The Power of the Play ButtonHow to be interesting, when youre notMatt Eames, CCO.
Visuals are processed 60,000 faster in the brain than tex
Bring reviews to life!
Evolution of Content
Source: Instapage
Forms of UGC
WikisQ and A sites Blogs
Video ReviewsCompetitions
Social Media
Photos
Visuals are processed 60,000 faster in the brain than tex
of information transmitted to the brain is visual.
90%Bring reviews to life!
Visuals are processed 60,000xfaster in the brain than text.
Bring reviews to life!
The Power of Customer Reviews: Pictures
94%Source: Kissmetrics
increase in views on content that have relevant images.
The Power of Customer Reviews: Pictures
the best cat food shewont eat anything else
delivery was on time and packaged beautifully...
stunning views of the Eiffel Towerfrom our room...
nothing was too much trouble
Example: Feefo Photo Reviews
video now appears in 70% of the top 100 search results listings
Most trusted reviews
85% of customers are more likely to purchase after watching a product video.Bring reviews to life!
Why only have this?
When you could stand out with
Or why only have text reviews?
When this would make a bigger impact
Even the most unlikely of products
come alive with video reviews!
The Power of Customer Reviews
84%of consumers reported that UGC has an influence on what they buy.
Source: Bazaarvoice
UGC videos get more views than brand-owned content. 10x
Traffic - SEO
25%Of search results for the world's 20
largest brands are links to user-generated content.
Source: Kissmetrics
Example: Burberry
Sales surged 50% Y-O-Y following launch of site
Example: Starbucks
Starbucks earned publicity and proved that it strongly valued customer feedback.
Example: Coca-Cola
2% Increase in U.S. Sales
Bring your products to life with visual content
In conclusion
or let your customers do that for you!
The Power of the Play ButtonSlide Number 2Evolution of Content Forms of UGCSlide Number 5Slide Number 6The Power of Customer Reviews: PicturesThe Power of Customer Reviews: PicturesExample: Feefo Photo ReviewsSlide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18The Power of Customer ReviewsSlide Number 20Traffic - SEOExample: Burberry Example: StarbucksExample: Coca-ColaIn conclusionSlide Number 26Slide Number 27