Why Stories Matter

The Power of Storytelling

what is story?

story

makes us

human

the science of STORY

PNAS.org: Speaker–listener neural coupling underlies successful communication by Greg J. Stephens, Lauren J. Silbert and Uri Hasson

your brain on STORY

your brain on story

STORIES are one of the most effective ways in which

we communicate

our view of reality

to others

transporting people to different points of view

reframing what facts mean to them

Facts are meaningless without a contextual

STORY

STORIES are a natural way to begin a dialogue with your audience

Good storytelling is a hallmark of effective leadership

elements of

a good

STORY

beginning

middle

end

structure your

STORY

hero

time

suspense

plot

Do you have a strong sense of purpose to propel your

STORY?

Good STORIES

create an experience that

evokes an emotional response

Raw moments touch people the most

Want to learn

MORE?

Visit Global Village Storytelling