Written & illustrated by:

Henneke Duistermaat

As seen on:

A good business blog generates leads.

But how?

1. Start with one big idea: How will your post help your readers?

Too many ideas distract readers, and confuse Google.

Answering specific customer questions attracts readers and grows search engine traffic.

2. A mouth-watering headline

Bland headline: A Cheese Sandwich

How to Write a Blog Post

Tasty headline: Roquefort on Crusty Bread with Roasted Pine Nuts

How to Write a Scrumptious Blog Post in 30 Minutes

3. An appetizing opening

Hungry? I’ll teach you how to make pizza.

3. An appetizing opening

Can’t write? I help you overcome writer’s block.

3. An appetizing opening

3. An appetizing opening

To engage readers, empathize with their problems and promise a solution.

4. A sprinkling of questions

4. A sprinkling of questions Questions make your content conversational. And they encourage commenting.

5. Inspiration

5. Inspiration Use your final paragraph to get readers to act on your advice.

5. Inspiration

6. A drink on the house

6. A drink on the house

6. A drink on the house

Get readers to download a free guide or sign up for a Webinar.

6. A drink on the house

Get readers to download a free guide or sign up for a Webinar. When casual readers join your email list, they turn into leads.

How to serve the perfect pizza business blog post

1. The perfect image:

• Adds meaning • Shows visual identity • Guides your reader’s eye

2. Social sharing buttons for your top 3 – 4 channels

3. Make your headline and subheads stand out for scannability 4. Be generous with white space for readability

5. Include a juicy invitation to join your list

A good business blog solves problems and starts conversations.

That’s how you generate leads.

Looking for more writing and blog tips?

So you can win more clients?

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Snackable Writing

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for Busy People

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