THE POWER OF BECAUSE

WHAT WE DO EVERYDAY – IMPROVE YOUR SALES &

INFLUENCING SKILLS

By Danny Simpson

WHAT DO I MEANPEOPLE IN SALES OR ROLES OF INFLUENCE ARE COMMONLY ASKING HOW CAN I IMPROVE MY SALES / INFLUENCING TECHNIQUES? IF WE STOP AND LOOK AT WHAT WE DO AND WHAT WE HAVE DONE IN OUR NORMAL EVERYDAY LIFE THERE ARE SOME BRILLIANT SALES AND INFLUENCING TECHNIQUES WE USE THAT WE ARE UNCONSCIOUSLY AWARE OF.

IN THIS SMALL PRESENTATION I WILL START YOUR MIND EXPLORING THESE TECHNIQUES AND HELP YOU UNLOCK MORE POTENTIAL FOR CLOSING MORE SALES, INFLUENCING PEOPLE MORE POSATIVLY AND IN TURN CREATING MORE OPPORTUNITIES.

• BORROWING MONEY

• GETTING A FRIEND TO COME FOR A BEER

• GAINING NEW FRIENDS

• GETTING THAT PRESENT / GIFT

• PUSHING AN IDEA TO SOMEONE

• CHOOSING A HOLIDAY DESTINATION FOR FRIENDS, FAMILY OR PARTNER

• WANTING TO WATCH A CERTAIN TV PROGRAMME WITH OTHERS.

REFLECTION – POINTS OF REFERENCE

ITS ALL THE SAMEWHEN YOU THINK ABOUT THE POINTS THEY ALL HAVE SOME VERY SIMILAR THINGS IN COMMON.

THESE SIMILARITIES ARE

PASSION

MAKING EMOTIONAL CONNECTIONS

GIVING A COMPELLING REASON

AND THE USE OF 1 KEY WORD

LET ME TELL YOU WHAT I MEAN!WE HAVE ALL BORROWED MONEY AT SOME POINT IN SOME WAY. LET'S EXPLORE THIS IN MY EXAMPLE –

DAD CAN I BORROW A TENNER ?

WHY DO YOU WANT A TENNER?

BECAUSE I ………. AND I WILL GIVE IT YOU BACK NEXT WEEK

OK – 9 TIMES OUT OF 10

LET ME TELL YOU WHAT I MEAN!

THIS YEAR WHEN WE GO AWAY I THINK WE SHOULD GO TO SPAIN!

NOT REALLY KEEN ON SPAIN WHY YOU SUGGEST SPAIN

BECAUSE ……………. AND THIS WILL BE BRILLIANT FOR US.

THE POWER OF BECAUSE!SO IF WE REALLY MAKE AN EMOTIONAL CONNECTION WITH YOUR PROSPECT AND ASK SOME GREAT OPEN QUESTIONS AND WE USE THE WORD BECAUSE WITH PASSION I KNOW YOU WILL CLOSE MORE BUSINESS.

THE EMOTIONAL CONNECTION HELPS BUILDS TRUST

OPEN QUESTIONS HELPS US TO LISTEN TO WHAT'S IMPORTANT AND WHAT'S HURTING OR WHAT THE BARRIER IS.

AND THE WORD "BECAUSE" REINFORCES THE STATEMENT BACK AND ALLOWS YOU TO MAKE A POWERFUL RECOMMENDATION WHICH IF DONE CORRECTLY WITH PASSION YOU WILL GET COMMITMENT AND BUYIN

NOW REFLECT AND OPEN YOUR MIND!!NOW WHEN YOU THINK BACK TO MORE EXAMPLES LIKE I HAVE ELUDED TO ON THIS SMALL PRESENTATION YOU WILL BE THINKING , OH YEAH, OH MY GOD, I REALLY USE THE WORD BECAUSE.

ALSO THINK HOW MANY TIMES HAVE USED THE WORD BECAUSE WITH THE OTHER POINTS AND YOU HAVE GOT WHAT YOU WANT FROM THAT CONVERSATION….

TRY IT AND SEE IF YOU WIN MORE BUSINESS, WIN MORE DEBATES, AND EVEN INFLUENCE YOUR IDEAS TO OTHER PEOPLE…..

NOW GO AND TRY IT!!!!