The Powerof Pinterest

What is Pinterest & How Should I Use it?• visual medium used for browsing, inspiration while

compiling boards and collections of fashion, recipes, lo-cations as well as showcasing products and services

• allows one to collaborate and communicate your visual

message to a large audience and engage with other users (comment, @ and get attention)

• figure out what goal is (who you want to target and why; is it to drive traffic? increase sales? build an audi-ence?) - then work towards creating their audience

• Purpose to post pins that are interesting and related to company products and/or services to increase brand awareness and drive traffic to the company website

What is Pinterest & How Should I Use it?• inspiration (now, future, ideas)

• job search (resume board, neat resumes, job postings)

• DIY (how to, tips and tricks)

• gin information (follow career experts)

• pins can be funny, informative or inspira-tional, they don’t have to be formal and busi-ness like.

DO• increase audience by giving stuff away (products or tips)• use multimedia content• express expertise• pay attention to pin placement• create a social online shopping experience• highlight strengths• be irresistible with ideas and goal of being re-pinned• follow and communicate with people/accounts that have

similar interests• interact by commenting, liking posts or messaging other

users (to grows your audience and allow for more associa-tion),

• show the brand fits in or simplifies people’s lives by captur-ing moments from brand events and experiences

• install the browser button

Do Not• download other users images and post as

your own• post negative content or leaving negative/

controversial comments • follow every person and post in order to

grow your audience• excessively use hashtags• only post your own content

Best Company PagesLinkedIn – Whole Foods

Best Company PagesLinkedIn – Whole Foods

Best Company PagesLinkedIn – Hacienda

Best Company PagesLinkedIn – Hacienda

Best Company PagesLinkedIn – Mad Hatter Tech

Best Company PagesLinkedIn – Mad Hatter Tech

Best Company PagesLinkedIn – Walper Hotel

5 Tips You Need to Know, Now What you need to do right now & why • install pinner button on device

• create account with 3-5 boards; or clean up your Pinterest by removing a few boards

• browse web and add at least six images to each board

• follow nine people – 3 inspiration, 3 in industry and 3 active pinners

• ask followers to take pictures of your product/service (heels on city streets, what do you do while waiting for your oil - reward participants with code or coupon

• add the Pinterest button Hands On

Board Ideas• board showcasing: products, services, team, in

the day, coming up• service based business - create board just for

case studies. . include images and fast facts make resume board - show off different parts of your resume (pin places you worked at, images of schools attended, volunteer places and hob-bies)

• event managing boards - decor, inspiration, start-ups, event/venue, hotels/accommodations, marketing tools, hospitality, trade show, fundrais-ing ideas, team building, themes, cuisine and cocktails, eSpeakers

• join and/or create community boards - each time someone accepts an invite, it’s added to their list of boards (getting you exposure)

Best Pinterest Practices1. showcasing products - once pin has a price, automati-

cally goes to gift section2. put little effort into board titles3. best content in the first row (five)4. keep it updated and the load of internal5. bring in someone else with fresh perspective and ask

them to create a board6. create how-to boards to gain customer trust7. whole foods has how to tips and tricks boards (has over

4000 pins)8. tips and recipes great way to promote brand9. be it fashion tips, healthy recipes, weekly coupons or

advice10.can choose - main cover, order of pins, change them

easily to other boards

Mad Takeaways 1. 69% of pinners buy something, or see something they want to save for

2. product discovery 3. 25% of fortune companies are active on pinterest 4. pay attention to which pins get interest, if nice on

pinterest will probably do well with your personal business community

5. third most popular social network in US (traffic terms)

6. used as search engine 7. essential for digital marketing 8. cannot contact anyone directly/can’t be con-

tacted directly; make contact info available on profile/bio

9. follow active pinners for idea of how to navigate the site

10.can follow user (all boards), or specific boards

D O N ’ T B E A S T R A N G E R , K E E P I N T O U C H !

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@ M A D H AT T E R T E C H

FA C E B O O K . C O M / M A D H AT T E R T E C H

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