The Philippine Reef Rangers….

The Philippine Reef Rangers…. ….removing barriers

Module 2, Unit 6, Session 2

Session ObjectivesBy the end of this session, Reef Rangers should be able to:

1. Articulate the role of Barrier Removal in a Social Marketing Theory of Change

2. Understand the history and reasons for our cohort Theory of Change

3. Outline the Pride approach to Barrier Removal

Module 2, Unit 6, Session 2

Session ObjectivesBy the end of this session, Reef Rangers should be able to:

1. Articulate the role of Barrier Removal in a Social Marketing Theory of Change

2. Understand the history and reasons for our cohort Theory of Change

3. Outline the Pride approach to Barrier Removal

Module 2, Unit 5, Session 4

Module 2, Unit 5, Session 4

Module 2, Unit 5, Session 4

Group Exercise (5 mins):

1.What is the role of Barrier Removal in Social Marketing?

2.What are 2 examples of Barrier Removal in the Philippines?

3.What is the “umbrella” Barrier Removal strategy of our cohort?

Notes from discussion of Question #1:

What is the role of Barrier Removal in Social Marketing?•If you want to change the behavior for social good you have to use social marketing, but there are barriers to action and in order to change people’s behavior you have to remove them

Module 2, Unit 5, Session 4

Notes from discussion of Question #2:What are 2 Examples of Barrier Removal in the Philippines?•Capacitate the community managers of MPA•Deputize fish wardens •Tuberculosis program – posters, etc. – awareness if TB, then local clinics to help people change behavior, go to doctor straight away after symptoms•Disaster relief – Disaster risk management – change planting of mangroves, train people how to protect families, relocation of settlements, - BR is capacitating of government employees, equipment, flashlights, etc. trucks.

Notes from discussion of Question #3:

What is the “umbrella” Barrier Removal strategy of our cohort?•MPA governance, MPA enforcement, alternative livelihood, scaling up networks

Module 2, Unit 5, Session 4

CRConservation

Result

Increase fish biomass and local fish catchImprove MPA management effectiveness

KKnowledge

Raise awareness of MPA benefits and legal MPA frameworks

AAttitude

Promote a positive image of MPA and community empowerment to protect their marine resources

ICInterpersonal Comm.

Community discusses how they can act to improve marine resource productivity

BRBarrier Removal

Train community in monitoring and enforcement Capacitate village MPA management committee

BCBehavior Change

Local fishers observe MPA rules, “outsider” fishers stop fishing, and enforcement becomes effective

TRThreat Reduction

Reduce fish harvested from MPA and coral reef destruction from damaging activities

3. What is the “umbrella” Barrier Removal strategy of our cohort?

• The barrier removal strategy is to improve community governance of Community MPAs and the enforcement of the rules of the MPA.

• The goal is for the Community MPA to become a co-managed MPA that is effective and achieves specific conservation and fisheries results

Module 2, Unit 5, Session 4

Module 2, Unit 6, Session 2

Session ObjectivesBy the end of this session, Reef Rangers should be able to:

1. Articulate the role of Barrier Removal in a Social Marketing Theory of Change

2. Understand the history and reasons for our cohort Theory of Change

3. Outline the Pride approach to Barrier Removal

2009 2010

Jan – June July July – Oct Nov – Dec Feb March/Apr

July/Aug

Philippine organi-zations express interest in Rare Pride

Rare visits Philippines to discuss community-based MPA conserv-ation program

Program strategy developed with potential NGO and gov’t partners

Rare visits Philippines and refines strategy with partners

Workshop and final interviews held with prospective partners

Partners notified of selection into the Pride program

Program for Sustainable Fishing begins!

Program Development Timeline

RODRIGO A. ALANANOMunicipal Mayor

Marine Protected AreasA solution to overfishing that works

Module 2, Unit 5, Session 4

Module 2, Unit 5, Session 4

Module 2, Unit 5, Session 4

Module 2, Unit 5, Session 4

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Social marketing strategy

Conservation strategy

Conservation results

Cohort theory of Change - Handcrafted by Cohort LAP applicants:

Module 2, Unit 5, Session 4

Module 2, Unit 5, Session 4

Module 2, Unit 6, Session 2

Session ObjectivesBy the end of this session, Reef Rangers should be able to:

1. Articulate the role of Barrier Removal in a Social Marketing Theory of Change

2. Understand the history and reasons for our cohort Theory of Change

3. Outline the Pride approach to Barrier Removal:• Pride Methodology• BROP workshop• Barrier Removal Operating Plan (BROP)

Module 2, Unit 5, Session 4

Module 2, Unit 5, Session 4

Plan and form Technical

Working Group

Form MPA Management Committee

BROP workshop, Barrier Removal Operating Plan

Monitoring, enforcement

Barrier Removal Workshop

What is a BROP? Barrier Removal Operation’s Plan

Module 2, Unit 5, Session 4

Module 2, Unit 5, Session 4

Objectives: The objective of the barrier removal strategy is to improve community governance of LMS and the enforcement of the rules of the MPA. The goal is for the Lola Marine Sanctuary to become a co-managed MPA that is effective and achieves the specific conservation results

Key Elements of a BROP

• Executive summary• Stakeholder benefits• Project objectives and execution• Stakeholders and roles• Project timeline• Revenue sources• Costs• Cash inflow and outflow• Impact • Risk assessment

Module 2, Unit 6, Session 2

Thank you….

Module 2, Unit 6, Session 2

…there’s more to come