O U R P I TC HHOLLY A N D J OEY

TH E T RAC K

We have chosen ‘Skinny Love’ by Birdy from the genre of Indie Pop. It is quite definitive in that it has clear thought beats, meaningful lyrics and a clear imagery can be matched to the tones of the song.

I N S P I RAT I O N S

OT HE R A RT I S T S W H O W E TA KE I N S P I RAT I ON F R OM W OUL D BE L A N A DE L RAY , LOR DE , T OM ODEL L , I M AG I N E DRAGON S ,

ELL I E GOULD I N G A N D M A N Y M OR E .

MU S I C V I DEOS I N S P I RAT I ON S : T OM ODE LL - A N OT HER LOVEEL L I E GOUL D I N G - B UR N

LOR DE - Y EL LOW F L I C K ER BE ATK I L LS W I TC H EN G AGE - A LWAYS

I N S P I RAT I ON S I N T ER M S OF S TORY A N D LOOK , W E FOU N D THAT K I L LS W I TC H EN GAGE H AD A N I N TE R ES T I M PAC T ON US DES P I TE BE I N G IN A D I FFE R EN T GE N R E . I T I S WH ER E

W E G OT TH E I DE A OF SW I TC H I N G FR OM PA S T TO P R ES EN T.

B RA ND I M AG E AN D S I M I L A R I T I ES ?

B I R DY H A S QU I T E A V I N TAG E AN D R U S T I C B RA N D I M AG E , W H I C H W E W I LL I N T E R P R E T IN T O OUR OW N P R OD U C T T H R OUG H T H E U S E OF A S E P I A

E F F E C T F O R T H E F L A S H B AC K S C E N E S . W E F I N D S H E H A S S I M I L A R IT I E S I N S T Y LE W I T H T OM O D E LL . I N W H I C H H E

A LS O F E AT UR E S A R US T I C A N D V I N TAG E LOO K A N D US E S S A M E IN S T R U M E N T S ( P IA N O ) .

TA R G E T A U D I E N C E• Gender: Primarily female.• Age: 16 - 25• May attract a large LGBT

audience. • Music Interest: Indie pop, Indie,

pop, Charts music.• Hobbies: Photography, creating

art and reading.• Listens for escapism• Social media use: Tumblr,

Instagram, Pinterest.

PO T E N T I A L I DE A S

• W E S HOW A L GB T C OUP L E T O C HA L LEN GE C ON VE N T I ON S OF TH E GE N R E . W E F EAT U R E BOT H P E R FOR M AN C E A N D N A R RAT I V E .

• TH E V I DE O W I L L FE AT UR E FL A SHB AC K S A N D TH E C U TS T O TH E P R ES EN T. TH E FL AS HB AC K S RE FL EC T H AP PY M EM OR I ES OF T HE C OU P L E , W H I C H I S A C ON TRA ST T O TH E P R ES EN T DAY M OM E N T S W H I C H S HOW TH E C OU P L E ’ S LOST R EL AT I ON S H I P.

• I T I S C ON N OT E D T HAT ON E OF T HE M HA S LOS T T H E OTHE R.

O TH E R PR O DU C T L I N K S

• Ideas for the recreated brand name - Jailee

• The imagery on the digipak and advert will also be quite gritty and vintage, using photo filters - mainly sepia which will match the music video.

• The campaign will use the same actress as in the music video and use the same setting i.e. Nine springs/Forest.

PR O BL E M S ?

Timings and setting film dates as we all have jobs outside of school and it now gets darker early so we can’t film after school.

Our locations may also cause a problem, as one of them can be extremely muddy after bad weather so is a safety hazard and another one of our locations we need permission to film in.