THE PEOPLE, FOOD, FASHION, ARTS AND NEWS THAT SHAPE LOS ANGELES
Q1 2014
COVETED CONSUMERS
• Reach a socially and culturally active and affluentaudiencewithdiverseinterests/ purchasebehaviors
• 67%haveahomevalueof$350K+
• 58%aremiddle/uppermanagement
• 61%areage25-54
• 55%haveahouseholdincome$100,000+
• 45%haveanetworthof$500,000+
LAMAG.COM USERS…
• aremorelikelytoearn>$150K• spend2-3timesmorethanU.S.Baseline• 3timesmorelikelytopurchasehighfashion andluxurybrandapparel
• arehigh spending corporate execsthat makefrequenthomepurchases–renovation, furniture,etc.
• areactiveandenjoyrunning/cycling/wintersports
• haveanappreciation for the performing arts, wine and gourmet cooking
Source:Datalogix,February2014 Asof2/7/2014
For50years,Los AngelesmagazinehasbeenadefinitiveresourceforAngelenos.WithLAmag.com,Los Angelesmagazineextendspowerfulreachtotherestoftheworld.Thesiteoffersreadersaward-winningfeaturearticles,blogs,insightfulcriticism,investigativereports,andexpansiveguidesthattranscendmerelistingsbybeingbothdiscerningandobjective.Los AngelesmagazinebringsouttheBestofLA®everymonthinthemagazine,andLAmag.comdeliverstheBestofLA®everyday.
RICH CONTENT
LAmag.comisaresourceforthoselookingforthebestthingstodoinL.A.,viathefollowingcontentChannels:
FOOD
Searchandreviewmorethan1,000restaurantlistingsintheRestaurantFinder,plusarticlesanddailyblogs
STYLE
KeepsfashionistasabreastonL.A.stylewithstoreopenings,tastemakers,shoppingtips,andTheClutchblog
CULTURE
GivesactivesitevisitorsthescooponwheretogoandwhattoseewiththeCultureFilesblog
FEATURES
Investigativereporting,provocativepersonalityprofiles,andlongformreads
BEST OF LA®
Accesstohundredsoflocalresourceswehavenamedthe“BestofLA”
TRAVEL
Thego-toresourcewithneighborhoodguidesandcelebrity-approvedcitypicks
BLOGS
Dailyupdates,behindthescenescommentary,previews,reviews,andcoveragebyourresidenteditors
CITY THINK
Editorialthattacklesrelevantcivicissues,Q&Aswithlocalofficials,aswellasweeklyblogpostslikethe"CityDig"
L.A. Driver
Dailycoverageofautomotivenews/trends,designinnovationsandluxurybrandproducts
LA Social
UpdatesonupcomingeventsfromLos Angeles magazine,andpromotions
LAMAG•COM
DELIVERING THE BEST OF LA® EVERYDAY
Source:GoogleAnalytics,November2012-January2013 Asof2/7/2014
LAmag.comspeakstoanaffluentaudience,withahighdisposableincome,enjoyingthebestthingslifehastooffer.Thisaudienceisintellectuallyawareandinterestedintravel,culturalarts,cuisine,entertainment,andfashion.Sitevisitorsincludethemoversandshakersofthecity,andthethoughtleaderswhomakeanimpactonsociety.
LAMAG.COM IN-DEMAND APPSSOCIAL MEDIA
More than 96K+ Followers & Fans
Social Engagment
38,000+FacebookLikes
55,000+TwitterFollowers
3,000+InstagramFollowers
Award-winning content . How you want it. When you want it.
iPad/Tablet
• Completedigitaleditionoftheprintmagazine includingads,video,audio,andslideshows
Mobile
• DiningOutAppavailablefree on iTunes
• Userscansearchthe1,000+ L.A. restaurants, plusNewRestaurantslistingsfromLAmag.com
• 13,000+Downloads
A highly engaged audience, with CTRs 10x above industry avg
Site Stats
•Averagemonthlyuniques:270,000
•Averagepageviews:650,000
Newsletters
• 35,000+NewsletterSubscribers
• 30,000+DedicatedEmailSubscribers
• 15%AvgOpenRate/10%AvgCTR
LAMAG•COM
HOME PAGE AD UNITS INVENTORY TIME FRAME
Leaderboard(728x90) Oneperweek Oneweek
Small Rectangle(240x90) Oneperweek Oneweek
Medium Rectangle(300x250) Oneperweek Oneweek
Homepage Rotator*(660x260) OneperweekOneweek
Pencil Unit*(980x35;expandableto980x300) Oneperweek Oneweek
Wallpaper (1600x1200) Oneperweek Oneweek
Custom Half Page Ad (300x600) Onepermonth Onemonth
20%Premiumchargeforroadblockingsite*Availableaspartofanintegrateddigitalprogram
LANDING & ARTICLE PAGE AD UNITS INVENTORY TIME FRAME
Leaderboard(728x90) Tenpermonth Onemonth
Wide Skyscraper(160x600) Tenpermonth Onemonth
Medium Rectangle(300x250) Tenpermonth Onemonth
Small Rectangle(240x90) Tenpermonth Onemonth
Pencil Unit(980x35;expandableto980x300) Tenpermonth Onemonth
Custom Half Page Ad (300x600) Tenpermonth Onemonth
CHANNEL TAKEOVER AND INVENTORY TIME FRAME EDITORIAL TAKEOVER AD UNITS
Leaderboard(728x90) Onepertwoweeks Twoweeks
Small Rectangle (240x90) Onepertwoweeks Twoweeks
Wide Skyscraper(160x600) Onepertwoweeks Twoweeks
Medium Rectangle(300x250) Onepertwoweeks Twoweeks
Pencil Unit (980x35;expandableto980x300) Onepertwoweeks Twoweeks
CUSTOM SWEEPSTAKES AD UNITS INVENTORY TIME FRAME
Custom Landing Page (660x350imagew/copy) Tenpermonth four-sixweeks
Small Rectangle(240x90) Tenpermonth four-sixweeks
Promo Unit (75x75imagew/15wordsofcopy) Tenpermonth four-sixweeks
LAMAG.COM AD UNITS
Cancellationpolicy:14daysforIABunitsandnewsletters,customcreativeisnon-cancellable.
LAMAG•COM
HOME, LANDING, AND ARTICLE PAGES ADVERTISING DIMENSIONS & SPECIFICATIONS
LANDING PAGE
728 x 90
980 x 35 Expandable to 980 x 300
240 x 90
160 x
600
HOME PAGE ARTICLE PAGE
728 x 90
980 x 35 Expandable to 980 x 300
240 x 90
300 x 250
300 x 600
AD SPECIFICATIONSSubmitadcreativeingif,jpg,orswf(flash)formatandURLlink.
MAXIMUN FILE SIZE728x90:40KB
300x250:40KB
300x600:100KB
160x600:35KB
Cancellationpolicy:14daysforIABunitsandnewsletters,customcreativeisnon-cancellable.
240x90:25KB
660x320:50KB
980x35 expandable to 980x350:100KB
728 x 90
980 x 35 Expandable to 980 x 350
240 x 90
300 x 250
300 x 600
660 x 320 Rotator
1600 x 1200 Wallpaper
1600 x 1200 Wallpaper
LAMAG•COM
EMAIL MARKETING RATES
MONTHLY AND WEEKLY NEWSLETTERS
STATS
• NewsletterSubscribers:35,000+
• Monthly&WeeklyNewsletterOpenRate:15%
• Monthly&WeeklyNewsletterClickRate:10%
FLIGHT DATES
• Weekly Newsletters:Dining,Culture,LAmagAlerts
• Bi-Weekly Newsletters:Shop,BestofLA®
• Monthly Newsletters:TheEditor’sNewsletter,Travel, SpecialSections
DEDICATED EMAIL* $3,000STATS
• Subscribers:30,000+
• AverageOpenRate: 15%
TOPICAL NEWSLETTER CATEGORIES
Best of LA® (BOLA) OursignatureBestofLA®winnersdeliveredtoyourinbox
Dining The Digest–LosAngelesreviews,foodnews,recipes,delectableevents,tastydealsandmore
Shop The Clutch – Dispatchofstylenews,salealertsandproductlaunches
Culture The Culture Files–Seewhat’sonourcalendarsfortheweek,pluspartycoverage,entertainmentpreviewsandreviewsandcelebrityinterviews
Travel Amonthlydispatchontraveldealsandspecialpackagesfromouradvertisingpartners
LAmag Alerts Updatesonwhat’shotonLAmag.com
The Editor’s Newsletter Findoutwhat’sinthenextissueofLos Angelesmagazinebeforeithitsnewsstands
WEEKLY AND BI-WEEKLY NEWSLETTER AD UNITS INVENTORY NET PRICE (Alerts,BOLA,Culture,Dining,Shop)
Leaderboard(728x90) Onepernewsletter$975
Rectangle(180x150) Onepernewsletter$650
Skyscraper(160x600) Onepernewsletter$650
175x75 Promotion Text List(photo,15words)* Onepernewsletter$650
*Forpromotionaluseonly
MONTHLY NEWSLETTER AD UNITS INVENTORY NET PRICE (Editor's,Travel)
Custom Travel(225x180photo,title&description)Upto6pernewsletter$975
Leaderboard(728x90) Onepernewsletter$1,500
Rectangle(180x150) Onepernewsletter$1,250
Skyscraper(160x600) Onepernewsletter$1,250
175x75 Promotion Text List(photo,15words)* Onepernewsletter$650
*Forpromotionaluseonly
FLIGHT DATES
Sent1-2timesperweek(subjecttoavailability)
Cancellationpolicy:14daysforIABunitsandnewsletters,customcreativeisnon-cancellable.
LAMAG•COM
ENEWSLETTER AND DEDICATED EMAIL DIMENSIONS & SPECIFICATIONS
NEWSLETTER AD SPECIFICATIONS Custom Travel(225x180):
Title:77characterswithspaces Description:350characters withspaces Image:225x180pxat72dpi Plus:URL
Leaderboard(728x90):
Accepted max file size:40k Accepted file:jpgandgif
Rectangle(180x150):
Accepted max file size:30k Accepted file:jpgandgif
Skyscraper(160x600):
Accepted max file size:40k Accepted file:jpgandgif
DEDICATED EMAIL SPECIFICATIONS
Submitadcreativeingif,jpg,andURLlink.Maximum100kfilesize.Maximumwidth700px.HTML(Allimagesshouldbehostedbytheadvertisers'server.WedonotcheckHTMLfiles)
WEEKLY NEWSLETTER
Cancellationpolicy:14daysforIABunitsandnewsletters,customcreativeisnon-cancellable.
TRAVEL NEWSLETTER DEDICATED EMAIL
160 x
600
728 x 90
180 x 150
175 x 75
225 x 180
LAMAG•COM