The power of your brand

Allan Bonsall

Without a customer, you don’t have a business

“The only valid definition of business purpose is to create a customer.”

What is a brand?

BRANDS ARE

RELATIONSHIPS MEASURED

BY LOYALTY.

What is a brand?

TRUST

Powerful brands work because customers want to come back, not because they have to!

WiiFM

Are you about DRILL BITS, or HOLES?

“When it leaves the factory it’s lipstick. When it reaches the department store its hope.

Powerful brands are about understanding your customer better than the competition…

making a promise they can trust, and then delivering on the promise

Moment of Truth

STARTFINISH

Moment of Truth

Moment of Truth

BrandCycle