The Parking Professional December 2015

26 First Certified Green Garages 36 Sustainability

and Parking 40 LEEP Phase II Awards

DECEMBER 2015THE INTERNATIONAL PARKING INSTITUTE

48 The Pope in Philadelphia

LAURA LONGSWORTH

PAUL WESSEL ANDREW MITCHELL

Green ThoughtsSustainability leaders

talk about parking

MAHESH RAMANUJAM

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WAYFINDINGDECEMBER 2015 | Volume 31 | Number 12

Why are parking and sustainability not mutually exclusive?MAHESH RAMANUJAM: Parking and sustainability are not mutually exclusive concepts. Every story about green building is a story about people—and every story about parking is a story about the connection between people and planet. Through collaborative, integrated, and innovative green parking practices, we can pro-mote sustainable mobility. This will enable our parking structures to achieve increased energy e� ciency, re-duced environmental impact, improved parking space management, integrated sustainable mobility services and technologies, enhanced performance, and stronger community relationships.

At USGBC, we work toward market transformation for the built environment through our globally recog-nized Leadership in Energy and Environmental Design (LEED) program. A global, regional, and local green building rating system, LEED helps us build green, healthy, and sustainable communities. Similar to how LEED has undeniably changed the built environment, implementing green building practices can transform the parking industry.

The Green Parking Council’s Green Garage Certi-fi cation, the world’s only rating system for sustainable parking, was developed to create an industry-specifi c approach for recognizing green garages and draws from knowledge developed through experience with LEED certifi cation and alignment with USGBC’s mission and goals.LAURA LONGSWORTH: The demand for green parking and sustainable parking solutions is one of the most impactful on the industry. As everyone is talking about going green, consumers continue to seek environmen-tally friendly businesses. Across the board, companies are trying to improve their image and corporate social responsibility as it relates to sustainability. The parking industry is no di� erent. Solutions such as LED lighting, solar power, electric vehicle (EV) charging stations, bike facilities, related amenity programs, etc., go a long way in improving the overall green image of the property. ANDREW MITCHELL: 21st century parking is going beyond fl at. More than ever, energy, water, and habitat are all fair game. Today, we can save energy with more e� -cient lighting and air handling. We can capture runo� from rain and snowmelt and re-use or redirect it. We can incorporate landscaping features, including native landscaping, in ways that limit energy use and water runo� while providing habitats for birds and insects.

Sustainable parking also comes with savings. Across the parking industry, owners are saving as much as 70 percent after upgrading lighting and adding control technology.

PAUL WESSEL: I grew up in the in 1960s and ’70s against a backdrop of all those Apollo moon landings. In high school, I encountered the idea of “Spaceship Earth,” pioneered by the architect/philosopher/futurist Buckminster Fuller. The idea was that, like those space capsules we watched carry astronauts into space, we lived in this bubble, we had fi nite resources, and whatever garbage we produced, we had to account for. From that perspective, we had—and have—no choice but to do everything sustainably, to think about limiting resource use and reducing the crap we leave behind in all we do. Fifty years later, the idea is sinking in in how we run businesses, in how we run cities, and even in how we park cars!

Based on your organization’s mission, what do you see as your most important initiative during the next fi ve years?LAURA LONGSWORTH: At Brookfi eld, our mission is to provide the highest quality space (commercial, retail, residential, and hotel). An in-tegral part of this goal is Brookfi eld’s unyielding commit-ment to programs that lower operating costs, reduce energy consumption, and curtail greenhouse gas emis-sions in all of our properties. Environmental initiatives are a major component of the annual strategic business plan. Sustainability is a top priority within the company and is treated as a business objective along with revenue growth and risk management. ANDREW MITCHELL: The DOE is working to create a clean energy economy. The O� ce of Energy E� ciency and Renewable Energy (EERE) leads the e� orts through the Better Buildings Initiative, which was launched in 2011 to bring together building energy stakeholders to improve energy use intensity of the nation’s buildings by 20 percent by 2020. By partnering with leading or-ganizations, Better Buildings supports the adoption of innovative organizational strategies and technologies by

GREEN PARKING IS MORE THAN A CATCHPHRASE: It’s a new way of thinking about the parking industry and doing business in a way that’s attractive to employees, customers, and the bottom line. And it’s moving super fast, with advances and new developments almost every day. We asked four leading experts to share their thoughts on green parking, what it means, where it’s going, and how parking professionals in all sectors can get in on the action.

MAHESH RAMANUJAM is chief operating o� cer of the U.S. Green Building Council (USGBC) and president of Green Business Certifi cation, Inc. (GBCI). He has a passion for people, the global business case for a sustainable built environment, and a strategic operational focus to a rapidly expanding organization that is certifying more than 1.9 million square feet of LEED commercial o� ce space every day across the globe.

LAURA LONGSWORTH is vice president of parking operations for Brookfi eld, a commercial real estate corporation that owns, manages, and develops premier assets in the world’s most dynamic and resilient markets. She has furthered Brookfi eld’s commitment to sustainability, environmental awareness, and technological advancement for the company’s parking operations. She is a board member of the Green Parking Council (GPC), a longtime advocate for parking-industry certifi cation programs, and responsible for the world’s fi rst Certifi ed Green Garage.

ANDREW MITCHELL is project manager for the U.S. Department of Energy’s (DOE’s) Better Buildings Alliance (BBA), an e� ort to promote energy e� ciency in U.S. commercial buildings through collaboration with building owners, operators, and managers. In this role, he manages the technical solutions teams by balancing input from alliance members in the private sector, industry experts, and national labs. Prior to working at DOE, he held positions at General Electric, AEP Energy, and EnerNOC.

PAUL WESSEL is executive director of the Green Parking Council, home of Green Garage Certifi cation. He has extensive experi-ence in creating, troubleshooting, and managing community development projects uniting residents, businesses, public agencies, nonprofi t boards and sta� , and other diverse commu-nities. His involvement as Connecticut’s director of tra� c and parking led to the reorganization of the City of New Haven’s Tra� c and Parking Department. He has been a board member of the Greater New Haven Clean Cities Coalition, New Haven Parking Authority, and Greater New Haven Transit District.

Sustainability leaders on the greening of parking, what’s ahead, and why it’s all so important.

LONGSWORTH

20 INTERNATIONAL PARKING INSTITUTE | DECEMBER 2015 parking.org/tpp DECEMBER 2015 | INTERNATIONAL PARKING INSTITUTE 21

20Green ThoughtsSustainability leaders on the greening of parking, what’s ahead, and why it’s all so important.

In our industry, few issues have been as progressive and transformative as sustainability. Every element of the parking experience can somehow achieve a more sustainable alternative or process, including the planning and design of parking struc-tures; the operations, management, and maintenance of parking facilities or lots; and reservation payment and space-finding alternatives. The markets have demanded this evolution, with some operators mandating sustainability in all areas. Education-al and health care institutions, corporations, transit agencies, municipalities, and developers all want to reap the anticipated benefits that more sustainable practices can provide, including reducing effects on the environment, reducing operational costs, and, of course, keeping up with the competition when touting a cutting-edge approach to sustainability in marketing efforts.

On a macro planning level, the trend toward more effectively integrating parking into the overall fabric of communities, campuses, or neighborhoods—rather than isolating it as a completely separate entity—has resulted in a greater consid-eration of parking as a conduit to positively affect the human experience through promoting walkability, increasing mass transit and alternative transportation options, and reducing the dependence on single-occupancy vehicles. In many cases, this has helped reduce parking demand, creating opportunities for a more efficient use of often-limited land and preserving space for more community-centered uses such as public parks and green spaces, retail or restaurant establishments, residential properties, and more.

On a micro level, the increased focus on sustainability has given way to dramatic improvements in building design and technology. Parking planners and designers are constantly re-searching and developing new sustainable building materials, construction methods, and energy efficiency improvements. Further, technology experts continue to advance new and more

innovative ways to reserve and pay for parking with the latest parking equipment and mobile applications.

The development of the Green Parking Council’s Green Garage Certification program has helped combine both the macro and micro elements of parking and sustainability, creating a structure for analyzing, improving, and showcasing real-life examples of cutting-edge parking and sustainability case studies. The program has succeeded in providing a comprehensive road map highlighting all of the many opportunities for integrating sustainability into management, programs, design, and tech-nology. It has already become and will be a groundbreaking program that will continue to transform the parking industry and promote innovative ideas and solutions.

Sustainability has and will continue to become a critical ele-ment of the parking industry moving forward. And it is important to understand the benefits and opportunities for not only your everyday professional life but the value that it can bring to your clients and the communities around you.

Several years ago, IPI had the forethought and understanding to see that sustainability would become a critical issue to the future of the parking industry. IPI wanted to exhibit to its members a strong commitment to research, education, and collaboration, and a dedication to leading the way in advancing and promoting the latest sustainability trends and technologies and the impacts to parking and transportation. As a result, IPI developed its “Framework on Sustainability for Parking Design, Management, and Operations.” The Framework (parking.org/sustainability) is a call to action, outlining the latest sustainable parking and transportation solu-tions and providing a guide for the implementation of these ideas.

IPI’s Sustainability Framework outlined action items and goals, which, thanks to the commitment of countless volunteers and IPI staff, have been more than met. Here’s a quick recap of just a few of those goals.

SUSTAINABILITY AND PARKING

By Megan Leinart, LEED AP BD+C, CNU-A

One of the most popular and like-ly heavily debated subjects in the parking industry is sustainability. The topic has been one to elicit a

significant amount of interest and excite-ment in public gatherings and mediums, along with a certain level of skepticism in more private settings (or at least minds).

What’s (really) in it for

you?

parking.org/tpp DECEMBER 2015 | INTERNATIONAL PARKING INSTITUTE 3736 INTERNATIONAL PARKING INSTITUTE | DECEMBER 2015

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36Sustainability and ParkingWhat’s (really) in it for you?

Members of the fi rst class of Certifi ed Green Garages offer sustainable

materials, features, and management practices to embrace sustainability like never before, to the delight of their communities and customers.

By Bill Smith

It wasn’t so long ago that “sustainable parking” was a bit of an oxymoron. But times change, sometimes drastically, and parking has embraced green practices. This year, seven fa-cilities became the fi rst in the world to earn Certifi ed Green Garage designation—a milestone indeed.

IPI is proud to promote sustainability alongside the Green Parking Council and the Council’s Green Garage Certifi cation program. Likened to the “LEED of parking,” Green Garage Certifi cation is the world’s only rating system defi ning and recognizing sustainable practices in parking structure man-agement, programming, design, and technology. Sustainability is vitally important today, and the industry is leading the way by helping to make parking greener.

The fi rst class of Certifi ed Green Garages is impressive in its thorough adoption of green materials, amenities, and manage-ment practices that save resources, encourage drivers to think a little greener when they get around, and make parking more sustainable. Learn more about Green Garage Certifi cation at greenparkingcouncil.org/certifi ed-green-garages/certifi cation.

CHARLES SQUARE GARAGE

CAMBRIDGE, MASS.

OWNER: Carpenter and CompanyOPERATOR: Propark America

Located in the heart of Harvard Square in Cambridge, Mass., the Charles Square Garage is the fi rst hotel ga-rage to earn Green Garage Certifi cation. The garage is situated beneath a mixed-use complex that includes the renowned Charles Hotel, a commercial o� ce tower, condominiums, a fi tness center, and a spa. The garage courtyards o� er public space to the densely developed community, hosting a regular farmers market, as well as an ice skating rink in the winter.

The Charles Square Garage’s commitment to sustain-ability is apparent in its design. The structure promotes the use of energy-e� cient vehicles, providing 10 small-car spaces; 12 to 18 (depending on the season) Zipcar carshare spaces; and four electric vehicle (EV) charging spaces that are o� ered to drivers for free. There is also a dedicated indoor bike storage area with room for 24 bicycles, and the hotel has its own bicycle lending program with six bikes.

The structure is also designed for reduced energy use. High-e� ciency LED lighting provides both e� ciency and heightened illumination.

Green parking elements extend to the facility’s man-agement. The garage has a three-tiered pricing strategy based on vehicle size through which drivers of smaller, fuel-e� cient vehicles enjoy discounted parking. There is also a shared parking program for tenants of the complex.

HIGHLIGHTS

● Extensive recycling program. ● Green cleaning practices. ● EnergyStar Portfolio Manager monitoring of energy use.

● Active placemaking. ● Green marketing program inside the garage and online.

● Demand-controlled, sensor-activated ventilation system.

● Renewable energy credits.

A CLASS APART

Members of the fi rst class of Certifi ed Green Garages offer sustainable

APARTAPART


26A Class ApartMembers of the first class of Certified Green Garages offer sustainable materials, features, and management practices.

AND THE WINNERS ARE...

In 2015, 18 organizations won Phase II Lighting Energy E� ciency in Parking (LEEP) Campaign awards by saving an average 60 percent in parking lighting energy. Since LEEP was launched in 2012, award winners have achieved 200

million square feet of high-e� ciency-lighting parking for combined energy savings of 69 million kilowatt-hours nationally, which is equivalent to roughly the same amount of energy used annually by 6,400 homes. (Other laudable participants contributed to even greater savings nationally.)

IPI will present the next round of LEEP Awards at its Conference & Expo in May 2016 (see details at the end of this article).

How Can LEEP Help Parking?Advances in lighting technology, lighting controls, and design practices since 2010 have created ample oppor-tunities for energy savings for parking facilities. Realizing this, in 2012 the Building Owners and Managers Association (BOMA), Department of Energy (DOE), Green Parking Council (GPC, an a� liate of IPI), and International Facility Management Association (IFMA) started the LEEP Campaign; IPI later joined as an organizer. LEEP’s overarching goal is to reduce the energy consumed by parking facilities through the installation of high-e� ciency lighting.

LEEP makes energy-use data accessible, recognizes positive accomplishments, and facilitates energy-saving actions among multiple stakeholders. The LEEP website has calculators to help determine the economics of a possible lighting change and lists lighting incentives and performance specifi cations for high-e� ciency lighting for parking lots and structures.

Finally, the LEEP Campaign o� ers limited technical assistance via independent third-party entities that can provide lighting recommendations to sites, answer questions about technology, make suggestions about equipment and layout, and provide other recommendations (technical assistance is barred from doing actual lighting designs).

Of the 21 individual parking facilities considered in Phase I and 23 in Phase II, the average payback was less than six years. A few factors are important to consider:● The cost of electricity can vary signifi cantly across the U.S. Site managers need to research electricity

costs for specifi c sites when considering di� erent lighting installations.● To stay competitive with LEDs, virtually all light sources now o� er long-life options with manufacturers

claiming lives of their products at 40,000; 60,000; or even 100,000 hours. By upgrading the light equip-ment to longer-life equipment, annual maintenance costs are reduced.

● Many regional energy organizations o� er rebates for installing high-e� ciency equipment and controls for parking facilities. The LEEP website includes a list by state and by application (structure vs. lot) of incentives from across the country.

What the Lighting Energy Effi ciencyin Parking (LEEP) Phase II Awards mean for the parking industry (hint: big savings!).

By Michael Myer and Marye Hefty

AIRPORTS

Detroit Airport McNamera Terminal Parking and Blue DeckThe Detroit Airport saved nearly 6 million kWh annually in energy by upgrading the lighting at the McNarama parking terminal, a 4.6 million-square-foot parking structure, resulting in a LEEP award for a single parking structure within the airport industry and the LEEP award for annual absolute energy for upgrading the lighting at two parking structures for 7.5 million kWh a year in savings.

● Award(s): – Highest Absolute Annual Savings in a Retrofi t at a Single

Parking Structure.

–Largest Portfolio-wide Annual Absolute Energy Savings. ● Technology: 60-W LED light fi xtures and lighting controls (replaced 175-W metal halide light fi xtures).

● Parking Specs: two parking structures; 6 million square feet; 18,000 parking spaces.

● Savings Summary: 7.5 million kWh saved; 68 percent compared to original design and $770,000 annually.

LEEP Phase II Award WinnersMore than 40 di� erent organizations submitted entries in

the LEEP awards program. Awards recognize both new

construction and retrofi t sites, large sites with signifi cant

savings (some sites are saving more than 1 million kWh per

site per year), small sites with signifi cant energy savings

(some sites only tens of thousands of square feet are saving

90 percent of previous energy used), and sites that have

completed a signifi cant portion of their overall portfolios.

Many winners added lighting controls to reduce energy use

at times of ample daylight or low occupancy. Winners used

many di� erent lighting technologies, including high-e� ciency

metal halide, LED, induction, and fl uorescent. All winners

evaluated previous practices of just providing ample light-

ing on the site and instead chose to right-size the lighting

and increase the quality of the lighting to further drive the

energy savings.

Before the lighting retrofi t, travelers experienced dark garages. The LED upgrade results in a much more bright and safe feel. Replacing low-wattage metal halide with even lower-wattage LED fi xtures in two parking structures saved almost 7.5 million kWh (nearly 70 percent reduction) in energy and more than $750,000 annually from reduced electricity usage.

Before After


40And the Winners Are…What the Lighting Energy Efficiency in Parking Phase II Awards mean for the parking industry (hint: big savings!).

Parking plays a pivotal part when Philadelphia puts up a pontiff.

I n late September, Philadelphia was honored to host Pope Francis and hundreds of thousands of pilgrims. From near and far (sometimes very far), they fl ocked to Philadelphia’s Benjamin Franklin Parkway to catch a

glimpse of the ponti� as he celebrated Mass in front of the world-renowned Philadelphia Art Museum.

Considered one of the most massive security undertakings in U.S. history, Pope Francis’ visit to Philadelphia required the cooperation of multiple government agencies to ensure the ponti� ’s safety while causing the least amount of disruption to Philadelphia residents. The Philadelphia Parking Authority (PPA) played an in-strumental role in ensuring a smooth and safe papal visit.

Richard Dickson, PPA deputy executive director, spearheaded the authority’s e� orts leading up to and during the papal visit. “There was incredible pride in the fact that our city was chosen for an event this large and of this complexity. We realized there was going to be a balancing act between security precautions and making the events accessible to those wishing to attend,” he says.

Getting ReadyThere was one glaring question in the back of Philadelphia residents’ minds in the weeks leading up to the visit: “Where the heck am I going to park while the Pope’s in town?”

With this question in mind, and because parking was prohibited within the large event security zone, the PPA took multiple steps to provide alternative parking for residents to reduce the likelihood of vehicles being towed.

“When we got to the point of knowing where the security restrictions would be placed, I felt our responsibility was to mitigate the impact of those restrictions, particularly on the people who live within the security zone,” Dickson says.

PreparationsBy William Wasser

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48Papal PreparationsParking plays a pivotal part when Philadelphia puts up a pontiff.

2 INTERNATIONAL PARKING INSTITUTE | DECEMBER 2015

BABY GREEN STEPS

The first “green” lesson in my house was to turn off the water while we brush our teeth. Paper, metal, plastic, and cardboard go in the blue recycling bins

and not the trash. An extra two feet of insulation was unfurled in the attic three years ago, and we’ve replaced all the windows with efficient models.

We drink from the on-faucet kitchen filter and use refillable bottles and travel coffee mugs instead of disposable. Light bulbs—even the ones sparkling from my Christmas tree—were replaced; toilets are low-flow; the hot-water heater is turned down as far as we can tolerate; and our cable boxes, televi-sions, Wii, and DVD players are all unplugged overnight so they don’t waste power waiting for a signal from the remote.

We try to live as sustainably as we can most of the time. I’m still not ready to give up my SUV, but it’s coming as soon as I’m not regularly hauling groups of field hockey players and Boy Scouts around town (and in my defense, the minivan was a sled in the snow). Nobody’s perfect, but I like to think we’re doing our best.

Parking has also embraced sustainability, from efficient lighting to sys-tems designed to end circling and the resulting pollution, and the rest of the world is starting to sit up and take notice. This issue is all about it. If you’ve already gone green, you might just find another idea or two to add to your efforts. If you’re at the starting line, you’ll finish reading with a great game plan and lots of references for your operation.

I’m also excited to have the story of how the City of Philadelphia pre-pared for Pope Francis’ visit this past fall (p. 48). Preparing and executing a parking plan for the massive, security-intense event was a huge undertaking, and I’m happy that the people who did it (quite successfully, I might add) shared their story with us. It was truly an event of a lifetime, both for those who joined in and the parking professionals behind the scenes.

I hope you have a wonderful holiday season. As always, I love hearing from you; my email address is below. Until next month…

[email protected]

Editor’s Note

DEPARTMENTS

4 Entrance

6 IPI Board Member Profile

8 Consultants Corner

10 The Green Standard

12 The Business of Parking

14 Financial Matters

16 Parking Spotlight

18 IPI’s Ask the Experts

54 IPI in Action

55 Community Digest

60 Parking Consultants

62 Advertisers Index

62 Parking Break

63 New IPI Members

64 Calendar of Events

parking.org/tpp DECEMBER 2015 | INTERNATIONAL PARKING INSTITUTE 3

ENTRANCE

PublisherShawn Conrad, [email protected]

EditorKim [email protected]

Contributing EditorBill Smith, [email protected]

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For advertising information, contact Bonnie Watts at [email protected] or 571.699.3011.

For subscription changes, contact Tina Altman, [email protected].

The Parking Professional (ISSN 0896-2324 & USPS 001436) is published monthly by theInternational Parking Institute.1330 Braddock Place, Suite 350Alexandria, VA 22314Phone: 571.699.3011Fax: 703.566.2267Email: [email protected]: parking.org

Postmaster note: Send address label changes promptly to: The Parking Professional1330 Braddock Place, Suite 350Alexandria, VA 22314

Interactive electronic version of The Parking Professional for members and subscribers only at parking.org/tpp.

Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking Institute, 2015. Statements of fact and opinion expressed in articles contained in The Parking Professional are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed by The Parking Professional; however, publication is subject to editing, if deemed necessary to conform to standards of publication.

The subscription rate is included in IPI annual dues. Subscription rate for non-members of IPI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico. All other countries, $150. Back issues, $10.

The Parking Professional is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

LIVING WITH CHANGEBy Michael T. Klein, CAPP

No one ever steps into the same river twice. Parking used to be the No. 2 cash business in the U.S. (after gambling), until multiple payment platforms allowed alternatives to paying

with quarters.

MICHAEL T. KLEIN, CAPP, is founder and chief executive officer of Klein & Associates and a member of IPI’s Board of Directors. He can be reached at [email protected].

Driving and car ownership became a right of passage and status symbol for many Americans during the last half of the 20th cen-tury, but smartphones, urban living, and the sharing economy are changing this paradigm for the new millennia. Parking cashiers, enforcement staff, valets, and bus drivers remain well-used job descriptions in the parking and transportation industry, but how long will it be until they go the way of the telephone switchboard operator? Based on technology trends, not long at all!

Alvin Toffler, author of the 1970 bestseller Future Shock, wrote about the challenges of dealing with “too much change in too short a time.” At about the same time, Gordon E. Moore, co-founder of Intel, accurately predicted that the number of transistors in a dense integrated circuit would double about every two years. Moore’s Law, as it came to be known, manifested itself with the dramatic rollout of technology we are experiencing, providing products that are much faster, smaller, and cheaper than in the past. Combining Toffler’s insights with Moore’s predicted rate of change, it is clear that we need to predict and plan for the impact of changing technology and paradigms and do so for both customers and employees.

We now have millions of times the computing power we had 45 years ago and are adopting new and different ways to function with “disruptive technologies.” Moreover, new business models and ideas are substantially changing the way people live, work, and interact. Some examples of this whirlwind of technology and conceptual models include Airbnb, Alibaba, autonomous vehicles, barcoding, cloud computing, data analytics, data warehouses, demand-based pricing, digital age, drones, EMV, GPS, information age, innovation age, LPR, Lyft, mainframe, mobile payments, NFC, OCR parking analytics, PCI, POS, proximity card, sharing economy, social media, transponder, Uber, Zipcar, etc.

How to cope? Cultivate broad general knowledge by reading outside one’s specialty, and be prepared and positioned to follow this advice from Jack Welch: “Change before you have to.”


TM

CHANGE DOESN’T HAVE TO BE PART OF LIFE.We have been creating credit card accepting “Smart Meters” since 2005, and 185,000 meters later, we have changed the way people look at change. It is no longer necessary to carry a roll of quarters in your car to pay the meter. The innovation hasn’t stopped there. We have created an entire product suite to make parking management more powerful and more convenient. See how the IPS Solution can streamline parking in your city at IPSgroupinc.com.

SMARTER PARKINGfor SMART CITIES.TM

Copyright © 2015 IPS Group Inc. All rights reserved.

ANDRE PICCOLIPresident, Safe Park—Brazil International Representative, IPI Board of Directors

I woke up after 20 hours of heavy sleep, still fully dressed and probably in the very same position I was the night before, after completing a stressful

23-hour-long trip. Twenty-seven years ago, I took off to London from Porto Alegre, the city where I live in southern Brazil, to experience life abroad.

During my six months in London, I stud-ied English and worked as pizza maker, hotel housekeeper, and paperboy. Before returning to Brazil, I visited 14 different countries in Europe with only a backpack and a map in my hands. I was thrilled!

Back in Brazil, it was time to finish college and roll up the sleeves. Cars have always been a passion of mine, so much so that I still keep in my garage three valuable relics that belonged to my grandfather and my father. But what really got me into the parking business were my immense and permanent

curiosity and my observation skills. Looking from a tall building in the city of São Paulo, I noticed a very small and extremely busy parking lot. After observing for awhile, I decided to create a parking company; the result was Safe Park Estacionamentos.

I listen with an open mind, analyze ideas, think, and try with all my heart to say what I believe I can contribute. The Brazilian/Italian part of me creates and takes risks, but the German side plans and elaborates. My “gaucho” blood only takes over when it’s time to barbecue!

Barbecuing is a very strong tradition in southern Brazil, and I learned at a very young age. My mother, full of energy and happiness, brings the family together for lunch on Saturdays. My house is the headquar-ters for all celebrations, and I cook for everyone!

I am a part of IPI and Abrapark (the Brazilian Parking Association), but my greatest enterprise is my beautiful family. My three girls—wife and partner, Isabel; 14-year-old Amanda; and 8-year-old Gabriella—are the most challenging and wonderful job and the most interesting trip I have ever taken. And, of course, like any good Brazilian man, I love soccer and frequently go to the stadium to cheer for my beloved team, Sport Clube Internacional.

IPI BOARDMEMBER PROFILE


EDC [email protected] 800-886-6316 www.aimsparking.com

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A FIRST TASTE OF EMVBy James Maglothin, PE, PMP

The liability shift for EMV payments has occurred. Owners and operators of paid parking facilities are either in the process of implementing EMV payment terminals or planning for the transition to an EMV solution. Guiding clients

through the process has been both interesting and challenging. The industry has been inundated with information about the details of EMV and what the effect will be to parking payments in exit lanes. As it turns out, a good amount of the information has turned out to be inaccurate, and the learning process continues for all of us.

CONSULTANTS CORNER

JAMES MAGLOTHIN, PE, PMP, is director of car park management

systems at Walker Parking Consultants.

He can be reached at [email protected].

First, I should clarify that EMV ready does not mean EMV compliant. One parking owner has deployed new PARCS devices with EMV-capable readers but will not be EMV-compliant until the back-end clearinghouse has the entire end-to-end payment process certified. For this project that will involve having four different links in the chain of the approval process certified as in the diagram above.

EMV-ready readers are currently reading magnetic stripes and sending transactions for approval. True EMV end-to-end encryption using the chips on the cards will not be enabled until the entire process is certified. The banks give no indication when they will turn their attention to parking operations.

Early FrustrationsAn immediate observation of the public’s use of the new terminals is that paying for gasoline at the pump has trained the public to use the dip-style credit card readers in a manner that does not work on EMV readers. EMV customers must leave the card in the reader until instructed to remove it; there is a one- to two-second period after insertion before the message is displayed to remove the card. Frequently, customers are observed inserting their cards and immediately removing them before the process is completed. Many customers are

not reading the messages on the screen or supplemen-tal instruction decals added by the parking operator and become quite frustrated after inserting their cards multiple times without making a successful payment.

Another challenge is having different slots in the PARCS device, one for ticket insertion and one for credit card insertion. It is not uncommon to observe custom-ers inserting their credit cards into the ticket slot and receiving error messages. Even for customers who are used to using two different slots, the physical locations of the two readers on the PARCS device face make it difficult to reach both slots for low- and high-profile vehicles unless the vehicle is positioned correctly.

Of greater concern is that initial indications are that the transaction processing time will be lengthened by approximately 10 seconds once the full EMV-complaint solution is activated. It is likely that as customers get used to using the new devices the frustrations will subside. Also, many of the nuances experienced at this parking facility are unique to the particular EMV reader and PARCS devices being used, so reader and PARCS config-urations from different manufacturers will likely reveal a different set of challenges. The good news is that the public will be encountering EMV payment processes at more and more locations outside of the parking industry, which will serve to accelerate the education process.

Credit Card Terminals on

PARCS Devices

Payment Terminal Gateway

Owner’s Bank Back-End Clearinghouse


Philadelphia Washington, DCAtlanta Miami Jacksonville New Brunswick

PLANNINGPARKING | CREATINGPLACES | HELPINGPEOPLE

Check out some of the great new features on TimHaahs’ website:

Visit www.timhaahs.com to read “Our Story,” meet our leadership team, and view our featured projects.

Subscribe to our new blog

“Happenings.”

Get answers to your biggest parking questions from

our Parking Database.

THE GREEN STANDARD

THE COUNTRY’S GREENEST CONFERENCEBy JC Porter, CAPP

I recently returned from the Pac-12 Conference and am declaring it the greenest conference in the nation. I am certain there will be those who will disagree with my declaration, but after reading about the many accomplishments of Pac-12 schools,

I invite dissenters to follow up this article with why your conference is the greenest.The University of Arizona provides a bike valet for

students while they attend classes. Fulfilling the “peo-ple” part of the planet, profit, and people equation of sustainability, U of A offers a ticket diversion program—if someone receives a parking citation but cannot pay, he or she can take an online course. This has been enormously popular with both students and university departments that use it to publicize their services.

At Arizona State University (ASU), every square inch that can be covered with solar panels has been, helping generate 25 megawatts of power. All students, faculty, and staff are issued solar-paneled hats to wear on campus (that’s a joke, courtesy ASU’s vice president for university business services). All joking aside, ASU will soon embark on a public-private venture to reach 50 megawatts of power and has implemented a campus access management plan for bikes, pedestri-ans, skateboards, carts, and vehicles to provide safe access for all modes of transportation. Infrastructure improvements, such as walk-only zones, golf cart pods, day-use cart parking areas, card-access bike facilities, shared-use paths, and skateboard parking racks, were implemented, and three bike valets run during the fall and spring semesters.

The University of California, Berkeley, is using tech-nology to make the most of its limited parking areas. With a daily utilization rate of 85 percent, UC Berkeley is testing a locally grown app for demand-based parking pricing and rebates for those who choose not to drive.

The University of Colorado (UC) and the University of Oregon are doing great things. UC offers transit passes to all employees as a university benefit paid for by the university. Oregon has a new bus-tracking system to help increase ridership and customer service.

Oregon State University and Washington State Uni-versity have zone permit parking. Both have seen better parking utilization as they have transitioned from a “hunting permit” system. They also have experienced an increase in customer satisfaction and a decrease in campus traffic as permit holders are now able to find spaces without circling.

Stanford University is moving toward an all-electric bus fleet, doubling the number of electric bus chargers to meet increased demand. For longer distance routes, Stanford uses double-decker coach buses that trans-port roughly 40 percent more passengers on almost the same amount of fuel. All shuttles are equipped to accommodate bikes.

UCLA has implemented three sustainability plans: a bike master plan, a climate action plan, and a sus-tainable transportation plan. UCLA has also installed EV charging stations, choosing Level I chargers and building the infrastructure while waiting for funding for Level II and III chargers.

The University of Southern California (USC) has taken its safe ride program to the next level. USC partnered with Uber to decrease wait times, using a resource that was already in place.

The University of Washington provides a commute concierge service that offers a personal touch for students, faculty, and staff to identify the best way to commute to and from campus. This program has become such a success that human resources promotes the service in the new-hire process

As you can see, the Pac-12 is the most sustainable conference in the country. If any other conference would like to try and compete, submit your school’s accomplishments to IPI’s Sustainability Committee via Rachel Yoka, [email protected].

JC PORTER, CAPP, is assistant

director, commuter services, at Arizona

State University and a member of

IPI’s Sustainability Committee. He can be

reached at [email protected].


Simultaneous parking, Baby.

www.pom.com

THE BUSINESSOF PARKING

LEGAL

THE BUSINESSOF PARKING

LEGAL

MUNICIPAL RESIDENTIAL PERMIT PARKING PROGRAMS: LEGAL OR NOT?By Leonard T. Bier, JD, CAPP

Resident permit parking (RPP) is a well-established parking management tool throughout the United States. However, what we take for granted today was not a legal certainty until 1977.

Steve Monetti, former executive director of the Fort Lee Parking Au-thority, N.J., as well as a former mem-ber of the IPI Board of Directors and the longtime president of the New Jersey Parking Institute, requested that I draft the first RPP municipal ordinance, which was adopted in New Jersey for the city of Fort Lee. Since that time, I have drafted many RPP municipal ordinances for New Jersey cities.

Authority for an RPPRecently, I was asked to prepare a le-gal opinion that outlines the authority for a city to create a restricted on-street RPP program. The city, which does not have a parking authority and is not active in IPI or other parking organizations, had the opinion that an RPP program would violate state and federal equal protection laws because it would grant residents on-street parking privileges not available to nonresidents.

It is important for municipal parking directors and their city or authority attorneys to know the legal origins of how RPP came into being. The U.S. Supreme Court, in County Board of Arlington County Virginia, et. al. v. Rudolph A. Richards, et. al. 434 U.S. 5 (1977) addressed the constitutionality of an RPP program and reversed a decision of the Vir-ginia Supreme Court that said they violated the 14th Amendment—equal

protection clause—by discriminating between residents and nonresidents.

The U.S. Supreme Court stated:

To reduce air pollution and other environmental effects of automobile commuting, a community reasonably may restrict on-street parking available to commuters, thus encouraging reliance on car pools and mass transit. The same goal is served by assuring convenient parking to residents who leave their cars at home during the day. A community may also decide that restrictions on the flow of outside traffic into particular residential areas would enhance the quality of life there by reducing noise, traffic hazards, and litter. By definition, discrimination against nonresidents would inhere in such restrictions.

In New Jersey, as in most other states, statues authorize a munici-pality to regulate parking within its geographic boundaries. Specifically the New Jersey statute allows a mu-nicipality to:

● ●● Prohibit general parking.● ●● Designate restricted parking.● ●● Designate time-limit parking.

However, even if states did not specifically grant a municipality the powers to regulate on-street

parking, based on the authority of the US Supreme Court’s deci-sion alone, a municipal ordinance, properly adopted and advertised, that establishes an RPP program in which certain on-street parking spaces are restricted to residents who display valid residential park-ing permits is a proper exercise of municipal power.

The Right SolutionMany cities and parking authorities have gone to great time and expense to build off-street parking facilities to accommodate the needs of em-ployees, commuters, institutions of higher learning, hospitals, and entertainment districts. These off-street parking facilities are available to the parking public—resident and nonresident alike. Municipal on- and off-street parking is fee-based to pay the debt service for municipal bonds or notes, operating expenses, and fund capital improvement reserves.

The parking public prefers not to pay for parking and will drive around hunting for any available on-street free parking space. Allowing a city resident to return home with the possibility of finding an on-street parking space in proximity to his or her home is a reasonable expectation. RPP in the types of neighborhood parking environments previously described is the right solution for a city’s governing body to adopt. IS

TOC

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LEONARD T. BIER, JD, CAPP, is the principal of Bier

Associates. He can be reached at lenbier@

optonline.net or 732.828.8864.


ISTO

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FINANCIAL MATTERS

FIVE SURPRISING TAX DEDUCTIONSBy Mark A. Vergenes

I t’s the part of the year when I spend a lot of time with tax professionals, organizing and categorizing business and personal expenses incurred during the past year. Maybe that’s why I’m momentarily fascinated by the idiosyncrasies of the IRS tax

codes. Here are a few examples I found especially interesting:

PetsIf you have a dog (or other animal) for the intent of pro-tecting your property, you may be able to deduct some of the costs of caring for that animal. If you have cats to keep your farm, gardens, or junkyard free of rats and snakes, you might be able to include their care costs as tax deductions (but come on—if they live on rats, how much are they really eating?). The expense of moving your pets when relocating for a job are considered a legitimate part of relocation deductions, so don’t forget to include those extra costs, which may be substantial if you’re moving horses or other large animals.

Home Office Landscaping Do you work at home? Do clients come to your home to meet? You might be able to deduct lawn care and landscaping expenses if they are important to your home business. If you want to take this deduction, make sure you’re ready to explain why the landscaping is rele-vant—for prestige, to enhance your business caché, or if your home business involves gardening or landscaping.

Clarinet LessonsWhile clarinet lessons generally are not de-ductible, they may be if it’s part of an or-thodontist’s regimen to help deal with an overbite. At that point, they move beyond lessons into medical treatments. If you’ve been prescribed a clarinet to correct your overbite, both the cost of the clarinet and the lessons might be a deduction.

PoolIf your health could benefit from the use of a swimming pool, you might be able to place the pool on your list of tax deductions. If your doctor prescribes swimming (notably for arthritis),

you may be able to deduct the cost of installing and maintaining a pool. But be careful—this is one deduction for which the IRS often requires verification.

Paying your KidsAs an independent business owner, I sometimes pay my kids to stuff envelopes or label promotional items. I was surprised that paying them is a potential way to lower my tax bill. Their salaries can be deducted as a business expense from your business income. For my kids, it’s really only a matter or $20 here and there. A tax deduction is not a real possibility for me this year, but if you’re paying your children salaries, you’re moving some of your company’s income from your tax bracket to theirs, where it will be taxed at a much lower rate. If you’re paying them a real wage on a regular basis, you should check into this.

While these examples are all exceptions, it does illustrate that if you can make a reasonable argument, the IRS will at least consider unusual tax deductions. Of course, consult with a tax expert before you try any

of these (or other new-to-you deductions).

MIRUS Financial Partners nor Cetera Advisor Networks LLC, give tax or legal advice. Opinions expressed are not intended as investment advice,

and it may not be relied on for the purpose of determining your so-

cial security benefits, eligibility, or avoiding any federal tax penalties. All information is believed to be from reliable sources; however, we make no representations as to its completeness or accuracy. All economic and performance infor-

mation is historical and indicative of future results. IS

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K

MARK A. VERGENES is president of MIRUS

Financial Partners and chair of the Lancaster

(Pa.) Parking Authority. He can be

reached at mark@mirusfinancialpartners.

com.


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Today, the parking industry is all about technology but technology must be judged by how well it serves people. The people we serve – the parkers – are highly sophisticated. They demand quick and

easy ways to find, reserve and pay for parking. They want information at the push of a button, through their computer, tablet or smart phone.

ParkingSoft’s reputation is built on technology. We’re continuously developing innovative parking management software solutions which are robust, yet user-friendly. Our technology provides unique online

solutions, programs and functionality that help make life less complicated for all the people you serve. Call us today to learn more – 1(877) 884-7275.

www.parkingsoft.com | Made in the USA

Parking is About People

PARKING SPOTLIGHT

EVENT

LEARNING TO CAREBy Paul Dexheimer

For the third-straight year, Cleveland Clinic hosted the 2015 Parking CARES Symposium in October. Since 2013, more than 24 hospitals, universities, and parking industry leaders have come together to discuss best practices, technology,

obstacles, and how to be innovators in a challenging sector. For healthcare facilities, special attention is given to empathy, compassion, and service; the least-strenuous decision or encounter patients and families want to have is where to park and how to navigate to their destinations.

This year’s event, in cooperation with IPI and Park-ing Solutions, drew more than 70 attendees from eight healthcare organizations. For two days, the theme of “Driving Forward” was linked throughout presentations and discussions about how to create and sustain viable, empathetic parking services. Technology—advancements and cyber threats—was also a big talking point.

Patients FirstCleveland Clinic is a multi-specialty medical enterprise that had a long reputation of being a provider of top-notch medical care but not necessarily having a personal con-nection with patients or families. Delos (Toby) Cosgrove, MD, challenged himself and the organization to reverse that. Since then, we have built a model that organizations across the globe have adapted.

The “Patients First” mantra is on the walls, literature, art, and marketing. Employees and staff are all referred to in unity as caregivers and live the motto of acting as a unit. Cosgrove needed a voice and a champion of this new culture, so the Cleveland Clinic again set the pace by being the first organization to create the position of chief experience officer, ensuring that the patient experience is our top priority.

The KeynotesAdrienne Boissy, MD, MA, is a leading staff physician specializing in bioethics in neurology and the chief experience officer. In addition to her medical work, she heads the office of patient experience and was one of two 2015 CARES Symposium keynote speakers. Using personal connection and empirical data, she spoke about how closely the patient experience correlates to care and, more importantly, the healing process. She talked about the creation of the patients-first guiding principles, which challenge Cleveland Clinic to provide:

● ●● Safe care.● ●● High-quality care.● ●● Patient satisfaction.● ●● High-value care.

Healthcare is full of choice and options. Statistics show that 41 percent of patients surveyed indicated that patient experience influenced their choice of hospital Every touchpoint and interaction drives the satisfaction and association with the care received. To prove this point, Boissy recounted feedback received after patients received top heart care from the No. 1 cardiovascular institute (U.S. News & World Report), but had unpleasant interactions with the valet. That valet interaction is what the patients remembered.

Boissy stressed the need to get in front of issues and convey that what a patient encountered is not in line with the experience he or she is entitled to, and that we all play a role to correct it. The Cleveland Clinic follows the “H.E.A.R.T” model for its service recovery and teaches it on the first day of new-employee orientation:

● ●● Hear the patient and understand what they are saying.● ●● Empathize and share another person’s emotions and feelings.

● ●● Apologize for what has happened, even if you were not involved.

● ●● Respond to the problem and work toward not re-peating it.

● ●● Thank the patient.The second keynote speaker, Gordon Snow, chief of

Cleveland Clinic Protective Services and former deputy assistant director of the FBI’s cyber division, focused on the protection of patient data. He said, “Given enough time, funding, and motivation, an adversary can breach any network.” With so much technology and so many connections to infrastructure, secure systems are im-perative. Once weaponized malware enters a system,

PAUL DEXHEIMER is program

manager, parking, transportation, and

fleet services, for the Cleveland Clinic. He

can be reached at [email protected].


the programming will maliciously degrade, disrupt, and destroy a network.

Cyber attacks can enter through the smallest points. Snow stressed that users of technology should understand the risks, keep software current, and use passwords that are complex combinations of phrases. If a device resides on a network or has connec-tion to that network, it is at risk for attack.

PresentationsThroughout the two-day event, presenters from across the country shared knowledge and solutions that have worked well for them in presentations that included:

● ●● “Big Data—What is is and Why it Matters in Healthcare,” Mike Drow, CAPP (Technol-ogy Integration).

● ●● “Improving the Patient Experience from Emergency Department to Parking,” Don Charley (University of Pittsburgh Medical Center) and Cynthia Jampole (Trans Asso-ciates Engineering Consultants).

● ●● “Valet Success Story,” Mike Reffert (Cleve-land Clinic).

● ●● “Valet Parking Technology,” David Reyn-olds (NetPark).

● ●● “Driving Change: Exploring Alternative Transportation Program Participation,” Julie Marth (Cleveland Clinic).

● ●● “Shuttle Bus Conversion: From Diesel Fuel to Natural Gas,” Bart Wyss (University of Pittsburgh Medical Center).

● ●● “Managing Mobility,” Beth Snoke and Michael Dorne (The Ohio State University Wexner Medical Center).

● ●● “Guest Services Warm Welcome,” Kelley Gold (Lehigh Valley Health Network).

● ●● “High Tech, High Touch: Automated Cashier Transition Case Study,”James Burnes and Scott Gould (Parker Technology).

● ●● “License Plate Recognition and Inven-

tory Management,” Brett Dodson (Oregon Health and Science University).

● ●● “Importance of Contractor Onboarding,” Julianne Thomas, Theresa Russo, Theresa Richardson, Adam George, Scott Michaelis (Cleveland Clinic).

Cleveland Clinic and the sponsors of the 2015 Parking CARES Symposium are grateful to the attendees and presenters. Plans are already in motion for the 2016 Symposium—stay tuned.

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Dennis Burns, CAPPRegional Vice PresidentKimley-Horn and Associates

As we have gotten older, our consumption of most things has declined. Our trash and recycle bins only need to be taken out every other week and more often than not, half of what we discard ends up going to local charities. I travel incessantly and take home the extra soaps and

shampoos from hotels. These go into a bag and are delivered to local homeless shelters.

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IPI’S ASKTHE EXPERTS

What have you done to embrace or promote a more sustainable lifestyle?

John HammerschlagPresidentHammerschlag & Co., Inc.

We’ve transitioned from traditional lighting to LED lighting in our parking garages, which proved to be brighter at much lower wattage, longer lasting, and significantly cheaper. As a result, our family has moved to LED lighting in our residence.

Brian Shaw, CAPPDirector of Parking & Transportation ServiceStanford University

I sold my car more than six years ago. I use Zipcar or occasion-ally rent a car if I need to drive but live near transit and take the train to work. We have also acquired a plug-in hybrid vehicle for our department fleet, and I ride a bike to meetings on campus.

James AndersonRegional Sales ManagerWatson Bowman Acme Corp.

With nearly 30 billion plastic wa-ter bottles sold annually in the U.S. and less than 20 percent recycled, I am attempting to reduce my consumption of bot-tled water and consume filtered tap water. If I do drink bottled water, I strive to make sure I properly recycle the bottle.

Tim TracyExecutive Vice PresidentDESMAN

Simple things, such as replacing compact fluorescent lightbulbs with LED bulbs and installing low water- consumption appliances in my home, have actually saved money and resources. I try to be conscious of consumer waste—I recycle, try not to waste food, prop-erly dispose of batteries and oil, and buy secondhand products if it makes sense. When I go camping or hiking, I always have a low-impact, carry-in, carry-out mindset. I eat food that has been cultivated in an environmentally and socially responsible manner whenever possible, even if it costs a little more.


MHTM™ MicroDrive.

The parking barrier.

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GREEN PARKING IS MORE THAN A CATCHPHRASE: It’s a new way of thinking about the parking industry and doing business in a way that’s attractive to employees, customers, and the bottom line. And it’s moving super fast, with advances and new developments almost every day. We asked four leading experts to share their thoughts on green parking, what it means, where it’s going, and how parking professionals in all sectors can get in on the action.

MAHESH RAMANUJAM is chief operating officer of the U.S. Green Building Council (USGBC) and president of Green Business Certification, Inc. (GBCI). He has a passion for people, the global business case for a sustainable built environment, and a strategic operational focus to a rapidly expanding organization that is certifying more than 1.9 million square feet of LEED commercial office space every day across the globe.

LAURA LONGSWORTH is vice president of parking operations for Brookfield, a commercial real estate corporation that owns, manages, and develops premier assets in the world’s most dynamic and resilient markets. She has furthered Brookfield’s commitment to sustainability, environmental awareness, and technological advancement for the company’s parking operations. She is a board member of the Green Parking Council (GPC), a longtime advocate for parking-industry certification programs, and responsible for the world’s first Certified Green Garage.

ANDREW MITCHELL is project manager for the U.S. Department of Energy’s (DOE’s) Better Buildings Alliance (BBA), an effort to promote energy efficiency in U.S. commercial buildings through collaboration with building owners, operators, and managers. In this role, he manages the technical solutions teams by balancing input from alliance members in the private sector, industry experts, and national labs. Prior to working at DOE, he held positions at General Electric, AEP Energy, and EnerNOC.

PAUL WESSEL is executive director of the Green Parking Council, home of Green Garage Certification. He has extensive experi-ence in creating, troubleshooting, and managing community development projects uniting residents, businesses, public agencies, nonprofit boards and staff, and other diverse commu-nities. His involvement as Connecticut’s director of traffic and parking led to the reorganization of the City of New Haven’s Traffic and Parking Department. He has been a board member of the Greater New Haven Clean Cities Coalition, New Haven Parking Authority, and Greater New Haven Transit District.

Sustainability leaders on the greening of parking, what’s ahead, and why it’s all so important.


Why are parking and sustainability not mutually exclusive?MAHESH RAMANUJAM: Parking and sustainability are not mutually exclusive concepts. Every story about green building is a story about people—and every story about parking is a story about the connection between people and planet. Through collaborative, integrated, and innovative green parking practices, we can pro-mote sustainable mobility. This will enable our parking structures to achieve increased energy efficiency, re-duced environmental impact, improved parking space management, integrated sustainable mobility services and technologies, enhanced performance, and stronger community relationships.

At USGBC, we work toward market transformation for the built environment through our globally recog-nized Leadership in Energy and Environmental Design (LEED) program. A global, regional, and local green building rating system, LEED helps us build green, healthy, and sustainable communities. Similar to how LEED has undeniably changed the built environment, implementing green building practices can transform the parking industry.

The Green Parking Council’s Green Garage Certi-fication, the world’s only rating system for sustainable parking, was developed to create an industry-specific approach for recognizing green garages and draws from knowledge developed through experience with LEED certification and alignment with USGBC’s mission and goals.LAURA LONGSWORTH: The demand for green parking and sustainable parking solutions is one of the most impactful on the industry. As everyone is talking about going green, consumers continue to seek environmen-tally friendly businesses. Across the board, companies are trying to improve their image and corporate social responsibility as it relates to sustainability. The parking industry is no different. Solutions such as LED lighting, solar power, electric vehicle (EV) charging stations, bike facilities, related amenity programs, etc., go a long way in improving the overall green image of the property. ANDREW MITCHELL: 21st century parking is going beyond flat. More than ever, energy, water, and habitat are all fair game. Today, we can save energy with more effi-cient lighting and air handling. We can capture runoff from rain and snowmelt and re-use or redirect it. We can incorporate landscaping features, including native landscaping, in ways that limit energy use and water runoff while providing habitats for birds and insects.

Sustainable parking also comes with savings. Across the parking industry, owners are saving as much as 70 percent after upgrading lighting and adding control technology.

PAUL WESSEL: I grew up in the in 1960s and ’70s against a backdrop of all those Apollo moon landings. In high school, I encountered the idea of “Spaceship Earth,” pioneered by the architect/philosopher/futurist Buckminster Fuller. The idea was that, like those space capsules we watched carry astronauts into space, we lived in this bubble, we had finite resources, and whatever garbage we produced, we had to account for. From that perspective, we had—and have—no choice but to do everything sustainably, to think about limiting resource use and reducing the crap we leave behind in all we do. Fifty years later, the idea is sinking in in how we run businesses, in how we run cities, and even in how we park cars!

Based on your organization’s mission, what do you see as your most important initiative during the next five years?LAURA LONGSWORTH: At Brookfield, our mission is to provide the highest quality space (commercial, retail, residential, and hotel). An in-tegral part of this goal is Brookfield’s unyielding commit-ment to programs that lower operating costs, reduce energy consumption, and curtail greenhouse gas emis-sions in all of our properties. Environmental initiatives are a major component of the annual strategic business plan. Sustainability is a top priority within the company and is treated as a business objective along with revenue growth and risk management. ANDREW MITCHELL: The DOE is working to create a clean energy economy. The Office of Energy Efficiency and Renewable Energy (EERE) leads the efforts through the Better Buildings Initiative, which was launched in 2011 to bring together building energy stakeholders to improve energy use intensity of the nation’s buildings by 20 percent by 2020. By partnering with leading or-ganizations, Better Buildings supports the adoption of innovative organizational strategies and technologies by

LONGSWORTH


leveraging the sharing of successful models more broadly in the marketplace. For parking, that means promoting ever more efficient technologies so that lot or structure stays safe and bright year after year while using less and less energy from equipment that lasts longer and longer.

The Better Buildings Alliance has formed critical partnerships with key stakeholder groups, including the GPC, IPI, the Building Owners and Managers As-sociation, and the International Facilities Management Association to organize the Lighting Energy Efficiency in Parking (LEEP) Campaign. This effort focuses on helping facility owners implement energy-efficient lighting solutions in their parking facilities by provid-ing technical assistance and highlighting strategies participants find are the most impactful.

So far, LEEP participants are collectively saving more than 120 million kilowatt-hours and over $10 million annually. We invite parking facility managers interested in improving the energy efficiency of their parking facil-

ities lighting to join us: leepcampaign. org.PAUL WESSEL: Green Garage Certification has proven more transformative than I expected. From the individual ga-rage manager to the architect to the de-veloper, everyone is learning how to take fuller advantage of the sustainable op-portunities in park-ing garages. Growing the program through our work with IPI, the USGBC, the Ur-

b a n Land Insti-

tute, and others is how we will grow hundreds, if not

thousands, of green garages during the next five years.MAHESH RAMANUJAM: Our vision is simple: to build a healthy, smart, productive, efficient, equitable, resilient, and above all else, sustainable society so we can pass on a legacy of sustainability to our children, their children, and generations yet to come. To achieve this vision, GBCI, the organization that I am fortunate to serve as president of, has expanded to administer several other

rating systems in addition to LEED, including PEER, the WELL Building Standard, the GRESB Benchmark, the Sustainable SITES Initiative, EDGE, and now, Green Garage Certification. These systems have a comprehensive scope and promote sustainable power system perfor-mance, human health and wellness, the economic case for green building/communities, sustainable landscape design, the mainstreaming of resource-efficient buildings and communities in more than 140 developing countries, and green parking policies.

How can the parking industry shift its practices for maximum environmental effect? Are there any smaller steps they should consider along with major changes?ANDREW MITCHELL: A quick win for parking is updating the lighting to the most efficient and cost-effective op-tion available. In addition to LEEP, there are a variety of technologies available to building owners to benefit from parking lighting system upgrades or replacements. Each measure can reduce cost while also improving safety. To help the industry pick the most advanced technologies, the Energy Department has been working with members of the Better Buildings Alliance to design a number of high-impact technology specifications that, when applied, can save building owners between 30 and 80 percent:

● ●● Wall Pack Lighting Specification and Application Guidance: Wall packs have been identified as an area in which the effective application of more efficient lighting dramatically improves lighting quality and energy performance.

● ●● Site Specification: Most parking lots are illuminat-ed by older high-intensity discharge (HID) lighting technology without any energy-saving controls. New light-emitting diode (LED) technology with controls can cut parking lot lighting energy bills by 40 percent or more while delivering additional benefits, including long life, reduced maintenance costs, and improved lighting uniformity.

● ●● Parking Structure Lighting Specification: The latest high-efficiency lighting alternatives with energy-saving controls—including LED, induction, and fluorescent technology options—can save building owners more than 40 percent on their parking lot lighting bills.

PAUL WESSEL: Like every journey, every step counts. The feedback we’ve gotten from the industry is that looking at Green Garage Certification and going through the checklist of what you are doing, what you might do, and what you want to do, helps people develop the short-, medium-, and long-term approaches to building a high-performance parking program. Certification really is a road map; some people will arrive at the end tomorrow. Others will take a slower journey.

RAMANUJAM


MAHESH RAMANUJAM: The parking industry has a unique opportunity: Buildings and transportation are the two biggest drivers of CO2 emissions globally, and investors, property owners, and consumers are looking for greener solutions. At this moment in time, we are being chal-lenged to make a positive difference. We have it within our power to positively impact the quality of our built space. And Green Garage Certification is a key solution to achieve this and mitigate the current challenges associated with parking and, eventually, mobility.

The world’s only rating system defining and recognizing sustainable practices in parking structure management, programming, design, and technology, Green Garage Cer-tification defines the standard for parking sustainability and the goal for parking owners and operators. LAURA LONGSWORTH: Awareness is key. Parking facility managers really need to understand all aspects of their parking asset (purchasing, operations, mechanical, etc.). They also need to understand what it means to create a green garage program. The parking operator should be involved in preparing and presenting a five- to 10-year capital sustainability plan for the garages that they manage. This will help the property owner and the parking operator work together to create a reasonable, well-prioritized path toward sustainability. Going green is a complex process that needs to be taken one step at a time while replacing current methods and products with green ones. Parking operators should be out in front of this issue/opportunity leading this discussion.

How can parking professionals, organizations, and the industry help educate drivers/consumers about green parking initiatives and practices? Why is that important?PAUL WESSEL: Pew Research found this summer that the three biggest worries globally are about climate change, terrorism (ISIS), and economic instability and that climate change was the most widespread concern of all the issues they asked about in the 40 countries surveyed. People know we can’t go on the way we are. They’ve seen the pictures of smog in China and of garbage patches in the ocean. They know about rising asthma rates. We all know things have to change but often we don’t know what we can do as individuals. The opportunity for parking professionals and our organizations is to promote what we are doing and what others can do.MAHESH RAMANUJAM: Leaders across the globe understand that sustainability works. By committing to sustainability, they are actually committing to build healthier, more sustainable communities where performance and human health is prioritized and enhanced. The parking industry can help educate drivers and consumers about green parking initiatives and practices by leading by example,

implementing green parking policies. Their exceptional vision will raise the bar high and trans-form the market.LAURA LONGSWORTH: Having a green ga-rage program is im-portant. Being able to tell a meaningful sto-ry about the benefits of a green garage is equally important. At Brookfield, when we introduce new green amenity programs such as car share, virtual commut-er bulletin boards, electric car charging, etc., we will always try to promote the sustainability angle. ANDREW MITCHELL: Parking professionals have always been clever about getting messages across to their con-sumers. The nice thing about lighting projects in parking is that they are obvious—they literally light up and the consumers can see the results for themselves. Clearly written and understandable signage can help consumers understand why a property manager has implemented sustainability measures.

What book or publication had the most impact on your view of sustainability? What should be required reading for parking professionals?LAURA LONGSWORTH: I would encourage all parking professionals to read the Green Garage Certification Standard. Green Garage Certification is the world’s only rating system defining and recognizing sustainable prac-tices in parking structure management, programming, design, and technology. You can learn more about this program and publication at greenparkingcouncil.com. ANDREW MITCHELL: I am a fan of the website Energy Man-ager Today (energymanagertoday.com). I get updated headlines in my inbox every day and never think I will have time to read them, but when I click, I inevitably find a short article related to an energy issue that I am working on.PAUL WESSEL: That’s a tough one. I’ve been thinking a lot lately about the Ray Bradbury short story “A Sound

MITCHELL


of Thunder.” It’s about time travel, dinosaurs, and how, when we veer off the path, we can screw things up. Looks like there was a really bad movie version, but you can find the story online.

Why is sustainability important to you personally? What’s the most difficult or challenging change you’ve made to live in a more sustainable way?ANDREW MITCHELL: I take the 1987 UN Brundtland Com-mission definition of sustainability seriously: meeting the needs of the present without compromising the ability of future generations to meet their own needs. Since becoming a father that is more clear to me. But even for those without kids, this can be reworded as “Don’t be a jerk to future generations. You might need

them!”PAUL WESSEL: I’d like to leave the world in a better shape than I found it, not worse, so thinking about my physical impact on the planet is important to me. The most important thing I could do but haven’t yet is install solar panels on my roof. I looked into it but got stuck on what looked like I was signing a second mortgage. But I real-ly should do it. MAHESH RAMANUJAM: I grew up in India

where 70 percent of the popu-

lation is poor and urbanization is cre-

ating serious environmental challenges, including energy shortages, water scarcity, waste accumulation, and an air quality crisis. Sustainability is a mission grounded in the core beliefs of Indians everywhere—that we care for our fellow humans, our future generations and Mother Earth. Living sustainably has always been central to my beliefs—learning to use everything I had and making do without the things I did not. LAURA LONGSWORTH: It is no secret that people are living longer and that the global population is on the rise. It is projected that there will be more than 10 billion people

living on the Earth by the year 2100. This explosion in population is perhaps one of the greatest reasons why sustainable development and green initiatives are so important. A rising population will also make use of the bare essentials of life, such as food, water, and shelter. The provision of these essentials is based around having an infrastructure that can sustain for the long term. Sus-tainable development is cleaner, has the potential to be more efficient, has long-term potential, and is the only way forward for a growing world economy. Over enough time, being sustainable will no longer be an option for people who want to feel good about their choices. It will be the only available option for cities and regional development. It isn’t just the current generation that needs to deal with this massive issue; it will be a chal-lenge for future generations.

If all your dreams came true, what would parking look like 10 years from now? How would it change to be more green?PAUL WESSEL: In 2025, I look forward to having a Spotify for mobility subscription, where I pay every month for easy access to whatever car, truck, bike, bus, train, sailboat, jet pack, or scooter I want to use to get from point C to point D. One price for access to everything. Parking is in the background—like the cloud—always there, ready for me to access my transportation modes from it, all around me, but out of sight. MAHESH RAMANUJAM: We would have tangible results: a measurable reduction in CO2 emissions, a measur-able reduction in traffic congestion in developing countries, a measurable reduction in pollution in the environment, and a measurable increase in human productivity. We would also ramp up sustainability in our built environment globally, achieving speed-to-market transformation for green parking and the built environment—and by extension, strengthen our planet and its people. LAURA LONGSWORTH: In order to meet demand, stay rele-vant, and attract the transportation customer of the next generation, I believe that parking garages will continue to evolve into urban mobility hubs. These mobility hubs will combine intermobility, technology, sustainability while contributing to the community. In addition to providing traditional parking services, these locations will offer bike parking, shower/restroom facilities, car/bike share, transit services, travel information, Wi-Fi, refreshment stations, etc.ANDREW MITCHELL: More trees in parking lots. More solar canopies and storage to power lights at night that keep us safe and use energy generated onsite. More walkways in lots. More permeable surfaces, water catchment, and filtration.

WESSEL


IS THIS YOUR YEAR TOENTER AND WIN?

Awards for Parking Design, Sustainability, and Operations

i Parking Facility (fewer than 800, or 800 and more spaces)

i Sustainable Innovation

i Surface Parking Lot

i Operations/Program Innovation

i Facility Rehabilitation or Restoration

i Architectural Achievement

parking.org/aoe

Professional Recognition Awards

i James M. Hunnicutt, CAPP, Parking Professional of the Year

i Parking Supervisor of the Year

i Parking Staff Member of the Year

i Parking Organization of the Year

i Emerging Leader of the Year

i Lifetime Achievement

Nominate yourself or a peer.There is no fee.

parking.org/prp

Parking Matters® Marketing & Communications Awards

Showcase and gain recognition for your marketing, public relations, promotional, and communications outreach efforts. No categories. Many winners.

Awards ceremonies at the 2016 IPI Conference & Expo, Nashville, May 17–20Read about past years’ winners at parking.org/awards

For more information, contact Lauri Chudoba | 571.699.3011 | [email protected]

parking.org/marcomm

New: EmergingLeader Award

All Awards Open for Entries November 2, 2015 and Close January 15, 2016

Members of the first class of Certified Green Garages offer sustainable

materials, features, and management practices to embrace sustainability like never before, to the delight of their communities and customers.

By Bill Smith

It wasn’t so long ago that “sustainable parking” was a bit of an oxymoron. But times change, sometimes drastically, and parking has embraced green practices. This year, seven fa-cilities became the first in the world to earn Certified Green Garage designation—a milestone indeed.

IPI is proud to promote sustainability alongside the Green Parking Council and the Council’s Green Garage Certification program. Likened to the “LEED of parking,” Green Garage Certification is the world’s only rating system defining and recognizing sustainable practices in parking structure man-agement, programming, design, and technology. Sustainability is vitally important today, and the industry is leading the way by helping to make parking greener.

The first class of Certified Green Garages is impressive in its thorough adoption of green materials, amenities, and manage-ment practices that save resources, encourage drivers to think a little greener when they get around, and make parking more sustainable. Learn more about Green Garage Certification at greenparkingcouncil.org/certified-green-garages/certification.

CHARLES SQUARE GARAGE

CAMBRIDGE, MASS.

OWNER: Carpenter and CompanyOPERATOR: Propark America

Located in the heart of Harvard Square in Cambridge, Mass., the Charles Square Garage is the first hotel ga-rage to earn Green Garage Certification. The garage is situated beneath a mixed-use complex that includes the renowned Charles Hotel, a commercial office tower, condominiums, a fitness center, and a spa. The garage courtyards offer public space to the densely developed community, hosting a regular farmers market, as well as an ice skating rink in the winter.

The Charles Square Garage’s commitment to sustain-ability is apparent in its design. The structure promotes the use of energy-efficient vehicles, providing 10 small-car spaces; 12 to 18 (depending on the season) Zipcar carshare spaces; and four electric vehicle (EV) charging spaces that are offered to drivers for free. There is also a dedicated indoor bike storage area with room for 24 bicycles, and the hotel has its own bicycle lending program with six bikes.

The structure is also designed for reduced energy use. High-efficiency LED lighting provides both efficiency and heightened illumination.

Green parking elements extend to the facility’s man-agement. The garage has a three-tiered pricing strategy based on vehicle size through which drivers of smaller, fuel-efficient vehicles enjoy discounted parking. There is also a shared parking program for tenants of the complex.

A CLASS APART


HIGHLIGHTS

● ●● Extensive recycling program.● ●● Green cleaning practices.● ●● EnergyStar Portfolio Manager monitoring of energy use.

● ●● Active placemaking.● ●● Green marketing program inside the garage and online.

● ●● Demand-controlled, sensor-activated ventilation system.

● ●● Renewable energy credits.


BANK OF AMERICA PLAZA

LOS ANGELES, CALIF.

OWNER: Brookfield PropertiesPARKING OPERATOR: ABM Parking Services

The garage at Bank of America Plaza in Los Angeles promotes sustainability in a property that is the very definition of being green. The 4.21-acre plaza features a 55-story Class A office tower—the fifth tallest building in Los Angeles—and expansive public space that incorporates lush gardens, 240 trees, and three waterfalls. It is a true oasis in one of the world’s busiest cities.

The plaza’s garage is an essential element in the property’s commitment to sustainability. The nine-level subterranean parking facility offers 2,128 spaces beneath the plaza. The garage earned Green Garage Certification through a com-bination of sustainable design elements and management features that promote sustainability.

Green design elements include energy-efficient lighting and ventilation systems, both of which are operated through a sophisticated energy management system to achieve low energy consumption. The garage also promotes the use of alternative transportation in several ways, including an impressive bicycle storage room with showers, lockers, and tool station; direct access to multiple mass transit stations; a hybrid/EV carshare station; spaces reserved specifically for low-emission vehicles; and 10 EV charging stations that offer free charging for four hours. In addition to the 40 bicycle parking spaces located within the locked storage room, the garage also offers parking space for 60 additional bikes. The plaza also hosts an online portal that allows carpoolers to connect and arrange rides.

The garage features a number of impressive technological tools in addition to the energy management system. Efficient HVAC systems are controlled by 65 sensors and managed with schedules to ensure that fans only operate when need-ed. Also, a cogeneration plant uses natural gas to heat water or cool the chiller, with waste heat converted to electricity.

As impressive as these green design features are, the ga-rage also promotes sustainability through its management elements. For example, 55 percent of the waste produced in the structure is diverted to recycling, and the complex boasts e-waste and compost programs. Additionally, loaner

permits are made available for occasional commuters, and these loaner spaces are oversubscribed to optimize space sharing among these infrequent patrons. A fleet of seven alternative fuel vehicles that operate on electricity and natural gas provides shuttle ser-vices to tenants. Finally, an onsite transportation manager assists tenants with connections to mass transit options or the property’s compressed natural gas shuttles for large groups.

HIGHLIGHTS

● ●● 125 percent oversell of spaces through shared parking.

● ●● More than 50 percent of garage waste diverted from landfill.

● ●● More than 60 percent of recent construction labor was from local sources.

● ●● Placemaking initiatives.● ●● Two hybrid shared vehicles for patron use.

● ●● 100 bicycle spaces.● ●● 60 carbon monoxide sensors control ventilation systems.

● ●● Advanced lighting controls.


WESTPARK CORPORATE CENTER

TYSONS CORNER, VA.

PROPERTY MANAGER: Jones Lang LaSalleOPERATOR: SP+

The garage at WestPark Corporate Center, Tysons, Va., offers 1,486 parking spaces, including 30 vanpool spaces. Green parking design features include six EV charging stations and high-efficiency lighting controlled by oc-cupancy sensors that have yielded 30 percent savings in energy costs. Well-placed recycling containers and tenant recycling training minimizes material sent to landfills.

The center boasts many sustainable management and programmatic features, including shared parking with area restaurants. Permits are oversubscribed by 30 percent to further promote shared parking. Additionally, a robust alternative transportation plan educates users on mass transit alternatives and facilitates and encourages vanpooling. EV discounts and onsite charging encourage parkers to consider alternatives to traditional vehicles. Finally, a Green Globe-certified stormwater manage-ment program and efficient indoor water use combine to conserve water resources.

HIGHLIGHTS

● ●● Restaurant and office shared parking with demand-responsive pricing.

● ●● Proactive operational maintenance.● ●● Verified efficient mechanical and electrical systems.

● ●● Active transportation demand management programs.

● ●● EV charging at no charge and a rate discount for EV drivers.

● ●● Discounts and free parking for carpools and vanpools.

● ●● Sensor-controlled lighting systems.


HIGHLIGHTS

● ●● More than 75 percent of construction waste diverted from landfill.

● ●● More than 40 percent of construction materials were recycled.

● ●● Verified efficient mechanical and electrical systems.● ●● Online reservations reduce patron circling.● ●● Reserved spaces for low-emitting and fuel-efficient vehicles.

● ●● Payment system integrated with highway “fastpass” transponder.

● ●● EV charging stations offered at no charge.● ●● High SRI roofing materials.● ●● Solar array and eight wind turbines generate clean energy.


CANOPY AIRPORT PARKING

DENVER INTERNATIONAL AIRPORT

OWNER: Och Zoff Capital Management GroupOPERATOR: Propark

Canopy Airport Parking, adjacent to Denver Interna-tional Airport, was designed with the goal of creating the most sustainable parking facility in the world. Since opening, it has earned numerous environmental design awards, including an IPI Award of Excellence for sustainability.

The facility offers 4,207 spaces: 2,708 open-air; 1,021 covered; and 478 valet. Of those, 150 are desig-nated as green vehicle spaces for low-emitting and fuel-efficient vehicles. It boasts extraordinary energy performance and is 80 percent more efficient than a comparable facility with sustainable technologies. Operations are partially powered by onsite solar and wind farms, and the building is heated and cooled geothermally.

Canopy is largely constructed of recycled mate-rials, including recycled steel and shingles. Other design features include energy-efficient LED lighting throughout the facility and eight EV charging stations: four in valet and four in the covered self park area.

Canopy also features a number of green programs, highlighted by a rideshare program in partnership with Silver Car, a technology-based rental car compa-ny. Also, the facility recycles more than 50 percent of its waste by offering recycling stations throughout the facility. A stormwater management program utilizes advanced erosion and sedimentation control plans.

Canopy has earned widespread recognition within and outside Colorado, including several national awards. It was also featured on the Travel Channel’s “Extreme Parking” program.

parking.org/tpp DECEMBER 2015 | INTERNATIONAL PARKING INSTITUTE 31parking.org/tpp DECEMBER 2015 | INTERNATIONAL PARKING INSTITUTE 31

SILVER SPRING METRO PLAZA GARAGE

SILVER SPRING MD.

OWNER: Brookfield Office PropertiesOPERATOR: Impark

This four-level subterranean garage is located minutes from downtown Washington, D.C., at the Silver Spring Metro Plaza. The mixed-use structure offers 466 parking spaces and 700,000 square feet of office space. The garage boasts several sustainable design features, including high- efficiency LED lighting managed by occupancy sensors that save 75,000 KWh. It offers two ChargePro EV charging stations and a bike room with space for 28 bicycles. Nine of the garage’s parking spaces are dedicated to a rideshare program, and three others serve Zipcar users.

The garage promotes sustainability in a number of ways, including discounted parking for fuel-efficient vehicles. Also, stormwater management policies include water reclamation on parking deck washing and a waterless car-washing amenity. Online reservations and pay-on-foot kiosks limit patron queuing and idling.

HIGHLIGHTS

● ●● More than 50 percent of waste diverted from landfills.

● ●● 120 percent oversell of spaces through shared parking.

● ●● Green Seal-certified deck cleaners.● ●● Online reservations.● ●● Two carshare vehicles for patron use.● ●● Discounts for drivers of alternative-fuel vehicles.

● ●● Free EV charging.● ●● Lighting controlled by occupancy sensors.


BG GROUP PLACE GARAGE

HOUSTON

OWNER: BG HOLDCO, LLCOPERATOR: Winpark

The BGGP Garage is a stunning, glass-encased park-ing structure adjacent to BG Group Place, a 46-story office building in the heart of downtown Houston. The 550,000-square-foot garage offers 1,118 spaces on 11 floors, two of which are below grade.

The BGGP Garage earned Certified Green Garage status through creative design elements and programs that promote sustainability. The signature feature of the design is a glass façade that, in addition to making the structure stand out as an architectural landmark, maximizes the amount of natural light that’s introduced into the structure. The glass façade promotes sustain-ability by reducing the amount of electricity required to illuminate the interior of the garage. Electricity use is further reduced through the use of a sophisticated lighting control system that ensures lights are only turned on when needed. On the exterior, a rooftop garden reduces the building’s heat island effect, and a condensate recovery system collects condensation from the building’s air conditioning system to irrigate the gar-den. Other technological features include an automated vehicle identification system that allows passholders to enter and exit the facility without stopping and a system of carbon monoxide sensors that engages fans when CO

levels exceed 250 ppm and shuts them off when levels drop below 100 ppm.

Programmatic and management features include several elements designed to pro-mote alternate forms of transportation. The structure offers secure, illuminated, free bicycle parking with space for 16 bikes and a bicycle repair station. Fifty-six spaces—approximately 5 percent of the total—are reserved for fuel-efficient vehicles. The

garage also offers premier access to the city’s Metro Light Rail system and bus lines. Houston’s B-cycle share station is also within walking distance.

HIGHLIGHTS

● ●● More than 30 percent of garage waste diverted from landfill.

● ●● Proactive operational maintenance manual.● ●● Verified efficient mechanical and electrical systems.

● ●● Reserved spaces for low-emitting and fuel-efficient vehicles.

● ●● Locator cards that educate patrons on the facility’s sustainable attributes.

● ●● Parker access to bike share program.● ●● Green roof.● ●● CO sensors that control ventilation.


FOREST HOME GARAGE

ITHACA, N.Y.

OWNER/OPERATOR: Cornell University

Cornell University’s Forest Home Garage, located under the LEED Platinum-certified Human Ecology Building, fosters the university’s mission of increasing energy use efficiencies and achieving carbon neu-trality by 2035. The 254-space garage furthers the greening of the campus through both engineering and programmatic features.

The Forest Home Garage’s sustainable engineering features include three EV charging stations and an HVAC system that includes 17 demand-controlled air stations throughout the structure. The garage’s LED lighting system is controlled through an auto-matic programmable time clock that utilizes daylight sensors and calendar settings, and the facility offers covered bicycle parking for up to 30 bikes.

Programmatically, the university promotes space sharing by issuing 1,740 permits for the 254 spaces. The garage is also permit-restricted, which reduces wait and idle time by eliminating payment kiosks and booths. In addition to the EV recharging spac-es (which also offer tire inflation), the garage also provides 38 spaces for ridesharing programs.

BILL SMITH, APR, is principal of Smith-Philips

Communications and contributing

editor to The Parking Professional. He

can be reached at bsmith@smith-philips.

com.

HIGHLIGHTS

● ●● More than 200 percent oversubscription of permits.

● ●● ASHRAE Building Systems Commissioning.

● ●● Public space placemaking.● ●● Financial incentives for rideshare users.

● ●● Bicycle amenities, including spaces, showers, and restrooms.

● ●● Landscaped areas featuring water-efficient plantings.

● ●● LED dimmable lighting controlled by timers and photo sensors.


GREEN GARAGE CERTIFICATION ASSESSOR TRAINING

This one-day course covers the theory and practice of building certifi cation and offers a deep-dive into the specifi c management, programmatic, technological, and structural elements of the Standard. Successful completion enables you to earn income consulting and assessing facilities for Green Garage Certifi cation. It also offers CAPP Points and CEUs for professional registrations. Find out more:

greenparkingcouncil.org

Train to become a Certifi ed Green Garage Assessor.

“ Working with a Green Garage Assessor was tremendously helpful in the decision to certify our newest garage. With our assessor’s help, we were able to determine what we needed to do to certify the garage. That would have been much more diffi cult without a Green Garage Assessor on our design team.” – Brian D. Shaw, CAPP

Director of Parking & Transportation Services, Stanford University

Registration open, but seating is limited: Tuesday, May 17, in Nashville, Tenn. at ipiconference.parking.org/


By Megan Leinart, LEED AP BD+C

One of the most popular and like-ly heavily debated subjects in the parking industry is sustainability. The topic has been one to elicit a

significant amount of interest and excite-ment in public gatherings and mediums, along with a certain level of skepticism in more private settings (or at least minds).

What’s (really) in it for

you?


In our industry, few issues have been as progressive and transformative as sustainability. Every element of the parking experience can somehow achieve a more sustainable alternative or process, including the planning and design of parking struc-tures; the operations, management, and maintenance of parking facilities or lots; and reservation payment and space-finding alternatives. The markets have demanded this evolution, with some operators mandating sustainability in all areas. Education-al and health care institutions, corporations, transit agencies, municipalities, and developers all want to reap the anticipated benefits that more sustainable practices can provide, including reducing effects on the environment, reducing operational costs, and, of course, keeping up with the competition when touting a cutting-edge approach to sustainability in marketing efforts.

On a macro planning level, the trend toward more effectively integrating parking into the overall fabric of communities, campuses, or neighborhoods—rather than isolating it as a completely separate entity—has resulted in a greater consid-eration of parking as a conduit to positively affect the human experience through promoting walkability, increasing mass transit and alternative transportation options, and reducing the dependence on single-occupancy vehicles. In many cases, this has helped reduce parking demand, creating opportunities for a more efficient use of often-limited land and preserving space for more community-centered uses such as public parks and green spaces, retail or restaurant establishments, residential properties, and more.

On a micro level, the increased focus on sustainability has given way to dramatic improvements in building design and technology. Parking planners and designers are constantly re-searching and developing new sustainable building materials, construction methods, and energy efficiency improvements. Further, technology experts continue to advance new and more

innovative ways to reserve and pay for parking with the latest parking equipment and mobile applications.

The development of the Green Parking Council’s Green Garage Certification program has helped combine both the macro and micro elements of parking and sustainability, creating a structure for analyzing, improving, and showcasing real-life examples of cutting-edge parking and sustainability case studies. The program has succeeded in providing a comprehensive road map highlighting all of the many opportunities for integrating sustainability into management, programs, design, and tech-nology. It has already become and will be a groundbreaking program that will continue to transform the parking industry and promote innovative ideas and solutions.

Sustainability has and will continue to become a critical ele-ment of the parking industry moving forward. And it is important to understand the benefits and opportunities for not only your everyday professional life but the value that it can bring to your clients and the communities around you.

Several years ago, IPI had the forethought and understanding to see that sustainability would become a critical issue to the future of the parking industry. IPI wanted to exhibit to its members a strong commitment to research, education, and collaboration, and a dedication to leading the way in advancing and promoting the latest sustainability trends and technologies and the impacts to parking and transportation. As a result, IPI developed its “Framework on Sustainability for Parking Design, Management, and Operations.” The Framework (parking.org/sustainability) is a call to action, outlining the latest sustainable parking and transportation solu-tions and providing a guide for the implementation of these ideas.

IPI’s Sustainability Framework outlined action items and goals, which, thanks to the commitment of countless volunteers and IPI staff, have been more than met. Here’s a quick recap of just a few of those goals.



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Deconstructing the Framework: Education

Development of sustainability education through seminars, webinars, and a designated IPI Conference program track. IPI offers a wide range of educational programs, including regular webinars, sustainability-specific programming at state and regional conferences and the CAPP program, onsite training programs for front-line staff, and opportunities for sustainability education at its annual conference. You can check out all of these educational opportunities at parking.org, as well as the conference programming at the 2016 IPI Conference & Expo in Nashville, Tenn.

Articles and publications highlighting the latest sustainability trends and technologies. Each month, The Parking Professional features The Green Standard column. Contributed by profes-sionals from throughout the parking industry, The Green Standard provides readers with the latest sustainability-focused commentary and ideas re-lated to parking and transportation. Last year IPI (partnering with the National Parking Association) released the first book solely focused on parking and sustainability. With chapter authors contributing a wide range of backgrounds, including design, technology, and management and operations, “Sustainable Parking Design & Management: A Practitioner’s Handbook” has become an important resource for those looking to learn more about the topic.

Encourage sustainable parking and transportation through exhibitor visibility. IPI implemented the Green Star Exhibitor Program at its annual conference, recognizing those companies that are leading the way in sustainable management practices and operations. Exhibitors are able to promote the ways in which they promote sustainability in their everyday operations, as well as in the design and development

of their products and services.

Recognize the achievements and improvements in sustainable parking and transportation through awards programs. IPI encourages Awards of Excellence candidates to highlight their projects’ sustainable features. Sus-tainability has become an important criteria in the selection of Awards of Excellence winners, providing an added incentive to incorporating these solutions, as well as promoting them publicly.

Support the Green Garage Certification program. The Green Parking Council is now an affiliate partner of IPI, with both organizations working together to promote the latest trends and technologies in parking and sustainability. At the 2015 IPI Conference, the duo recognized the first class of Certified Green Garages (see p. 26 for more)—truly a historic moment for the industry.

Deconstructing the Framework: Infrastructure and Natural Resources

In addition to the educational opportunities offered by the Frame-work, the ultimate goal is to incite real change in our industry, our communities, and the mindsets of those leaders and trailblazers in both. Within the Framework, IPI also outlined a series of more infrastructure-related goals meant to encourage the advancement of sustainable parking and technology ideas in our projects:

Use effective natural resource management and reduce waste.The use of natural resources in infrastructure development is im-portant to significantly reducing impacts to the environment, as well as operating costs. Energy provided by solar, wind, and geothermal sources do not consume fossil fuels or emit greenhouse gases but can result in opportunities to store energy onsite, or even sell unused energy back to the utility.

F R A M E W O R K A P P L I E D :

The Casino Reinvestment Development Authority in At-lantic City, N.J., understood the importance of utilizing alternative energy options during the development of its mixed-use parking facility, the Wave. The garage features a large solar array that when combined with Solar Renewable Energy Certificates, covers the energy costs of the parking structure. The garage also features a unique educational component in the garage that provides a real-time feed of the energy being used and the contribution of the solar power. This allows garage patrons to learn more about the

sustainable efforts that the CRDA is implementing through-out the facility.

Focus on transportation demand management (TDM) issues. Advance and promote multi-modal transportation options, including walking, cycling, and mass transit, as well as decrease reliance on single-occupant vehicles and vehicle miles traveled.

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TDM strategies can dramatically change the pleasant feel and efficiency of a community by providing options for reducing vehicle miles traveled and the dependence on single-occupancy vehicles. They also work by increasing travel options through supporting biking and walking routes, adding or improving public transit systems, and implementing policies and incentives to encourage alternative transportation. Effective parking manage-ment practices are also important TDM best practices, encouraging shared parking, utilizing effective land-use management, unbundling and taxing parking, and pro-moting mixed-use integration and density.


Stanford University has implemented a compre-hensive TDM program, complete with free and discounted transit, vanpool subsidies, significant bike safety and infrastructure improvements, a campus-wide shuttle system that connects to regional transit and the community, data-driven program development, and a creative marketing and outreach program to encourage more sustain-able commute behaviors. Stanford’s TDM program also incorporates a number of parking initiatives, including the addition of EV charging stations for vehicles and its growing number of 100 percent electric buses, preferred parking for carpools and vanpools, and the continued reduction of surface and street parking, while transitioning most new parking to below grade.

Encourage alternative energy sources and energy savings technology, reduce reliance on fossil fuels, and accommodate alternative fuel vehicles. IPI, along with a number of like-minded associations, has led and supported the Lighting Energy Efficiency in Parking (LEEP) Campaign, which offers free guidance and recognition to facility owners interested in imple-menting energy-efficient lighting in their parking lots and facilities. To date, participants have collectively saved over 120 million kilowatt-hours and over $10 million annually (based on 430 million square feet of high-efficiency parking lighting). See p. 40 for more on this year’s LEEP competition.


The University of Minnesota upgraded the lighting in all 18 of its parking facilities at its Minneapolis campus to energy-efficient LED lighting and imple-mented lighting controls. As a result, the university achieved 90 percent energy savings and a 29 per-cent return on investment in just the first year.

As you can see, in just a few short years the tide has changed significantly in our industry, and there are now many opportunities and resources for the sharing of ideas, promotion of education, and implementation of new and

innovative sustainable appli-cations and technologies re-gardless of your involvement in the parking and trans-portation community. IPI is committed to continuing to push these goals forward and developing even more programs and resources for its members.

It is clear that sustain-ability will continue to be an extremely important topic not only in the parking industry, but in our communities, neighborhoods, and campuses as well. Governments, municipalities, and private entities will continue to en-force stricter demands related to sustainable community planning efforts, energy-efficiency strategies, and environ-mental building materials, all of which will significantly impact the parking landscape. Owners and operators will seek improvements to the efficiency and economic viability of their parking facilities, while reducing the impacts to the environment as much as possible. Consultants and innovators will need to keep up with these demands by researching and developing more creative and cutting edge design strategies and technologies.

Now and into the future IPI and the GPC will be a force for proactively encouraging these practices. Together, they will continue to work with communi-ties and government agencies to ensure that parking is effectively and appropriately considered so that it is seen as a positive influencer for sustainable planning and building practices, rather than a hindrance. Further, they will continue to provide the education, resources, and support needed to enable their members to keep up with these changing demands.

Now is an extremely exciting time in our industry. Until recently, “parking and sustainability” was con-sidered an oxymoron, yet we are now experiencing some of the most innovative ideas we’ve ever seen. The value that these advancements will continue to provide in terms of knowledge, business opportunities, and environmental impacts are immense and will continue to drive advancement of the industry for many years to come.

MEGAN LEINART, LEED AP BD+C, is national director of corporate development for Propark America. She can be reached at [email protected]

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In 2015, 18 organizations won Phase II Lighting Energy Efficiency in Parking (LEEP) Campaign awards by saving an average 60 percent in parking lighting energy. Since LEEP was launched in 2012, award winners have achieved 200

million square feet of high-efficiency-lighting parking for combined energy savings of 69 million kilowatt-hours nationally, which is equivalent to roughly the same amount of energy used annually by 6,400 homes. (Other laudable participants contributed to even greater savings nationally.)

IPI will present the next round of LEEP Awards at its Conference & Expo in May 2016 (see details at the end of this article).

How Can LEEP Help Parking?Advances in lighting technology, lighting controls, and design practices since 2010 have created ample oppor-tunities for energy savings for parking facilities. Realizing this, in 2012 the Building Owners and Managers Association (BOMA), Department of Energy (DOE), Green Parking Council (GPC, an affiliate of IPI), and International Facility Management Association (IFMA) started the LEEP Campaign; IPI was then invited to join as an organizer as the largest and leading association of parking professionals. LEEP’s overarching goal is to reduce the energy consumed by parking facilities through the installation of high-efficiency lighting.

LEEP makes energy-use data accessible, recognizes positive accomplishments, and facilitates energy-saving actions among multiple stakeholders. The LEEP website has calculators to help determine the economics of a possible lighting change and lists lighting incentives and performance specifications for high-efficiency lighting for parking lots and structures.

Finally, the LEEP Campaign offers limited technical assistance via independent third-party entities that can provide lighting recommendations to sites, answer questions about technology, make suggestions about equipment and layout, and provide other recommendations (technical assistance is barred from doing actual lighting designs).

Of the 21 individual parking facilities considered in Phase I and 23 in Phase II, the average payback was less than six years. A few factors are important to consider:

● ●● The cost of electricity can vary significantly across the U.S. Site managers need to research electricity costs for specific sites when considering different lighting installations.

● ●● To stay competitive with LEDs, virtually all light sources now offer long-life options with manufacturers claiming lives of their products at 40,000; 60,000; or even 100,000 hours. By upgrading the light equip-ment to longer-life equipment, annual maintenance costs are reduced.

● ●● Many regional energy organizations offer rebates for installing high-efficiency equipment and controls for parking facilities. The LEEP website includes a list by state and by application (structure vs. lot) of incentives from across the country.

What the Lighting Energy Efficiency in Parking (LEEP) Phase II Awards mean for the parking industry (hint: big savings!).

By Michael Myer and Marye Hefty



AIRPORTS

Detroit Airport McNamera Terminal Parking and Blue DeckThe Detroit Airport saved nearly 6 million kWh annually in energy by upgrading the lighting at the McNarama parking terminal, a 4.6 million-square-foot parking structure, resulting in a LEEP award for a single parking structure within the airport industry and the LEEP award for annual absolute energy for upgrading the lighting at two parking structures for 7.5 million kWh a year in savings.

● ●● Award(s): – Highest Absolute Annual Savings in a Retrofit at a Single

Parking Structure.

–Largest Portfolio-wide Annual Absolute Energy Savings.● ●● Technology: 60-W LED light fixtures and lighting controls (replaced 175-W metal halide light fixtures).

● ●● Parking Specs: two parking structures; 6 million square feet; 18,000 parking spaces.

● ●● Savings Summary: 7.5 million kWh saved; 68 percent compared to original design and $770,000 annually.

LEEP Phase II Award WinnersMore than 40 different organizations submitted entries in

the LEEP awards program. Awards recognize both new

construction and retrofit sites, large sites with significant

savings (some sites are saving more than 1 million kWh per

site per year), small sites with significant energy savings

(some sites only tens of thousands of square feet are saving

90 percent of previous energy used), and sites that have

completed a significant portion of their overall portfolios.

Many winners added lighting controls to reduce energy use

at times of ample daylight or low occupancy. Winners used

many different lighting technologies, including high-efficiency

metal halide, LED, induction, and fluorescent. All winners

evaluated previous practices of just providing ample light-

ing on the site and instead chose to right-size the lighting

and increase the quality of the lighting to further drive the

energy savings.

Before the lighting retrofit, travelers experienced dark garages. The LED upgrade results in a much more bright and safe feel. Replacing low-wattage metal halide with even lower-wattage LED fixtures in two parking structures saved almost 7.5 million kWh (nearly 70 percent reduction) in energy and more than $750,000 annually from reduced electricity usage.

Before After


Denver International Airport replaced low-wattage, high-pressure sodium with even lower-wattage LED light fixtures and saved more than 4 million kWh (53 percent savings) in energy and $400,000 in electricity annually.

After

Denver International Airport East and West Parking GaragesTravelers appreciate the cleaner and brighter light in this retrofit. LEEP recognizes that the lighting power density for this retrofit is 0.05 W/ square feet, which is significantly lower than most cur-rent energy codes (0.19 W/square feet) for parking structures. By right-sizing the lighting equipment and lighting choices and by not over-lighting and using the better distribution of new technologies, Denver International Airport maximized energy savings.

● ●● Award(s): Exemplary Airport Parking Facility.

● ●● Technology: 27-W, 50-W, and 70-W LED light fixtures (replaced 100-W and 150-W metal halide light fixtures with 250-W high-pres-sure sodium light fixtures, respectively).

● ●● Parking Specs: one parking structure; 5 million square feet; 15,000 parking spaces.

● ●● Savings Summary: 4 million kWh saved, a 53 percent savings compared to the original design for an annual savings of $400,000 in electricity savings.

MILITARY FACILITIESThe Department of Defense (DoD) consumes 1 percent of all the energy (including fuel for transportation) used in the United States. A vast majority of this is in fuel for vehicles, but building installation energy use (including parking facilities) is still significant.

The Army Reserve 63rd Regional Support CommandThe Army achieved energy savings of 85 percent at the Military Equipment Parking facility by replacing multiple medium-wattage HID fixtures with lower-wattage and fewer LED fixtures.

● ●● Award(s): Highest Percentage Savings in a Retrofit at a Single Parking Lot.

● ●● Technology: 120-W LED light fixtures (replaced 1,000-W HID light fixtures).

● ●● Parking Specs: 40 parking lots; 2.5 million square feet; 8,000 parking spaces.

● ●● Savings Summary: Barnes Hall saved 62,000 kWh, an 85 percent savings compared to the original parking lot design, resulting in $4,000 in electricity savings annually.

Before

Camp Pendleton Marine Corps BaseThe Marines achieved an astonishing 91 percent energy savings at a single parking lot by replacing 1,000-W high-pressure sodium light fixtures with 100-W induction light fixtures. In total, they averaged more than 60 percent energy savings at more than 100 different parking facilities.

● ●● Award(s): Highest Percentage Energy Savings in a Retrofit at a Single Parking Lot.

● ●● Technology: 100-W induction light fixtures (replaced 1,000-W high-pressure sodium light fixtures) to achieve the 91 percent savings.

● ●● Parking Specs: 118 parking lots; 6.2 million square feet; 19,000 parking spaces.

● ●● Savings Summary: 57,000 kWh saved, a 91 percent savings com-pared to the original parking lot design, resulting in $5,800 savings annually from reduced electricity usage.


In Fairbanks, the Federal Building may look like a Christmas card, but it’s the gift of $30,000 in energy savings that its operators appreciate for this 100,000-square feet facility with 660 parking spaces.

MUNICIPAL FACILITIES

Perry Junior/Senior High, Perry, N.Y.Perry Central School District (CSD) demonstrates its energy-efficiency smarts with a LEEP award for 81 percent energy savings at a single parking lot and an exemplary award for reductions at two other lots.

Perry CSD installed new energy-efficient light fixtures and programmed them to switch off between 12 a.m. and 4 a.m., when people generally don’t use the lots.

● ●● Award(s): – Highest Percentage Savings in a Retrofit at a Single Parking Lot.– Exemplary Municipal Parking Facility.

● ●● Technology: 60-W and 150-W LED light fixtures (replaced 175-W metal halide and 400-W high-pressure sodium light fixtures, respectively).

● ●● Parking Specs: two parking lots; 300,000 square feet; 900 parking spaces.

● ●● Savings Summary: 17,000 kWh saved, an 81 percent savings compared to the previous design, resulting in $1,700 in electricity savings for this single school.

Fairbanks Federal Building General Services Administration, Fairbanks, AlaskaLighting controls are a significant feature for this upgrade because summers in Fairbanks have much more daylight than most American cities. In addition to energy savings, the new lighting provided better lighting color and quality. Improved user satisfaction and safety were top concerns because the parking structure’s lower level is used by the U.S. Marshals Service and the District Court.

● ●● Award(s): Exemplary Federal Parking Facility.

● ●● Technology: 43-W LED light fixtures (replaced 150-W high- pressure sodium light fixtures).

● ●● Parking Specs: one parking structure; 100,000 square feet; 660 parking spaces.

● ●● Savings Summary: 180,000 kWh saved, a 74 percent reduction in energy compared to the previous design, resulting in $30,000 of electricity savings.


QUICK-SERVICE RESTAURANTS

RESIDENTIAL

Georgetowne Homes and New Ecology, Hyde Park, Mass.New Ecology, Inc., teamed with Georgetowne Homes to reduce the energy use and costs of its rental properties. Through this partnership, Georgetowne Homes saves $9,000 in electricity per parking site per year—an 84 percent energy savings compared to previous lighting.

One of the three LEEP awards this partnership won is for the best lighting controls. New Ecology deployed a wireless control system with occupancy sensors in which the lighting operates at full output during the evening hours when traffic is high and then in a reduced state overnight. The sensors increase the output of the fixtures when there is activity in the parking lot.

● ●● Award(s): – Highest Percentage Savings in a Retrofit at a Single Parking Lot.– Exemplary Residential Parking Facility.– Best Use of Lighting Controls in a Single Facility.

● ●● Technology: 50-W and 135-W LED fixtures and lighting controls (replaced 150-W and 400-W high-pressure sodium light fixtures, respectively).

● ●● Parking Specs: one residential complex; 315,000 square feet; 1,000 parking spaces.

● ●● Savings Summary: 85,000 kWh (an 84 percent savings compared to the previous design) for $9,000 in electricity savings per year per site.

HIGHER EDUCATION

Nutwood & State College, California State University, Fullerton, Calif.California State University Fullerton needed to replace the obsolete T12 fluorescent technology in two parking lots. The university made an intelligent retrofit choice that surpasses current code requirements and combined it with lighting controls for a savings of $120,000 in electricity annually.

● ●● Award(s): Exemplary Higher Education Parking Facilities.● ●● Technology: 150-W and 125-W LED light fixtures and lighting

controls (replaced 400-W metal halide and 48-W T12 fluorescent light fixtures, respectively).

● ●● Parking Specs: two parking structures; 1.4 million square feet; 4,500 parking spaces.

● ●● Savings Summary: 1.2 million kWh (a 72 percent savings compared to the previous design), leading to $120,000 in electricity savings.

University of Minnesota Gortner Avenue Parking Structure, St. Paul, Minn.To date, the University of Minnesota has achieved 90 percent energy savings compared with its previous lighting system, with cumulative energy savings of more than 2.7 million kWh and $300,000 annually. A wireless lighting control system is operated in a mesh network that allows the university to track data, including time-base scheduling, occupancy sensors, and ambient light sensors.

● ●● Award(s): – Highest Percentage Savings in a Retrofit at a Single Parking

Structure.

–Best Use of Lighting Controls in a Single Facility.● ●● Technology: LED light fixtures and lighting controls (replaced high-pressure sodium light fixtures); wireless lighting control system operated in a mesh network.

● ●● Parking Specs: two parking structures; 1.4 million square feet; 4,500 parking spaces.

● ●● Savings Summary: 400,000 kWh (an 89 percent savings) for $40,000 in electricity savings per year for one structure with a simple payback period of 5.1 years.

When Arby’s retrofitted 90 locations with medium-wattage LEDs, its leaders didn’t expect a 2 percent increase in dinner and late night sales, which may be attributed to improved lighting drawing customers.

Arby’s aggressively implemented energy-efficiency upgrades, including improving the lighting at more than 90 locations (roughly 10 percent of their corporate locations).

● ●● Award(s): – Highest Percentage Savings in a Retrofit at a Single Parking Lot.– Exemplary Retail/Commercial Parking Facilities.

● ●● Technology: 270-W LED light fixtures (replaced 250-W and 400-W metal halide light fixtures).

● ●● Parking Specs: 90 parking lots; 1.8 million square feet; 5,600 parking spaces.● ●● Savings Summary: Across the 90 sites, Arby’s on average is saving 12,000 kWh (an 87 percent savings compared to the previous designs) for $1,200 in electricity savings per year per site. For more than 90 sites combined, the energy savings is 700,000 kWh.


HEALTH CARE

CHRISTUS Health Beaumont Harrison Garage, Beaumont, TexasCHRISTUS Health reduced electricity costs by $3.6 million annually in 14 parking facilities (11,562 spaces), with $82,000 cost reductions from just one parking structure.

● ●● Award(s): – Highest Percentage Savings in a Retrofit at a Single Parking

Structure.– Exemplary Healthcare Parking Facilities.

● ●● Technology: 30 and 200-W LED light fixtures (replaced 150-W and 1,000-W high-pressure sodium and metal halides light fixtures,

as well as fluorescent light fixtures).● ●● Parking Specs: one parking lot; 8.9 million square feet; 26,000 parking spaces.

● ●● Savings Summary: 800,000 kWh (a 87 percent savings compared to the previous design) for $82,000 in electricity savings per year for the parking structure that was awarded a separate award; for 14 facilities, 3.5 million kWh (60 percent reduction) in energy and $3.6 million in electricity reduction annually.

COMMERCIAL/OFFICE/INDUSTRIAL

Kimco Realty CorporationA LEEP Phase I winner, Kimco Realty Corporation is continuing its impressive energy-efficiency program by upgrading lighting and adding wireless lighting controls at 215 shopping centers (with 65.4 million square feet of parking at 850 facilities) for $160,000 in electricity savings per year. The corporation is predicting two- to four-year investment paybacks for the wireless lighting controls that are achieving up to 20 percent savings.

Kimco installed a system that allows managers to control and modify lighting use with a tablet computer for visual direct feed-back of the light fixtures. The lighting control system includes

electric current sensors, an atomic time clock, and multiple time scheduling options.

● ●● Award(s): – Largest Absolute Number of Facility Upgrades.– Largest Absolute Area of Facility Upgrades.– Best Use of Lighting Controls in a Single Facility.

● ●● Technology: Web-based lighting controls.● ●● Parking Specs: 215 parking lots; 65.4 million square feet; 200,000 parking spaces.

● ●● Savings Summary: More than 200 sites, resulting in 1.6 million kWh (a 18 percent savings compared to the previous design) for $160,000 in electricity savings per year.

Manheim New York Cox Automotive Group, Newburgh, N.Y.Using a Central Hudson Electric Utility rebate, Cox saved the cost of two-thirds of the $430,000 project cost to replace metal-halide lighting with LEDs, saving $70,000 in utility costs annually.

● ●● Award(s): Highest Absolute Annual Savings in a Retrofit at a Single Parking Lot.

● ●● Technology: 200-W and 260-W LED light fixtures (replaced 400-W and 700-W metal halide light fixtures, respectively).

● ●● Parking Specs: one parking lot; 8.9 million square feet; 26,000 parking spaces.

● ●● Savings Summary: 700,000 kWh (a 69 percent savings compared to the previous design) for $70,000 in electricity savings per year.

Orange City Square Granite Properties, Orange, Calif.Granite Properties demonstrated energy-efficiency leadership by selecting low-wattage LED light fixtures and optimizing the lighting to meet its specific needs.

● ●● Award(s): Exemplary Office/Industrial Parking Facility.

● ●● Technology: 75-W and 120-W LED light fixtures (replaced 250-W and 400-W high-pressure sodium light fixtures, respectively).

● ●● Parking Specs: one parking lot; 400,000 square feet; 1,200 parking spaces.

● ●● Savings Summary: 85,000 kWh (a 71 percent savings compared to the previous design) for $9,000 in electricity savings per year.

Principal Real Estate Investors, Austin, Dallas, Houston, TexasPrincipal Real Estate Investors upgraded the lighting in 46 percent of its parking facilities (more than 5 million square feet with 11,000 spaces), saving 1.5 million kWh in energy and $150,000 in electricity annually with a return on investment of 29 percent and a simple payback of 3.4 years.

● ●● Award(s): – Highest Percentage Savings in a Retrofit at a Single Parking Lot.– Largest Percentage of Facilities.

● ●● Technology: low-wattage LED fixtures, high-wattage metal halide, and other sources (replaced medium- and high-wattage HID light fixtures and fluorescent fixtures).

● ●● Parking Specs: 14 parking lots and structures; 5 million square feet; 11,000 parking spaces.

● ●● Savings Summary: 14 sites for 46 percent of the portfolio with one stand-out site saving 76,000 kWh (a 87 percent savings compared to the previous design) for $7,800 in electricity savings per year.


MICHAEL MYER is with the Energy and Environment

Directorate of the Pacific Northwest

National Laboratory. He can be reached at

[email protected].

MARYE HEFTY is with the Pacific

Northwest National Laboratory. She can

be reached at [email protected].

Serramonte Center Equity One, Daly City, Calif.Equity One installed new LED light fixtures and controls in a 2.5-million-square-foot parking lot,. The wireless control system is a peer-to-peer network with inte-grated sensors that operate in accordance with stored programmable profiles. Each sensor can reduce light output based on ambient light, as well as activity in the parking lot. When needed, the managers of the lighting system can access a website and modify the operating profiles of the fixtures and sensors.

● ●● Award(s): Best Use of Lighting Controls in a Single Facility.

● ●● Technology: 515-W LED light fixtures and a lighting control system (replaced 1,000-W metal halide light fixtures).

● ●● Parking Specs: one parking lot; 2.5 million square feet; 7,700 parking spaces.

● ●● Savings Summary: 300,000 kWh (a 63 percent sav-ings compared to the previous design) for $28,000 in electricity savings per year.

Your Turn!Because the parking industry represents so much opportunity for energy efficiency,

LEEP is continuing the awards program. More awards will be presented May 17–20, 2016, at the 2016 IPI Conference & Expo in Nashville, Tenn. Visit leepcampaign.org

for more information on how to enter.

USAA Real Estate Company Potomac Yard, Arlington, Va.● ●● Award(s): – Highest Percentage Savings in a Retrofit at a Single

Parking Structure.– Exemplary Office/Industrial Parking Facility.

● ●● Technology: 43-W LED light fixtures (replaced 175-W metal halide light fixtures).


● ●● Savings Summary: 1.2 million kWh (a 80 percent savings compared to the previous design) for $135,000 in electricity savings per year.

Zappos.com, Inc. Corporate Campus South Garage, Las Vegas, Nev.In its LED retrofit, Zappos layered multiple control fea-tures together. Photocells monitor control light fixtures to reduce the energy and light output when ample daylight is available, and sensors monitor occupancy and adjust lighting accordingly.

● ●● Award(s): – Best Use of Lighting Controls in a Single Facility.– Exemplary Office/Industrial Parking Facility.

● ●● Technology: 80-W and 200-W induction light fixtures, as well as additional lighting controls (replaced 150-W and 400-W high-pressure sodium light fixtures, respectively).


● ●● Savings Summary: 300,000 kWh (a 72 percent sav-ings compared to the previous design) for $30,000 in electricity savings per year.

For its 300,000-square-foot parking structure in Potomac Yard, USAA upgraded to low-wattage LED lighting with designs well below current energy codes for an annual electricity savings of more than $135,000 and an estimated payback on investment of 1.6 years.


EDUCATION

Exhibits

Technology

Networking

STRIKE A CHORDwith the best parking educationand training available.

STRIKE A CHORDwith the best parking education and training available.

Early bird registration is now open.IPIConference.parking.org

Learn from industry leaders, engage in upbeat Ignite sessions, participate in peer-to-peer roundtables, and jump into track education. With over 45 educational sessions to choose from, you’re sure to find several opportunites to fine-tune your knowledge of the parking industry. Don’t miss your chance to learn from the best!

Nashville, TN n May 17 - 20, 2016

3,200+ Attendees from 45+ Countries 250 Exhibitors | 45 Educational Sessions

Parking plays a pivotal part when Philadelphia puts up a pontiff.

PreparationsBy William Wasser

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CASE S T U D Y


I n late September, Philadelphia was honored to host Pope Francis and hundreds of thousands of pilgrims. From near and far (sometimes very far), they flocked to Philadelphia’s Benjamin Franklin Parkway to catch a

glimpse of the pontiff as he celebrated Mass in front of the world-renowned Philadelphia Art Museum.

Considered one of the most massive security undertakings in U.S. history, Pope Francis’ visit to Philadelphia required the cooperation of multiple government agencies to ensure the pontiff’s safety while causing the least amount of disruption to Philadelphia residents. The Philadelphia Parking Authority (PPA) played an in-strumental role in ensuring a smooth and safe papal visit.

Richard Dickson, PPA deputy executive director, spearheaded the authority’s efforts leading up to and during the papal visit. “There was incredible pride in the fact that our city was chosen for an event this large and of this complexity. We realized there was going to be a balancing act between security precautions and making the events accessible to those wishing to attend,” he says.

Getting ReadyThere was one glaring question in the back of Philadelphia residents’ minds in the weeks leading up to the visit: “Where the heck am I going to park while the Pope’s in town?”

With this question in mind, and because parking was prohibited within the large event security zone, the PPA took multiple steps to provide alternative parking for residents to reduce the likelihood of vehicles being towed.

“When we got to the point of knowing where the security restrictions would be placed, I felt our responsibility was to mitigate the impact of those restrictions, particularly on the people who live within the security zone,” Dickson says.

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“When our security zone analysis determined 6,500 parking spaces needed to be cleared, we also realized people had to live their lives during this massive event with as little disruption as possible,” he continues. “So we devised a way to accommodate residents while enforcing necessary security restrictions.”

Making AccommodationsFirst and foremost, residents living within prohibited parking zones were permitted to park in PPA-operated garages at a discounted flat rate of $20. That fee was waived if a resident had a valid neighborhood residen-tial parking permit. The discounted parking allowed residents to park in the PPA’s garages for a four-day period; vehicular traffic within the security zone was prohibited from 10 p.m., Thursday, Sept. 25, until 12 p.m., on Monday, Sept. 28.

After purchasing a parking space in the PPA’s ga-rages, each participating resident was issued a towing exemption placard. Vehicles displaying these placards were exempt from towing until 10 p.m., Sept. 25. This allowed sufficient time for residents to relocate their vehicles to the PPA’s garages for the following four days. Residents with residential parking permits who lived in the affected security area were also given the option to park in other residential parking districts.

Getting the Word OutAside from providing sufficient parking options for residents, the PPA was also tasked with towing illegally parked vehicles on all streets within the security zone by 10 p.m. Sept. 25. That meant communication was a vital part of the plan. Dickson explains, “One of the biggest and most important issues was communicating with residents and getting accurate information out as quickly as possible so residents could make neces-sary adjustments with the least amount of disruption as possible.”

With parking options available and roads needing to be clear of parked vehicles within the security zone, the PPA began disseminating the information to Philadelphia residents in a timely manner—and the authority used every tool available.

“We utilized every public communication tool at our disposal, both old and new. We issued press releases, did press interviews, and left fliers on cars. We had significant outreach through our social media channels, Twitter and Facebook,” says Dickson.

Leading up to the papal visit, it became clear the PPA was a vital information hub for Philadelphia resi- C

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dents and visitors. This meant the authority needed to provide real-time information to the public, which is where social media outreach played a paramount role.

Jessica Meeder, account manager for Chatterblast Media LLC, the PPA’s contracted digital marketing firm, explains, “The expectation on social media is that people can look to our page for real-time updates. Therefore, we built a solid plan addressing the ‘how’ and ‘what’ information people would need during the papal visit. We broke a ton of information into multiple blogs so it was digestible. We also interacted and shared messages from other important city organizations. The key to communication on social media was keeping it as straightforward and simple as possible.”

The ResultsAs the clock wound down to the papal visit, and real-time information continued to flow, the communication strategy employed by the PPA had clearly paid off.

A relieved Dickson explains, “As a result of our com-munications strategy, we had a 90 percent compliance rate for areas where parking prohibitions were in effect. That’s almost unheard of. In the past when we needed to clear streets for large events, we had 75 percent compliance at best.”

The PPA had originally planned to tow some 1,500 vehicles leading up to the Pope’s visit. The end tow num-ber was slightly more than 600. This high compliance rate means Philadelphia residents got the message early to move their vehicles and paid attention to the various parking options available to them.

With all roads cleared and security zone restrictions in full force, the PPA’s heavy lifting for the huge event was complete and contributed to a seamless papal visit.

Building on ExperienceThe PPA’s advanced work and preparations for the papal visit will long be remembered by PPA staff. “I have never been part of something this massive before,” Dickson says. “We’ve had to clear streets for parades and massive snow storms and other major events, but we’ve never been part of something of this magnitude with so many moving parts that needed to work together.”

Though preparing for the papal visit was a massive undertaking, Philadelphia is no stranger to large-scale events, and there are certainly more on the horizon. The City of Brotherly Love and Sisterly Affection has been tapped to host the 2016 Democratic National Conven-tion. We at the PPA fully intend to build upon what was learned during the papal visit. Given the complexity of the papal visit, the Democratic National Convention should be a cakewalk.

WILLIAM WASSER is digital outreach coordinator with the Philadelphia Parking Authority. He can be reached at [email protected]

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COLLABORATION AND ACTIVITY KEEP SWPTA BUSYBy Adam Jones, CAPP

The Southwest Parking and Transportation Association (SWPTA) has members in Arizona, New Mexico, Utah, Nevada, and Colorado and is led and organized by a volunteer board of directors that’s made up of 11 industry professionals.

Even before I became a member of SWPTA (and even now as president), the thing I heard most often was that it is like family. I cannot agree more. In addition to offering valuable trainings, we always have a lot of fun. It has been a true pleasure to serve alongside so many like-minded people and industry professionals. Every time I attend a SWPTA event, I come away feeling energized and ready to tackle the challenges of my job, armed with an enormous amount of new cutting-edge information.

What Can We Do for YouAs we wrap up another year, it is helpful to look back at what we accomplished during the past 12 months and make adjustments to forge a productive path for the next year. This process includes examining what

worked well, what didn’t work well, and how we can better serve our membership base. We as a board are always asking our members what they want and how we can improve at meeting whatever their needs are. The current trainings we offer, including presentations during our conferences, are a direct result of member requests. Even the location of our conferences comes from membership recommendations. Every training, conference, and program we create continues to model our organization based on a simple, powerful vision: Connect. Share. Educate.

Collaboration across RegionsA few years back, we chose to deliver additional training and networking outside of our annual conference. One of the ideas that was born as a result was our mid-year conference, the Parking & Transportation Education Summit. The Summit has become one of our most suc-cessful offerings to date.

This year, we traveled across the Painted Desert to where the mountains touch the sky to learn, network, educate, and inspire in Boulder, Colo. During this in-credible two-day event, we ran two separate training tracks: one focused on management-level training and another featuring IPI trainings on customer service and parking enforcement.

We reached out to our membership base before this event and learned transportation demand management (TDM) was the topic most management-level folks wanted to talk about. SWPTA board member and City of Boulder Parking Director Kurt Matthews, being the man on the ground, assembled an incredible group of speakers that touched on real examples of successes and challenges from projects in and around the Denver metro area. Thanks to all who helped make this event possible, including the PIPTA and SWPTA boards of directors.

Activity All YearIn between the Education Summit and our Annual Conference, we continued to offer quarterly training webinars that focused on customer service and conflict

STATE & REGIONAL SPOTLIGHT

SOUTHWEST PARKING AND TRANSPORTATION

ASSOCIATION


avoidance, facility design and maintenance, the right time to build parking, and other relevant subjects. My favorite topic this year touched on being a manager and knowing when to take a hard-line approach in decision-making. I always encourage parking professionals to call in to these webinars and participate. The way I see it, all you need is to take away one good nugget of information to help you in your job to make the event worth the time. These offerings continue to be very popular and always evolve into lively discussions. We look forward to continuing this program and expanding the topics in 2016.

Annual ConferenceOur main conference just wrapped up a few weeks ago in Phoenix, Ariz. As always, we focused on bringing high-energy, interactive presentations and trainings to our members.

It kicked off with the annual golf outing held at the prestigious Biltmore Resort, where proceeds benefitted our Warren Reynolds Scholarship Program. The weather was great, and the event was enjoyed by all attendees and vendors.

At the request of our members, we added a front- line training component to our main conference this year; more than 40 front-line employees attended. We closed out the first day with our ever-popular President’s Reception, offering the perfect opportunity to network with old friends and make new friends.

The rest of the conference included many great presentations and discussion panels, with topics related to planning for parking, parking inventory, Green Ga-rage Certification (see p. 26 for more), partnering with vendors, technology, and effective negotiation. We even found time for some bowling at Lucky Strike.

Looking AheadAs we move into 2016, we will be focused on continuing to offer the two conferences and training webinars. We will also continue to focus on growing our mem-bership base and giving parking and transportation professionals a place to connect, share, and learn. We want to make sure that we are reaching everyone in our region who can benefit from being a part of our growing organization.

Brandy Stanley takes over as president of SWPTA in January, and I cannot think of another person better equipped and ready to tackle this position. I am excited to see where Brandy takes SWPTA next. Buckle up!

For the latest on SWPTA, visit southwestparking.org.

ADAM JONES, CAPP, is vice president and deputy director of the Downtown Tempe Authority. He can be reached at [email protected].


IPIIN ACTION AND THE WINNER IS … MAYBE YOU!

By Helen Sullivan, APR, Fellow PRSA

I s there anything better than a great idea, especially when it helps tell your story, sell your product, promote your cause, increase revenue, or advance the parking pro-fession? Sharing those great ideas is the reason we launched IPI’s Parking Matters®

Marketing & Communications Awards program. Parking professionals confront a myriad of advertising,

marketing, and public relations challenges every day, whether it’s having to eliminate hundreds of parking spaces, curb disability placard abuse, increase public safety, soften the blow of a parking rate increase, or in-troduce new technology. What’s working for you? Enter this year’s competition and show us your great idea.

EnteringWe’ve streamlined the process of entering and made submitting an entry pretty painless. This awards pro-gram isn’t about one big winner—it’s about showcasing lots of innovative, results-oriented, practical ideas and marketing lessons to make life on the job easier. Some of our winners have effectively utilized professional agencies and relatively big budgets, but just as many have achieved phenomenal results with staff, creativity, and cool ideas on a shoestring budget.

Montgomery County, Md., launched a very effective low-cost program after discovering pedestrian accidents in parking lots and garages accounted for 30 percent of all collisions and that 18 percent of those resulted in incapacitating injuries. Teaming up with retail parking lot owners and managers, the county drove home the message “Heads Up in Parking Lots,” using posters and ads featuring distracted customers, pavement decals at shopping centers, a press conference, public service announcements on YouTube and county cable television, and other simple techniques. The result? Pedestrian collisions decreased 30 percent from the previous year.

The program showed that research and review of available data is an essential element when developing a marketing campaign and that partnering with other groups can enhance the communications impact.

The Inside ScoopYou’ll find details of many award-winning programs at parking.org/marcomm, but here are a few of my favorite marketing takeaways from past award winners:

● ●● Effective use of social media can have a big effect, and shareable photos lend a fun aspect.

● ●● A mascot or common visual identifier that appears across all marketing materials is an effective way to draw attention to a campaign. The Norwalk, Conn., Parking

Authority’s “Mr. Smi-ley” put a friendly face on parking, for example.

● ●● When confronting a change, be creative. Low-cost, grassroots approaches can have a huge impact when they’re designed to reach target audiences with attention-grabbing tools.

● ●● Video is effective in delivering messages, and involving your target audience in a production creates interest and widens the appeal of your message. North Carolina State’s “Zombie aPARKalypse” video humorously conveyed the importance and ease of obtaining parking permits with a cast of theater and film students.

● ●● Contests with prizes are a great way to increase visibility for parking systems.

● ●● Look for innovative ways to make parking facilities friendly places, such as with public art. Dallas’ “One Meter at a Time” program, for example, commissioned local artists to transform city parking meters.

● ●● When you ask the public to make a change, be sure to allow plenty of lead time for education.

● ●● Campaign evaluation and customer feedback are essential. They allow you to assess the success of the campaign and identify areas for improvement.

Tell Us What You’ve DoneHave you overcome challenges, gained insights, and achieved favorable outcomes with a communications, PR, or marketing program? I urge you to take the time to submit your success story for the 2016 awards. It’s inex-pensive ($100) and easy to enter, and the many winners get recognition and trophies at the IPI Conference & Expo, as well as a feature in The Parking Professional. You have nothing to lose and everything to gain—including a possible Best of Show award!

For more information, criteria, and entry forms, visit parking.org/marcomm, email [email protected], or call Lauri Chudoba at 571.699.3011. The deadline for submissions is Jan. 15, 2016.

AWARDS

HELEN SULLIVAN, APR, Fellow, PRSA, is IPI’s communications counsel. She can be

reached at [email protected].


COMMUNITYDIGEST

Little Rock Parking Enforcement Goes All-Out for the Cure

The Susan G. Komen Race for the Cure was recently held in Little Rock, Ark., and the city’s parking enforcement division went above and beyond to help out.

The 5K race is run through the heart of the downtown area and has not only the second-largest number of partic-ipants of any Race for the Cure in the U.S. but the support of the entire community. The entire race route is lined with spectators cheering on all the participants from the first to the last person to cross the finish line. The City of Little Rock has always enthusiastically supported the race and traditionally hangs race banners from City Hall.

This year, Little Rock Parking Enforcement decided to honor the participants by covering the meters along the race route in pink bags. After numerous inquiries to various providers of meter bags, it was learned that pink meter bags did not exist. Parking enforcement staff, however, were undaunted. Pink merchandise bags were found that were the same size as meter bags. Parking enforcement staff got with workers in the Special Pro-

gram Section of Public Works and developed their own artwork for the bags. A printer was found who could print the artwork on clear acetate that could then be attached to each bag. An assembly line was formed, and the artwork was carefully attached to each bag. The entire race route, including the assembly area and the area just beyond the finish line, was lined with the custom pink Susan G. Komen Race for the Cure bags.

During the race, many participants stopped to have their pictures taken standing next to one of the covered meters. After the race, many of the participants asked about obtaining one of the bags as souvenirs. As word spread that they could take the bags home, most were eagerly gathered up to be cherished by those who had run past them earlier in the day. It was a great experi-ence for Little Rock!

Left to right, Parking Enforcement staff Gwen Debrow, Brandon Lewis, Laura Savage, James Turner, and Jack Wrenn.


Ficosa Product Cleans Sensors and Cameras AutomaticallyFicosa, a Barcelona-based company, recently introduced its pioneering solution to clean the lenses of sensors and cameras automatically. Named Sensor & Camera Cleaning and patented by the company, this innovative product removes dirt from cameras and sensors through a hybrid system that expels water and/or pressurized air depending on the need and lens position, guaranteeing proper performance at all times.

Robert López, Ficosa´s technical director, explains, “The implementation of cameras and sensors in the car has been a great innovation in the automotive industry. However, these systems have posed a new challenge: cleanup.” In that sense, any dirt that adheres to the lens can disable its function and affect the driver’s visibility.

“With Sensor & Camera Cleaning, we have not only developed a product capable of responding to cameras’ and sensors’ cleaning needs but also we have taken an important step toward more comfortable and safer driving,” says López.

Sensor & Camera Cleaning is a lightweight and small all-in-one device that can be installed anywhere in the vehicle. This product is connected to the windshield circuit, which represents an added value as it requires no additional water pump that would increase cost and weight.

In addition to cleaning with water, Sensor & Camera Cleaning can also incorporate the function of expelling air to quickly remove dust and water droplets that may remain on the lenses.

COMMUNITYDIGEST

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PARKMOBILE TEAMS UP WITH PITTSBURGHParkmobile, LLC and the Pittsburgh Parking Authority launched a new program that lets customers use their mobile phones to pay for parking at more than 9,000 metered spaces throughout the city. Customers using the Go Mobile PGH app can pay for parking with their smartphones using a free mobile app; Parkmobile customers from other cities can pay for parking in Pittsburgh using their cur-rent Parkmobile accounts. A toll-free number is also posted on signage to make on-street payments for those without smartphones.

Enforcement officers will be able to see that a motorist has paid with Go Mobile PGH using their wireless handheld devices, so customers should not worry when the meter does not reflect the time paid for. Mobile app users may also choose to receive alerts and reminders 15 minutes prior to expiration of their parking session.

“The agreement with Parkmobile meets all of our objectives in adding the pay-by-phone feature for our customers’ use of metered parking,” says David G. Onora-to, CAPP, executive director of the Public Parking Authority of Pittsburgh. “It was reached after careful consideration of all of the technologies available, and it represents a logical next step in the authority’s plan to evaluate advancements as they occur across the industry, as well as implement those that improve our operating efficiency and/or increase the convenience quotient of our patrons’ parking experience. The addition of the pay-by-phone option leans heavily in that direction.”

“Parkmobile is honored to partner with a city that is not only a progressive city but recently recognized in 2015 by the Interna-tional Parking Institute as an Organization of the Year,” says Jon Ziglar, CEO of Parkmobile. “We are thrilled to partner with Pittsburgh Parking Authority to offer this technology, which enhances the parking experience by eliminating the need to swipe a card or feed coins to a meter. Parkmobile and Pittsburgh Parking Authority worked very hard to get the program up and running in only 60 days.We look forward to continue working with

Pittsburgh Parking Authority to offer drivers a more robust means of parking.”

Parking ambassadors were at parking locations providing information about the new service throughout the week of the

launch. Additionally, Parkmobile partnered with Visa Checkout to offer up to $5 off parking for the first 5,000 registered users who signed up in November using Visa Checkout as their payment method.

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Building owners and facility managers want to provide safe and effective parking garages while minimizing the energycosts associated with HVAC. Macurco Gas Detection helpsengineers, integrators and installers to provide suitable gasdetection and control systems for enclosed parking garages.

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DE BEUKELAER APPOINTED COMMERCIAL DIRECTOR AT AGENDUMRobert de Beukelaer recently joined Agendum as commer-cial director. He will focus on sales and business develop-ment for the digital parking enforcement and mobility solutions of Agendum in the European market. Previously, he was solution delivery di-rector for Xerox.

De Beukelaer has a mas-ter of science degree in information management and more than 18 years of experience in the field of intelligent transportation. He has

specialized in urban mobility technologies and has exten-sive experience in the field of parking, traffic safety, and mobility.

Since 2007, Agendum has been engaged in the development of innovative enforcement solutions and systems. It specializes in back-office systems for dig-ital parking enforcement by means of license plate

recognition and has been deployed in cities throughout Europe.

COMMUNITYDIGEST


Cambridge City Council Chooses APT SkidataAPT Skidata completed a major new contract to provide the Cambridge City Council, Cambridge, Mass., with a wide range of parking, car park man-agement, and people access manage-ment technologies The company will provide both the parking facility hard-ware, which includes its state-of-the-art barriers and payment stations, and all associated software that enables parking facilities to integrate directly with retailers’ promotions and maxi-mize city events and other initiatives.

The initial provision is for the Grand Arcade multi-story car park, where 10 payment machines and 12 barriers have been installed. The next stages of the project could include

Cambridge’s other four multi-story car parks, which, when installation is complete, will provide a single networked and centralized car park management solution.

Sean Cleary, commercial oper-ations manager of parking services at Cambridge City Council, explains that the tender design process took nearly three years to complete. “The reason for the complexity of the proj-ect is that we wanted to take full ad-vantage of all available integration technology that would enable us to work in partnerships with retailers, businesses, and event organisers in Cambridge,” he says. “It needed to be future-proof.”

MAX COROTIS NAMED DIRECTOR OF SALES FOR CALE AMERICA

Cale America, Inc., named Max Coro-tis its new director of sales for the U.S. market. Formerly a a business devel-opment manager for T2 Systems and Case Parking, Corotis has an extensive background in sales of systems to collect real-time parking occupancy data, as well as battery and charger solutions. His responsibilities at Cale America will include development and oversight of the direct sales team, operator partnerships, and indirect channel sales and marketing.

“We are so excited to have Max leading our sales organization,” says Andreas Jansson, managing director for Cale America. “When recruiting for our sales director position, we looked at candidates from the most success-ful and respected sales organizations in our industry. Our goal was to learn from these companies and continue to add integrity and leadership skills to

our team. Max under-stands our customers and the technical side of our business as well.”

Corotis will be part of Cale America’s senior management team and play a major role in strategic planning. “I am grateful for the opportu-nity to be in a leadership role with a relatively small organization that has been successful in im-plementing and supporting some of the largest and most complex parking man-agement systems in the U.S.,” Corotis says. “We have a great and loyal cus-tomer base, and I am looking forward to growing that business and helping to build new relationships for Cale.”

Cale America also implemented several key organizational changes

recently in preparation for rapid growth of its meter upgrade programs and product line expansions. Jeff Nethery will oversee the hardware side of the business, includ-ing meter production, large customer and project management and support, instal-lations, field service, and call center oper-

ations. Noah Cruzan will be responsi-ble for supporting all of Cale’s online services, including Cale WebOffice platform, Cale’s WayToPark mobile payment application, terminal config-urations, card processing and testing, third-party integrations for payment and enforcement, and remote techni-cal support.


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ADVERTISERS INDEX

Aims (EDC Corporation) . . . . . . . . . . . . . . . . . . . . . . . . . . .7aimsparking.com | 800.886.6316

Carl Walker, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60carlwalker.com | 800.FYI.PARK

CHANCE Management Advisors . . . . . . . . . . . . . . . . . .61chancemanagement.com | 215.564.6464

DESMAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60desman.com | 877.337.6260

Duncan Solutions, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . C2duncansolutions.com | 888.99.DUNCAN

FAAC International, Inc. (Formerly Magnetic Automation Corp.) . . . . . . . . . . . .19faacusa.com | 321.252.4840

Global Parking Solutions . . . . . . . . . . . . . . . . . . . . . . . . .17globalparkingsolutions.com | 215.399.1475

Horoad Electronic Technology Development Co., Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63horoad.com | 0086 755 83209520

IntegraPark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3Integrapark.com | 888.852.9993

IPS Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5ipsgroupinc.com | 858.404.0607

Macurco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57macurco.com | 877.367.7891

Parkeon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13parkeon.com | 856.234.8000

Parking Soft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15parkingsoft.com | 877.884.7275

POM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11pom.com | 479.968.2880

Rich & Associates, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 60richassoc.com | 248.353.5080

Rydin Decal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58rydin.com | 800.448.1991

Southland Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1southlandprinting.com | 800.241.8662

Tannery Creek Systems, Inc. . . . . . . . . . . . . . . . . . . . . . 56autochalk.com | 905.738.1406

Timothy Haahs & Associates, Inc. . . . . . . . . . . . . . 9, 60timhaahs.com | 484.342.0200

Toledo Ticket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4toledoticket.com | 800.533.6620

Walker Parking Consultants . . . . . . . . . . . . . . . . . . . . . .61walkerparking.com | 800.860.1579

WALTER P MOORE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61walterpmoore.com | 800.364.7300

PARKING BREAK

JIM BASS is landside operations manager at

the Bill and Hillary Clinton National Airport, Little Rock,

Ark. He can be reached at [email protected] or

501.537.7354.


NEW AND RENEWINGIPI MEMBERS

ACADEMICUniversity of California, Los AngelesRenee Fortier

University of TorontoAlex MacIsaac

Virginia Commonwealth UniversityAlgappan Subramanian

Bowling Green State UniversityAaron Kane

University of CincinnatiMiriam Gaines

Cornell UniversityBridgette Brady

Colorado CollegeNicholas Calkins

Wake County, NC Government General Services AdministrationDian Hovland

Montgomery CollegeMark Pace

University of Nebraska- OmahaVanessa Rath

University of North Florida Parking ServicesSalena Tepas

Illinois Institute of TechnologyDana Royal

AIRPORTReno-Tahoe Airport AuthorityMark Cameron

COMMERCIAL OPERATIONSGrant-Oliver CorporationDavid Paga

Allpro Parking, LLCRichard Serra

Heartland Parking Inc.Charlie Greer

Robbins Parking Texas, LP dba Platinum ParkingThomas Curtis

Parking Company of AmericaNancy Morris

A&B Properties, Inc.Chester Hughes

Sunsea Parking Industry GroupLiang Yan

CONSULTANTWalker Parking ConsultantsJohn Bushman

Timothy Haahs & Associates, Inc.Timothy Haahs

Reigstad & Associates, Inc.Gordon Reigstad

AGA Consulting, Inc.William Gmiterko

Agence Carbonnet ArchitectesThierry Carbonnet

Choate Parking ConsultantsJ. Richard Choate

CORPORATEMHR Management LLCSteven Kalisz

Anagog Ltd.Ofer Tziperman

SMG-NRG ParkRick Fredette

Pecora CorporationWendy Freed

PUBLICNew Jersey Parking InstituteLeonard Bier

City of SurreyDave Harkness

City of AspenBlake Fitch

Lancaster Parking AuthorityLarry Cohen

Miami Parking AuthorityArthur Noriega

City of DubuqueTim Horsfield

Hartford Parking AuthorityCarey Redd

Charleston County GovernmentPaul Whetzel

City of West Hollywood Department of TransportationJackie Rocco

City of Huntsville AlabamaBeverly Lowe

City of GainesvilleTrish Everitt

City of RichmondLynne Lancaster

Town Of GreenwichRita Azrelyant

City of Vancouver, WALisa Standiford

City of HollywoodTamikia Bacon

District of Columbia DOTEvian Patterson

Shreveport Downtown Development AuthorityLorenzo Lee

PrincetonDeanna Stockton

RETIRED-TRANSITIONALTowne ParkJoseph Sperrazza

SUPPLIERAmano McGann, Inc.Lawrence Feuer

POM IncorporatedTerry Henderson

J.J. MacKay Canada LimitedJames Taylor

Q-Free TCSRenate Vogel

IntegraParkRuth Beaman

CPI Crane Payment InnovationsAlex Litchfield

Digital Printing Systems, Inc.Peter Young

Universal Boot Inc.Oliver Dumoulin

Ring Communications Inc.Craig Krsanac

Davey Coach Sales Inc.Elaine Johnson

Nationwide Payment SolutionsMichael Baron

Carlo Gavazzi, Inc.Jon Bach

Watson Bowman Acme Corp.James Anderson

ECO Parking LightsDavid Packard

MobileNOW!Krista Tassa

LSI Industries Inc.Michael Wright

Rath SecurityMark Abbott

Current Components Inc.Todd Miller

WM GreenTech Automotive CorpDennis Carter

Parking Revenue Recovery Services, Inc.Jeff Parsley

HySecurityKim Holldorf

Telefonix IncKristi Phelps

Nedap Identification SystemsCraig Wilson

MDI WorldwideLauren Walton

PSI Paper Systems Inc.Joan Schwieterman

DBK USA Inc.Linda Senchantixay

TrafFix Devices, Inc.Jim Marshall

Turbo Data SystemsAlexis Griego

TRANSIT-TRANSPORTATIONWHS/Integrated Services DivisionRegina Grant


2015December 1APO Site Reviewer TrainingAmelia Island, Fla.parking.org

December 2–5Florida Parking Association Annual Conference & Trade Show Amelia Island, Fla.flparking.org

December 7–9 Gulf TrafficDubai, U.A.E.gulftraffic.com

December 9 IPI WebinarSustainability in Parkingparking.org/webinars

2016January 20Young Professionals in Parking Hot Spot EventMiami, Fla.parking.org/ypip

January 21Media TrainingMiami, Fla.parking.org

March 2–3Next Gen Parking and Traffic Management SummitDubaiscl.fleminggulf.com/nextgen-parking-summit

March 13–16Mid-South Parking and Transportation Association Spring ConferenceLouisville, Ky.mspta.org

March 30–31New England Parking Council Spring ConferenceBoston, Mass.newenglandparkingcouncil.org

April 5–8Intertraffic AmsterdamAmsterdam, the Netherlandsintertraffic.com/amsterdam

April 11–14Texas Parking & Transportation Association Conference and TradeshowTexas A&M Universitytexasparking.org

April 27–29Parking Association of Georgia ConferenceJekyll Island, Ga.parkingassociationofgeorgia.com

April 29Parking Association of the Virginias Spring Training WorkshopFredericksburg, Va.pavonline.org

May 16APO Site Reviewer Training Nashville, Tenn.parking.org

May 16Green Garage Assessor TrainingNashville, Tenn.parking.org

May 16-19CAPP course: UVA Business ManagementNashville, Tenn.Parking.org

May 17-19CAPP course: Behind the Fine Print: A Blueprint to Parking Management, Operations, and RegulationsNashville, Tenn.parking.org

May 17–202016 IPI Conference & ExpoNashville, Tenn.parking.org

June 26–29World Parking SymposiumVancouver, Canadaworldparkingsymposium.ca

July 12-14National Center for Spectator Sports Safety and Security ConferencePhoenix, Ariz.ncs4.com

CALENDAROF EVENTS

Highlighted are IPI and IPI Allied State and Regional Association Events


1.800.533.6620 | ToledoTicket.com

T I C K E T S O F E V E R Y D E S C R I P T I O N S I N C E 1 9 1 0 .

making your season bright.happy holidays and thank you

for your business and friendship. wishing you well in the new year.

DECEM

BER 2015 The Parking Professional

● IN

TERVIEW W

ITH GREEN LEADERS ●

CERTIFIED GREEN GARAGES ●

SUSTAINABILITY AN

D PARKING ●

THE LEEP AWARDS ●

●THE POPE VISITS PHILADELPHIA

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The Parking Professional December 2015

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