The Power Behind Building a Profitable Prospecting Pipeline

Grant BentleyCorporate Development Director gbentley@insideup.com 1

Top Marketing Strategic and Tactical ConcernsManaging Omni-Channel Marketing to Meet Marketing Goals

Strategic Client GoalsMinimize ongoing marketing infrastructure cost

Build corporate brand with unique and compelling content

Easily reach new and large audiences

Automate marketing using multiple channels

Tactical Client GoalsEasily manage relationships with multiple marketing vendors

Meet both quantity and quality lead volume goals

Meet ROI goals while cost of media keeps rising

Effectively integrate marketing systems to meet constantly changing business goals.

Solution OverviewPerformance Based, Automated Omni-Channel Marketing Solution

Scalable Client-Centric Pay-Per-Lead Model

for IT, Telecom, Financial and Marketing Verticals

Platform integrates proprietary Data Management, Demand, Verification and Delivery Systems

Automated Marketing incorporating Data Profiling, Nurturing andData Management to target and educate prospects usingomni-channels.

Direct Marketing and an Extensive Partner Network

are key elements of the acquisition engine

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Strategic Tactical

Rapid Access to Business

Buyers

Automated Multiple Channel

Marketing

Integrated Marketing Platform

Measurable ROI

Relationships Built On SuccessClients Using us for Profitable Growth

Overview of ProgramsBranding, Top of Funnel to Bottom of Funnel Needs

SalesConnect Marketing Connect

Email Connect

Targeting of Decision Makers Utilizing Marketing Platform to Generate Sales Qualified Prospects.

Build a Large Pipeline of Prospects Promoting Your Brant to Accelerate Revenue

Send Targeted Emails to Our Community of Business Buyers

Audience 3M 10M 200K

Target by Demographic

Online Dashboard

Account Support

CRM Posting

Lead Scoring

Pricing Model CPL CPL CPMValue Added Service

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Scalable Demand GenerationAutomated and Efficient way to Reach New Audiences

DEMANDSYSTEM

VALIDATIONSYSTEM

AUDIENCEACQUISITIONAudience includes demographic and behavioral profiles of targeted B2B decision makers to generate best prospects for clients

Dynamic system utilizing powerful analytics , nurturing interest , and data profiling to optimize marketing campaigns to meet your ROI goals

Lead scoring , data appending, real-time telemarketing and call analytics are part of powerful verification solution..

DELIVERYSYSTEMEasily and quickly integrate to all popular CRM systems as well as proprietary ones,multiple lead delivery , and easy mapping of fields.

The InsideUp AudienceDecision Makers Representing Diverse Roles and Companies

We Reach 10 Million B2B Decision Makers

Transportation/Logistics EducationFinancial Services HealthcareMedia/Entertainment/Publishing Wholesale/ManfacturingConsulting InsuranceRetail Construction/Gen. ContractingReal Estate Travel/HospitalityLegal Telecom/UtilitiesAdvertising/Marketing/PR AgricultureBiotech/Pharmaceuticals Information Services

C-Level VPDirector Manager

ITHRSalesOperationsMarketingFinance

DEPARTMENTROLE

INDUSTRIES

Demand SystemFulfillment of Demand Using Direct Marketing and Partner Network

Dynamic Marketing Partner SystemDirect Marketing System

DATA PROFILING

DATA MANAGEMENT

PLATFORMPARTNERSUPPORT

MARKETING AUTOMATION

Data Management — Continuous profile enhancement of 10 Million database of B2B decision makers and influencers.

Data Profiling — Predictive, behavior and demographic profiling to target best prospects for our clients.

Marketing Automation—Automated delivery of ads, emails and telemarketing to the most qualified prospect

Partner Support provides marketing materials, online training and multiple posting options.

Demand Publishing provides real time visibility, allocation, monetization and fulfillment by partners

DEMANDPUBLISHING

ONLINEEMAIL

TELEMARKETINGSYNDICATION

ORGANICMOBILE

Comprehensive Validation SystemIndustry Leading Validation Methodology

Verification of Critical Elements

Proprietary Lead Scoring — validation of critical elements

Appending of business data — using third-party sources to support verification

Real-time telemarketing support— live conversations to meet verification goals

Automated Verification— methods such as automated email and voice technologies.

Business Rules — comprehensive verification queues and statuses to support in-house marketing, and partner marketing.

Call Analytics — scoring of every telemarketing call to verify critical elements

QUALIFIED

ROLE

Behind the Scene Technology Powering Solution

Contact Information

Company Affiliation

Intent

Role

Qualified

Complete Lead Delivery SystemEasy, Fast Integration to Marketing Automation and CRM Systems

Get Up and Running Quickly — Setup and integration takes only minutes.

Multiple Lead Delivery — leads posted in real time to CRM, sent by email and downloaded from online dashboard

Data Mapping — easy mapping of demographic data or answers we collect to your system fields.

Comprehensive Support — easily integrate to all popular CRM systems as well as proprietary ones.

SUPPORTING ALL MAJOR AND PROPIETARY SYSTEMS

CLIENT INSIDEUP

How it Works You Tell Us What You Want, We Do the Heavy Lifting

AUDIENCE ACQUISTION

Set Budget

Select Targets

Confirm Pricing

Set Up CRM Post

Submit Content

VALIDATION

DEMAND SYSTEM DELIVERY

Client Spotlight Verizon Fleet Tracking SystemsTrack Record of Success Over Five Years

We promoted Verizon’s unique content assets to generate both top-of-funnel and bottom-of-funnel leads.

Increase Monthly Lead Demand volume by 450% in twelve months

Marketing Goals - met consistently 65% qualification rate

Comprehensive Promotion of Assets - case studies, ebooks, webinars, and whitepapers and while providing conversion tracking results for each asset

LANDINGPAGE

EMAIL

The Results are Undeniable

Value Added ServicesGet Fully Integrated Sales Conversions Features

AutomatedVerification

Branded VendorProfile

Easy CRM Integration

LeadNurturing

Live PhoneTransfer

Deal Creation &Syndication

Promote Your Brand and Benefit from Free Tools toIncrease Conversion

Standard with All Pay-Per-Lead Programs

Why Choose Us?Automated Marketing System. Performance Based. Scalable and Targeted.

We can scale to meet your demand generation goals

Leading edge marketing technology but pay-per-lead

Easy set up and integration

Extensive experience in meeting client marketing goals

Faster prospect engagement to fill your sales pipeline

The Power Behind Building a Profitable Prospecting Pipeline

Grant BentleyCorporate Development Director gbentley@insideup.com 15