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The Practical Side of Cell Phones as Traffic Probes The information contained in this document is considered proprietary, and may not be reproduced or redistributed without the consent of Delcan Inc.
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Page 1: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

The Practical Side of Cell Phones as Traffic Probes

The information contained in this document is considered proprietary, and may not be reproduced or redistributed without the consent of Delcan Inc.

Page 2: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Cell Probe TechnologyPart of general trend away from fixed sensors toward vehicle-based informationReflects frustration with high costs and slow pace of deployment for traditional sensorsMore than just ITS - a broad management and planning tool (see NCHRP report)Characteristics:

Low costfull regional coverageperformance-based, and self sufficient business model

Page 3: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Cell Probe TechnologyPractical success requires more than cell phonesCell phone movement based on cell location and “hand-offs” from one cell to anotherPattern recognition techniques filter out data from those not on the highwayThen traffic algorithms generate travel times and speeds on roadway linksCell phones need to be turned on, but not necessarily in useFull regional systems in place in Baltimore, Antwerp, and Tel Aviv = 4,600 miles

Page 4: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Cell Probe Technology

GSM

SampleObserverSampleSam ple

ObserverObserver

Cell

Cell

Cell

D irectionof travel

GSMGSM

SampleObserverSampleSam ple

ObserverObserver

Cell

Cell

Cell

D irectionof travel

Page 5: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Cell Probe Privacy

Speeds on road links

Personal cellular

position data

Estimotion sample

observer

Estimotion traffic

situation

ITIS publishing

systems

Cellular network operator

Cellular network operator ITISITIS

Firewall

Speeds on road links

Personal cellular

position data

Estimotion sample

observer

Estimotion traffic

situation

ITIS publishing

systems

Cellular network operator

Cellular network operator ITISITIS

Firewall

Page 6: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Handset 49, part 1

Page 7: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Handset 49, part 2

Page 8: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Handset 49, part 3

Page 9: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Handset 49, part 4

Page 10: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Handset 49, part 5

Page 11: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Handset 49, part6

Page 12: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Handset 49, full trip

Page 13: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Handset 49, full trip

Page 14: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Path-Finding Drive TestsHandset 47Handset 47 Handset 52Handset 52

Handset 49Handset 49 GPS TrackGPS Track

(b)(a)

(c) (d)

Page 15: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Baltimore MMTISProvides first regional deployment of commercial-quality cellular traffic probes in North AmericaMutually profitable public-private partnership

Test commercial markets during projectIntegrate with existing public data – including transit and E-911Encourage public applications beyond traditional ITS

Contract signed September 2004; data flow to Maryland DOT began April 2005

Page 16: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Baltimore MMTIS – Private Firms

Delcan-NETTransportation and technology consultantsFifty plus years in businessProfitable every year; staff = 500 plus

ITIS HoldingsLeader in traffic probes; staff = 100Commercial customers – 16 automobile firms, for-profit 511Profitable!Publicly traded on London exchange

National cellular firms

Page 17: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location
Page 18: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

MARYLAND DOT CAMERAS SHOW ACCURACY OF TRAFFIC INFORMATION BEING CAPTURED USING CELL PROBES

I-695 at HARTFORD ROADMonday, June 6th 2005

9:02:18 am

Page 19: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

I-695 at HARTFORD ROADMonday, June 6th 2005

9:33:06 am

CELL PROBES ACCURATELY UPDATETRAFFIC CONDITIONS AS CHANGES OCCUR

Page 20: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Produced by Dr Hillel Bar Gerd, Associate Professor, Ben Gurion Negev University, Israel

Page 21: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Baltimore Comparison with RTMS Data

Traffic Situation reported by ITIS CFVD™ Technology and RTMS equipmentBaltimore I-695 @ I-70 Inner loop - Friday, August 12

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Page 22: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Analysis Route Overview

a

Page 23: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Slide 22

a1 This slide gives an overview of the Baltimore ring, and the north-western part which was analysed for this presentationalon, 8/19/2005

Page 24: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Performance data I-695 – July 2005

Page 25: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Baltimore I-695 Weekday Patterns

DistanceTime

CongestionStatus

06:00

12:00

19:00

24:00

Page 26: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Baltimore I-695 Saturday Patterns

Distance

CongestionStatus

06:00

12:00

Time

Page 27: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Baltimore I-695 Route Travel Time

Journey Time (sec)

Time

Day of week

08:00

18:00May

June

July

Page 28: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Travel time comparisons over a common road sectionRoad section of 1.225 miles on I-695 Baltimore Beltway - junction 22 to 23

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Time of day

Travel time (seconds)

04-Jul 11-Jul

04th July public holiday profile - no congestion throughout the day11th July normal Monday congestion profile - increased travel times at peak times

Page 29: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location
Page 30: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location
Page 31: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Beyond Baltimore

Delcan-NET/ITIS selected to negotiate with Missouri DOT

Statewide system -- 5,500 milesSt. Louis, Kansas City, all Interstates plus important rural roadsCompletion within six monthsEmphasis on performance measures and operations

Conversations with other DOTS

Page 32: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Possible ApplicationsTravel Times

For message signs; web sitesPerformance measures

Include arterial network“Top 10” routesTTI-type reports

Operations planningSpecial eventsWork zone managementEvaluation of actions

SafetyFocus on problem areas and assessments

Port/intermodal accessLocal/regional web sitesStatewide coverage

Page 33: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

ApplicationsGeneral Planning and Management

Regional congestion managementArchived data supports system analysis, ”average day” information, long-range planningIntegrated regional or corridor managementPlan for “extreme” or special eventsHomeland security applications – no-notice evacuationsRapid evaluation of alternativesWork zone managementRural planning and operationsTraffic volume estimates -- future

Page 34: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Applications (2)

Performance MeasurementSystem performance in near real timeReliability measures – critical from user’s perspective (travel time index, planning time index, etc.)Performance-based systems – information for operators, users, and the publicCongestion management – support for HOT lanes and other finance alternativesEconomic value from partnerships with business – the DOT a part of just in time delivery

Page 35: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Applications (3)Travel Demand and Air Quality Modeling

Today – Validate travel demand and Mobile6 modelsTomorrow – origin/destination dataTomorrow – New model development: activity-based and beyond

SafetyAnalysis and predictionTargeted deployment of safety personnel

CommunicationPublic participation – real data on congestionNear real-time data – web, PDA, 511Premium 511 service

Page 36: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Applications (4)Freight Operations

Web- or cell-based distribution of roadway informationIndividual dynamic routing recommendations based on congestionTravel time prediction to improve asset utilization

Freight AnalyticsStrategic analysis of freight movement for congestion mitigationOrigin/destination data to examine flows and set prioritiesSupport for cost/benefit and alternatives analysis

Page 37: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Appendix

Safety applicationSome validation results

Page 38: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Safety Example

Operational toolAssign patrol cars to road segments based on:

Average speed – Z percent above speed limitTrigger points – X percent of traffic more than Y percent above speed limit

Identify trends and historical patternsShort-term forecasts

Evaluation tool – near real-timeAssess what worked and how wellStatistical analysis of patterns

Page 39: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Safety ExampleRoad # 5

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0 5 10 15 20 25

Hours

Km

/h

5290

4920

4918

Speed Limit

Page 40: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Distribution of Speeds

Speed Limit

Safety Example

Page 41: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Validation results

Tel Aviv system – Dr. Hillel Bar Gerd, Associate Professor, Ben GurionUniversityev University, Israel

“The main conclusion of this experiment is that in most cases all three methods (floating vehicle, loop detectors, and the cellular system) provide very similar travel time estimates. In that respect, the cellular system is a reliable method for travel time measurements, suitable for many practical applications.”

Page 42: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Produced by Dr Hillel Bar Gerd, Associate Professor, Ben Guion Negev University, Israel

Page 43: The Practical Side of Cell Phones as Traffic Probesalaink/Orf467F07/CellPhoneProbes.pdf · Practical success requires more than cell phones Cell phone movement based on cell location

Comparison to GPS

Loop detectors

CFVD™

0.90 min0.49 min

1.13 min1.25 minRMS

Bias

1.34 min 1.44 minAccuracySQRT(Bias2+RMS2)

Produced by Dr Hillel Bar Gerd, Associate Professor, Ben Guion Negev University, Israel


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