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The Power to Decide - Blu IncKOENIGSEGG REGERA In the battle for th e most xtreme hypercar in the...

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RATECARD 2015 A MEDIA PUBLICATION Official Magazine for Official Tech Portal PRINT DIGITAL ONLINE The Power to Decide Also Available in SINGAPORE INDONESIA THAILAND PHILIPPINES HWM is Malaysia’s leading authority on technology and consumer electronics trends. Featuring comprehensive tech event coverage, as well as in-depth product reviews and comparisons, it’s the go-to resource for discerning professionals who are tech-savvy and influential among their friends and peers. HWM makes buying decision easy.
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RATECARD 2015 A MEDIA PUBLICATION

Official Magazine for

Official Tech Portal

PRINTDIGITALONLINE

T h e P o w e r t o D e c i d e

Also Available in

SINGAPORE INDONESIATHAILAND PHILIPPINES

HWM is Malaysia’s leading authority on technology and consumer electronics trends. Featuring comprehensive tech event coverage, as well as in-depth product reviews and comparisons, it’s the go-to resource for discerning professionals who are tech-savvy and influential among their friends and peers.

HWM makes buying decision easy.

99

M A Y 2 0 1 5 | H W M

THE EXQUISITE AND THE UNORTHODOX

Samsung Galaxy S6 and S6 edge reviewed.

T E L E P O R T

M O R E

I N S I D E >

TAKING TO THE SOCIAL SKIES

Facebook drones to provide five

billion people with Internet.

PIXEL OVERWHELMING

Sharp announces 4K 5.5-inch

IGZO display.

SIMPLICITY MADE BETTER

We tested the Xiaomi Redmi 2.

FALCON PUNCH LANDING

SpaceX's Falcon 9 rocket fails

second landing attempt.

104UNLOCKED

M O R EI N S I D E >PHILIPS OR2000BRetro minimalism.

THE 2015 MACBOOK

Basically Apple’s Chromebook.

CANON XC10Filmmaking 101.

PEBBLE TIMEMore smarts, more watch.

G E A R

NEW THIS MONTH

KOENIGSEGG REGERA

In the battle for the most extreme hypercar in

the world, it would appear that Sweden has

won. The new Koenigsegg Regera is powered

by a twin-turbo 5-liter V8 and three electric

motors, and produces at least 1,500hp. This

number could rise to as much as 1,800hp if

it was running on more potent ethanol fuel.

It’s supremely fast; 0-100km/h is dealt with in

2.8 seconds and it can reach its top speed of

400km/h in less than 20 seconds.

www.koenigsegg.com

Every month, we receive dozens of product announcements

and mentions, sit through many a launch event and try

out all kinds of devices. All these products are then carefully

curated by our crack team of tech gurus. The final list is

presented here in Gear and it is our hope you’ll find

something to geek-out to.

11M A Y 2 0 1 5 | H W M

Of all watch complications, the GMT complication is arguably the most practical and useful. The

name, however, is a bit of a misnomer and it doesn’t help that there are two different types of

GMT watches, thus causing a lot of confusion to newcomers. This month, we explore the roots of the

GMT complication and how to use it effectively.

WATCHES IN-DEPTH:Making the most out of your GMT watch.

by Kenny Yeo

HISTORY OF THE GMT

To understand the GMT complication, it is first

necessary to learn about how it came to be. The

abbreviation GMT refers to Greenwich Mean Time,

which became the global time standard in 1884 - it

has since been supplanted by UTC (Coordinated

Universal Time) in 1972. The GMT complication was

invented by Rolex in 1954 specifically for Pan Am

Airways who needed a watch for their pilots to keep

track of multiple time zones. This watch was the

GMT Master and it had an additional hour hand that

was linked to the main hour hand such that it always

showed the hours in a 24-hour format. By rotating the

24-hour scale bezel, pilots could then quickly tell the

time in a second time zone. In practice, many pilots

set the bezel such that they could quickly tell what

the Greenwich Mean Time was and from there on

calculate the time in other time zones. As a result of

this, the GMT complication is sometimes referred to as

a second time zone complication.

22 • • 2 • 4 • 6

• 8 • 10 • 12 • 14

• 16

• 18

• 2

0•

28

1 2

5

3

4

7

6

1. Second hand.

2. Minute hand.

3. Independent 12-Hour hand: like a conventional watch,

displays AM and PM local time.

4. 24-Hour hand: usually arrow-shaped, displays

24-hour home time.

5. Date window.

6. Setting crown, three positions: screwed in/out, setting

position 1, setting position 2.

7. Bidirectional rotating bezel: when present, either features

24-hour markings, 360 degrees bearing, 60 minutes

divisions or major cities’ names.

ILL

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L E A R N

146 H W M | M A Y 2 0 1 5

SMB THE SMALL MEDIUM BUSINESS SECTION

AZIZUL RAHMAN ISMAIL

He knows what you need

Getting ahead in business as all about

getting the information you need, when

you need it, and Azizul knows this well. He

digests business related technology, events,

news, and products to give you only what

you need to drive your small and medium-

sized business ahead of the pack.

VOLUME 8 ISSUE 2

Dell OptiPlex 9020 Micro

135

140

INSIDE

REPORTCoverage of business events in and out of the

country

IBM MALAYSIA ACCELERATES LOCAL

CLOUD STARTUPSIBM Global Entrepreneur Program to Empower and Enable Local

Startups by Helping Them Harness the Power of the IBM Cloud

Through Initiatives

136

134 H W M | M A Y 2 0 1 5

WAR OF THE CRYSTALSFINAL FANTASY T YPE-0 HD REVIEWED

MAY 2015 VOL 13 ISSUE 2

FEATURELEGENDARY

DEPARTURES

NEWSWIREGOD OF WAR III

REMASTERED, THE

WITCHER 3: WILD

HUNT, AND MOREMay 2015 Vol 7 Issue 9

TAKE TO THE STREETSHOT ON OLYMPUS OM-D E-M5 MARK II

Nikon 1 J5 is

the camera

maker’s first

4K mirrorless

camera

N E W S

Casio targets

selfie lovers

with the EXILIM ZR3500

T E S T

HWM features a magazine within a magazine concept, featuring dedicated sections on mobile devices (Teleport), gaming (GAX), photography (aperture), and all things business (SMB), while the Think and Learn sections provide informative anecdotes and product walkthroughs, respectively.

aperture

GAX

SMB

Learn

Gear

Teleport

CONTENT LIKE NO OTHER

Our long-running annual HWM Brand Survey Awards took on a refreshing new look in 2014. Each year, the HWM+HardwareZone.com Tech Awards for Malaysia will see the year’s innovative products and cutting-edge technologies bestowed with the Editor’s Choice and Readers’ Choice awards, the latter which are voted by readers of HWM and HardwareZone.com.my.

KEY CONTACTSEditorial Michael Low [email protected] & Sales Heng Chip Hian [email protected] Simon Ling [email protected]

Blu Inc Media Sdn Bhd is a dynamic and forward-thinking publisher, bringing you the best print and digital titles in the country. We stand for journalistic integrity, influential reporting and superior design.

MANDATORY ADVERTISEMENT MATERIAL REQUIREMENTSFORMAT Artwork should be print-optimized PDF format with font and images embedded. Artwork should be compliant with the ISO PDF/X-3: 2002 standard as defined by ISO 15930-1. Artwork is preferred to be delivered via Quickcut, or in soft copy on a CD-ROM. | RESOLUTION AND COLOR All images must be converted to CMYK, uncompressed, with minimum 300dpi. | FONTS All submitted fonts must be Mac compatible or converted to path/outline. | COLOR PROOFS A color printout of the saved artwork should be provided as a guideline for color accuracy. | DPS (Double-Page Spread) Should text runs across DPS, please ensure text is 5mm away from the gutter on either side. There is no guarantee of folding alignment precision in all copies. | OTHERS For more information on preparing PDF files, please call Blu Inc Media Sdn Bhd at +603-5569-6800

BLU INC MEDIA SDN BHD Co. Registration No. 7408-K

Lot 7, Jalan Bersatu 13/4, Section 13, 46200 Petaling Jaya, Selangor Darul Ehsan

CONTENT LIKE NO OTHERTEST – In-depth product reviews and comparisonsSPECIAL – Comprehensive coverage of international tech eventsFEATURE – Catch up on the latest tech trends and developmentsLEARN – Informative hardware and software walkthroughs

HWM FAST FACTSReadership 84,000Frequency MonthlyLanguage EnglishCover Price RM12.72 (WM, incl. 6% GST) RM14.84 (EM, incl. 6% GST)

For other configurations and positions, please call our ad sales hotline.

6X 12X4-COLORDouble-spread 14,800 14,400 14,000 13,400 12,600Full-page 6,500 6,300 6,100 5,800 5,5001/2 page (H) 4,100 4,030 3,950 3,740 3,6201/3 page (V) 2,500 2,460 2,410 2,310 2,250

COVER POSITION (4-COLOR)OBC (Outside Back Cover) 12,000 11,600 11,220 10,800 10,400IFC (Inside Front Cover 9,000 8,800 8,000 7,700 7,280IBC (Inside Back Cover) 9,000 8,800 8,000 7,700 7,280

SPECIAL ADVERTISING OPTIONSFront Cover Gatefold 48,000Front Cover Centre Gatefold 43,000Insertions 50 sen per copy (Below 300gram)Onsert 90 sen per copy (Below 300gram)

3X1X

ADVERTISING RATES18X

SIZEFull PageDPS1⁄2 Page Horizontal1⁄3 Page Vertical

TRIM SIZE215mm x 279mm430mm x 279mm215mm x 140mm 70mm x 279mm

BLEED SIZE221mm x 285mm436mm x 285mm221mm x 146mm 76mm x 285mm

TEXT SIZE195mm x 259mm410mm x 259mm182mm x 108mm 60mm x 259mm

TECHNICAL SPECIFICATIONS

A gutter allowance of 10mm per page is recommended for DPS ads.

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AC

KG

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DM

ON

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READERSHIP PROFILE

FemaleMale

Below 2021-2930-39Above 40

Below RM2,500RM2,501 to RM5,000Above RM5,001

SecondaryVocationalDiplomaDegreePost GraduateOthers

Management / IT ConsultantEngineeringSales & MarketingComputer-related (Internet)Computer-related (MIS, IS)Computer-related (Software)Education / TrainingOthers

(%)

1783

8384212

185824

1011202922

8

1020

4112015

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