July 2013

explained by…

updated…

THE PERIODIC

TABLE o f

SEO

SUCCESS

FACTORS

http://searchengineland.com/seotable @SEngineLand

Search Engine Land’s Guide To SEO

•Types Of Search Engine Success Factors

•Content & Search Engine Success Factors

•HTML Code & Search Engine Success Factors

•Site Architecture & Search Engine Success Factors

•Link Building & Ranking In Search Engines

•Social Media & Ranking In Search Results

•Trust, Authority, Identity & Search Rankings

•Personalization & Search Engine Rankings

•Violations & Search Engine Spam Penalties

http://searchengineland.com/seotable @SEngineLand

Types Of Search Engine Success Factors

Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand

• On the Page SEO

• Off the Page SEO

• Violations

3 MAJOR GROUPS:

WEIGHTING SCALE: 1 to 3

3 = most important

Negative Factors shown in

RED

Types Of Search Engine Success Factors

Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand

Off the Page SEO:

• Under Publisher Control

• Types of Content Published

• HTML & Site Architecture

On the Page SEO:

• External Authority Signals

• Reputation Signals

Content & Search Engine Success Factors

Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand

Content

Quality

Content

Research

Content

Keywords

Content

Engagement

Content

Freshness

• Delivers Value

• Unique

• Useful

• User Queries

• Query Volume

• Query Match

• Used in Copy

• Natural

Language

• Answers Query

• Time on Site

• Interactions

• Query

Deserves

Freshness

HTML Code & Search Engine Success Factors

Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand

Meta

Description

Header

Tags

Structured

Data

HTML

< TITLE > Tag

• Schema

• Rich Snippets

• Entities

• <H1> </H1>

• <H2></H2>

• Standard HTML

• May appear in

SERPs

• Unique to Page

• Descriptive

Site Architecture & Search Engine Success Factors

Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand

Site

Crawlability

Duplication

& Canonicals

Site

Speed

Descriptive

URLs

• Crawl budget

• Crawl efficiency

• HTML Sitemaps

• www/non-www

• rel=Canonical

• rel=prev/next

• Fast load time

• Engagement+

• Conversion +

• Domain & Short

URL Keywords

• Breadcrumbs

Link Building & Ranking In Search Engines

Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand

Link

Quality

Anchor

Text

Link

Quantity

• Authoritative

• Topically

relevant

• Keywords vs.

brand name

• Over-optimized

anchor text

• Total number

of links

• Diversity

Social Media & Ranking In Search Results

Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand

Social

Reputation

Social

Shares

• Social Signals=“Votes” in SERPs

• Authentic vs. Fake accounts

• Engage with customers

• Quality vs. Quantity of shares

• Impact on personalized SERPs

Trust, Authority, Identity & Search Rankings

Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand

Authority

Signals

Site

History

Identities

& Entities

• Sentiment

• Reviews

• Ratings

• Domain age

• Past penalties

• People

• Places

• Things

Personalization & Search Engine Rankings

Read More >> SearchEngineLand.com Guide To SEO: Chapter 8

Results by

Country City Metro

/ Region Signed In/

Preferences Social

Connections

• TLDs

• Hosting

• Global SEO

• Local Search

• Mobile SEO

• Search History

• Social Votes

• “Cards”

• Trusted

Opinions

@SEngineLand

Violations & Search Engine Spam Penalties

Read More >> SearchEngineLand.com Guide To SEO: Chapter 9

Thin Content Ad Heavy KW Stuffing Hidden Text

Cloaking Paid Links Link Spam DCMA

@SEngineLand

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http://searchengineland.com/seotable @SEngineLand