work
Good professional references
Teamwork
77%
84%
91%
81%
57%
82%
Ambitious / challenging work
Competitive salary
Good professional references
27
Satisfaction Index
Satisfaction Index
1
2
3
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
83%
87%
55%
76%
88%
78%
Ambitious / challenging work
Good professional references
Competitive salary
Ambitious / challenging work
Teamwork
Good professional references
28
Satisfaction Index
Satisfaction Index Managers Engineers
1
2
3
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
AND A MAJOR EXPECTATION FOR ENGINEERS
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
MAIN PRIORITY: SALARY FOR INTERNATIONAL RESPONDENTS AND CHALLENGING WORK FOR THEIR FRENCH COUNTERPARTS
Ambitious / challenging work 79%
84%
91%
57%
80%
79%
Good professional references
Teamwork Ambitious / challenging work
Competitive salary
Good professional references
29
Satisfaction Index
Satisfaction Index French International
1
2
3
Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
81% WOULD LEAVE THEIR JOB IF THEIR MAIN PRIORITY WAS NOT MET
“Challenges and stimulating work accompanied by opportunities for development, the possibility of travelling and working in other countries; this is very enriching and what motivates me.” “It is very important for me to have new challenges and not to stick with what I already know when I’m young.” “ … I needed a recognised name to assert my work and my experience.” “I expect my company to bring me personal fulfilment in my work and be able to respond to my career development expectations as much as possible.” “No day-to-day meaning. Doubts over my real usefulness.”
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
CAREER DEVELOPMENT PROSPECTS: A KEY RETENTION FACTOR
Do you think you’ll stay with your current employer? (For those still in their first job)
Prospects for advancement
Interesting / dynamic work
Acquire new skills
Company values / atmosphere
Gain experience
Competitive salary
Varied assignments
International aspects
Human / Inspiring management
Time to pay off a loan
Good reference / network
Diversify my experience
Work-life balance
26 %
19%
18%
17%
9%
6%
6%
6%
5%
5%
4%
3%
3%
Few prospects for advancement
Non-competitive salary
Diversify my experience / change
Job does not fit my expectations
Poor management
Unsatisfied with working conditions
Fixed-term contract / end of
No international aspects
No recognition on merit
Personal situation / spouse transfer
24 %
20%
20%
17%
13%
9%
9%
7%
5%
3%
Yes 68 % For what reasons?
No 32 % For what reasons?
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
WINNING SECTORS OF ACTIVITY
AND FUNCTIONS
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
FINANCIAL INSTITUTIONS TOP OF THE CLASS TOP 3 SECTORS OF ACTIVITY
Expectation of management n°1 : Recognition of my performance
Career objective n°1: Acquire new skills
83% 76% 75% 92% 90% 85%
Retail / E-Commerce Food, Pharmaceutical &
Cosmetics Industry
Construction / Civil Engineering / Real Estate
Agriculture / Forestry
Job expectation n°1: Ambitious/challenging work
87% 86% 82%
Consultancy & Audit
Total sample : 73% Total sample : 83%
Total sample : 79%
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Financial Institution / Insurance
Financial Institution / Insurance
Financial Institution / Insurance
Construction / Civil Engineering / Real Estate
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
SUCCESSFUL CHALLENGE FROM SALES / BUSINESS DEVELOPMENT TOP 3 FUNCTIONS
Expectation of management n°1: Recognition of my performance
Career objective n°1: Acquire new skills
84% 82% 77% 94% 92% 87%
Finance in Banking Audit Purchasing / Logistics & Supply Chain
Project Management / BU Management
Legal and Human Resources
Job expectation n°1: Ambitious/challenging work
87% 86% 83%
Sales Business Development
Project Management / BU Management
Marketing & Communication
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Total sample : 73% Total sample : 83%
Total sample : 79%
Finance in Banking
EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
ABOUT THE EDHEC NewGen TALENT CENTRE
The EDHEC NewGen Talent Centre was set up in 2012 under the stewardship of Manuelle Malot in order to deliver innovative solutions
in line with the EDHEC for Business strategy and to enable global corporations to attract and retain new-generation talent.
For more information: www.edhecnewgentalent.com
The EDHEC NewGen Talent Centre is supported by
as part of the EDHEC Rising Talent campaign.
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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT
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