Date post: | 21-Aug-2015 |
Category: |
Internet |
Upload: | aristotle-inc |
View: | 113 times |
Download: | 0 times |
People now use their smart devices
for an average of 3 hours per day
The way we get information is changing…
What is the Physical Web?
• Part of the Internet of Things
• Interaction on demand
• Allows users to communicate with physical objects
What is the Physical Web?
• A part of the Internet of Things
• Interaction on demand• Allows people to interact
with physical objects
Beacons in the Past
• Only accessible to iOS devices• Very rigid in user
experience• Hard to change content
• Accessible to all devices• Very versatile • Information is easily changed• Sends more traffic to website
• Gather critical marketing data• Make suggestions based on
personalized data• Create a fun, interactive user
experience• Work together with users seamlessly
What Data Can Be Collected?
• Purchasing behavior • Time spent in business• Interests of users• Individual user
personalities
What Do We Do With the Data?
• Conduct a personality assessment• Analyze each individual user, not just
general public• Create a personalized user experience• Build in-depth reports
How Can We Use Results?
• Develop relevant content• Create better web design• Build critical marketing data• Generate more sales • Give users info they want when they want