Transformation Reveal For ARVIDA PARK OF COMMERCE

Tuesday, April 28, 2015

WELCOME

HOSTJOHN CREAN, CCE

General Manager and Chief Operating Officer BROKEN SOUND CLUB

MEMBER OF BOARD OF DIRECTORSARVIDA PARK OF COMMERCE WEST

ASSOCIATION

THE ‘BROKEN SOUND’ STORY The famed Joe Lee, the original golf course designer of The Old Course At Broken Sound, was quoted as saying:

“This is the most peaceful setting I’ve ever worked in the middle of one of the fastest growing areas in the country.”

The only sound that ‘broke the silence was the sound of a golfer swinging his club. Hence the name, Broken Sound, was created.

WHO IS APOC? APOC ASSOCIATION LIST OF MEMBERS

John Wargo, Wargo Property CompanyBrian Twist, Tyco InternationalJonathan Ounjian, Millennium Two Kevin Ault, Liberty Property LimitedKeith O'Donnell, Avison Young Matthew Baker, IBM Southeast EFCUJamie Danburg, TR Danburg Boca

WHO IS APOC?APOC WEST ASSOCIATION BOARD MEMBERS

John "JT" Terwilliger, Mutual of America

Karen McGrath, Z.N.T./Purity Wholesale Grocers

John Crean, Broken Sound Club, Inc.

Brian Schmier, Schmier & Feurring

WHO IS APOC?

MODERNIZATION COMMITTEE

Brian Schmier, Schmier & Feurring

Glenn E. Gromann, Esq., Center Realty Associates

Jamie Danburg, TR Danburg Boca

John Wargo, Wargo Property Company

Kevin Ault, Liberty Property Limited

WHAT IS APOC?

• 700-Acre Office Park • Established in 1978 @ 850 acres• 2012– Connecting residents to the strategically placed

employment center– Amendment to Light Industrial Research Park Zoning

Code– Achieved Planned Mobility Land Use Designation

WHAT IS APOC?

1978-1979Early 1980s

WHAT IS APOC?

Boca Tech Construction 1986Jim O’Brien leasing agent/ AmTec Center 1980s

One Park Place 1991 Sony 6500 Congress Building

APOC SET STANDARD OF EXCELLENCE

Referred To As The Grande Dame of Office Parks:

``You hear developers even in Tampa and Jacksonville say their parks are like the Arvida Park of Commerce. It`s really served to set the standard in all of Florida.`` R. Thomas Powers, EVP, Goodkin Research reflecting on APOC stature on its 10th Anniversary

APOC TODAY

APOC IS HOME TOLocal, National, International

• Headquarters

• Warehouses

• Manufacturers

• Distribution Centers

• Healthcare Providers

• Medical Technology Firms

• Science & Technology Innovators

• Research & Development Companies

• Investment Firms

• Venture Capital Firms

• Multi-Media Production Firms & Studios

• Real Estate Management Companies

• Security Companies

• Communication Providers

• Pharmeuticals

• Communications Services

• Hotels

• Child Day Care

• Restaurants/Cafes

• Pharmacies

• Veterinary Clinic

• Banks/Financial Institutions

• Gas Stations

• Nonprofit Organizations

WHAT IS APOC TODAY?

NO LONGER YOUR DAD’s

1970s OFFICE PARK…

The Perfect Address…PLANNED MOBILITY

The Perfect Address…FOR COMPANIES: LARGE & SMALL

The Perfect Address…BUSINESS & INNOVATION:

The Perfect Address… FOR LIVING:

The Perfect Address… FOR LIFESTYLE & LEISURE:

The Perfect Address…FOR PLAY: CAFES, SHOPPING, CULTURE & SPORTS

The Perfect Address…FOR FITNESS/RECREATION:

NEW MASTER PLAN VISION

Renewed & Relevant ‘Sense of Place’

Planned Mobility Designation

Heightened Awareness Of Features, Advantages, Benefits

Smart Growth On Many Levels

FEATURES• Enhanced Mixed-Use Environs• Planned Mobility/Pedestrian Friendly• 29 acres of lakes/waterways• 28 acres of open green space• 1,160+ trees – Black Olives/Shady Lady Olive,

Ficus, Live Oaks, Queen Palms, Sabal Palms. Royal Palms

FEATURES El Rio Trail Runs Through TPABS

Rails-to-Trails Conservancy

FEATURES• 5.2 million square feet: office space

210,000 sf with preliminary site approval

• 554,000 square feet: commercial/retail space 81,000 sf with preliminary site approval

• 3 residential projects: 1,050 multifamily units

ADVANTAGES

• New Work/Life Lifestyle• New In-Park Residential Component•Minutes from all major highways and

Boca Raton Executive Airport• Equidistant to two international airports• Free City shuttles to and from Boca’s

Tri-Rail Station

ADVANTAGES

• A Few Miles from:– Two Universities and One State College–A-rated Public Schools–Award-winning Private Schools–Sports Arenas, Stadiums &

Championship Event–World of Shopping, Dining, Art And Culture,

Recreation and Nightlife–Pristine Beaches

BENEFITS

• Renewed & Relevant ‘Sense of Place’ • Ecological Impact• Job Creation• Enhanced Talent Pool• More Opportunity for

Commercial Developers & Realtors• New Opportunity for Residential Developers & Realtors

Sharing The Brand Vision

• Appointed a Joint APOC Modernization Committee

• Retained:

NEW NAME

THE PARK AT BROKEN SOUND

NEW LOOK

Sherif Ayad, President & CEO

BRAND-TELLING

Bonnie S. Kaye, Chief Strategist

DNA BRAND-TELLING

• News Bureau– Media– E-news– News Tips

• Social Media:– LinkedIn – Facebook– SlideShare– Twitter– Hashtags:

#parkatbrokensound#perfectaddressboca #plannedmobility

The Perfect Address

INAUGURAL WEBSITE: TheParkAtBrokenSound.com• ParkAtBrokenSound.com• TPABS.com • APOCBoca.com • ArvidaParkofCommerce.com• LiveWorkBrokenSound.com• WorkLiveBrokenSound.com• TPABrokenSound.com

(use messaging: The Perfect Address)• ThePerfectAddressBoca.com

Features:About: History, Leadership, Map, Tenant MixThe Perfect Address: Features, Advantages, Benefits, OpportunitiesFAQ: Commercial, Residential, Planned MobilityPhoto GalleryNews Bureau: Story Telling; Brand WhisperingRelevant Links

SITE TOUR

Q&A: Stakeholders Perspective

Insert New Logo

Moderator: Bonnie KayeMayor Susan Haynie: A Boca Raton AssetKeith O’Donnell: Evolution/TransformationJamie Danburg: ModernizationGlenn Gromann: Planned Mobility InitiativeJohn Crean: Stakeholder StewardshipSherif Ayad: Visual Positioning

SITE TOUR