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The Path from Reactive Reporting toProactive Business Intelligence
Dwight Taylor
Manager Enterprise Informatics
Health Care Service Corporation
September 15, 2010
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Let’s Start the Journey!
• “The ability to focus attention on important things is a defining characteristic of intelligence.” (Robert J. Schiller)
• BI initiatives #1 on CIO portfolio [2]
• Expected 20% BI Market increase in2010 while IT budgets drop
• 35% of Fortune 5000 expected to fail at makingcritical business decisions in 2010 [2]
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BI & Health Care Reform
• “What If” Scenarios
Medical Loss Ratio
End of Life Care
Consumer Driven Health Plans
Health Care Exchanges
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What is Reactive Reporting?
Usually lacks “what if” scenario analysiscapability supporting proactive decision agility • Usually created from
existing operational/ad hoc reports
• Don’t reflect critical changes in the business environment
• A look back instead of a look forward
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What is Business Intelligence?
• Business InformationStructured or unstructured data thathas been processed, organized,structured, interpreted and presentedin a relevant context so as to makethem valuable to decision makers
• Business IntelligenceA broad suite of technologies, toolsand processes for gathering, analyzingand providing access to businessinformation empowering enterpriseusers with decision agility
Requirements – Data Analysis – Information – Manage Change [3]
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Are These BI Requirements?
• Slice and Dice• Single version of the truth• Data Consistency
• Standard, Ad Hoc Reportingand Analysis
?=Proactive BI
Business IT
• Operational goals (ex. higher program engagement, clinical outcome improvements, etc…)
• Performance Guarantees
• Lower PMPMs
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How Did HCSC Get There?
Maintain focus on the goal as challenges begin to surface!
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Reactive HCSC BI
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Proactive HCSC BI
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The PATH
• Not perfectly clear (known knowns, known unknowns and unknown unknowns)
• Risks
• The goal will often seem unattainable
• Requires learning, unlearning and relearning
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BI Strategy Alignment
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Engage the Business, Engage the Business, Engage the Business
“Strong IT and BusinessPartnerships are criticalTo achieving success”
ex. New Partnership betweenbusiness BI Developers and ITBI developers and admins
• Peer Review• Knowledge Transfer• Increased BI time to market
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Skill Sets, SMEs & Longevity
• Appropriate BI skill sets
• Appropriate business SMEs
• Appropriate IT skill sets
• Dedicate resources for the “Long Haul”
ex. HCSC invited an outside BI SME to provide an assessment of our progress
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Governance – “The Right Mix”
• Too much – EXPLOSION – project overruns & scope creep
• Too little – IMPLOSION – weak consumer confidence
• Govern names, definitions and usage at a minimum
ex. Attempting to govern technical logic and BI/reporting rules will prove counter-productive
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Execute and Evangelize
• Manage change per BI outcomes
ex. Health Care Management team leveraging new BI information to target clinical outcomes
• Nothing demonstrates value like SUCCESS…Tell the story!
ex. Next Generation Communication, Training, Socialization Strategy
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Questions
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Thank You!
Dwight Taylor
Manager – Enterprise Informatics
Health Care Service Corporation300 E. RandolphChicago, IL 60601
Email: [email protected]: (312) 653-2626Linked In: http://linkedin.com/in/webrevelTwitter: http://twitter.com/dwighttaylor
”Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.”Nicolo Machiavelli (1469-1527)
Citations[1] – Information Age 6/09 JJ Robinson
[2] – Gartner – Overcoming the BIg Discrepancy – How BI Can Do More With Less (Kurt Schlegel & John Van Decker)
[3] – Peter Thomas (BI Cultural Transformation Expert)