The Presentation in KM743
Miss. Khemiga Takum ID number: 582132007
Miss.Yin Yilan ID number: 582131004
Mr. Yang Jun ID number: 582131003
Mr. Xie Siyu ID number: 582131009
Mr. Liu Xin ID number: 582131005
College of Art Media and Technology, Chiang Mai University, Thailand
Agenda
The Invitation in R-L-D-S
Generic Strategies
Core Competencies
• Introduction
• Comparison
1. Daiso
2. Lotus
3. The Salad Concept
4. Rimping
1. Price
2. Service
3. Customers
1. Apple
2. Samsung
1. Rimping
Core Competencies
—— Apple & Samsung as an example
Introduction
• Apple Inc. is an American multinational technology company headquartered in Cupertino,
California, that designs, develops, and sells consumers electronics, computer software, and
online services.
• It hardware product include iPhone smartphone, the iPad table computer, the Mac personal
computer, the iPod portable media player, and Apple Watch smartwatch.
Introduction
• Apple Inc. is an American multinational technology company headquartered in Cupertino,
California, that designs, develops, and sells consumers electronics, computer software, and
online services.
• It hardware product include iPhone smartphone, the iPad table computer, the Mac personal
computer, the iPod portable media player, and Apple Watch smartwatch.
• Apple’s consumer software includes the OS X and iOS operating systems, the iTunesmedia
player, the Safari web browser, and the iLife and iWork creating and productivity suites.
Introduction
• Apple Inc. is an American multinational technology company headquartered in Cupertino,
California, that designs, develops, and sells consumers electronics, computer software, and
online services.
• It hardware product include iPhone smartphone, the iPad table computer, the Mac personal
computer, the iPod portable media player, and Apple Watch smartwatch.
• Apple’s consumer software includes the OS X and iOS operating systems, the iTunesmedia
player, the Safari web browser, and the iLife and iWork creating and productivity suites.
• Its online services include the iTunes Store, the iOS App Store and Mac App Store and iCloud.
• Product differentiation
Apple being the inventors of the mouse and the track pad always believed in innovating
products. Apple products include the iPods, iPads, iTouch, iTV and iPhone along with a number
of computer enhancing apps and software’s. With the introduction of the iPod in the year 2001,
Apple started diversifying its products in such way that its competitors could barely even get a
whiff of what was happening in this tech world. Thus now Apple is fondly called as a haven of
consumer electronics.
• Superior brand and product placement
With competitors like Microsoft offering their software’s for almost a majority of personal
computers, the founders of Apple decided to go the niche marketing way, thus pricing their
products at a superior level than the others. They could afford to do this because of their solid
foundations of R&D, product differentiation and traditional marketing.
Characteristics
• Customer loyalty
This is the most essential element deciding the popularity of your product and Apple
certainly managed to do it the right way. By establishing sole Apple selling product stores all over
the globe, the sellers are well equipped with the knowledge they require to sell the product, thus
creating an excellent customer support unit. The consumers can personally check out all the
features in this store and have a real life experience of using the Mac.
• Maintaining Secrecy
The employees at Apple truly believe in creating a roar of curiosity in the markets. Thus all
the details of their products are highly protected and in no way can be leaked out to the people.
This is another major reason why Apple has been successful in beating its competitors and
enjoying a larger market share.
Characteristics
Core-Competences
• Innovative designs
• Technology
Introduction
• Samsung is a South Korean multinational conglomerate company headquartered in Samsung
Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them
united under the Samsung brand, and is the largest South Korean chaebol(business
conglomerate).
Introduction
• Samsung is a South Korean multinational conglomerate company headquartered in Samsung
Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them
united under the Samsung brand, and is the largest South Korean chaebol(business
conglomerate).
• Notable Samsung industrial subsidiaries include Samsung Electronics(the world’s largest
information technology company measured by 2012 revenues, and 4th in market), Samsung
Heavy Industries(the world’s 2nd largest shipbuilder measured by 2010 revenues),
and Samsung Engineering and Samsung C&T(respectively the world’s 13th and 36th largest
construction companies). Other notable subsidiaries include Samsung Life Insurance(the
world’s 14th largest life insurance company), Samsung Everland(operator of Everland Resort,
the oldest theme park in South Korea) and Cheil Worldwide(the world's 15th-largest
advertising agency measured by 2012 reven..
Introduction
• Samsung is a South Korean multinational conglomerate company headquartered in Samsung
Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them
united under the Samsung brand, and is the largest South Korean chaebol(business
conglomerate).
• Notable Samsung industrial subsidiaries include Samsung Electronics(the world’s largest
information technology company measured by 2012 revenues, and 4th in market), Samsung
Heavy Industries(the world’s 2nd largest shipbuilder measured by 2010 revenues),
and Samsung Engineering and Samsung C&T(respectively the world’s 13th and 36th largest
construction companies). Other notable subsidiaries include Samsung Life Insurance(the
world’s 14th largest life insurance company), Samsung Everland(operator of Everland Resort,
the oldest theme park in South Korea) and Cheil Worldwide(the world's 15th-largest
advertising agency measured by 2012 revenues).
• Samsung has a powerful influence on South Korea's economic development, politics, media
and culture and has been a major driving force behind the “Miracle on the Han River”. Its
affiliate companies produce around a fifth of South Korea's total exports.
• Low prices
To have a low prices, Samsung develop its own products, such as: semiconductors,
telecommunications, digital media and so on. However, there are still some challenges, like life
cycle for electronics short, changing business environment and increased demand.
• High technology
Products usually involve the latest technology. Samsung inspires the world and shapes the
future with transformative ideas and technologies, redefining the world of TVs, smart phones,
wearable devices, tables, cameras, digital appliances, printers, medical equipment, network
systems, and semiconductor and LED solutions.
Characteristics
• Short product life cycle
Many firms: Google, Apple, Intel seek to acquire companies who’ve already developed Use
Cases, but don’t won the capability to identify and exploit in the market. In the same manner,
Samsung can do that. It can just use 5 months to product a new product and 12 months to
typically new generation of products. Because of the short product life cycle, Samsung opposes a
lot of competitiveness in the market. Huge demand and short product life cycle, people are
willing to pay more on innovative product, high possibility of introducing new product.
Characteristics
Characteristics
• SWOT in Samsung
I. Strengths
II. Weakness
III. Opportunities
IV. Threats
Highly competitive business environment, currency risk, lack of innovation.
Strong brand equity, constant focus on research and development, diversified business
portfolio across multiple product categories.
High promotional activities cost, product recalls reflect poorly on brand image, too much of
dependence for software from other parties.
Expanding product categories(digital media & air-condition product), launching Indian
market, opening more stores and service provider.
Core Competences
• Technology/Leadership Innovation
• Customer Value Creation
• Creative and Experienced Employees
• Acquire new technology
• Constant product innovations
• Maintain brand image
• Make profit
Future objective of competitors
Key competitors