Facts and figures presented herein pertain to owned, managed and franchise Starwood brand hotels in North America for 2006 unless otherwise noted. The content of this presentation are confidential and proprietary to Starwood Hotels & Resorts Worldwide, Inc.“Starwood”) and may not be reproduced, disclosed, distributed or used without the written permission of an authorized representative of Starwood. Facts and figures are provided without representation or warranty, are subject to change without notice, and were deemed correct at the time of presentation. Hotel case studies are presented for information only. Starwood nor any of its affiliated or subsidiary companies warrants, guarantees or makes any representation with respect to any expressed or implied projections that may be contained herein. Starwood is not responsible for misrepresentation, errors or omissions. Aloft, Element, Four Points, Le Méridien, Sheraton, St. Regis, The Luxury Collection, W, Westin, and their respective logos are the trademarks of Starwood, or its affiliates. ©2007 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved.
THE POWEROF STARWOOD
NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLESCOUNTLESS OPPORTUNITIES
©2008 Starwood Hotels & Resorts Worldwide, Inc.
NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES
NORTH AMERICA EXECUTIONDeliver World Class Service Culture Transformation
Develop Industry-Leading Sales, Marketing, and Revenue Management
Continue to Outperform Our Competitors on Market Share and Margin Growth
Vision and Strategy
STARWOOD VISIONThe Leading Global Hotel and Lifestyle Services Company
CORPORATE STRATEGYCreate Differentiated “World Class” Brands Powered by Innovation
Drive Operational Excellence and Inspirational Service
Maximize Asset-Right Strategy
Deliver growth in under-penetrated markets
Prudent Capital Allocations
©2008 Starwood Hotels & Resorts Worldwide, Inc.
NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES
68 Hotels*
9,557 rooms
18 countries
20 Hotels
6,014 rooms
5 countries
13 Hotels
2,737 rooms
6 countries
Luxury Brands
*Note: Includes Dual Branded Properties
Starwood TodayNINE LIFESTYLE BRANDS, DISTINCTLY POSITIONED
©2008 Starwood Hotels & Resorts Worldwide, Inc.
NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES
Full Service Brands
Starwood TodayNINE LIFESTYLE BRANDS, DISTINCTLY POSITIONED
399 Hotels
138,878 rooms
71 countries
153 hotels
61,928 rooms
33 countries
116 Hotels
31,170 rooms
50 countries
*Note: Includes Dual Branded Properties
©2008 Starwood Hotels & Resorts Worldwide, Inc.
NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES
Select Service Brands
90 signed deals
40 groundbreakings
22 signed deals
6 groundbreakings
128 hotels
21,958 rooms
23 countries
SassySavvySpace
Starwood TodayNINE LIFESTYLE BRANDS, DISTINCTLY POSITIONED
*Note: Includes Dual Branded Properties
©2008 Starwood Hotels & Resorts Worldwide, Inc.
NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES
World Class Branding Extends Beyond Real Estate, Driving Revenue and Differentiation
From standalone lifestyle services, products and retail experiences...
©2008 Starwood Hotels & Resorts Worldwide, Inc.
NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES
World Class Branding Extends Beyond Real Estate
To innovative partnerships and marketing alliances
aloft Boise
why aloft, why now?
• extraordinary growth in the upscale select service segment
• saw an opportunity to do something different much the way w hotels revolutionized its category
• conducted extensive research with our potential customers to better understand what they were looking for in a hotel experience
• customers said they were ready for something that reflected their ever changing, fast-paced lifestyles
While travelers had changed, hotels hadn’t. Until now
who is the aloft guest? aloft targets both who they are and how they live
psychographics
• seek unique experiences• youthful-minded• sociable• tech-savvy• style & design oriented• early adopters• value conscious• seek control
demographics
• designed to appeal to singles and couples • global audience• core age group of 25-49• household income of 100K+
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sassycarefree and bold, aloft is bright, eclectic and electric. our sassy, spirited attitude is as fresh and individual as aloft guests themselves
savvyconfident and in-the-know, aloft attracts like-minded personalities. active spaces and an open sensibility further provide forward-thinking guests the empowered experience of control
aloft core valuesbuilt on core values that resonate with guests
spaceactive and open, aloft has reinterpreted the idea of space. a seamless layout matches the free flow of modern living, while encouraging interactionand exploration
brought to life in dynamic public areas
• a deliberate look and feel where sight, sound and smell are in sync - encouraging energy and socialization
• flexible spaces that change from day to night
urban inspired loft-like spaces
re:mix in our open lounge
a playful place or quiet space featuring: • free wi-fi• pool table• day-to-night lighting• music
Introducing a new way to stay and play
re:fuel by aloft rethinks traditional f&b
• grab-and-go concept re:fuel by aloft inspired by residential kitchens
• innovative food menu offers sweet, savory and healthy options providing an alternative to the boring and ordinary choices that typify the market
guests rise and shine in urban inspired guest lofts
• loft-like 9 foot ceilings • oversized windows • An ultra comfortable R&R bed
• large stylish bathrooms • oversized showers • amenities created by bliss spa©
mix and mingle at w xyz
thank you