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Copyright © 2012 HIM Ltd
Helen Fricker, him!
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Wholesale head office contact details07
The wholesalers
The grocery market01
The convenience channel02
A Symbol and Independent defined03
The symbol groups04
Symbol head office contact details05
2
06
Copyright © 2012 HIM Ltd3
The UK Grocery Market is worth £156.8bn
It is expected to reach £184bn by 2016
Source: IGD Research 2011
The grocery market01
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd4Source: IGD Research 2011
The convenience channel02
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd5
Managed convenience»McColls»One Stop
Incl Supermarket Convenience stores»Sainsbury’s Local»Tesco Express»Little Waitrose»M-Local»M&S Simply Food
Co-operatives» The Co-operative» Regional Co-op’s
Symbol groups»Budgens»Lifestyle Express»Londis»Mace»Nisa»Premier»Spar»Best-One»Simply Fresh»Sugro»Costcutter»KwikSave (part of Costcutter group)»Today’s
Forecourts stores»BP (Connect & Simply Food)»Esso (On-the Run and Snack & Shop)»MRH»Shell(managed & symbol retailers also have stores on forecourts)
Independent/Unaffiliated stores
Source: IGD Research 2011
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd6
An independent retailer that is a member of a larger organisation known as a “symbol group operator” (such as SPAR and Londis).This segment comprises all independent and multiple retailers that are affiliated to a symbol, fascia or franchise group.
+ A branded shop fascia+ Advantageous buying terms+ Access to own brand ranges+ IT and logistical support+ Marketing and promotional programmes+ Professional guidance and advice+ Financial support+ Deliveries- Buying and contract terms- Restrictions on range, pricing, promotions etc.- Fees
Symbol stores (16,407 in UK)
These are stores that are individually owned and managed. The owner is free to choose the name of the store, where they source their goods from, the pricing etc. They are responsible for the complete running costs, any refurbishing etc., and keep all profit.
+ Free to choose stock+ Can shop around for best deals+ No fees/keep all profit+ Can choose opening hours-Have to visit a cash & carry (therefore removed from business)-Have to finance everything themselves-Won’t get best prices on products-Long term decline of stores as many move to symbol groups/buying clubs
Independent stores (19,237 in UK)
Source: IGD Research 2011
Worth £13.6bn Worth £6.6bn
A Symbol and Independent defined03
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd Source: convenience store fascia focus 2012, WRBM 2012*includes 102 supermarket stores
**includes KwickSave
The symbol groups04
There are over 16,400 symbol stores in the UK
Copyright © 2012 HIM Ltd8
Basics:
Store no’s: 2,570
Fascia: Spar
Min. store size: 600 sq. ft.
Min. contract length: none
Joining/membership fee: none
Delivery/Min. order commitment: dependant of agreement with wholesaler, 6 days a week (see next slide for explanation of wholesalers)
Can retailers use local suppliers?: Yes, they are encouraged to offer appropriate produce from local sources
Support offered
Financial assistance: variety of packages and credit terms dependant on wholesaler
Promotions: 35 national Real Deals promotions every 3 weeks, with point-of-sale advertising kits. Themed point-of-sale kits for key calendar events
Communication: TV, radio and leafleting
Field teams: Business Development Managers visit regularly to offer advice on a variety of topics
Epos: SPATPoS, EFTPoS and WEBSPAR available on weekly rental packages
Own label: over 900 lines in 3 ranges (S Budget, Standard and Our Very Own)
Planograms: provided to fit each category
Other support: category management offered by all wholesalers. HR online support
Staff training: ‘SPARkling service’ – training scheme for staff based on a train the trainer approach
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Copyright © 2012 HIM Ltd
Female 54%
Male 46%
16-24 13%
25-34 16%
35-54 33%
55yrs+ 37%
Ave age 47yrs
ABC1 50%
C2DE 50%
40% smoke 75% drink alcohol 43% own a cat/dog
Average basket size = 2.7 items
Retired Greys 24%
Busy Provider 16%
Child-free couples 13% Bought something on impulse 11%
At Home Mums 14% Bought something on promotion 18%
Young free and single 6% Failed to buy an intended item 4%
Student 5% 3.7 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£5.59
Shopper lifestage
25%
18%
17%
17%
15%
Newspapers
Cigarettes
Milk
Soft Drinks
Confectionery
42%
39%
14%
12%
6%5%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2012
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•High store numbers mean sales teams may struggle to visit stores regularly•4% of shoppers fail to buy an intended item (in line with the average c-store shopper)
Threats
•Newsagent is there main mission but others are more valuable (e.g. Top-up) so offer may need to be improved to drive their ‘top-up’ credibility
Opportunities
•Expanding quickly •On-going own label developments•Grow the Top-up mission
Strengths
•No joining fee•No minimum contract•Nationally and internationally recognised name •Regular deliveries•Complete supply solution allowing retailer to stay in their business•High standards of staff training
Copyright © 2012 HIM Ltd12
Copyright © 2012 HIM Ltd13
Basics:
Store no’s: 2,700
Fascia: Premier (big and medium stores), Premier Express (small)
Min. store size: 500 sq. ft.
Min. contract length: 3 years
Joining/membership fee: none
Deliveries: free and also ability to top up at Booker wholesale
Min. order commitment: £500
Can retailers use local suppliers?: Yes, they are encouraged to offer appropriate produce from local sources
Support offered
Financial assistance: Offer ‘added value service’, a range of services and equipment (shop fitting, POS, insurance etc.)
Promotions: 4-weekly promotions with seasonal overlays. Also prize draws and online competitions. POS and ‘key points’ loyalty card and discounts on food to go with Bake n Bite.
Communication: regional advertising, local media including ‘The sun’ giveaways, leaflets.
Field teams: regular visits from one of their 100+ Business Development Managers to offer support and merchandising advice.
Epos: available
Own label: Europshopper (entry level range offer 30% POR) Happy Shopper, Farm Fresh and Butcher's Market
Planograms: provided
Other support: planners use high tech equipment to design store based on local area.
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd
Female 51%
Male 49%
16-24 14%
25-34 17%
35-54 33%
55yrs+ 35%
Ave age 46yrs
ABC1 40%
C2DE 60%
47% smoke 71% drink alcohol 48% own a cat/dog
Average basket size = 2.8 items
Retired Greys 23%
Busy Provider 17%
Child-free couples 12% Bought something on impulse 13%
At Home Mums 14% Bought something on promotion 12%
Young free and single 6% Failed to buy an intended item 3%
Student 5% 4.5 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£5.47
Shopper lifestage
28%
22%
22%
21%
18%
Newspapers
Cigarettes
Milk
Soft Drinks
Confectionery
48%
38%
15%
9%
8%4%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2012
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•3 year minimum contract•C.100 BDM’s for 2,700 stores could means visits not very frequent/efficient
Threats
•1 in 2 shoppers on a newsagent mission but others are more valuable (e.g. Top-up) so offer may need to be improved to drive their ‘top-up’ credibility
Opportunities
•Growing success of ‘Euro Shopper’ brand•Improved forecourt concept
Strengths
•Low minimum order commitments•Low minimum store size requirements•Ability to top up at local Booker depot•Very high shopper visit frequency
Copyright © 2012 HIM Ltd16
Copyright © 2012 HIM Ltd17
Basics:
Store no’s: 2,511 (.c950 stores/ 1,551 club members)
Fascia: Best-one (standard), Best-One Express (forecourts & <1k sq ft), Best-One Extra (large)
Min. store size: none
Min. contract length: 3 years
Joining/membership fee: one off admin charge
Deliveries: 1-2 times a week as required
Min. order commitment: subject to store turnover
Can retailers use local suppliers?: Yes, they are encouraged to offer appropriate produce from local sources
Support offered
Financial assistance: free fascia and help with developing other services
Promotions: promotional calendar, 4-weekly promotions build around BOGOFs, multibuys and Great Value line.
Communication: free POS, monthly ‘Best Talk’ magazine for retailers
Field teams: Business Development Manager offers help with store design, insurance, Epos, ordering etc.
Epos: specially designed to enhance retail performance
Own label: 500 products under the ‘Best In’ label
Planograms: free
Staff training: comprehensive training for all new members and on-going support on category management, security etc.
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•3 year minimum contract•One off admin fee•Only 1-2 week delivery
ThreatsOpportunities
•New Coventry chilled depot means no longer suing 3rd party distributors •Development of new premium fascia
Strengths
•No minimum store size required•All BDE’s have retail experience so have first hand knowledge of how to run a retail business •Ability to top up at local Bestway depot
Copyright © 2012 HIM Ltd19
Copyright © 2012 HIM Ltd20
Support offered
Financial assistance: range available to assists in capital expenditure
Promotions: 3 weekly ‘counter attack’ , quarterly ‘winners’ promotions and own label
Communication: ‘Retail Matters’- monthly magazine for advice for retailers
Field teams: regular visits from Field Sales Teams
Epos: some provided free of charge, other help with funding available
Own label: 350 lines across 9 brands
Planograms: category focused and revised each year
Other support: compliance audits and up to £1k cash back
Staff training: training for all new members
Basics:
Store no’s: 2,198
Fascia: Lifestyle Express/Drinks Express (4 formats- transient, neighbourhood, Beers/Wines/Spirits (BWS) and impulse)
Min. store size: 800 sq. ft.
Minimum contract length: 3 years
Joining/membership fee: none but some retailer contribution on certain fascia's
Deliveries: mainly C&C but some do deliver
Can retailers use local suppliers?: Yes, they are encouraged to offer appropriate produce from local sources
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd
Female 50%
Male 50%
16-24 15%
25-34 17%
35-54 35%
55yrs+ 33%
Ave age 46yrs
ABC1 28%
C2DE 72%
52% smoke 80% drink alcohol 41% own a cat/dog
Average basket size = 2.4 items
Retired Greys 20%
Busy Provider 15%
Child-free couples 12% Bought something on impulse 4%
At Home Mums 15% Bought something on promotion 9%
Young free and single 7% Failed to buy an intended item 2%
Student 2% 4.2 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£4.96
Shopper lifestage
31%
25%
16%
15%
15%
Newspapers
Cigarettes
Soft Drinks
Alcoholicdrinks
Confectionery
53%
31%
13%
10%
9%
3% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
The shopper
Source: CTP Spring 2012
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•3 year minimum contract•Retailers have to visit C&C for products so are taken away from their business•Few shoppers buy on promotion and on impulse
Threats
•1 in 2 shoppers on a newsagent mission but others are more valuable (e.g. Top-up) so offer may need to be improved to drive their ‘top-up’ credibility
Opportunities
•Highly successful own-label range•Continually extending the Cash Back programme•Grow the top-up mission•High % of shoppers drink alcohol so a good BWS offer is a must
Strengths
•No joining/membership fee•Cash back on compliance•4 formats based on location•High shopper visit frequency
Copyright © 2012 HIM Ltd23
Copyright © 2012 HIM Ltd24
Basics:
Store no’s: 1910
Fascia: Londis
Min. store size: 1,000 sq. ft.
Min. contract length: 3 years, 90 days notice
Joining/membership fee: free with £31 weekly fee for those needing extra support
Deliveries: 4 days a week with time slots, no delivery surcharge
Min. order commitment: 150 cases, £3500 a week
Can retailers use local suppliers?: Yes, they are encouraged to offer appropriate produce from local sources
Support offered
Financial assistance: free fascia and window graphics. Contribution given to those who want more
Promotions: 3 weekly, 17 a year, 4 week buying in period
Communication: 500 free consumer leaflets and prize giveaways in Daily Star/Express.
Field teams: Regional Sales Managers offer support
Epos: Hand held trading device (HHT) for ordering or Londis Manager system. Torex available
Own label: 350 lines across ‘Supervalu’ range and over 50 'Good Value' lines
Planograms: available
Other support: Loyalty payment of up to 4.5% off purchases per quarter. Extensive information online available
Staff training: courses available to up skill
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd
Female 58%
Male 42%
16-24 14%
25-34 14%
35-54 35%
55yrs+ 36%
Ave age 47yrs
ABC1 37%
C2DE 63%
37% smoke 71% drink alcohol 46% own a cat/dog
Average basket size = 2.9 items
Retired Greys 21%
Busy Provider 13%
Child-free couples 16% Bought something on impulse 13%
At Home Mums 19% Bought something on promotion 14%
Young free and single 5% Failed to buy an intended item 2%
Student 3% 4.3 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£6.00
Shopper lifestage
27%
21%
19%
17%
16%
Newspapers
Confectionery
Milk
Cigarettes
Soft Drinks
37%
40%
18%
14%
10%
5%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2012
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•Minimum store size •Minimum contract and notice period •Minimum order commitment•Weekly fee for some retailers •
Threats
•2 in 3 shoppers are of a lower demographic so have less income to spend
Opportunities
•Fast growing own label range•Investments in chilled delivery fleet•Grow basket size with tailored promotions and impulse lines
Strengths
•Free membership (for the majority of retailers) •Flexible package•Loyalty payments•Free fascia and window graphics•Top-up bigger than newsagent mission•Only 2% fail to buy an intended item
Copyright © 2012 HIM Ltd27
Copyright © 2012 HIM Ltd28
Basics:
Store no’s: 1,620
Fascia: Costcutter (standard), myCostcutter (premium), Kwiksave (back to basics)
Min. store size: none but must meet min distribution requirements
Min. contract length: 3 years
Joining/membership fee: £1,000 annual fee
Deliveries: 3+ a week, ‘premier service’- 3-6 day delivery on 3k lines
Min order commitment: 200 cases for mixed ambient, 100 cases mixed chilled
Can retailers use local suppliers?: yes and Costcutter help to set up agreements
Support offered
Financial assistance: dependant on individual retailer turnover, weekly spend and contribution
Promotions: 3 weekly programme, ‘4 day specials’ with deeper discounts
Communication: free POS kit and leaflets. TV adverts, facebook, twitter and youtube channel
Field teams: 75+ Regional Managers on the road
Epos: bespoke CPoS system
Own label: 400 value lines, 110 Costcutter own label
Planograms: free store specific from category management
Other support: development team gives full store appraisals
Staff training: on-going in store training, trialling ‘Costcutter Diploma in Convenience Retailing
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd
Female 49%
Male 51%
16-24 14%
25-34 15%
35-54 33%
55yrs+ 38%
Ave age 48yrs
ABC1 34%
C2DE 66%
40% smoke 72% drink alcohol 47% own a cat/dog
Average basket size = 2.5 items
Retired Greys 25%
Busy Provider 15%
Child-free couples 11% Bought something on impulse 8%
At Home Mums 13% Bought something on promotion 11%
Young free and single 7% Failed to buy an intended item 3%
Student 4% 4.2 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£5.24
Shopper lifestage
30%
23%
22%
19%
17%
Newspapers
Cigarettes
Confectionery
Milk
Soft Drinks
34%
41%
10%
6%
6%2%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2011
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•Annual membership fee•Minimum order commitment•Minimum distribution requirement•Low basket size considering large proportion of shoppers on a top-up mission
Threats
•Possible merger with Asda (amongst others) may cause disruption to deliveries •Nisa targeting their members
Opportunities
•Trialling ‘Costcutter Diploma in Convenience Retailing’ •Increase basket size with more tailored promotions•Impulse sales can be grown
Strengths
•No minimum store size•Revamped consumer marketing•Dominant top-up mission
Copyright © 2012 HIM Ltd31
Copyright © 2012 HIM Ltd32
Basics:
Store no’s: 844
Fascia: Nisa Extra (large), Nisa Local (standard), Loco (smaller, allows fascia in area close to existing Nisa)
Min. store size: 1,000 sq. ft.
Min. contract length: none, 6 months notice
Joining/membership fee: £71 min joining fee
Deliveries: up to 6 days a week
Min. order commitment: 300 cases ambient/100 cases for temperature controlled goods
Can retailers use local suppliers?: Yes, a new sourcing manager in place to allow for centralised invoicing
Support offered
Financial assistance: Symbol Group Development fund – money available to develop store through loyalty to Nisa
Promotions: 3 weekly, consumer led
Communication: consumer leaflets and TV advertising. Retailer magazine
Field teams: Retail Development Manager, store development and fresh food development teams
Epos: available
Own label: wide range of Nisa Heritage, Select and Value
Planograms: provided based on category information and shopper insight
Other support: mystery shopper scheme do quarterly audits. Online ordering, email updates and telephone support 7 days a week.
Staff training: RetailPlus- age related sales, food safety, security, loss prevention, customer law, customer service
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd
Female 59%
Male 41%
16-24 13%
25-34 18%
35-54 39%
55yrs+ 31%
Ave age 45yrs
ABC1 48%
C2DE 52%
38% smoke 70% drink alcohol 48% own a cat/dog
Average basket size = 2.9 items
Retired Greys 19%
Busy Provider 18%
Child-free couples 14% Bought something on impulse 16%
At Home Mums 14% Bought something on promotion 25%
Young free and single 6% Failed to buy an intended item 5%
Student 4% 3.7 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£6.42
Shopper lifestage
21%
20%
19%
18%
17%
Newspapers
Cigarettes
Soft Drinks
Milk
AmbientGrocery
31%
47%
13%
12%
5%5%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2012
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•Minimum store size•6 months notice period•£71 (minimum) joining fee•5% of shoppers fail to buy an item
Threats
•Loss of Costcutter delivery deal•Shoppers failing to buy intended items may go elsewhere if this happens frequently
Opportunities
•‘Store of the future’ design is growing their success•Staff training scheme•Promotional programme led by consumer and translate into promotional sales
Strengths
•6 days a week delivery•No minimum contract•Successful national TV advertising campaign •Use of shopper insight•Over 1,000 members of the buying group means the best deals are available•Voted as best c-store by shoppers (him! CTP Awards 2012)•Above average trip spend
Copyright © 2012 HIM Ltd35
Copyright © 2012 HIM Ltd36
Basics:
Store no’s: 348
Fascia: Day-Today’s, Today’s, Today’s Extra, Today’s Local Drinks
Min. store size: 700 sq. ft.
Min. contract length: 3 year
Joining/membership fee: no
Deliveries: C&C drop shipments offered, C&C, and Click and Collect
Min. order commitment: dependant on wholesaler and standard of retailer
Can retailers use local suppliers?: Yes
Support offered
Financial assistance: finance and leasing packages available for a variety of capital expenditure
Promotions: 17 3 weekly promotions with event focus
Communication: full POS kit, personalised leaflets, posters and shelf cards. Today’s Retailer magazine for retailers, and Plan For Profit booklet (a one stop guide)
Field teams: visits every 3 weeks
Epos: leasing packages available
Own label: Today’s ESSENTIALS, Today’s select
Planograms: available and recently developed
Other support: category management based on store and location
Staff training: 3 weekly visits offering retail help and guidance
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd
Female 54%
Male 46%
16-24 19%
25-34 21%
35-54 33%
55yrs+ 26%
Ave age 42yrs
ABC1 29%
C2DE 71%
55% smoke 69% drink alcohol 36% own a cat/dog
Average basket size = 2.3 items
Retired Greys 16%
Busy Provider 16%
Child-free couples 12% Bought something on impulse 7%
At Home Mums 15% Bought something on promotion 14%
Young free and single 6% Failed to buy an intended item 2%
Student 7% 4.1 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£5.33
Shopper lifestage
26%
25%
23%
17%
15%
Newspapers
Cigarettes
Soft Drinks
Confectionery
Milk
41%
39%
23%
7%
8%
4%1%1%Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2012
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•Minimum contract length•Selective on who they take on under the fascia •Very high % of shoppers buying a treat (typically confectionery) and therefore small baskets
Threats
•71% of shoppers are of a lower demographic so have less income to spend
Opportunities
•A variety of support offered for good retailing standards •Grow basket size through more tailored impulse offering and promotions•Above average % of shoppers using services
Strengths
•Low minimum store size•Variety of delivery/collection services•Large buying group enables lower prices for members•High shopper visit frequency
Copyright © 2012 HIM Ltd39
Copyright © 2012 HIM Ltd40
Basics:
Store no’s: 892
Fascia: Mace (standard), Mace Express (small), Supershop (CTN based), Your Store (N. Ireland)
Min. store size: none, must take £3k per week
Min. contract length: 4 years
Joining/membership fee: none
Deliveries: up to 6 days
Min. order commitment: 75% of available spend to P&H, £3k a week
Can retailers use local suppliers?: Yes and can be added to ‘Plus Extra account for invoicing
Support offered
Financial assistance: Mace invest in fascia, image costs, POS in store signage and staff uniform.
Promotions: 3 weekly
Communication: ‘Blue Sky Magazine’ for retailers. Consumer and category campaigns. POS and leaflets and ‘Kickstart’ kit to help advise on community communication. Radio adverts.
Field teams: Business Development Managers visit every 3 weeks
Epos: Mace will invest depending on retailer spend
Own label: Over 200 M-Brands foods and non-foods and 250 alcohol lines
Planograms: available online with category information
Other support: free project management for re-fit. Telesales and 24 hr online ordering. PREP scheme- earn up to £2500 for getting the basics right.
Staff training: Retailer Education Programme
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd
Prom
otio
nal B
ookle
t
NATIO
NAL
ORD
ER F
ORM
Better
Best
Good
Copyright © 2012 HIM Ltd
Female 51%
Male 49%
16-24 14%
25-34 16%
35-54 37%
55yrs+ 34%
Ave age 46yrs
ABC1 47%
C2DE 53%
34% smoke 74% drink alcohol 51% own a cat/dog
Average basket size = 2.2 items
Retired Greys 18%
Busy Provider 18%
Child-free couples 20% Bought something on impulse 7%
At Home Mums 12% Bought something on promotion 7%
Young free and single 6% Failed to buy an intended item 2%
Student 5% 3.3 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£4.39
Shopper lifestage
29%
17%
15%
14%
14%
Newspapers
Confectionery
NationalLottery draw…
Milk
Cigarettes
48%
28%
17%
13%
8%
3%1% 1%Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2012
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Weaknesses
•Minimum order commitments•Minimum contract length•Below average shop spend and basket size•Very few shoppers buy on promotion and impulse
Threats
•Shoppers only see store as CTN and take top-up elsewhere•1 in 2 shoppers on a newsagent mission but others are more valuable (e.g. Top-up) so offer may need to be improved to drive their ‘top-up’ credibility
Opportunities
•Staff training scheme •Grow basket size through more tailored impulse offering and promotions•High % of shoppers are alcohol drinkers so a good BWS offer would be beneficial•Above average % of shoppers using services
Strengths
•6 day delivery service•Cash back for getting basics right•Financial investment•Free project management•Only % of shoppers fail to buy an intended item
Copyright © 2012 HIM Ltd44
Copyright © 2012 HIM Ltd45
Basics:
Store no’s: 191
Fascia: Budgens
Min store size: 2,500 sq. ft.
Min contract length: 2 years
Joining/membership fee: none
Deliveries: up to 6 days a week
Min order commitment: none but 95% of stock must be from Musgrave and 100 centrally billed suppliers.
Can retailers use local suppliers?: 5% should be locally sourced
Support offered
Financial assistance: retailers cover cost of refitting to Budgens standard but Budgens cover cost of fascia and window graphics. ‘stocking up loan re-payable over 12 weeks
Promotions: 3 weekly and leaflets
Communication: bespoke local marketing, national and regional press and new TV advert
Field teams: regular visits from Regional Sales Managers
Epos: provided
Own label: Over 1,250 own-label lines including an extensive fresh food range
Planograms: provided and based on fixture size
Other support: 10 year business plan provided. Mystery shoppers.
Staff training: Assigned a 'New Store Opening manager' who will assist with staff training
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd
Female 63%
Male 37%
16-24 15%
25-34 12%
35-54 36%
55yrs+ 36%
Ave age 47yrs
ABC1 64%
C2DE 36%
26% smoke 75% drink alcohol 39% own a cat/dog
Average basket size = 3.6 items
Retired Greys 22%
Busy Provider 16%
Child-free couples 14% Bought something on impulse 22%
At Home Mums 16% Bought something on promotion 22%
Young free and single 5% Failed to buy an intended item 8%
Student 8% 3.0 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£7.09
Shopper lifestage
24%
23%
21%
19%
19%
Fruit & Veg
Chilled Foods
Milk
Soft Drinks
Newspapers
27%
51%
11%
16%
5% 9%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2012
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Weaknesses
•Covering costs of re-fit•Minimum store size criteria•Minimum order criteria •Double the number of shoppers fail to buy an item than in the average c-store
Threats
•Newsagent mission below average•Shoppers don’t see store as a destination for services•Shoppers failing to buy intended items may go elsewhere if this happens frequently
Opportunities
•Extensive own label lines, recently re-developed•10 year business plan provided•2 in 3 shoppers are of a higher demographic and therefore should have more disposable income
Strengths
•No joining fee•Store opening manager •Above average shop spend and basket size •Half of shoppers are on a top-up mission
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Copyright © 2012 HIM Ltd49
Basics:
Store no’s: 27
Fascia: SimplyFresh, SimplyLocal
Min. store size: SimplyFresh 1,500 sq. ft., SimplyLocal 600 sq. ft.
Min. contract length: 1 year
Joining/membership fee: SimplyFresh annual £1k fee, SimplyLocal- free.
Deliveries: 6 days a week (supplied via Costcutter)
Min. order commitment: 200 cases ambient/alcohol/tobacco and 100 cases chilled/frozen a week
Can retailers use local suppliers?: yes, actively encouraged to approach local farms etc. and provide leaflets promoting local sourcing, with 100’ s of companies available for drop shipments
Support offered
Financial assistance: varies by retailer, free fascia and Epos on SimplyLocal format.
Promotions: 3 weekly with full themed POS and leaflets
Communication: Retailers are able to set up online shopping through their websites. Bespoke leaflets. Must be affiliated to a local charity.
Field teams: Business Development Team to support with store development
Epos: free for SimplyLocal format
Own label: Over 350 under ‘Heritage’ brand, with an emphasis on fresh and chilled
Planograms:
Other support: loyalty card free of charge to retailers which is linked to Epos system. Tasting sessions, charity events etc. are supported and help available to promote them/their business.
Staff training: Social media package and training
Source: convenience store fascia focus 2012, retailer website
www.simplyfresh.info
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Basics:
Store no’s: 1,300
Fascia: Nearbuy and Sugro Convenience
Min. contract length: none for Sweet Break scheme
Joining/membership fee: free
Deliveries: 51 depots nationwide providing local retailers with quick delivery. Typical ‘day 1 for day 3’ but often sooner
Support offered
Financial assistance: free POS and marketing support
Promotions: free of charge promotional programme: Sweet Break scheme gives deep cut promotions and POS. Level 1 – must implement 8 promotions a year, Level 2 – as above and comply to planograms, get free POS delivered, 250 personalised leaflets
Communication: ‘e-club’ members get emailed with up to date deals they can pre-order straight away
Field teams: 350 field sales and telesales
Planograms: provided to Sweet Break scheme members
Source: convenience store fascia focus 2012, retailer website
Copyright © 2012 HIM Ltd51
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www.premier-stores.co.uk www.booker.co.uk
www.best-one.co.uk www.bestway.co.uk
www.landmarkwholesale.co.uk/lifestyle-express.phpwww.landmarkwholesale.co.uk
www.londis.co.uk www.musgravegroup.com
www.costcutter.com www.bibbylinegroup.co.uk
www.nisalocally.com http://corporate.nisaretail.com/home
www.macestores.co.uk www.palmerharvey.co.uk
www.budgens.co.uk www.musgravegroup.com
www.todaysfoodstores.com www.todays.co.uk
www.spar.co.uk
www.henderson-group.com www.jameshall.co.uk www.afblakemore.com www.swspar.com www.sparscotland.co.uk
52
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PremierPremier StoresEquity HouseIrthlingborough RoadWellingboroughNorthants, NN8 1LT01933 371 246
SparSPAR (UK) LimitedHygeia Building, 66-68 College RoadHarrow, Middlesex , HA1 1BE0208 426 3700
MacePalmer and Harvey Head Office 106-112 Davigdor Road Hove East Sussex , BN3 1RE0845 017 6600
Best-OneAbbey RoadPark RoyalLondon NW10 7BW0208 453 1234
LondisMusgrave Retail Partners GBMusgrave HouseWidewater PlaceMoorhall RoadHarefieldMiddlesex, UB9 6NS0808 178 8644
Simply FreshNew Smithfield MarketManchester, M11 2WJ0161 223 9339
Lifestyle ExpressLandmark House7 Davy AvenueKnowlhillMilton Keynes, MK5 8HJ01908 255 300
Sugro UK LtdWhitewell House69 Crewe Road NantwichCheshire , CW5 6HX01270 628728
Today’sGranary Business CentreCoal RoadCuparFIFE, KY15 5YQ01724 291 635
CostcutterHarvest Mills, Common Road, Dunnington, York, YO19 5RY01904 486 543
NisaMember Support CentreNisa Retail LimitedWaldo WayNormanby Enterprise ParkScunthorpeNorth Lincolnshire, DN15 9GE01724 282 028
BudgensMusgrave Retail Partners GBBooth DrivePark Farm SouthWellingboroughNorthamptonshire, NN8 6GR0808 178 8644
Head office contact details05
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There are still over 19,000 independent retailers and over 13,000 symbol retailers within the UK, making up c.70% of the UK convenience sector. The growing investment in symbol groups and retail clubs has lead to an improvement in in-store execution and has opened up new channels of communication for suppliers.
C&C’s and their symbol groups/retail clubs
•Booker – Premier•Bestway – Best One•Landmark- Lifestyle Express•Today’s – Today’s or Day-Today
Sales to foodservice, catering and hospitality businesses is one of the fastest growing segments of the wholesaling market. Leading wholesalers are fighting for this spend, with heavy investment in their caterer and food service offer.
Delivered Wholesalers
•Brakes (Foodservice)•3663 (Foodservice)•Palmer & Harvey (Grocery)
Cash and Carry Delivered Wholesale
The total wholesale market is worth £26.6m (C&C: £11.3m/Del Grocery: £8.8m/Del Foodservice: £6.4m
Source: IGD Research 2011
The wholesalers06
Retailers can choose between C&C and a delivered service…some use both
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Supply a wide range of food and grocery categories with the majority of sales made through self-service depots. Their primary customers are independent retailers and caterers, but may also have significant secondary customer bases in catering and general business users.
Wholesalers buy large quantities of goods from manufactures or importers and then sell them on to retailers, caterers, pubs etc. Many wholesalers specialise in providing delivery as part of their offer, enabling them to fulfil the function of logistics provider to customers.Wholesalers are split by these categories, but some can fit in all.
Cash & carry wholesalers Delivered grocery wholesalers
Delivered foodservice wholesalers
These operators supply product solely by delivery service, to customers in the retail sector. These customers are primarily independent and convenience retailers which may also include multi-site operators.
These delivered operators service a wide range of businesses in the eating out market including cafes, restaurants, fast food establishments and schools and hospitals. As well as ‘broadline’ wholesalers the segment also includes many product specialists, with a limited category focus in areas such as meat and fresh produce.
55Source: IGD Research 2011
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Wholesaler No. of depots/RDC’s
Fascia Operating model
Location
Bestway 40 Bestway Cash & Carry, some delivered
England and Wales
Batleys 26 Batleys Cash & Carry Nationwide
Landmark 35 Numerous (35 members) Cash & Carry Nationwide
Booker 172/3 Booker, Booker ExtraCash & Carry, increasingly delivered
Nationwide
Todays 200 Numerous (33 members) Cash & Carry, some delivered
Nationwide
Nisa 4 Nisa Delivered Nationwide
Costco 22 Costco Cash & Carry Nationwide
Palmer & Harvey
13 Palmer & Harvey Delivered Nationwide
Musgrave 1 Musgrave Delivered Northamptonshire
Spar 5
1. CJ Lang & Son Ltd 2. Henderson Wholesale Ltd3. James Hall & Co Ltd 4. AF Blakemore & Son Ltd5. Appleby Westward Group
PLC
Delivered
1. Scotland2. Northern Ireland3. Northern England4. Wales/Midlands/E.
England5. South West/S. England
Source: company websites
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Batley and Bestway operate as separate businesses, but Bestway acquired Batleys in 2005. They operate a strict ‘trade only’ policy.
The group has a delivered pet food service called BestPets. This is available to trade only, while depots offering BestPets (11) is also for pet owners.
Can anyone shop there?No, you must be a registered business and have a VAT number/proof of business.
Do they charge for delivery?BestPets offer free delivery but products are more expensive than if retailers collected from depot
Is there a min. spend criteria for delivery?£150
Do they offer link ups with other companies?The Bestway Retail Development scheme allows retailers to join seminars where suppliers offer advice on a range of topics
Source: company websites
Bestway websiteBatleys website
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Landmark wholesale is made up of 36 regional wholesalers who get the best buying power, promotions and support from being a member of the group.
Can anyone shop there?No, you must be a registered business and have a VAT number/proof of business.
Do they charge for delivery?N/A
Is there a min. spend criteria for delivery?N/A
Do they offer link ups with other companies?The annual conference allows retailers to have 1-2-1 time with suppliers
Source: company websites
Landmark Wholesale website
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Booker have nationwide depots and a national delivered service. The Group operates three regional distribution centres, Hatfield and Haydock
in England and Livingston in Scotland, and has a national distribution centre in Wellingborough.
These distribution centres supply the cash and carry branches and two of them also handle retail deliveries.
Can anyone shop there?No, you must be a registered business and have a VAT number/proof of business.
Do they charge for delivery?A free delivery service, Booker Direct, operates from 163 of the 172 depots.
Is there a min. spend criteria for delivery?
Do they offer link ups with other companies?Yes, many offer drop shipments for Booker (find out more)
Source: company websites
Booker website
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Today’s group is made up of 33 regional wholesalers who get the best buying power, promotions and support from being a member of the group.
Can anyone shop there?No, you must be a registered business and have a VAT number/proof of business.
Do they charge for delivery?For those members who do offer delivery, terms differ
Is there a min. spend criteria for delivery?For those members who do offer delivery, terms differ
Do they offer link ups with other companies?Each member differs.
Source: company websites
Today’s website
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Nisa is a unique member owned organisation, helping independent retailers remain competitive in the food and drink markets.
The company has adapted over the years to further meet its members’ needs, including the opening of a new depot at Livingston in 2011, to provide an enhanced service to its
Scottish and Irish members
Can anyone shop there?There are no depots, only distribution centres for Nisa members.
Do they charge for delivery?No
Is there a min. spend criteria for delivery?300 cases ambient/100 cases for temperature controlled goods.
Do they offer link ups with other companies?‘Nisa Direct to store’ department offers members support in the day to day areas of running a business and has developed relationships with many service providers (e.g. telecoms, utilities, insurance etc.)
Source: company websites
Nisa website
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Costco warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Individual
Members may also purchase for their personal needs.
Can anyone shop there?Yes, you have to be a member but trade and individual (current/retired member of certain employment groups) membership options are available. Anyone can shop online but there is a 5% surcharge.
Do they charge for delivery?N/A
Is there a min. spend criteria for delivery?N/A
Do they offer link ups with other companies?Yes, they offer members insurance, health and accountancy deals through external companies
Source: company websites
Costco website
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Palmer and Harvey have nationwide distribution facilities operating in the independent and multiple Convenience, Forecourt and CTN retail arena.
Can anyone shop there?There are no depots, but P&H delivery to many outlets, not just Mace retailers.
Do they charge for delivery?No, delivery is free.
Is there a min. spend criteria for delivery?For Mace retailers- 75% of available spend to P&H/£3k a week
Do they offer link ups with other companies?Yes, they have recommended supplies for Epos etc.
Source: company websites
P&H website
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In the UK Musgrave deliver the sourcing, sales, marketing and supply chain expertise to Budgens and Londis.
They also operate cash and carry’s and a delivered service in Ireland and Spain.
Can anyone shop there?There are no depots, only distribution centres for Londis and Budgens retailers.
Do they charge for delivery?No
Is there a min. spend criteria for delivery?Budgens: 95% of stock must be from Musgrave and 100 centrally billed suppliers. Londis: 150 cases, £3500 a week
Do they offer link ups with other companies?Yes, they recommend energy suppliers and Epos providers.
Source: company websites
Musgrave website
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SPAR is owned by 5 wholesale members or Retail Distribution Companies (RDCs). Each operates in a distinct territory, with exclusive rights to supply independently owned SPAR stores and to recruit new members within that
area.
Can anyone shop there?There are no depots, only distribution centres for Spar retailers in the surrounding area.
Do they charge for delivery?No
Is there a min. spend criteria for delivery?Differs by RDC
Do they offer link ups with other companies?Yes, they have relationships with ATM, Epos and other service providers.
Source: company websites
Spar wholesale website
Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd66
BookerBooker LtdIrthlingborough RoadWellingboroughNorthantsNN8 1LT01933 371000
SparSPAR (UK) LimitedHygeia Building, 66-68 College RoadHarrow, Middlesex , HA1 1BE0208 426 3700
Palmer & HarveyPalmer and Harvey Head Office 106-112 Davigdor Road Hove East Sussex , BN3 1RE0845 017 6600
BestwayAbbey RoadPark RoyalLondon NW10 7BW0208 453 1234
LondisMusgrave Retail Partners GBMusgrave HouseWidewater PlaceMoorhall RoadHarefieldMiddlesex, UB9 6NS0808 178 8644
NisaMember Support CentreNisa Retail LimitedWaldo WayNormanby Enterprise ParkScunthorpeNorth Lincolnshire, DN15 9GE01724 282 028
LandmarkLandmark House7 Davy AvenueKnowlhillMilton Keynes, MK5 8HJ01908 255 300
CostcoCostco Magna ParkBuilding 4400Harrier ParkwayMagna ParkLutterworthLE17 4XT0800 0324 324
Today’sGranary Business CentreCoal RoadCuparFIFE, KY15 5YQ01724 291 635
Musgrave Retail Partners GB (Budgens, Londis)Musgrave House, Widewater Place,Moorhall Road, Harefield,Middlesex UB9 6NS0870 0500 158
Wholesaler head office contact details07
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