The Persuasive SpeechBy Ms. CotéLMAC2012

What is the overall goal of “Persuasive Speaking?”

To convince your audience To incite them to action To present an opinion via evidence

Your Purpose?

Start with a question…A question of fact: Persuade your audience that one thing or

another is a fact.

e.g: “Ten years from now, climate change will be our most serious problem.”

Where to Start?

A question of policy: Persuade your audience to take action.

e.g.: “Our oil supply is running out, and we need to take preventative action now.”

Where to Start?

A question of value: Persuade your audience that something is

good or bad, evil or humane.E.g.: “We can no longer ignore the rise in poverty, it is inhumane and unfair.”

Where to Start?

Aristotle

Logos: The logic of an argument The argument has to make sense It has to be logical, well supported, and within the realm of the audience’s experience

The Three Elements

Pathos: The emotion of an argument – it should appeal to

the emotions of the audience. Your arguments should be supported with

concrete examples to show the audience that the speech can directly relate to them, or people like them.

The Three Elements

Ethos: The credibility of the speaker The speaker needs to be believable,

credible, charismatic and trusted by the audience.

The Three Elements

Your Assignment

…Should you choose to accept it…

You will be presenting a persuasive speech to the class (4 minutes)

Of course your topic is CURRENT, RELEVANT and DEBATABLE.

Keeping in mind “logos, pathos, ethos.” You may use the first person, expressions,

colloquialisms, modern references, humour, etc.

Your Task:

CUE CARDS only. Practice your speech in front of a mirror and

for others for timing. Know your speech well enough so that all you

need are cue cards to guide you through. Do not bring up your entire speech - READING

your persuasive essay will result in a failing grade.

Your Task:

Criteria Minimal – 1 Partial – 2 Acceptable – 3 Thorough – 4 Advanced - 5

DescriptionMinimal understanding of the task, with little or no control of the codes and conventions of a persuasive speech, its purpose and audience.

Partial understanding of the task and limited control of the codes and conventions of a persuasive speech, its purpose and audience.

Acceptable understanding of the task and an acceptable control of codes and conventions of a persuasive speech, its purpose and audience

Thorough understanding of the task and an assured control of codes and conventions of a persuasive speech, its purpose and intended audience.

Superior understanding of the task and a highly developed control of codes and conventions of a persuasive speech, its purpose and intended audience.

Content

Content is lacking; ideas are un-connected; intro and conclusion are not effective.

Content is un-organized; difficulty connecting ideas; intro and conclusion are weak and not convincing - difficulty staying on topic.

Content is sufficient; ideas connect; intro and conclusion need work; - stays on topic but transitions are blunt.

Content is good; ideas connect; intro and conclusion are satisfactory; - stays on topic with good transitions between ideas.

Content is excellent; ideas connect with a clear sense of purpose; intro and conclusion are excellent - stays on topic with transitions between ideas.

LanguageWord choice is confusing; pronunciation makes it difficult to understand; sentence structure makes it difficult to get the main argument.

Word choice is in-effective and distracting; pronunciation needs practice; sentence structure is confusing - difficult to follow ideas.

Word choice sufficient; pronunciation still needs practice; sentence structure is acceptable but needs work - some originality.

Word choice makes it interesting; pronunciation is clear; sentence structure is good and helps build ideas - original ideas and arguments.

Word choice is intriguing; pronunciation is clear; sentence structure is original and helps to convince the audience ideas.

Delivery

Delivery is not clear; barely audible; absolutely no use of emphasis and gestures.

Delivery is not clear; projection and tone need practice; almost no use of emphasis and gestures.

Somewhat clear; decent projection and tone; some use of emphasis and gestures - some connection with the audience.

Clear delivery; projection and tone are practiced; good use of emphasis and gestures - a good connection with the audience.

Clear and confident delivery; projection and tone are practiced and comfortable; excellent use of emphasis and gestures - very connected to the audience.

Audience Appeal

No eye contact; personality is missing; not prepared; student compensates for nervousness by reading.

Very little eye contact; personality is almost missing; seems like it was done at the last moment; very nervous - thus use of humour was not effective.

Some eye contact; some personality but needs a little more practice; looks a little nervous but tried to include some humour.

Good eye contact and connection with the audience; good poise and personality due to practice; acts in a natural manner; includes some humour and/or seriousness depending on the topic.

Great eye contact and connection with the audience; excellent poise and personality; seems like a natural; humour and/or seriousness depending on the topic.

Rubric – Persuasive SpeechC-1: Applies rhetorical strategies in a persuasive text.

You will be evaluated by myself AND the class.

If the class gives you the same mark as me, you get and extra +

This is why you want to be present the day of your speech.

Evaluation:

Questions?