The Power Of Celebrity

Case Study

• Title – How Celebrities make objects and places desirable.

• Issue – Celebrity endorsement: The various uses made of celebrity involvement in marketing strategies.

Picking apart the Title and Issue• The first thing you should do is pick it apart, and

consider what other issues you may be able to intertwine.

• Marketing• EndorsementTask – Do these two words mean the same thing? If

different, how?Can you think of celebrity marketing and celebrity

endorsement as separate things?

Involvement

• What could involvement mean with regards to using celebrities in marketing strategies?

• Make a list of the different types of involvement a celebrity could have in making an object desirable.

Focus/Angle

• Task – If you were to choose this area of study what could you focus on? (angle)

• What key texts may you use? (celebrities)

Task

• Choose a celebrity marketing campaign or celebrity endorsement.

• Gather a range of texts that you will use as your primary analysis.

• 20 minutes

Question

• What persona does your celebrity embody and what does he/she market or endorse to heighten this persona?