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The Power of a Video Library

WORDCAMP RALEIGH

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Lauren JeffcoatWPML Supporter | WPML Training

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WHY VIDEO CONTENT IS KEY AND HOW TO USE ITThe Power of a Video Library

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Why you should include video content

VS.

Conveys Emotion to CustomersBring Traffic to Your WebsiteDrive Sales to your Business

Video shows your products in action

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1.8 MillionValue of a 1 minute video

1.8 BillionVideo users expected this year

100 MillionPeople watching video each day

90%Video helps make buying decision

64%Likely to buy after watching video

400%More inquiries on listing with video

40%Prefer visual content

350Seconds spent on a site with video

The Power of AnalyticsFrequent video publishing and good content practices will increase your website ranking.

Higher Engagement RatesHigher Click Through RatesHigher Conversion Rates

TYPES OF VIDEO LIBRARIESThe Power of a Video Library

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ADVERTISING

PRODUCT DEMONSTRATION

INSTRUCTIONAL

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ENTERTAINING

TESTIMONIALS

CREATING A VIDEO LIBRARYThe Power of a Video Library

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SELF HOSTED vs. THIRD PARTYSelf HostedThird Party HostingYou own the dataMore direct trafficNo advertisementsBandwidth & File SizeSocial TrafficStatistics/Analytics

Video Gallery plugins

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FooVideo + FooGallery Add videos directly from Foo Gallery Add videos from YouTube Add videos from Vimeo Gallery can display in a pop out lightbox Create galleries with both video and images combined

http://fooplugins.com/plugins/foovideo/

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Huge-IT Video Gallery Add videos from YouTube and Vimeo Gallery can display in a pop out lightbox Beautiful different layouts Fully Responsive Widgetized

https://wordpress.org/plugins/gallery-video/screenshots/

Video Embed & Thumbnail Generator Makes video thumbnails Allows resolution switching Embed self hosted videos Uses shortcode to create pop up video galleries Allow users to download videos Tons of customization options

https://wordpress.org/plugins/video-embed-thumbnail-generator/

Spider Video Player Easily add self-hosted videos Mulitple layout options Organize your video library into playlists Embed YouTube and Vimeo videos Parameters available for filtering and sorting Full screen mode

https://wordpress.org/plugins/player/

Cool Video Gallery Easily add self-hosted videos Multiple galleries Automatic preview image generation Allows multiple video formats Video player skin selection Feature to sort videos within a gallery

https://wordpress.org/plugins/cool-video-gallery/

Best Practices Include transcriptions Allow embedding Use Keywords in video titles Create catchy titles Make use of video sitemaps

PRESENTING A VIDEO LIBRARYThe Power of a Video Library

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Whos Watching?Mobile UsersMillenialsThinkersMen

How to get in front of your viewers

Email MarketingLanding Page/BlogSocial Media

Is video killing written content? No.

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The Power of a Video Library

QUESTIONS?lauren.j@onthegosystems.com

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