The Pizza Wars ReportClient: Pizza MondaysCampaign Dates: Sep. 1 2015 – April. 30, 2016Date Prepared: May 2, 2016Prepared By: A. Page

The Pizza Wars Creative

Campaign ReportCampaign Statistics

*Due to a table corruption there was data loss which impacted the Total Responses from March 14 – 26, 2016. This has been rectified. This corruption did not affect the Opt-ins, Submissions or Shares.

•  264,155 visitors (total response)

•  11,269 PURL visitors (4.3%)

•  160,021 share (social response - 60.5%)

•  92,865 other (unmeasurable response - 35.2%)

•  73,531 submissions (started tracking in October)

•  15,566 unique opt-ins (5.89%)

•  6,611 shares (42.47%)

Results Notes

Channel Analysis

* Landing page, traffic only

* * *

Overall Google Audience (thepizzawars.net)IntroEm

ail

Email2

Email3

Email4

Email4

LastChance

•  Google indicates 83,802 visits

•  32,547 unique visitors

•  38.9% new visitors

•  556,733 page views

•  6.64 pages / visit

•  Average time on site was 2:38 minutes

•  12.93% bounce rate

Google Results

Google Audience – Social Activity Only (Oct – Dec)

Google Audience – Email Marketing Support (Jan – Mar)

Email2

Email3

Email4

Email4

Social Activity Only vs. Supporting Emails Comparison

Social Activity Only

•  Dates: Oct. – Dec. 2015

•  18,503 visits

•  5,071 unique visitors

•  74.5% new visitors

•  125,796 pageviews

•  6.80 pages / visit

•  Average time on site 2:30

•  9.93% bounce rate

Email Marketing Support

•  Dates: Jan. – Mar. 2016

•  43,315 visits

•  19,870 unique visitors

•  44.9% new visitors

•  278,635 pageviews

•  6.43 pages / visit

•  Average time on site 2:42

•  15.31% bounce rate

Email Creative

Email Statistics

Traffic Results

Sharing Vehicles

Survey

Survey cont.

Survey cont.

Social Creative

Social Statistics

RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated.

Conversion & Engagement Value

Website views – 556,733 - $16,701.99Website visit – 83,802 - $83,802.00

Email opens – 71,190 - $7,119.00Email clicks – 12,147 - $12,147.00Email opt ins – 15,566 - $93,396.00

Social impression – 2,826,690 – $2,826.69Social Facebook – 1,525 – $7,625.00Social Twitter – 929 – $2,787.00

Total Value $226,404.68

Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social - impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

Metrics

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We have the in-house capabilities to help clients solve their business challenges. We offer services in creative, design, branding, digital, strategy and communications. We work with our clients to find new customers, build engagement and

sales in-store and online.

Creating Experiences as Unique as your Customers

The primary objective of contest marketing is to build brand marketing channels. Every campaign provides brands with the following:

•  Increase brand awareness

•  Build email lists•  Develop social following

•  Collect consumer data

•  Distribute coupons