The power of advertising

José Luis Valencia Cano

Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.

Advertising

It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media.

Advertising

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers.

Advertising

In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide.

Other Purposes of Advertising

Advertising might be designed to try to provide information.

This information, however, is meant to be acted upon and so we can conclude that the main point of advertising is to try to change our behavior in some way.

Consumerism

Consumerism is a social and economic order that is based on the systematic creation and development of a desire to purchase something in, everytime, greater amounts.

Consumerism

Consumerism is a term used to describe the effects of equating personal happiness with purchasing material possessions and consumption.

Bibliography

http://en.wikipedia.org/wiki/Advertising

http://en.wikipedia.org/wiki/Consumerism

http://www.bized.co.uk/current/mind/2006_7/180906.htm

https://honors.rit.edu/amitraywiki/index.php/Consumerism_Group_