26
The Power of Four – A Vision for Prosperity November 28, 2018 1
The Power of Four –A Vision for ProsperityNovember 28, 2018
1
2
Mission
To promote and fosterbalanced sustainable economic growth inNorth Simcoe.
3
Governance - Board of Directors
Roy Ellis, ChairManufacturing Ambassador
Paul Maurice, Vice-ChairAgriculture Ambassador
Doug EwenSecretary/Treasurer
Debbie LevyKathy Elsdon-Befort Brent GrahamHealthcare Ambassador
Robert LambMayor George Cornell
Sharon Vegh, Economic Development Director
Mark Losch Chris McLaughlin Deputy MayorMike Ross
Lois Lipton
4
Video ProductionFarm Fresh Food Fest Trailer/Film
North Simcoe 3-Part Manufacturing Series
Communications and Marketing
5
Media EventStreit Manufacturing Grand Opening, 09/2017EDCNS Board of Directors Meeting, 08/2018
Communications & Marketing
Pictured left to right: David Hale, Streit Manufacturing; EDCNS: Brent Graham, Sharon Vegh, Roy Ellis, Véronique Puderecki, Mark Losch, Paul Maurice; and Werner Ferreira, Streit Manufacturing.
6
Climate for Growth
Communications & Marketing
7
Website Design
Communications & Marketing
8
Brand AwarenessWebsite statistics 2014 - 2018
Communications & Marketing
Source: Google Analytics. 2018 YTD vs. same period in previous years.
88.3%New VisitorsMonthly Average
2018 YTD
9
Farm Fresh Food Fest
Agriculture Pillar
10
Marketing Collateral
Agriculture Pillar
11
Highlights
Agriculture Pillar
Agriculture adds $6.3 million in wages to the local economyand 260 jobs$84 million exports
172 farms
Average 173 acres per farm
22% farm land
Hay and soybeans account for 72% of the crops
Capital value increase of $1 million in 2016 vs 2011 reported by 9 farms
Source: Statistics Canada, 2016 Census of Agriculture
12
Manufacturing Pillar
Local EventsManufacturers’ Roundtables
v.8 November 22, 2018
v.9 January 18, 2019
13
Skilled Trades Talent InitiativesPrint Advertisements
Digital Impressions
Online Talent Boards
Participating CollegesCambrian, Centennial, Conestoga, Fanshawe,Georgian, Mohawk, Seneca, Sault, St. Clair
Manufacturing Pillar
BLUE COLLAR COOLin North Simcoe
Seeking skilled trades, general labour andmanagement professionals interested inworking in North Simcoe manufacturingfirms in the Heart of Georgian Bay.
Apply today.
edcns.ca/jobs
Seeking skilled trades, general labour andmanagement professionals interested inworking in North Simcoe manufacturingfirms in the Heart of Georgian Bay.
Apply today.
14
Multi-Trades Program
Manufacturing Pillar
15
Weber Manufacturing
Manufacturing Pillar
16
Industry Growth North Simcoe
3.1%
3,700jobs
2014-2016All industries
Manufacturing
North Simcoe
17
Job Growth: Adding 100 Jobs
Manufacturing Pillar
Source: EMSI Economic Modelling
Changes in
Jobs
133
Changes in
Wages
$6,344,521
18
Prosperity Summit 2018
Healthcare Pillar
19
North Simcoe Tourism
Tourism Pillar
20
2017/2018 Scorecard
Project Monitoring
2017 2018Scorecard Q3 Q4 Q1 Q2 Q3 Q4
Align with County and Municipalities
Refine North Simcoe Value Proposition v.1
Prosperity Summit 2018
Execute Investment Attraction Plan 1 1
Lead generation
Contact businesses for investment
Leverage relationships with brokers
2017 Agriculture FFFF eventCapture database for business opportunity
Agriculture sector profile
Business Retention & Expansion (80%)
Manufacturers’ Roundtables 7 8
Skilled Trades Initiative, 3.0
Manufacturing Growth
Complete
On track, on time
On track, behind schedule
Setback, requiring adjustment
21
Key Tactics
Investment Attraction
Business Attraction CommitteeRobert Lamb, Lois Lipton, Deputy Mayor Mike Ross, Sharon Vegh
1 2 3
Leadgeneration
Contacting businesses for
investment
Leverage relationships with brokers
22
Marketing Collateral
Investment Attraction
Leadgeneration
23
Monthly EDO Reports
Project Reporting
Economic Development Office (EDO) ReportSharon Vegh, August 31, 2018
BUSINESS RETENTION AND EXPANSION
Prosperity Summit 2018 “Convergence of Healthcare with Manufacturing”
¾ Success stories of North Simcoe’s innovative businesses continue to appear in Metroland Media’s Mirror. An introductory pieceinterviewing Roy Ellis, the EDCNS Chair, was followed by articles on Sean Desroches of Franke Kindred and Mark Losch of NorthSimcoe Tool. More articles highlighting North Simcoe’s manufacturing successes to come… All news articles are available onSimcoe.com and the newly designed EDCNS website (www.edcns.ca).
Objective: To Create Awareness of North Simcoe in the “Heart of Georgian Bay” resulting in Business Growth,
Productivity, Innovation, Investment and Jobs
INVESTMENT ATTRACTION PIPELINE
¾ The medical device company from the GTA continues their investment strategy. Follow-up with businesses that were invited toProsperity Summit 2018 is ongoing.
¾ The EDCNS Board of Directors is priming two local innovative manufacturers for investment and expansion, stay tuned!
¾ Streit Manufacturing manufactured a vehicle for Loomis. EDCNS will issue a media release in September on an open house invitation.
¾ Skilled Trades Talent Initiative 3.0 begins September 20, 2018 with a full page ad in the Mirror.
MARKETING & COMMUNICATONS
¾ Meetings and briefings delivered by the EDCNS Chair resulted in MPP Jill Dunlop presenting to the Ontario Legislature on theimportance of skilled trades. EDCNS Board Directors attended the session. The official transcript is attached.
¾ The 6.5 minute Prosperity Summit 2018 highlights reel has been created. The short and long video versions are on the EDCNS website.¾ Monthly visitation to the EDCNS website continues its steady climb at 89 % new visitors to the site in August 2018.
Economic Development Office (EDO) Report
Sharon Vegh, September 21, 2018
An interview was conducted by Star Metroland
Media, The Mirror, with Ambient Activity
Technologies complimenting the three published
and communicated in the July/August EDO Report
to Council: EDCNS, Franke Kindred and North
Simcoe Tool.
More articles to come …
Objective: To Create Awareness of North Simcoe in the “Heart of Georgian Bay” resulting in Business Growth, Expansion, Productivity, Innovation, Investment and Jobs
TOURISM PILLAR: North Simcoe Tourism in the Heart of Georgian Bay
Skilled Trades Talent Initiative 3.0Building upon our BIG (Business Innovation Growth) strategy, four new participants are in
the fall Skilled Trades media campaign: Georgian Reinforcement Fabrics, Lakeland
Interiors, Makk Design and Streit Manufacturing. Participants continuing to participate
include: Archer Daniels Midland (ADM); Ambient Activity Technologies/Keebee Play;
Baytech Plastics; Deluxe; Franke Kindred; Industrial Filter Manufacturing; Techform, a
division of Magna Closures; MRT Automation; North Simcoe Tool; Raytheon ELCAN Optical
Technologies; Weber Manufacturing Technologies Inc.; and ZF TRW. The application
process provides links to all participating companies and their available positions on the
EDCNS website. Detail on the media campaign is attached.
FOCUS ON BUSINESS RETENTION AND EXPANSION & ASSOCIATED MARKETING
Marc Kanik, Ambient Activity Technologies
EDCNS 2018 Prosperity Summit
Prosperity Summit 2018 “Convergence of Healthcare with Manufacturing”
Heart of Georgian Bay Tourism Conference. Tuesday, October 16, 2018You're invited to the 2018 North Simcoe Tourism Conference; an opportunity for tourism stakeholders to get together to learn more about the awesome industry we
work in, network with like-minded professionals and have your voice heard to determine the future of tourism in the Heart of Georgian Bay.
Date: Tuesday, 16 Oct 2018 Time: 8:30AM - 12:00PM, Location: Brebeuf Event Centre at Sainte-Marie among the Hurons - 16164 Highway 12 E, Township of Tay
Click here to RSVP
24
Building Permits
Source: Statistics Canada, 2011-2016 Building Permits. Municipal reporting 2017.
2011-2017 Value ($000)
Residential
Institutional
Industrial
Commercial
Total construction value
25
Job Growth Trend
Economic Overview
Source: EMSI Analyst, Dataset 2017.3
20,070 Jobs
20,521 Jobs
2014 2015 2016 2017 2018
20,448 Jobs
20,780 Jobs
21,027 Jobs
The Power of Four –A Vision for ProsperityNovember 28, 2018
26
