© 2010 Cisco Systems, Inc. All rights reserved.

The Power of Participation: An Architectural Approach

© 2010 Cisco Systems, Inc. All rights reserved. 2

John Chambers,

Chairman and CEO, Cisco

On the Role of Cisco CIO. . .

“Your job is to think of what I think of before I think of it, and have it ready to go when I think of it.”

© 2010 Cisco Systems, Inc. All rights reserved. 3

Wave 1: 1990s

Connection

Wave 2: 2000s

Inclusion

Wave 3: 2010 and Beyond

Participation

Enables Self-service

and productivity

Changed behavior but

difficult for organizations

to leverage

Active Participation—

Transforms operating models

to improve business outcomes

Cloud/Virtualized

Technologies

Secure Systems

Intelligence

Immersive

communication

technologies—

Video and Mobility

Transforming Transactions

Transforming Interactions

Transforming Organizations

eCommerce (b2b, b2c)

Connectivity

Social Media

Consumerization of IT

Impact of Internet Evolution on Organizations

© 2010 Cisco Systems, Inc. All rights reserved. 4

1998

1GbE Workloads Increase 10GbE

2005

Workloads Consolidate

Workloads Mobilize

VM-Aware Networks

Virtual Desktops

Clouds

2008

. . . and New Network Capabilities

© 2010 Cisco Systems, Inc. All rights reserved.

Agile and Efficient Personal and Pervasive Open and Controlled

Enterprise Vision

Innovation Operational Excellence

Break the compromise to deliver the AND:

Power of Participation

VXI Mobility: Motion

Security: TrustSec

Voice/Video: Medianet

Green: EnergyWise

Application Performance: AppVelocity

6 6 © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID

The Data Center perspective

Key Trends Impacting the Data Center

7

Server virtualization — higher performance

LAN and Storage convergence

VM-Level awareness

Workload provisioning

Applications availability

Drive for Green—power, cooling and space

The need to reduce costs and/or maximize profits

IT as business enabler

Business Architecture

IT Architecture

The Cisco Data Center Business Advantage

© 2010 Cisco Systems, Inc. All rights reserved. 8

Data Center Business Advantage Architectural Framework

Application Networking Switching Management Compute

Open /

Standards

App.

Performance

Energy

Efficiency Security Continuity

Workload

Mobility

Partner Ecosystem

Efficient Agile Transformative

Security OS Storage

Unified

Network Services

Unified

Computing Unified

Fabric

New Bus. Models,

Governance and Risk

Driving Profitability

New Service Creation and

Revenue Generation

Cisco

Lifecycle

Services

Policy

TECHNOLOGY

INNOVATIONS

BUSINESS

VALUE

SOLUTION

DIFFERENTIATION

SYSTEMS

EXCELLENCE

Cloud Automation Virtualization Consolidation

Cisco Unified Fabric Continued Architectural Innovation

FY08

FY10

CONVERGENCE

SCALE

INTELLIGENCE

Fabric Path

OTV

FEX-link

VN-Link

DCB/FCoE

vPC

VDC

Architectural Flexibility and Scale

Workload Mobility

Simplified Management with Scale

VM-Aware Networking

Consolidated I/O

Active-Active Uplinks

Virtualizes the Switch

Deployment Flexibility Unified Ports

FY10

FY11

FLEXIBILITY

RESPONSIVENESS

CONSISTENCY

Cloud optimization Secure multi-tenant cloud experience

Seamless Integration and automation Open APIs

Policy-aware VMs Workload Portability and Mobility

Fabric Integration Rapid Service Enablement

Operational simplicity Policy-based provisioning

Virtual services Agility and on-demand delivery

Cisco Unified Network Services Continued Architectural Innovation

Unified Computing System Key Innovations

12

TECHNOLOGY

INNOVATION

SYSTEMS

EXCELLENCE

Rapid Deployment

Workload Mobility

Optimized Scaling

Simplified Operations

Unified IT Workflows

Lower TCO

Unified Management

Open API

Service Profile HW Abstraction

Unified Fabric

Virtual Interfaces

Extended Memory

SYSTEMS

EXCELLENCE

BUSINESS

VALUE

SOLUTION

DIFFERENTIATION

TECHNOLOGY

INNOVATION

Cisco Unified Computing System

Over 1,700 UCS Customers

40+ ISVs Developing to UCS via API

Over 250 B-Series Certified Partners

10 World Record Benchmarks

UCS Advantage!

Mission Critical

Enterprise Applications

71% Better Virtualized performance

80% Less infrastructure for Java

2X Virtual Machines

2X Database consolidation

Platform Migration

“Best in Class” Single Node results

65% Faster than IBM Power P-Series

Current Application

Migrations

65% Better client performance

4X Virtual Desktops

#1 Java Benchmark—2-Socket x86

Unified Computing System Target Benefits

Innovations in Cisco Data Center

Lifecycle Services

BENEFITS

WHAT’S

NEW

Ensures successful adoption in production

environments Accelerates ROI

Validates changes in lab to ensure seamless

integration in production

Ensures service availability

Smoothes migration, achieves greater application

agility, reduces TCO

Unified

Fabric

Unified

Computing Unified Network

Services

App migration

and transition

Management

systems

integration

Unified Fabric

exploitation

planning and

design

Wide Area

Application

Services testing

and validation

Application Networking Switching Management Compute

Open /

Standards

App.

Performance

Energy

Efficiency Security Continuity

Workload

Mobility

Efficient Agile Transformative

Security OS Storage

Cisco

Lifecycle

Services

Policy

TECHNOLOGY

INNOVATION

BUSINESS

VALUE

SOLUTION

DIFFERENTIATION

SYSTEMS

EXCELLENCE

Unified

Fabric

Unified

Network Services Unified

Fabric

Unified

Computing Unified

Network Services

Partner Ecosystem

Cloud Automation Virtualization Consolidation

Solutions Approach

Providing Customers Choice

Whole Offers

Data Center Business Advantage At the Heart of Business Transformation

New Bus. Models,

Governance and Risk

Driving Profitability

New Service Creation and

Revenue Generation

© 2010 Cisco Systems, Inc. All rights reserved. 17 17

Cisco Desktop Virtualization Solution Overview

60% greater density of virtual desktops per server blade

1/3 cost of networking infrastructure

UCS Service Profiles

Bandwidth optimization and Rich Media acceleration

Over 20% savings per seat* vs. competitors

Clients

Desktop Virtualization S/W VMWare/Citrix

Virtualized Data Center

Cisco

WAAS

Hypervisor VMWare/Citrix

Cisco

ACE

Desktop O/S

Cisco

ASA

Cisco

MDS9000

Family

App App Data

Storage

Unified

Network Services Unified

Computing

Unified

Fabric

WAN

Partner Solution

Elements

Cisco Data Center Business Advantage Framework

VDI Broker

© 2010 Cisco Systems, Inc. All rights reserved. 18

Virtualized Data Center

Virtual eXperience Initiative (VXI) Cross Architectural Approach

Virtualized Endpoint

Borderless Networks

XaaS Clouds Enterprise Data Center

Infrastructure

as a Service

Software

as a Service

Platform

as a Service

X

as a Service

Nexus MDS

ACE WAAS

Call Manager

Storage

UCS

Mobile User

Coffee Shop

Airport Branch Trader

Medianet Services Interface

Medianet Services Interface

Home Office

Tandberg EndPoint

Campus

Client Services Framework

Medianet Services Interface

Mobility: Motion

Security: TrustSec

Voice/Video: Medianet

Green: EnergyWise

Application Performance: AppVelocity

© 2010 Cisco Systems, Inc. All rights reserved. 19

Applications anywhere with advanced application performance & security Application Velocity Network Services AnyConnect enhancements

Rich Participation – Experience virtualized Virtual Experience Initiative(VXI) Application Performance Pillar (App Velocity) Virtualisation aware Borderless Networks

Borderless Infrastructure and Network/User services High density- / high performance platforms Deployment and optimization offerings

Extracting greater business value Dynamic business models activated by

participation

Summary

© 2010 Cisco Systems, Inc. All rights reserved.

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The Power of Participation:

An Architectural Approach