The Pitch.

Produced and presented by

Josh, Jummara, Qasim,

Fatima.

The P

itch

In this pitch we will inform you

about our new artist ‘M. ria’.

She is a new artist with her new

video ‘stay’ which plans to

escalade into a big success. In

the pitch you will be told about

her target audience, what the

new video looks like, the genre

that M.ria wants to impact in,

the costume and style that she

offers as well as her use of

synergy and intertextuality

references.

The A

rtis

t

M.Ria is a girl, 18 years of age

with a stunning face and a variety

of personas which will separate

her from other people in the

industry, her look wants to be

based on current artist ‘Rihanna’

and even though she takes

inspiration: the release of stay,

she differs from conventions seen

in Rihanna's music.

The a

lbum

and t

he

song.

The album will be submitted

by it’s debut title ‘The new

edition’ in November. The

song which is intended to

parachute her to fame is

‘stay’. This is an original

Rihanna song however has

been altered through our

own intention to achieve a

different lane in the music

industry to be formed.

The A

udie

nce

The new chick on the seen

intends to make an impact

on younger audience, with

her RnB however ballade

vibe she can conquer an

older generation as well. Her

personas will help her to

appeal to different people

with various opinions.

The v

ideo

Rihanna’s original video for stay is

very much like this.

M.Ria will tell her story through the song

in a narrative style and at the same time

will deliver a performance piece.It will differ from Rihanna's original piece

and challenge the convention and even

though it is a slow song we will be using

both slow and fast editing shots and cuts

as well as using a variety of angles.

Cost

um

e a

nd

styl

e

We intended to create our

own sub genre within the

industry genres focusing

on a different style and

approach to music and it’s

videos.Rihanna's costumes may

be provocative and enticing but we are going

for a different ora that will

still gain interest and

have impact.

Syn

erg

y and

inte

rtex

tualit

y

A lot of artists use synergy to

promote a unit that is linked

to them for example: a

perfume, clothing etc.Our artists will make reference

to a branded vodka in the

video however will not

promote a perfume or

clothing.

A few intertextual references

will be made during the video

both towards Rihanna's

original video and some of her

previous videos.