Our Life Picture

The Power of StoryDebbie Clement-LargefromWhy follow the Herd

Virtual Campfire

Why follow the Herd?was born

1. Serious2. Not Creative3. Vulnerable

The Superhero of our story

CourageTelling the story of who you are with your whole heartand that goes for your business story too

Why is Story Important?

The Kalahari storytellers learnt that if people aren't entertained they stop listening

Storytelling triggers:-imaginationcreates a bondconveys information

Deliver information that:-conveyed experiencesinspiredentertained

"Storytelling is everything. Show me an MBA and your sales numbers, that's fine. But tell me a great story and we'll talk" - Barbara Corcoran, Shark Tank."Storytelling is not something we do. Storytelling is who we are," - Carmine Gallo"Storytelling is the most underrated skill"- Venture Capitalist, Ben Horowitz"Telling a story is one of the best ways to have of coming up with new ideas" -Richard Branson

Tell the story of your business

What do other people think your business values are?

What do your customers say about you?In business it doesn't matter what you do, it matters why you do it.

Do you want your story to launch a movement?

Do you want your story to educate, motivate or inspire?

Emotional business presentations have drama, heros, villains and a collection of stories

Stories involving the success or failure of products or brands3 Types of Stories

Personal that relate to the theme of the conversationStories about other people who have learned the lesson the audience can relate to

How we share business information?

Where does it go wrong?

65% metaphor or stories25% facts and figures10% authority

Memorable

Shocking

Unexpected

Violate expectations

Whats your Story?

Presence

Sometimes we ALL need help to see the wood for the trees

Why follow the Herd?Whyfollowtheherd.comDebbie@whyfollowtheherd.com