The Perfect Seafood Experience:
Affordable, Sustainable & Delicious
Seafood
NACUFS National Conference
7/2013
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Who is ASMI
• Commodity board representing all
the fishermen, processors who take
fish out of Alaska waters
• Our objective is to educate and
create demand for sustainable
fish/seafood on the menu
• Governed by the State of Alaska
• Drawing for a free Alaska King
Salmon delivered to your door
Introductions & Agenda
Jann Dickerson
Chef Dan Enos
Karl Uri
Tricia Sanguinetti
Jann Dickerson
Survey Results
Sustainable Seafood
Executive Chef Oceanaire Boston
Hands-on seafood species demonstration
Handling and Preparation Tips,
New menu and serving ideas
ASMI Foodservice Marketing
Sustainability Specialist
Promotions/Events
C&U Seafood Research Findings
Choosing Sustainable Seafood Can Be
Challenging
• Sourcing: working with suppliers, ensuring
sustainability and affordability
• Information about sustainability and certification
• Practical: species, handling, preparation tips
• New menu ideas and recipes
All Alaska Seafood is WILD & SUSTAINABLE
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Alaska is one of the most bountiful
fishing regions on the planet, and it
has been recognized as a world
model for sustainable fishing.
Since Alaska became a state in
1959, its constitution has mandated
that all fisheries be sustainably
managed.
Alaska Seafood - A Model For Sustainability
What Species Come from Alaska?
• Five species of salmon -
King, Sockeye, Coho, Keta and Pink
• Whitefish Varieties -
Cod, Alaska Pollock, Halibut, Black Cod,
Sole/Flounder, Rockfish, Surimi
• Shellfish -
King, Snow and Dungeness Crab;
Weathervane Scallops, Spot Prawns, Oysters
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For more information on sustainable
seafood
• Stay informed and make sure you’re using the most up-
to-date, credible resources.
NOAA www.fishwatch.gov
ASMI www.alaskaseafood.org or
www.wildalaskaflavor.com
• Most of all, remember you have a choice - make it a
smart one.
Fishing Families and Local Communities
ASMI
College & University Events
Goal:
• Teach Gen Y to eat more fish and seafood
• Use campus sustainability initiatives to get
the message across:
ALL ALASKA SEAFOOD IS
SUSTAINABLE
• Create an on-campus event to make a
fun, teachable moment
• Develop media opportunities that create
visibility for the school’s foodservice
department and Alaska seafood
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Alaska Seafood on Campus
Cal Berkeley: Longest Sushi Roll
UMass Amherst- Longest Sushi Roll
Emory University – Longest Fish Taco
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Stanford University
Yale Final Cut: Alaska Cod Secret Ingredient
University of New Hampshire
University of Iowa
Richmond University Live Well Dine Green 9-2012
Umass Sustainable Seafood Week
10/2012
On-Campus Sustainable Seafood Events
• Let us help you tell the sustainability story
• Create an event that will their capture their
attention and engage
• Give you the opportunity to showcase new
species and ways of serving
• Create visibility for dining services
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ASMI: Your Resource for Sustainable Fun
Check out our helpful
Websites:
• Alaskaseafood.org
• Alaskaseafood.org/health
• Wildalaskaflavor.com
• Alaskafishtaco.com
Questions?
Claudia Hogue Jann Dickerson
Foodservice Director National Accounts
Alaska Seafood Marketing Institute AK Seafood Marketing Inst.
800.806.2497 415.561.0994