2.009 Green Team
Wyleen AbaoDerrick AngRick ChangJeff DanielsSeth DemainHattie GruneisenAlex MacArthur
Karl MagdsickDebra RedmanKlint RoseRuss SpielerRosalind TakataBrett WintonJack Yu
Gang Green Presents…
The Power-Assisted Bike Trailer
2.009 Green Team
Product ConceptWeight
“Disappears”
2 passengersor
100 lbs cargo
20 mile rangeat 15 mph
2.009 Green Team
1.) Detects rider pullingForce Sensor InsertDrive System
2.) Increases motor power to wheels
Technical
3.) Cart accelerates so rider feels no weight behind him/her
2.009 Green Team
Collapsiblelightweight
frame
Removablehitch andwheels
Removablebattery & charger
Portable
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MarketTarget market- 912,000 people Active Bicyclers (110+ days a year)
Income $50k+/year
At least 1 child aged 5 or under
Money Spent on Bike Trailers
4045505560
1997 1998 1999 2000
Dol
lars
(m
illi
ons)
1.1%13.7%
5.5%
Source: Sports Business Research Network Report
2.009 Green Team
Competition
Burley D’Lite
Cycletote Family Model
Equinox Tourlite
TTThhheee IIInnncccrrreeedddiiibbbllleee
HHHaaauuulll---kkk 5 point safety belts Rollover protection
Brake light Large load capacity
Multiple position seat Center mounted hitch to
chainstay
Compact folded size Force feedback power
assist
Modular battery/charger Charger built in battery pack
2.009 Green Team
5-Year FinancialProjections
360K Investment
50.6% ROI
10,000 units/year peak
CASH FLOW
(0.30)
(0.20)
(0.10)
-
0.10
0.20
0.30
0.40
0.50
0.60
1 2 3 4 5
Year
$ (
mil
)
VOLUME
0
2000
4000
6000
8000
10000
12000
1 2 3 4 5
Year
Units
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Cost Structureand Pricing
materials cost20%
manufacturing cost44%
depreciation2%
SG&A 24%
taxes3%
NEAT5%
R&D2%
Cost Structure5th Year Values
Retail Price $999.99
Wholesale Price $500
Mfg. Cost $443
Income Structurebased on CannondaleCorp.
2.009 Green Team
