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Photo by SychiO - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8164447@N07 Created with Haiku Deck The POWER Of A Click By: Jessica Carello
| Date post: | 28-Jul-2015 |
| Category: |
Government & Nonprofit |
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The POWER
Of A Click
By: Jessica Carello
Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck
the is playing a large role in promoting social good.
In the 21st century
digital world
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People and organizations are using
social media spread their ideas �to
and gain support � for their causes. [1]
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-- the use of digital communication technologies in support of worthy causes.
This online activism is known as clicktivism
[10]
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Despite its potential, many older activists dismiss
Millennials as slackavists for their preference toward digital advocacy.
They argue that
impression of support.
clicktivism merely creates an
[4]
[10]
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“For a lot of people, the lazy web eco-system makes it easy to
support a cause without being productive.” -‐Brian Solis
Source: Are Millennials Lazy or Avant-‐Garde Social Ac@vists? By: Larissa Faw
[10]
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But in reality, clicktivism
has the
POWER TO CREATE AWARENESS,
RAISE FUNDS,
AND PROMOTE INVOLVEMENT. [5]
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Digital petitions can have
extraordinary
reach to
alert and inspire tens of thousands
of people around the world. [6]
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It takes 7-8 exposures, on average,
to motivate someone to take
ACTION. [9]
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Therefore,
overexposure is necessary in this day and age. [9]
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2 in 3 Millennials believe a person on a computer
spreading word can create
more change than a person on the street,
rallying or protesting. [4]
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Clicktivism places the issues of today
in your face(book) and makes them
hard to ignore.
[6]
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Clicks are more than just gestures. They keep our concerns and our objectives
part of the conversation. [10]
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Clicktivism can also
accelerate
fundraising.
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Consider this:
LIVESTRONG launched its yellow bracelet
2004 cancer-awareness campaign in [3]
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And it took them
ONE YEAR to raise $50 million. [3]
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The ALS Ice Bucket
+ $100 million in just
ONE MONTH
Challenge raised…
[3]
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That’s a 3500% increase from the $2.8 million that the ALS Association raised during the same time period last year. [3]
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And clicktivism
also SPARKS involvement.
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Studies show, knowing another person has contributed to a public good, the amount of the contribution and who made the contribution,
have an effect on the probability of contributing and the level of contribution.
Clicktivism is public…
[2]
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64% of surveyed Americans say that they’re more likely to volunteer, donate,
or share information on a cause after liking or following a
non-profit or charity. [8]
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And 60% will continue to read content from that organization, implying that they stay engaged in some manner. [1]
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social media activism is a
movement: A group of people working together
to advance their shared political and social ideas.
To conclude,
[7]
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“Despite the oft-repeated claim that awareness does nothing, it almost always does something –
something small, perhaps, but something measureable.” -‐Caitlin Dewey
Source: Stop Pouring Ice on Click@vism By: Ritu Sharma
[9]
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Works Cited
[1] Albright, Dann. "Hashtag Ac@vism: #powerful or #pointless?" MakeUseOf. N.p., 11 Feb. 2015. Web. 11 June 2015. <h^p://www.makeuseof.com/tag/hashtag-‐ac@vism-‐powerful-‐pointless/>. [2] Cas@llo, Marco, Ragan Petrie, and Clarence Wardell. "Fundraising through Online Social Networks: A Field Experiment on Peer-‐to-‐peer Solicita@on." Journal of Public Economics 114 (2014): 29-‐35. Web. 11 June 2015. [3] Diamond, Dan. "The ALS Ice Bucket Challenge Has Raised $100 Million -‐-‐ And Coun@ng." Forbes. Forbes Magazine, 29 Aug. 2014. Web. 11 June 2015. <h^p:/www.forbes.com/sites/dandiamond/2014/08/29/the-‐als-‐ice-‐bucket-‐challenge-‐has-‐raised-‐100m-‐but-‐its-‐finally-‐cooling-‐off/>. [4] Faw, Larissa. "Are Millennials Lazy Or Avant-‐Garde Social Ac@vists?" Forbes. Forbes Magazine, 23 Oct. 2012. Web. 11 June 2015. <h^p://www.forbes.com/sites/larissafaw/2012/10/23/are-‐millennials-‐lazy-‐or-‐avant-‐garde-‐social-‐ac@vists/>. [5] Flaim, Javier. "The Grey Area of Click@vism." The Huffington Post. TheHuffingtonPost.com, 11 Nov. 2013. Web. 11 June 2015. <h^p://www.huffingtonpost.com/javier-‐flaim/the-‐grey-‐area-‐of-‐click@v_b_4344303.html>. [6] Jenkins, Cerain. "Click@vism: A Model For 21st Century Ac@vism?" The Huffington Post UK. AOL (UK) Limited, 30 Nov. 2012. Web. 11 June 2015. <h^p://www.huffingtonpost.co.uk/cerian-‐jenkins/click@vism-‐a-‐model-‐for-‐2_b_2210340.html>. [7] Khan-‐Ibarra, Sabina. "The Case For Social Media and Hashtag Ac@vism." The Huffington Post. TheHuffingtonPost.com, 13 Sept. 2014. Web. 11 June 2015. <h^p://www.huffingtonpost.com/sabina-‐khanibarra/the-‐case-‐for-‐social-‐media_b_6149974.html>. [8] Kielburger, Craig, and Mark Kielburger. "A Click Is Not Enough to Have Impact on World." Canoe.com. N.p., 10 Apr. 2015. Web. 11 June 2015. <h^p://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html>. [9] Sharma, Ritu. "Stop Pouring Ice on Click@vism." The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web. 11 June 2015. <h^p://www.huffingtonpost.com/ritusharma/stop-‐pouring-‐ice-‐on-‐click_b_5692555.html>. [10] Stern, Caryl M. "In Praise of Click@vism." The Huffington Post. TheHuffingtonPost.com, 31 Mar. 2015. Web. 11 June 2015. <h^p://www.huffingtonpost.com/caryl-‐m-‐stern/in-‐praise-‐of-‐click@vism_b_6978314.html>.
By: Jessica Carello
