The Power of Social MediaBennett DwoshKevin Risser

Who are we?

Kevin RisserJuniorComputer Info. Systems (B.S.) Global Politics (B.A.)@KevRisser

Bennett DwoshJuniorMarketing (B.S.) International Business (Certificate)@TheRealBdwosh

What is a personal brand?

Why build a good social brand?

• 92% of recruiters use or plan to use social recruiting• 43% of recruiters saw an

increase in candidate quality• 73% have hired a candidate

through social recruiting

Source: Jobvite 2012 Social Recruiting Survey

Source: Jobvite 2013 Social Recruiting Survey

Source: Jobvite 2012 Social Recruiting Survey

Source: Jobvite 2012 & 2013 Social Recruiting Survey

http://vimeo.com/ciphr/social-media-is-changing-recruitment

Source: Jobvite 2013 Social Recruiting Survey

You can use social media to your advantage!

But how?

• Be active• Create value• Stay professional• Take precautions• Act wisely

Source: Jobvite 2013 Social Recruiting Survey

Tools to build your brand

Twitter• Who do you follow?• Who are your followers?

• Who do you retweet?• What do you tweet about?

• Show expertise• Find your passion• Be smart but be real• Positivity is power

Facebook• Friends you associate with• Pages you like• Comments you make• Content you post• Profile pictures and cover photos• Groups you join

LinkedIn• World’s largest

professional network • Your internet resume• Your online professional

representation• A job pre-requisite in

most industries• Your next task

Source: http://press.linkedin.com/

Your second impression

Your first impression

Show off your skills,just like a resume!

Now what?• Build a LinkedIn• Revisit your Twitter

and Facebook• Create content

You have now taken full advantage of social media recruitment!