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THE PARADOX WITH RETAINING YOUNG TALENT October 2014
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Page 1: THE PARADOX WITH RETAINING YOUNG TALENT€¦ · surprising paradox that has emerged with the next generation of talent! This new generation of young people are satisfied with their

THE PARADOX WITH RETAINING YOUNG TALENT October 2014

Page 2: THE PARADOX WITH RETAINING YOUNG TALENT€¦ · surprising paradox that has emerged with the next generation of talent! This new generation of young people are satisfied with their

EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT

CONTENTS

METHODOLOGY & PROFILE OF RESPONDENTS 6

2

WINNING SECTORS OF ACTIVITY AND FUNCTIONS 32

CAREER OBJECTIVES 10

EXPECTATIONS OF MANAGEMENT 17

JOB EXPECTATIONS 24

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A key issue for corporate managers worldwide is how to attract and retain young graduates. Human Resource Managers, career managers, recruitment officers and talent

managers take a regular interest in the motivations, career goals and job expectations of young graduates.

“Companies should not need to worry that their young talent will leave. They cannot close the cage doors, so they must address the primary career goal of this new talent and provide training and stimulation if they

are to retain them. They must increase their employability if they want to hold onto them – this is the surprising paradox that has emerged with the next generation of talent!

This new generation of young people are satisfied with their first jobs but are unwilling to stand still. They are keen to assume responsibility and are looking for intellectually stimulating work: to acquire new skill sets and never experience boredom thanks to challenging and varied assignments. They are effective and well-rounded project managers, and also good interim managers… Paradoxically, because this was a job

created for experienced executives!”

Manuelle MALOT NewGen Talent Centre Director

DEVELOP EMPLOYABILITY TO RETAIN TALENT: THE SURPRISING PARADOX WITH THE NEW GENERATION

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CAREER GOALS

1. ACQUIRE NEW SKILLS SETS AND FOCUS ON PERSONAL DEVELOPMENT

83% believe they have reached this goal

(92% in the banking sector).

2. DIVERSITY OF ASSIGNEMENTS

77% say that they have reached this goal

(73% of engineers and 80% of managers).

3. INTERNATIONAL PROSPECTS

42% believe that they have reached this

objective (70% in the banking sector).

EXPECTATIONS OF MANAGEMENT

1. TO BE RECOGNISED FOR MY PERFORMANCE (based on merit)

73% believe that they have benefited from

this (78% of managers and 68% of engineers).

2. OPEN AND HONEST MANAGEMENT

2/3 report that they have had an open

and honest management (72% of those who are working abroad and 63% of those in France).

3. HELP TO EXPAND MY SKILL SETS

3/4 of respondents felt that this

expectation had been met.

EXPECTATIONS OF JOB

1. CHALLENGING, DEMANDING WORK

79% are satisfied

(83% of managers and 76% of engineers).

2. A GOOD JOB REFERENCE FOR MY FUTURE CAREER

83% report that they have had one

(87% of managers and 78% of engineers).

3. TEAMWORK AND A COMPETITIVE SALARY

90% report that their expectations of

teamwork have been met.

53% of respondents find their salary

competitive (57% des men and 49% of women).

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Highly demanding in regards the intellectual content of their jobs: reflected by a desire to acquire new skills, experience diverse assignments and take on ambitious and challenging roles Satisfied overall with their primary career objective (acquisition of new skills) and the content of their job (particularly teamwork) Less satisfied concerning their expectations for international opportunities, transparent and honest management and a competitive salary Prepared to leave their job if their primary objectives are not met and effectively do so in practice: 43% of young graduates questioned had already left their first job Disparities between sectors, functions and location of the first job, but also between the type of studies, gender and nationality

DEVELOP EMPLOYABILITY TO RETAIN TALENT: THE SURPRISING PARADOX WITH THE NEW GENERATION

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METHODOLOGY &

PROFILE OF RESPONDENTS

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METHODOLOGY & PROFILE OF RESPONDENTS

Quantitative survey of 1,480 young graduates of French and international origin

Respondents had a graduate level of education and between six months and six years of professional experience

The questionnaire was designed to obtain information on the respondent’s first job, even if the person concerned was no longer in that job

Methodology

Profile of respondents

47% are engineers (with science/technical degrees) and 53% are managers (graduates of business schools/prestigious management schools, Sciences Po)

Even split between men (53%) and women (47%)

30% of first jobs were outside France

43% had already left their first job

An average of 20 months in their first job before changing

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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT

Sectors of activity Functions

Consultancy firms 19%

Financial institution / Banking / Insurance 9%

Energy 7%

Food Industry 7%

Automotive, Aeronautics 7%

Research (R&D) 16%

Consultancy 16%

Marketing 8%

Sales / Business Development 8%

Accounting, Management Control 6%

Around 50% of respondents concentrated in five sectors of activity and five functions:

Average starting salary of €39,000 with disparities according to profile:

Women

Men

In France

Abroad

Location of first job

€36 200

€42 000

€38 100

€43 300

METHODOLOGY & PROFILE OF RESPONDENTS

Profile of respondents

8

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43% had already left their first job

9

Currently they:

have a job another company

are looking for a job

are entrepreneur / CEO

are continuing study

62 %

21%

11%

5%

1%

The engineers are more numerous that the managers to have left the company of their 1st job

Women

Men

64 %

59 %

Managers

Engineers

58 %

65 %

% that have currently a job in another company

43% HAD ALREADY LEFT THEIR FIRST JOB and only 21 % are still in the same company

have a job in the same company

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CAREER OBJECTIVES

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“ACQUIRE NEW SKILLS” THE LEADING OBJECTIVE

The top three career objectives:

The first two objectives were attained by almost 80% of young graduates questioned, the “international opportunities” objective was attained by only 42% of the sample.

Acquiring new skills & growing

personally

49%

Having a variety of assignments

17%

Gaining an international perspective

14%

83% New skills

77% 23% Variety of assignments

58% International perspective 42%

17% Objective attained:

Fully or in a an large part

Partly or not at all

% citing the objective as first priority

11

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“ACQUIRE NEW SKILLS” THE LEADING OBJECTIVE

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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT

INTERNATIONAL EXPERIENCE IS A KEY OBJECTIVE FOR MEN, WHILE WOMEN MORE LIKELY TO VALUE PROFESSIONAL STABILITY

New skills and personal growth

Variety of assignments

Professional stability

83%

78%

62%

83%

46%

76%

New skills and personal growth

International perspective

Variety of assignments

Having an international perspective is the 2nd objective for men, but does not rank in the top three for women. Men’s degree of satisfaction regarding this objective is nevertheless low,

with only 46% saying they had attained it.

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

Satisfaction index

13

Satisfaction index

1

2

3

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ENGINEERS ARE LESS LIKELY TO VALUE INTERNATIONAL EXPERIENCE THAN MANAGERS

New skills and personal growth

International perspective

Variety of assignments

84%

48%

80%

81%

73%

58%

New skills and personal growth

Variety of assignments

Professional stability

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

14

Satisfaction index

Satisfaction index

1

2

3

Managers Engineers

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FRENCH RESPONDENTS MORE SATISFIED WITH SKILLS ACQUISITION THAN THEIR INTERNATIONAL COUNTERPARTS

New skills and personal growth

International perspective

Variety of assignments

84%

78%

42%

72%

68%

66%

New skills and personal growth

Variety of assignments

Professional stability

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

15

Satisfaction index

Satisfaction index

1

2

3

French International

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87% WOULD LEAVE THEIR JOB IF THEIR MAIN PRIORITY WAS NOT MET

“I would change jobs if I couldn’t acquire new skills, as my objective is to progress in my career.” “The constraints that go with being a consultant would no longer be acceptable if I wasn’t acquiring new skills!” “If I were given the same assignment for too long, I would change jobs.” “Redundant assignments offer no challenge and no opportunity to acquire new skills.” “If after several years I hadn’t moved up the hierarchy as much as I wanted, I might look for a new job.” “If I stagnated in terms of responsibility and managerial progress, I would consider a change.” “Scope to advance (though without claiming a senior management role for the moment); an environment not offering any prospect of advancement would persuade me to leave my job.” “Being rewarded in accordance with the effort put into the job (salary, bonus, progress).”

16

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EXPECTATIONS OF MANAGEMENT

17

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RECOGNITION OF PERFORMANCE, TRANSPARENCY AND SUPPORT

The top three expectations of management:

3/4 of recent graduates believe management is meeting their expectations regarding recognition and skills development, while only 2/3 feel that their managers are transparent and honest

Recognition of my performance

(on merit)

Transparent / honest

management

Help of my supervisors to

develop my skills

73% Recognition of my performance

66% Transparent / honest management

Help of my supervisors to develop my skills 74%

1 2 3

18

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RECOGNITION OF PERFORMANCE, TRANSPARENCY AND SUPPORT

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MEN AND WOMEN SHARE THE SAME EXPECTATIONS OF MANAGEMENT

Recognition of my performance (on merit)

Transparent / honest management

Help of my supervisors to develop my skills

74%

62%

72%

73%

69%

75%

Recognition of my performance (on merit)

Transparent / honest management

Help of my supervisors to develop my skills

Satisfaction Index

Satisfaction Index

20

1

2

3

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

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MANAGERS MORE SATISFIED WITH THEIR MANAGEMENT THAN ENGINEERS

Recognition of my performance (on merit)

Clear definition of my assignments

Help of my supervisors to develop my skills

78%

75%

77%

68%

67%

70%

Recognition of my performance (on merit)

Transparent / honest management

Help of my supervisors to develop my skills

21

Satisfaction Index

Satisfaction Index

1

2

3

Managers Engineers

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

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INTERNATIONAL RESPONDERS MORE SATISFIED WITH PERFORMANCE RECOGNITION THAN THEIR FRENCH COUNTERPARTS

72%

65%

73%

81%

76%

74% Clear definition of my

assignments

22

Satisfaction Index

Satisfaction Index

Recognition of my performance (on merit)

Transparent / honest management

Help of my supervisors to develop my skills

Recognition of my performance (on merit)

Help of my supervisors to develop my skills

1

2

3

French International

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

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83% WOULD LEAVE THEIR JOB IF THEIR MAIN PRIORITY WAS NOT MET

“Recognition of my work and personal investment (efforts, hours spent at work at the expense of a fulfilling personal life) is essential for me.” “Recognition certainly, but also support in moments of doubt, equitable treatment beyond age and experience, the feeling of being nurtured. Lastly, management’s ability to spot our talents and harness them to make us progress.” “Management’s recognition and its desire to get the best out of me, by taking an interest in my objectives and my desire to progress over the short/medium term.” “Transparency / some background regarding my assignments: why? for what purpose? / feedback on the utility of the work done: was it useful? why? how?” “Transparency means a real desire to develop staff and to treat individuals equally, whatever their profiles.” “Know how my work fits in with the company’s overall objectives.” “Clear explanation of my assignments and day-to-day support.” “Have someone to rely on.“ “be part of a team.”

23

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JOB EXPECTATIONS

24

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CHALLENGES AND PROFESSIONAL REFERENCES

The top three job expectations:

Nine out of 10 young graduates report being satisfied with the amount of teamwork in their roles. By contrast, only 53% are satisfied with the competitiveness of their salary; 25% of respondents say that are prepared to leave their job based on this expectation alone

Ambitious / challenging

work

Good professional

references for my future

career

Teamwork

79% Ambitious / Challenging work

83% Good professional references

58% Teamwork 90%

(rated equal)

1 2 3

Competitive salary

Almost 80% of young graduates say the content of their work meets their expectations

Competitive salary 53%

25

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CHALLENGES AND PROFESSIONAL REFERENCES

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TEAMWORK: VERY HIGH DEGREE OF SATISFACTION AMONG WOMEN

Ambitious / challenging work

Good professional references

Teamwork

77%

84%

91%

81%

57%

82%

Ambitious / challenging work

Competitive salary

Good professional references

27

Satisfaction Index

Satisfaction Index

1

2

3

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

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83%

87%

55%

76%

88%

78%

Ambitious / challenging work

Good professional references

Competitive salary

Ambitious / challenging work

Teamwork

Good professional references

28

Satisfaction Index

Satisfaction Index Managers Engineers

1

2

3

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

AND A MAJOR EXPECTATION FOR ENGINEERS

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MAIN PRIORITY: SALARY FOR INTERNATIONAL RESPONDENTS AND CHALLENGING WORK FOR THEIR FRENCH COUNTERPARTS

Ambitious / challenging work 79%

84%

91%

57%

80%

79%

Good professional references

Teamwork Ambitious / challenging work

Competitive salary

Good professional references

29

Satisfaction Index

Satisfaction Index French International

1

2

3

Satisfaction index = % of respondents saying they had attained this objective, either fully or in large part.

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81% WOULD LEAVE THEIR JOB IF THEIR MAIN PRIORITY WAS NOT MET

“Challenges and stimulating work accompanied by opportunities for development, the possibility of travelling and working in other countries; this is very enriching and what motivates me.” “It is very important for me to have new challenges and not to stick with what I already know when I’m young.” “ … I needed a recognised name to assert my work and my experience.” “I expect my company to bring me personal fulfilment in my work and be able to respond to my career development expectations as much as possible.” “No day-to-day meaning. Doubts over my real usefulness.”

30

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CAREER DEVELOPMENT PROSPECTS: A KEY RETENTION FACTOR

Do you think you’ll stay with your current employer? (For those still in their first job)

Prospects for advancement

Interesting / dynamic work

Acquire new skills

Company values / atmosphere

Gain experience

Competitive salary

Varied assignments

International aspects

Human / Inspiring management

Time to pay off a loan

Good reference / network

Diversify my experience

Work-life balance

26 %

19%

18%

17%

9%

6%

6%

6%

5%

5%

4%

3%

3%

Few prospects for advancement

Non-competitive salary

Diversify my experience / change

Job does not fit my expectations

Poor management

Unsatisfied with working conditions

Fixed-term contract / end of

No international aspects

No recognition on merit

Personal situation / spouse transfer

24 %

20%

20%

17%

13%

9%

9%

7%

5%

3%

Yes 68 % For what reasons?

No 32 % For what reasons?

31

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WINNING SECTORS OF ACTIVITY

AND FUNCTIONS

32

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FINANCIAL INSTITUTIONS TOP OF THE CLASS TOP 3 SECTORS OF ACTIVITY

Expectation of management n°1 : Recognition of my performance

Career objective n°1: Acquire new skills

83% 76% 75% 92% 90% 85%

Retail / E-Commerce Food, Pharmaceutical &

Cosmetics Industry

Construction / Civil Engineering / Real Estate

Agriculture / Forestry

Job expectation n°1: Ambitious/challenging work

87% 86% 82%

Consultancy & Audit

Total sample : 73% Total sample : 83%

Total sample : 79%

33

Financial Institution / Insurance

Financial Institution / Insurance

Financial Institution / Insurance

Construction / Civil Engineering / Real Estate

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SUCCESSFUL CHALLENGE FROM SALES / BUSINESS DEVELOPMENT TOP 3 FUNCTIONS

Expectation of management n°1: Recognition of my performance

Career objective n°1: Acquire new skills

84% 82% 77% 94% 92% 87%

Finance in Banking Audit Purchasing / Logistics & Supply Chain

Project Management / BU Management

Legal and Human Resources

Job expectation n°1: Ambitious/challenging work

87% 86% 83%

Sales Business Development

Project Management / BU Management

Marketing & Communication

34

Total sample : 73% Total sample : 83%

Total sample : 79%

Finance in Banking

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EDHEC NewGen Talent Centre © - October 2014 – THE PARADOX WITH RETAINING YOUNG TALENT

ABOUT THE EDHEC NewGen TALENT CENTRE

The EDHEC NewGen Talent Centre was set up in 2012 under the stewardship of Manuelle Malot in order to deliver innovative solutions

in line with the EDHEC for Business strategy and to enable global corporations to attract and retain new-generation talent.

For more information: www.edhecnewgentalent.com

The EDHEC NewGen Talent Centre is supported by

as part of the EDHEC Rising Talent campaign.

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LILLE 24 avenue Gustave Delory - CS 50411

59057 Roubaix Cedex 1 - France Tel: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01

NICE 393 promenade des Anglais - BP 3116

06202 Nice Cedex 3 - France Tel: + 33 (0)4 93 18 99 66 Fax: + 33 (0)4 93 83 08 10

PARIS 16-18 rue du 4 septembre

75002 Paris - France Tel: + 33 (0)1 53 32 76 30 Fax: + 33 (0)1 53 32 76 31

LONDRES 10 Fleet Place, Ludgate

London EC4M 7RB - United Kingdom Tel: + 44 (0)207 871 67 40 Fax: + 44 (0)207 248 22 09

SINGAPORE 1 George Street

#07-02 Singapore 049145 Tel: + 65 (0)6438 0030 Fax: + 65 (0)6438 9891


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