The power of collaboration

Nina GoodrichExecutive Director of GreenBlue and the Sustainable Packaging Coalition

®

A collaborative success story.

Members represent $295 billion in sales in

North America.

How might we motivate & help brands to better understand packaging sustainability?

How might we empower consumers to know how to recycle?

67%Of people assume

that packaging

ISN’T recyclable if

they don’t see a

claim on the

package.

Carton Council, 2016

82%

86%

Of people

learn from

How2Recycle.

Have a more

positive

impression of

the brand

Survey at how2recycle.info, 2018.

Not Yet RecycledReduces contamination

How2Recycle distinguishes between lookalike packages

How2Recycle

helps improve

packaging design

How2Compost

Behind every How2Recycle label is a custom recyclability assessment.

RECYCLABILITY

ICONIndicates the

recyclability of the

packaging component

SPECIAL

INSTRUCTIONSTells consumer how to

prepare component for

recycling

HOW2RECYCLE

WEBSITEProvides information

on the label &

additional recycling

information

PACKAGING

COMPONENTThe specific part of the

package referenced by

the label

PACKAGING

MATERIALIdentifies the material

type of packaging

component

Example for cereal box

How2Recycle®

Member PlatformTrack.

Measure.

Improve.

In the last four months, How2Recycle has made over 2600 specific design recommendations to its members to improve packaging recyclability.

5 Elements of the Recycling System

Consumer EngagementEnd Markets Reprocessing Sortation Collection

Strengthen each element of the

recycling steam to create valuable

and reliable manufacturing feedstock.