The PatchSocial media new features updates for marketers

October 2013

• Facebook users and Pages can edit posts• Crawl tweets from 2006 thanks Topsy

• Google+ integration on Youtube comments and main blog platforms for SEO hit

• Bigger pictures trend confirmed by Facebook & Twitter

FacebookUsers and Page admins can edit posts

Individual users and Page admins can now edit a post, which has been demanded for ages

• You can now edit a post if you made a mistake, a typo, or published it too early

• Caution though, it doesn’t mean bad buzz can’t happen: transparency is key on social media, don’t play with edition too much

• A well executed Community Management should not need this feature

FacebookFacebook ad formats pictures harmonized

After deciding to reduce the jungle of ads from 26 to 13, Facebook now harmonizes ad pictures

• Advertisers don’t need anymore to produce different sizes for each format

• You have more space to work with: page post links are 3.5 bigger on desktop for instance

• CTR – and budgets – are expected to rise

FacebookSpecify your “professional skills” on Facebook

Facebook now testing “Professional Skills” tab in “About us”, like LinkedIn did in 2011

• Possible integration in Graph Search to discover new users for professional matters

• A good tool for personal branding on Facebook

FacebookNew Facebook tools for advertisers & news companies

Facebook developing two tools for the media industry:

• A marketing mix to compare Facebook Ads with TV, print and websites advertising

• A social TV tool for news companies to surface Facebook conversations for use in live programming

FacebookExclude a location for a Facebook ad

A more precise targeting of places on Facebook with the possibility to exclude locations:

• Target a region but not its main cities

• Target only part of cities by excluding specific ZIP codes

TwitterTwitter “Alerts” to help during catastrophes

Twitter now offering an “Alerts” service:

• Receive a notification on your phone whenever a selected organization’s account tweets an Alert

• Alerts can be used during disasters by NGOs and public institutions, for instance

TwitterBigger pictures in new redesign

The trend for bigger pictures everywhere comes to Twitter, too:

• Think of embedding pictures when tweeting

• Think mobile and fit pictures to small screens

TwitterDig in Twitter archives from 2006 thanks Topsy

Topsy, a company acquired by Twitter, now allows to dig into tweets from the beginning:

• Compare brands & keywords on Twitter from 2006 to now

• Fact-check and detect trends on the long-run

FoursquareSearch in menus on Foursquare

You can now search for specific food items within a menu on Foursquare:

• Look for croque monsieur, gluten-free, lobster for instance

• As a social media agency in Singapore, we’re happy to help restaurants use Foursquare!

PinterestPinterest now offering Promoted Pins advertising

Pinterest goes advertising too with Promoted Pins, to be released in near future:

• Same features than on other social media (transparent, relevant, feedback optimized)

• The comments from the community are highly constructive and try to balance the need for monetization with the place advertising should have on Pinterest

YoutubeTransforming comments into conversations

Youtube makes quite a bold move with comments:

• Comments are now powered by Google+ (welcome to the Google ecosystem)

• Comments of people you know rise up in rankings

• Admin & moderators have more tools to moderate and control the conversation

Google+Another SEO hit in the search engine results

We’re bullish on Google+ at Agence Tesla, the platform pushes every month positive signs for this:

• Google+ now offers author attribution for platforms like Wordpress, TypePad, About.com…

• Connecting your blog or articles with a Google+ sign-in will have them rise up in search engines

• Google+ now has 318 million active users a month, second after Facebook

LinkedInLinkedIn optimizes Sponsored Jobs advertising

LinkedIn continues to monetize with Sponsored Jobs, an existing format now available in users’ newsfeeds for a more engaging format:

• Both “active” and “passive” jobseekers will be able to see job offerings

• Available also on mobile, where 30% of LinkedIn users are

VimeoPre-orders on rental & purchase available

Vimeo, the HD video-sharing platform, now offers VOD with a new purchase/rental format:

• Users can pre-order content, and promo codes are possible

• Prices can be set differently for rental and purchase

Thanks!

Agence Tesla Asia, a social media agency in Singapore and ParisMartin.pasquier@agencetesla.com

Follow us on Twitter @agencetesla or www.agencetesla.asia

Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or update a program. We want to “patch” marketers with the latest curated

social media new features.