THE POWER OF PEOPLE & TRAVEL

2017

INTRODUCTION

SCHEDULE OF EVENTS

INNOVATION HALL SPEAKER BIOS SPONSORS

SUN MON TUE WED

YOUR PERFECT TRAVEL PARTNER

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Hosted by the

ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY, OFFICE OF TOURISM (I0T)

WI-FIPrairie Capital Convention Center Wi-Fi network: PCCCwifi President Abraham Lincoln Springfield - A DoubleTree by Hilton Wi-Fi network: code will be provided upon check in. Wi-Fi sponsored by:

SOCIAL MEDIAUse social media to keep pace with the Illinois Governor’s Conference on Travel & Tourism:

facebook.com/IllinoisTourism

Twitter hashtags: #ilgov17 and #tourism17

2017 ILLINOIS GOVERNOR’S CONFERENCE ON TRAVEL & TOURISM

INTRODUCTION

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Great Rivers Country

Great RiversCountry.com GreatRiverRoad-Illinois.com 309.837.7460

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See Illinois from a new point of view!

SCHEDULE OF EVENTSSUNDAY, MARCH 191:00 PM - 4:00 PM

ILLINOIS VOLUNTOURISM (IVT) Old State Capitol BuildingSponsored by: Enjoy Peoria

6:00 PM - 8:00 PM

IVT PARTICIPANT THANK YOU RECEPTION Dana-Thomas House (Please note that this event is by invitation only) Sponsored by: Stone Heritage

MONDAY, MARCH 208:00 AM - 5:00 PM

CONFERENCE REGISTRATION Convention Center

8:30 AM - 9:30 AM

ICCVB BOARD MEETING B3, Convention Center

9:30 AM - 11:00 AM

ICCVB NICHE COMMITTEE MEETINGSMARKET ILLINOIS (B2)FINANCE & ADMINISTRATION (B8) MEET IN ILLINOIS (B1)TOUR ILLINOIS (B9)SPORTS ILLINOIS (B10)

VIEW FULL SCHEDULE DETAILS HERE

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MONDAY, MARCH 20 (CONT.)

11:00 AM - 1:00 PM

ICCVB JOINT LUNCHEON & PROGRAMB4, Convention CenterSpeaker: Bonnie Borkin, Business Development Director at Travelzoo

2:00 PM - 3:30 PM

LEADER LAB: TEARING DOWN YOUR ROADBLOCKSB7, Convention CenterSponsored by: Visit Springfield Illinois

5:30PM - 6:15PM

HAPPY HOUR FOR FIRST TIME ATTENDEESDoubleTree Hotel Lincoln Room

6:15 PM - 7:15 PM

CHICAGOLAND SPEEDWAY “RACE TO THE RECEPTION”DoubleTree Hotel Lobby and Ballroom FoyerBe sure to visit the Chicagoland Speedway table and enter for your chance to win tickets to the 2017 Monster Energy NASCAR Cup Series Race on Sunday, September 17th! Sponsored by: Chicagoland Speedway & Route 66 Raceway

SCHEDULE OF EVENTS

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7:15 PM - 9:45 PM

ILLINOIS EXCELLENCE IN TOURISM AWARDS DINNER - A NIGHT ON THE RED CARPET PRESENTED BY TRAVEL CHANNELDoubleTree Hotel BallroomFormal attire, black tie optional.

TUESDAY, MARCH 218:00 AM - 8:30 AM

ARRIVAL AND BREAKFASTB11, Convention Center Sponsored by: Expedia Media Solutions

8:30 AM - 9:30 AM

OPENING KEYNOTE SESSION - ERIK QUALMANB11, Convention CenterSpeaker: Erik Qualman, Professor at Harvard & MiT’s edX labs Sponsored by: Great Rivers Country

9:30 AM - 9:45 AM - BREAK/NETWORKING TIMESponsored by: The Magnificent Mile®

9:45 AM - 10:45 AM

GENERAL SESSION - PAUL MOYAB11, Convention CenterSpeaker: Paul Moya, Harvard Millennials Expert & Leading Generational ConsultantSponsored by: Meredith Travel Marketing

10:45 AM - 11:00 AM - BREAK/NETWORKING TIME

SCHEDULE OF EVENTS

VIEW FULL SCHEDULE DETAILS HERE

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TUESDAY, MARCH 21 (CONT.)

11:00 AM - 12:00 PM

BREAKOUT SESSION OPTION 1 INTERNATIONAL PROGRAM: IT’S DIFFERENT OVER THEREB4, Convention CenterGarage or car-park? Bathroom or water-closet? When it comes to international marketing, it’s just different over there. To be an effective international marketer, it’s crucial that we not only understand, but embrace these differences.Speaker: Brian Said, Vice President of Global Development, Choose Chicago Speaker: Yolanda Fletcher, Managing Director of Cellet Marketing & Public RelationsSpeaker: Rita Hille, Managing Director of Wiechmann Tourism ServiceSpeaker: Larry Cohen, President of Northeast Media/Essentially AmericaSponsored by: The Magnificent Mile®

SCHEDULE OF EVENTS

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TUESDAY, MARCH 21 (CONT.)

BREAKOUT SESSION OPTION 2 WHAT’S BEHIND THE SOCIAL MEDIA CURTAIN? B6, Convention CenterTagging and boosting and targeting ... oh my. In this practical and highly relevant training, we’ll help attendees navigate the vast and often murky waters of social media. From when to boost a post to how many hashtags is too many, attendees will learn the fundamentals of social media management through live demonstration of best practices. We’ll also take a closer look at analytics, algorithms and targeting, to amplify your social reach.Speaker: Dan Holowack, CEO & CoFounder of CrowdRiffSpeaker: Christie McConnell, Marketing Director, Travelzoo

BREAKOUT SESSION OPTION 3GET YOUR TICKETS HERE! A PROFILE OF THE AMERICAN ATTRACTIONS VISITOR.B7, Convention CenterWouldn’t it be great if we already knew what visitors wanted? Well, consider this your lucky day. This breakout will offer a detailed look at the motivations, preferences and purchase behaviors of the American attractions visitor, giving attendees immediately actionable insights.Moderator: Remi Gonzalez, APR, Senior Vice President of Public Communications Inc.Speaker: Jodi Buresh, Director of Partnerships at SaffireSpeaker: Meredith Dillon, Sales Director, Tourism at SojernSponsored by: Public Communications Inc.

SCHEDULE OF EVENTS

VIEW FULL SCHEDULE DETAILS HERE

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TUESDAY, MARCH 21 (CONT.)

12:00 PM - 12:15 PM TRAVEL TIME TO DOUBLETREE

12:15 PM - 2:15 PM

ANNUAL STATE OF THE STATE TOURISM ADDRESS LUNCHEON DoubleTree Hotel BallroomSpeaker: Cory Jobe, Director, Illinois Office of TourismSponsored by: Rosemont Convention Bureau

2:15 PM - 3:00 PM - TRADESHOW HALL/NETWORKING BREAK, CONVENTION CENTER

3:00PM - 4:00PM B4, B6 & B7, CONVENTION CENTER

BREAKOUT SESSION OPTION A: MOBILE MATTERS - 5 TIPS TO ENGAGE TRAVELERS VIA MOBILEB4, Convention CenterIn fact, Travelzoo’s global travel trends survey revealed more than 69% of travelers booked a hotel via their mobile device. And more travelers researched their vacation via mobile. Learn five actionable tips to engage visitors and drive business via mobile.Speaker: Christie McConnell, Marketing Director, Travelzoo

SCHEDULE OF EVENTS

VIEW FULL SCHEDULE DETAILS HERE

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BREAKOUT SESSION OPTION B: IS YOUR CONTENT KING?B6, Convention Center“Content is king,” etc, etc. We’ve heard it a million times. But has anyone ever told you that not all content is created equal? Some content doesn’t get to be the king. To be successful in the content marketing arena, we can’t simply produce any old content - we must produce good content. In this practical how to session, we’ll walk attendees through both the art and the science behind creating amazing content that effectively engages their target markets.Speaker: Kim Palmer, Director of Insight & SEO at Miles Partnership Sponsored by: Miles Partnership

BREAKOUT SESSION OPTION C: THE SUSTAINABLE TRAVELERB7, Convention CenterWho are they, and how do we get them here? Sustainable travelers are more than backpackers wandering in the forest. In 2016, these broad-minded visitors spend more, stay longer, bring more multi-generational travelers, and are more frequent leisure and business travelers. In The Sustainable Traveler breakout, we’ll discuss the importance of sustainability in travel and tourism, and offer a profile for this valuable and growing market.Speaker: Janet Hall, Founding Partner of Destination Better, and former team member for Apple and XeroxSpeaker: Barbra Anderson, Founding Partner of Destination Better, former Director of Global Corporate Responsibility at SabreSpeaker: Laura Mandala, Head of Mandala ResearchSponsored by: RR Donnelley

SCHEDULE OF EVENTS

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TUESDAY, MARCH 21 (CONT.)

4:00PM - 4:15PM CONVENTION CENTER - TRADESHOW/NETWORKING BREAK

4:15PM - 5:15PM B11, CONVENTION CENTER

GENERAL SESSION – JOHNNY “CUPCAKES” EARLE: DESIGNING A BRAND EXPERIENCESpeaker: Johnny “Cupcakes” Earle,Brand Expert, Entrepreneur and founder of Johnny Cupcakes, World’s First T-Shirt BakerySponsored by: Choose Chicago

5:15PM - 6:00PM B11, CONVENTION CENTER

TRADESHOW RECEPTION/MEDIA AUCTION

7:00PM - 9:00 PM OFFSITE EVENT (ALPLM) 112 N 6TH ST, SPRINGFIELD, IL

ILGOV EVENING EVENT & ICCVB LEGISLATIVE RECEPTIONSponsored by: ICCVB and The Abraham Lincoln Presidential Library & Museum

9:00PM - 11:00PM OFFSITE EVENT (OLD STATE CAPITOL BUILDING) S 6TH ST & E ADAMS ST, SPRINGFIELD, IL

ROCK THE “STATEHOUSE” AFTER PARTYSponsored by: Cellet Marketing & Public Relations and Wiechmann Tourism Service

SCHEDULE OF EVENTS

VIEW FULL SCHEDULE DETAILS HERE

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WEDNESDAY, MARCH 22 8:00AM - 8:45AM

BREAKFASTDOUBLETREE BALLROOMSponsored by: Museums in the Park

8:45AM - 9:00AM DOUBLETREE BALLROOM - BREAK/NETWORKING TIME

9:00AM - 10:00AM DOUBLETREE BALLROOM

CLOSING GENERAL SESSION – DON WILDMAN: THE POWER OF MUSEUMSB11, Convention CenterSponsored by: FleishmanHillard

10:15AM - 11:00AM DOUBLETREE BALLROOM

A FRESH LOOK ENJOYILLINOIS.COM Speaker: Dan Holowack, CEO & CoFounder of CrowdRiffSpeaker: Daniel Thomas, CEO of TimeZoneOne

SCHEDULE OF EVENTS

VIEW FULL SCHEDULE DETAILS HERE

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54 MILLION VISITORS CAN’T BE WRONG

In 2016, Chicago & its partners welcomed 54.1 million visitors setting a new record. These visitors spent an estimated $15 Billion and generated an estimated $911 Million in state and local taxes (municipality & Cook County). The Tourism Industry in Chicago added an estimated 4,600 jobs in 2016, now totaling over 145,000. Investor confidence in Chicago resulted in eight new hotels. This would not be possible without the out-standing support of the State of Illinois, the Governor’s Office, and the leadership of the House and Senate and our strong partnership with the Illinois Office of Tourism. Here’s to more success in the years to come.

MADDEN MEDIA IS A PROUD SPONSOR OF THE 2017 ILLINOIS GOVERNOR’S CONFERENCE ON TRAVEL & TOURISM

MADDEN MEDIA IS A PROUD SPONSOR OF THE 2017 ILLINOIS GOVERNOR’S CONFERENCE ON TRAVEL & TOURISMCONFERENCE ON TRAVEL & TOURISM

MADDEN MEDIA IS A PROUD SPONSOR OF THE 2017 ILLINOIS GOVERNOR’S

Photographers name: None

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IMAGE USED IN PREVIOUS JWT DOCKET #’S:None

We’re proud to support the Governor’s Conference on Travel and Tourismof this great state – our birthplace and home for over 100 years.

W E W E R E

M A D E I NI L L I N O I S

J U S T L I K EYO U

S:5.5”S:7.14”

T:5.5”T:7.14”

B:5.75”B:7.39”

The School Break Report is available, displaying more than 1,000 districts in the U.S. to help streamline your planning.

Data-driven solutions to support your businessWith nearly 80 Destination Reports available - including monthly, daily and segmentation data - you’re sure to find one to meet your research needs and validate your CVB’s efforts.

Contact us: destininfo@str.com | +1 (615) 824 8664 x3504 | www.str.com

Stop by and visit the STR booth to learn more.

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Access the latest hotel and tourism data and information for academic research and instruction.

Illinois Governor's Conference Half Page Ad.indd 1 1/18/2017 9:12:28 AM

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www.maxusglobal.us

THURS, SEPT 14 ARCA RACING SERIES CHICAGOLAND 150

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SUN, SEPT 17 MONSTER ENERGY NASCAR CUP SERIES CHICAGOLAND 400

INNOVATION HALLEXHIBITORS Many companies have come together to showcase and demonstrate their latest products and services. The Illinois Governor’s Conference on Travel and Tourism Tradeshow is conveniently located in Room B11 in the Convention Center. Innovation Hall Tradeshow will take place all day on Tuesday, March 21, 2017.

2017 INNOVATION HALL TRADESHOW Museums in the Park Association of fifteen Chicago-area cultural institutions, working together to promote awareness and expand public support for museums.

Great Rivers Country Great Rivers Country supports tourism efforts by managing the Illinois Tourist Information Centers, promoting the Great River Road in Illinois National Scenic Byway, and through increasing awareness of regional tourism products.

Meredith Travel Marketing Reaches 100 million women at every life stage.

Madden Media A leader in print/digital destination marketing solutions

Illinois Restaurant Association Dedicated to protecting, educating and improving the Illinois restaurant industry.

Craig Martin Simon Design Craig Martin Simon Design develops award-winning, results-driven graphic design marketing programs for Illinois tourism.

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2017 INNOVATION HALL TRADESHOW (CONT.)

CTM Media Group Targeting Today’s Traveler through distribution, publishing, and in-market digital.

Abraham Lincoln Presidential Library & Museum A fun, educational and inspiring presidential experience with awesome exhibits, collections and programs.

Casey’s General Store Enhance your marketing plans and advertise at Casey’s General Stores!

Saffire Award-winning software helping events, venues & destinations increase revenue with better online marketing.

RR Donnelley Create engaging interactive experiences, whatever the medium, message, size or screen, we connect your destination to your audience.

MCD 50 Bringing destinations to life, one authentic story at a time.

STR provides global data benchmarking, analytics and marketplace insights.

Connect Our Marketplace events and conferences, as well as our magazines, were created to meet the goals of their organization.

Travel Channel Travel Channel knows that viewers want more than a picture postcard. They want the insider perspective that only our Travel Channel experts can provide. Our on-air and digital platforms are expanding consumers’ definition of the travel experience, allowing them to engage and experience the world in a way that’s both appealing and attainable.

Wiechmann Tourism Service WTS has remained a niche and specialized agency in order to keep the focus on the individuality of their clients and to provide the highest level of service.

INNOVATION HALL

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INNOVATION HALL

2017 INNOVATION HALL TRADESHOW (CONT.)

Cellet Marketing and Public Relations Currently one of Britain’s foremost marketing agencies employed by the Illinois Office of Tourism as its in-country trade marketing agency of record. Cellet has earned a reputation as a dedicated partner at the forefront of creativity within the travel industry.

AAA Living AAA travelers to Illinois represent 31% of room ights. Their average spending daily is $267, non-members is $213.* *D.K. Shifflet

AMP Illinois Press Association / AMP represents and sells advertising for the 450 member newspapers across Illinois.

Miles Partnership Miles Partnership is proud to have been Brand USA’s official marketing partner since 2012, working together to help hundreds of partners strengthen their own

Public Communications Inc. We are a national communications and marketing agency with purpose – to make a positive difference for our clients andcommunity.

Daily Herald Media A content provider and local marketing solutions group based in the Chicago suburbs.

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THIS YEAR, EXPERIENCE THE BEST OF ILLINOIS WITH STONE HERITAGE:

Whether you are staying for one night or renting the whole house, ourbed & breakfasts offer an experience that you will not forget! Take a tour online to see what an exceptional stay in Illinois could be.

STONEPORCHBB.COM LANGHOUSECHICAGO.COM

STONETERRACEBB.COM LINCOLNWAYINN.COM

EMILBACHHOUSE.COM

CMSDesign Ad.qxp_Layout 1 1/12/17 10:35 AM Page 1

Your CVBs DeliverICCVB.org

Illinois welcomed 111 million visitors in 2015 who spent more than $37.3 billion throughout our state!

Welcome to the Illinois Governor’s Conference on

Travel & Tourism

CHICAGO has world-class MUSEUMS, ZOOS and GARDENS, which have so much to offer. These remarkable institutions inspire people of all ages to discover and experience art, science, history, wildlife and nature. Museums are a top reason tourists visit our state. The MUSEUMS IN THE PARK welcome you to Chicago!

www.museumsinthepark.org

Adler Planetarium • The Art Institute of Chicago • Brookfield Zoo/CZS • Chicago Botanic Garden • Chicago Children’s MuseumChicago History Museum • Dusable Museum of African American History • The Field Museum • Lincoln Park Zoo

Museum of Contemporary Art • Museum of Science and Industry • National Museum of Mexican ArtNational Museum of Puerto Rican Arts & Culture • Peggy Notebaert Nature Museum • Shedd Aquarium

The Museums In the Park are generously supported by the Chicago Park District

15 MILLION VISITORS IN 2016

FIFTEEN MEMBER INSTITUTIONS

4,000ZOO

ANIMALS

35,000 EDUCATIONAL PROGRAMSOFFERED EVERY YEAR

2.5 MILLION PLANTS

1.5 MILLIONSCHOOL VISITS EACH

YEAR 325,000 WORKS OF ART

65,000 SCIENTIFIC OBJECTS

23 MILLIONSPECIMENSFROM NATURE

22 MILLIONHISTORICAL ARTIFACTS

32,000AQUATIC ANIMALS

SPEAKER BIOS

GOVERNOR BRUCE RAUNER Monday Evening, Illinois Excellence in Tourism Awards Dinner

BONNIE BORKINBusiness Development Director at TravelzooMonday, ICCVB Meeting

JOHN MAUTNERFounder of one of America’s 500 Fastest Growing Companies and leader of the Cycle of Success Institute (COSi)Monday, 4:00 – 5:00pmLeader Lab

ERIK QUALMANProfessor at Harvard & MiT’s edX labs, international best selling author, Pulitzer Prize nominee, and former Head of Marketing at TravelzooTuesday, 8:30 - 9:30am, Opening Keynote: The Power of Social in the Digital Age

PAUL MOYAHarvard Millennials Expert & Leading Generational ConsultantTuesday, 9:45 - 10:45am,General Session: Engaging Millennials

VIEW FULL SPEAKER DETAILS HERE

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BRIAN SAIDVice President of Global Development, Choose ChicagoTuesday, 11:00 - 12:00pm,International Program:It’s Different Over There

YOLANDA FLETCHERManaging Director of Cellet Marketing & Public RelationsTuesday, 11:00 - 12:00pm,International Program: It’s Different Over There

RITA HILLEManaging Director of Wiechmann Tourism ServiceTuesday, 11:00 - 12:00pm,International Program: It’s Different Over There

LARRY COHENPresident of Northeast Media/Essentially America Tuesday, 11:00 - 12:00pm, International Program:It’s Different Over There

SPEAKER BIOS

VIEW FULL SPEAKER DETAILS HERE

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CHRISTIE MCCONNELL Marketing Director at TravelzooTuesday, 11:00am - 12:00pm,What’s Behind the Social Media CurtainTuesday, 3:00 - 4:00pm, Mobile Matters - 5 Tips to Engage Travelers via Mobile

DAN HOLOWACKCEO and CoFounder of CrowdRiffTuesday, 11:00am - 12:00pm,What’s Behind the Social Media Curtain

REMI GONZALEZ, APRSenior Vice President, Public Communications Inc.Tuesday, 11:00 - 12:00pm,Get your tickets here! A profile of the American attractions visitor.

JODI BURESHDirector of Partnerships, SaffireTuesday, 11:00 - 12:00pm,Get your tickets here! A profile of the American attractions visitor.

MEREDITH DILLONSales Director, Tourism at SojernTuesday, 11:00 - 12:00pm,Get your tickets here! A profile of the American attractions visitor.

SPEAKER BIOS

VIEW FULL SPEAKER DETAILS HERE

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KIM PALMERDirector of Insight & SEO at Miles Partnership Tuesday, 3:00 - 4:00pmIs your content king?

CORY JOBEDirector, Illinois Office of Tourism Tuesday, 2:15 - 2:15pm, Annual State of the State Tourism Address Luncheon

JANET HALLFounding Partner of Destination Better, and former team member for Apple and XeroxTuesday, 3:00 - 4:00pm, The Sustainable Traveler

BARBRA ANDERSONFounding Partner of Destination Better, and former Director of Global Corporate Responsibility at SabreTuesday, 3:00 - 4:00pm, The Sustainable Traveler

SPEAKER BIOS

VIEW FULL SPEAKER DETAILS HERE

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LAURA MANDALATime Management and E-Mail Sanity Expert Tuesday, 3:00 - 4:00pm, The Sustainable Traveler

JOHNNY “CUPCAKES” EARLEBrand Expert, Entrepreneur and founder of Johnny Cupcakes, World’s First T-Shirt BakeryTuesday, 4:15 - 5:15pm,General Session: Designing a Brand Experience

DON WILDMANTelevision Explorer and Host of the Travel Channel’s Mysteries at the MuseumWednesday, 9:00 - 10:00am,Closing General Session: The Power of Museums

DANIEL THOMASCEO TimeZoneOneWednesday, 10:15 - 11:00amA Fresh LookEnjoyIllinois.com

SPEAKER BIOS

VIEW FULL SPEAKER DETAILS HERE

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Developing mind-blowing tourism solutions that deliver results.Strategy. Creative. Digital. YOU’RE AMAZING! WE SHOULD TALK.

www.timezoneone.com daniel@timezoneone.com I +1 (312) 363 7093 ellen@timezoneone.com I +1 (312) 804 7924

timosborn@timezoneone.com I +1 (224) 326 4541

www.enjoyillinois.com

2017 PRESENTING SPONSORS

SPONSORS

Art Institute of Chicago Identitysubmission 05-05-2008

Standard LogoFor reproduction when the logo is 0.75" wide or greater

Small LogoFor reproduction when the logo is 0.5" wide

PMS 294

PMS 3125

cmyk values

c = 82

m = 4

y = 20

k = 0

cmyk values

c = 93

m = 66

y = 16

k = 5

2017 CARDINAL SPONSORS

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SPONSORS2017 MONARCH SPONSORS

2017 WHITE OAK SPONSORS

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SPONSORS2017 VIOLET SPONSORS

TRADESHOW EXHIBITORS

ILLINOIS

RESTAURANT ASSOCIATION

AMPADVANCED MEDIA PLACEMENT

print and digital marketing solutionsPower Your Results

ILLINOIS

RESTAURANT ASSOCIATION

®CH ICAGO

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SPONSORS2017 CONFERENCE SUPPORTERS

GOVERNMENT WARNING :(1 ) Accord i ng t o t he Surgeon Genera l , women shou l d no t dr i nk a l coho l i c beverages dur i ng pregnancy because o f t he r i sk o f b i r t h de f ec t s . (2 ) Consump t i on o f a l coho l i c beverages impa i rs your ab i l i t y t o dr i ve a car or opera t e mach i nery, and may cause hea l t h prob l ems .

750 ML

From our copper pot still comes this handcrafted small batch

three grain spirit. It meets up with charred American white oak creating the exceptional new age taste of Copper Fiddle Bourbon.

Like our 1906 family heirloom fiddle, this spirit is smooth, mellow

and has a lingering finish.

Please enjoy this product responsibly.

www.copperfiddledistillery.com

4 6 % A L C / V O L . ( 9 2 P R O O F )

DIST ILLED AND BOTTLED IN LAKE ZURICH, I L .

4 6 % A L C / V O L . ( 9 2 P R O O F )

DIST ILLED AND BOTTLED IN LAKE ZURICH, I L .

GOVERNMENT WARNING :(1 ) Accord i ng t o t he Surgeon Genera l , women shou l d no t dr i nk a l coho l i c beverages dur i ng pregnancy because o f t he r i sk o f b i r t h de f ec t s . (2 ) Consump t i on o f a l coho l i c beverages impa i rs your ab i l i t y t o dr i ve a car or opera t e mach i nery, and may cause hea l t h prob l ems .

750 ML

This small batch spirit, made with plenty of rye, connects with the sweetness of

American corn to create Copper Fiddle Rye. After leaving our still it’s married up with charred American white oak forming this

rye with notes of spice and caramel.Copper Fiddle has created

this American Rye to match up with our classic heirloom 1906 Chicago made fiddle.

Please enjoy this product responsibly.

www.copperfiddledistillery.com

4 6 % A L C / V O L . ( 9 2 P R O O F )

DIST ILLED AND BOTTLED IN LAKE ZURICH, I L .

GOVERNMENT WARNING :(1 ) Accord i ng t o t he Surgeon Genera l , women shou l d no t dr i nk a l coho l i c beverages dur i ng pregnancy because o f t he r i sk o f b i r t h de f ec t s . (2 ) Consump t i on o f a l coho l i c beverages impa i rs your ab i l i t y t o dr i ve a car or opera t e mach i nery, and may cause hea l t h prob l ems .

750 ML

Experimentation has resulted in this rare gin from a time when barrel gins were

more the norm. After infusing premium botanicals into our neutral spirit, we layer

on flavors from old whiskey barrels. The result is a silky and delicious

barrel gin with layers of juniper berry, citrus, coriander, star anise

and the barrel. Our 1906 family heirloom fiddle

would certainly approve.

Please enjoy this product responsibly.

www.copperfiddledistillery.com

4 6 % A L C / V O L . ( 9 2 P R O O F )

DIST ILLED AND BOTTLED IN LAKE ZURICH, I L .

GOVERNMENT WARNING :(1 ) Accord i ng t o t he Surgeon Genera l , women shou l d no t dr i nk a l coho l i c beverages dur i ng pregnancy because o f t he r i sk o f b i r t h de f ec t s . (2 ) Consump t i on o f a l coho l i c beverages impa i rs your ab i l i t y t o dr i ve a car or opera t e mach i nery, and may cause hea l t h prob l ems .

750 ML

Hand selected premium botanicals including juniper berries, angelica root,

citrus peel, star anise and coriander, are infused into our neutral spirit. The result

is a clean crisp and classic spirit that we call Fiddle Gin. The spirits of our

1906 family heirloom fiddle play on through the night with the

thought of sipping this signature American gin.

Please enjoy this product responsibly.

www.copperfiddledistillery.com

4 6 % A L C / V O L . ( 9 2 P R O O F )

DIST ILLED AND BOTTLED IN LAKE ZURICH, I L .

GOVERNMENT WARNING :(1 ) Accord i ng t o t he Surgeon Genera l , women shou l d no t dr i nk a l coho l i c beverages dur i ng pregnancy because o f t he r i sk o f b i r t h de f ec t s . (2 ) Consump t i on o f a l coho l i c beverages impa i rs your ab i l i t y t o dr i ve a car or opera t e mach i nery, and may cause hea l t h prob l ems .

750 ML

Age may result in wisdom, but in taste, this young spirit whiskey stands up to the old guys. The rich color and exceptional

taste comes from the marriage of toasted charred American white oak and our

three grain corn based spirit. Our small batch handcrafted process results in

a stand out Spirit Whiskey. The Chicago artisan that made our 1906 family heirloom fiddle would be proud of

this modern day craft spirit.

Please enjoy this product responsibly.

www.copperfiddledistillery.com4 6 % A L C / V O L . ( 9 2 P R O O F )

DIST ILLED AND BOTTLED IN LAKE ZURICH, I L .

GOVERNMENT WARNING :(1 ) Accord i ng t o t he Surgeon Genera l , women shou l d no t dr i nk a l coho l i c beverages dur i ng pregnancy because o f t he r i sk o f b i r t h de f ec t s . (2 ) Consump t i on o f a l coho l i c beverages impa i rs your ab i l i t y t o dr i ve a car or opera t e mach i nery, and may cause hea l t h prob l ems .

750 ML

Imitation is the sincerest form of flattery. Our American made Lemonfiddle honors Italy’s national drink, Limoncello. Select

lemon peel is infused into our small batch neutral spirit. With just the right

amount of pure cane sugar and touch of pure vanilla, this wonderful liqueur

is created. It’s a perfect after dinner treat. Our 1906 family

heirloom fiddle may be American made, but when it comes to Lemonfiddle it

plays Rigoletto.

Please enjoy this product responsibly.Keep in your freezer & serve well chilled.

www.copperfiddledistillery.com

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Be sure to include AAA Living in your 2017 Plans to reach AAA Members who:

Travel More • Stay Longer • Spend More*31% of room-nights consumed by travelers to Illinois accounted for by AAA members**

The Illinois co-op with Advertorial is available in every issue.Digital Advertising Options Available on AAA.com/AAALiving

For details, contact:Lisa Rose, 312-755-1133, lisa@rosemediasales.comSusan Rose, 312-755-1133, susan@rosemediasales.com*Source: 2015 MRI Doublebase. **Source: D.K. Shifflet & Associates, Ltd. DIRECTIONS Performance/Monitor prepared August 2016 with 2015 data in the ad for the IL Conference.

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AAA.COM/AAALIVING

AAA DISCOUNTSA Fresh Start to the New Year—for Less

CAR CARESave Money With These Frugal Fixes

LOCAL TRIPSWinter Pleasures in Your State

Cruise�your�way�to�the�ultimate�tropical�getaway

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12/1/16 2:09 PM

Sojern’s Meredith Dillon gives you a detailed look into the preferences

& purchase behavior of your visitors in: “Get your tickets here! A Profile

of the American attractions visitor.”

Tuesday, March 21st, 11am - 12pm

Travel’s Leading Data-Driven Performance Marketing Engine.www.sojern.com

Get to know your visitors with custom insights.

opens march 24, 2017

vs.

Visit our newest exhibit, Cubs vs. Cardinals: The Rivalry

for an interactive look at the historic baseball rivalry between

the Chicago Cubs and St. Louis Cardinals.

Museum Hours9 a.m.-5 p.m. (daily)

www.PresidentLincoln.illinois

THE OFFICIALMARKETING PARTNER

OF BRAND USA

MilesPartnership.com

FORWARD THINKING. PROVEN RESULTS.

The leading marketing and publicrelations tourism agency

Representing Illinois Offi ce of Tourismwithin the United Kingdom and Ireland

● Brochure distribution● Tour operator product development● Destination training within the travel industry● Social media activation● Travel trade press communication● National press relations● Contract and sales lead generation● Travel agency promotions● Consumer marketing

Get the best return on investment by hiring the best . . . it’s like having your own offi ce in Europe.Email yolanda@cellet.co.uk for a competitive quote or visit our stand in the Innovation Hall Tradeshow.

www.cellet.co.uk

THANK YOU

Cory JobeDaniel Thomas Ellen Farrar Eric WagnerGina GemberlingHolly CainLisa LinkMary Twomey Paula Antonacci Tim Osborn

All Illinois Excellence in Tourism Awards JudgesIllinois Office of Tourism TeamTourism Solutions Team TimeZoneOne Team FleishmanHillard Team J Walter Thompson TeamFive Flavors CateringPremiere AVPrairie Capital Convention CenterProgram and brand designed by TimeZoneOne

2017 GOVERNOR’S CONFERENCE COMMITTEE

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