The presentation

will begin soon…

FRANCE

SORA PARK

SUNGHWAN YOO

International

Marketing

‘Republique francaise’…

Contents

1 / Overview

2 / Background of market

3 / Culture & Business Practices

4 / Opportunity & Risk

Overview of France

Capital : Paris (largest city)Official language : French

Area : 214,890 sq miles

Population

Currency : Euro (€), Franc

- Total : 63,587,700(2006)

- Structure :

92% French, 3% North African,

2% German, 1% Bretagne,

2% etc

(5 million people of Muslims)

Backgrounds of market: Population

Backgrounds of market: Population

Backgrounds of market: Population

• France is now entering into the aging society

Backgrounds of market: Fertility Rate

(children born/woman)

00 01 02 03 04 05

1.75 1.74 1.85 1.851.751.76

Backgrounds of market: Economics

F r a n c e

GDP (2005)

Inflation Rate : 2%

- Total : $1.830 trillion

- Per capita : $29,316

Yearly Growth Rate : 4%

Major products : Oil, Steel, Agriculture, Luxury goods

Major trading countries : EU, USA

Backgrounds of market: Economics

France's GDP growth is relatively robust.

The unemployment rate is high, at nearly 10%. (Creating jobs is the top priority of the government)

France's poverty rate remains one of the lowest in the world.

France joined in EU in March 1957& adopted the euro as its currency in January 1999

Backgrounds of market: Trade Policies

Import and Trade Tariffs : Duties are applied to imports from non-EU countries

Trade policies are determined by European Union agreements and practices

- FTAs : Norway, Iceland, Switzerland, Hungary, ... (26 countries)

- Most raw materials : duty-free or at low rates- Most manufactured goods : rate between 5 and 17 percent- Most agricultural product imports : strictly regulated based on EU and French standards

Culture& Business Practices : Cultural Behavior

Punctuality is treated very casually in France.

France is a highly stratified society, with strong definition and competition between classes.

The French handshake is brief, and is accompanied by a short span of eye contact.

Always shake hands when meeting someone, as well as when leaving.

The French have a great respect for privacy because they are privacy-sensitive people.

Relationships & Communication

Appointments are necessary and should

be made at least 2 weeks in advance.

Do not try to schedule meetings during

July or August. (common vacation period)

Business Meetings Etiquette

 Emphasizing courtesy and a degree of formality. The French appear extremely direct because they are not afraid of asking probing questions.

Culture & Business Practices : Business Etiquette

Business Cards Business cards are exchanged after the initial introductions. Include any advanced academic degrees. French business cards are often a bit larger than in many other countries.

The handshake is a common form of

greeting. Business can be conducted during

any meal, but lunch is best.   Business dress is stylish.

General Etiquette

Culture& Business Practices : Business Etiquette

Opportunity & Risk : Market Opportunities

Food

Safety & Security Equipment

Computer Service

Telecommunication

Automotive Parts Equipment

Medical Equipment

Opportunity & Risk : Market Risk

High chronic unemployment rate (since the 1970s) A failure of inconsistent policies

Low participation of specific groups such as the low-skilled and those nearing retirement age Relatively low average hours worked

Low Labor Performance

Policy considerations often hamper the emergence of effective competition It reduces productivity growth and hinders job creation in regulated sectors

Opportunity & Risk : Market Risk

!

!

!

Instability of Labor Market

Restrictions on competition

Any question?

Reference

www.wikipedia.org

www.oecd.org

www.census.gov

www.cyborlink.com/besite/france.htm