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THE PRESENTATION WILL START SHORTLY Thank you for your patience 1
THE PRESENTATION WILL START SHORTLYThank you for your patience
1
PRODUCT LAUNCH
INTRODUCING THE NEW
THERMAL TRANSFER
ZD420 & ZD620DESKTOP PRINTERS
MARK TOGHERREGIONAL PRODUCT MANAGER
DESKTOP PRINTING
DAVID YOUNGPRODUCT MARKETING MANAGER
AIT PORTFOLIO
AGENDA
3
Product
IntroductionFeatures &
BenefitsApplications
Marketing
& Launch
Supplies &
Services
THE CHANGING MARKET
Thermal printers that focus only onspeeds and feeds aren’t enough anymore.
INTELLIGENT
Packed with productivity tools that empower
enterprises and workers.
Everyone and everydevice linked to eachother, the Cloud & IoT.
CONNECTEDMOBILE DEVICE
COMPATIBLE
The ability to interact with and manage from any mobile
device anywhere.
5
Print Touch
Tap your NFC-
enabled mobile
device to pair
and print or
access Zebra’s
knowledge
base
Cloud Connect
Secure and
direct connection
to Cloud-based
apps via
standard
WebSockets
technology
Virtual
Devices
Supports
well-known
legacy and
competitive
printer
languages
Profile
Manager
Deploy, edit
and manage
one printer,
a group of
printers or
all printers
ZEBRA-ONLY ENTERPRISE PRINTER OPERATING SYSTEM
SDK API
SDK to
support
rapid
deployment
SOTI/AirWatch
Integration
with popular
Mobile Device
Management
tools
Link-OS Makes Printer Management Easier Than Ever
DESKTOP PORTFOLIO – PHASE 2DESKTOP PORTFOLIO
DESKTOP PORTFOLIO – 4-inch THERMAL TRANSFER
INTRODUCTION
ZD420 & ZD620
8
INTRODUCING
THEZD420
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All the right features, at the right price.
Designed to boost productivity and simplify deployment
and day to day management.
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4 inch thermal transfer
Easy to use – practically no training required
Backwards compatible with virtually any printer
Supports more applications, including 300 dpi
Link-OS for easy integration and management
Field-upgradeable, modular design
INTRODUCING
THEZD620
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When print quality, workforce productivity and
management simplicity matter, the ZD620 delivers.
Maximum throughput, print quality and manageability
to keep your business operations moving
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Premium 4-inch thermal transfer
Superior print performance
Easy to use — virtually no training required
Backwards compatible with practically any printer
Supports more applications, including 300 dpi
Link-OS for easy integration and management
Field-upgradeable, modular design
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FEATURES & BENEFITS
ZD420
It’s a Snap to Upgrade
BACKWARDS COMPATIBLE WITH…
Legacy
Zebra and
competitive
printers
Existing
applications
and label
formats
Existing printer
languages
ZEBRAZPL / EPL
Many
non-ZEBRA
languages
THE RESULT?PLUG-AND-PLAY INSTANT UPGRADE
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ADD THE OPTIONS YOU NEED
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Unbelievably Flexible and Adaptable
WHEN YOU NEED THEM…
300 dpi
printing
A peeler
and
cutter
Serial and
Ethernet connections
NO NEED TO RETURN TO THE SERVICE DEPOT.
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Connectivity OptionsConnect to any existing wired and
wireless network — or directly to a PC
USB 2.0
USB Host
10/100 Ethernet
Bluetooth Low Energy
Bluetooth 4.1
Auto-sensing Serial
Wi-Fi 802.11ac
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FIVE STATUS ICONS
THE RESULT? Fast resolution of issues. Maximum uptime.
Status
Pause
Supplies
Data
Network
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Intuitive New User Interface
LET USERS
KNOW AT A
GLANCE
WHAT THE
PRINTER
NEEDS
Power Button
THE RESULT? Easy setup. Fast resolution of issues. Maximum uptime.
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Optional 10-button Color LCD:
Fool-proof Setup and Troubleshooting
Display changes
color when the
printer is paused
or in an error
state
Common UI and
navigation with
Zebra mobile
and industrial
printers lowers
the learning
curve
5 Status LEDs
3 Buttons
PAUSE, FEED, CANCEL
4-Way Menu Control
and Selection
Print Touch (NFC)
Tag Location
Menu
Forward & Back
FEATURE – ZD620
Proprietary dual-ribbon handling design
High Capacity Ribbon
Increased
Uptime
Easy Load,
Easy Change
No
Secondary
Cores *
* when using genuine Zebra ribbon
FEATURE
1:1 4:1
Precision, Accuracy, Quality
Media Handling
Moveable
Sensors
Roll Holder
& Guides, and
Adapters
Media Dancer
Arm
(ZD620 only)
FEATURE
Location of Media Dancer Arm (ZD620d) highlighted
Attached Power Supply
& Printer Adapter Plate
Field-installable options
ACCESSORIES
Tidier installations
Minimise risk
MARKETS &
APPLICATIONS
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Disinfectant- Ready
UV-Ready
Medical Grade Power Supply
Sealed Button Interface
300dpi Resolution Option
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DESIGNED FOR HEALTHCARE
Small Media Capable
APPLICATIONS
Asset management
Agency labels
Compliance labelling
Specimen labels
Patient identification
Document labels
Archiving
Blood bag labels
Harsh environment
labelling
Outdoor product
labelling
Specialty labelling
Safety labels
Evidence tracking
Overprinting
Sterile services
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CONFIGURATION
& PRICING
2
4
ZD62143-T0EF00EZ
SKU STRUCTURE
Class 2 = “good”
4 = “better”
6 = “best”
Model 1 = 2-inch printer model
2 = 4-inch printer model
Version 0 = 3-button, 5-LED user interface
1 = 10-button, LCD user interface (ZD620)
H = healthcare version
Print Width 2 = 2-inch printer model
4 = 4-inch printer model
DPI 2 = 203 dots per inch
3 = 300 dots per inch
Print Method D = direct thermal
T = thermal transfer
C = cartridge thermal transfer
Media Handling 0 = no options (tear)
1 = dispenser (peeler)
2 = cutter (liner and tag)
Power Cord E = Europe and UK
Connectivity 0 = USB, USB Host, (ZD420)
E = M + Ethernet (ZD420)
W = M + Wi-Fi (ZD420)
F = M + Serial + Ethernet (ZD620)
L = F + 802.11ac Wi-Fi + BT4.1 (ZD620)
RFID/Power 0 = no RFID
Region 0 = no code required
2 = Rest of World
Firmware EZ = Standard EZPL firmware
ZD42043-T0EE00EZ
CONFIGURATION
ZD62142-T2EL02EZ
#1 #2
PART NUMBER CONVERTER & PRICING
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MARKETING
& LAUNCH
Confidential: For Internal Use Only28
Zebra Marketing Activities – ZD420/620
Older G series New ZD Series
Zebra need to shift customers minds
from popular G Series to the new ZD
range
We’ll need to shift customers to understanding, therefore:
• Phase 1 - Awareness campaign – October to January• Zebra.com updated with explanation of the ZD improvements• Advertising in targeted publications• Keyword Purchasing• Blog posting on ZDs
• Phase 2 – Post the Direct Thermal Launch and Link OS 5• Campaign on “Choosing the right printer”
• Landing page for selection of full ZD range (cartridge, TT, DT)• Further advertising and social actives
Confidential: For Internal Use Only29
Zebra Marketing Activities – Software & Printer Services
Campaign Targeting Resellers
combined with end user
awareness
Campaign continuing
throughout Q4 and option to
review with new PrintDNA
messaging
FYI: Consideration on a linerless
printing campaign Q1
COLLATERAL
▪ Customer-facing Presentation
▪ Sales Battle Card
▪ Product Descriptions
▪ Specification Sheets
▪ Channel Sales Card
▪ Channel Assets for Co-Branding
• Print Ads, eDMs, Digital Banners
▪ Product Overview Video
Zebra Marketing Assets for Partners – ZD420/620
COLLATERAL
▪ How To Videos
▪ Product Photography
▪ “Application” Photography – as in use by a customer
▪ Stand-alone FAQs
▪ Comparison Guide to Zebra Products
▪ Comparison Guide to competitor products
▪ Zebra.com Web Content
Zebra Marketing Assets for Partners – ZD420/620
Confidential: For Internal Use Only32
Zebra Marketing Activities - REMINDER
Remember:
Webinar on the new mobile printer – ZQ320
Thursday 14th September at 14:00 (UK time) / 15:00 (CET)
Registration Email in your inbox, otherwise: https://attendee.gotowebinar.com/register/2028169428917585922
ZQ320 - Indoor ZQ320 - Outdoor
▪ Partner Announcement 22nd September
• Access to marketing collateral and buy stock
▪ End user sales – 4th October
• All public information is embargoed until then
▪ Discontinuation Dates:
• GC / GK date will be announced in January - alongside the Direct Thermal variant release
• iMZ date will be announced in April
Confidential: For Internal Use Only33
Key Dates
What is good/bad? More/Less content? More video? Infographics? Photos?
Question: What do you need from marketing to sell more?
Feedback to: David Young [email protected]
Zebra Marketing Feedback
Global Launch Webinar
Legacy of Innovation Continues
To highlight the strategy of innovation and investment Zebra has placed into Printers and Software
When: 28th September broadcast from our Global colleagues in the USA
Time: 15:00 (UK Time) / 16:00 (CET)
Registration: Webinar emails will be sent out shortly
Confidential: For Internal Use Only34
LAUNCH
Exceptions
Compliance
36
SERVICES
Zebra is bringing new “Special Value” service plan
This addresses customers who want some cover but not the money for the full Zebra One Care packages
List Price: Only $25
Resellers: Ability to generate extra revenue
Customers:
• Peace of Mind with the cover
• Gives far more than Warranty
• At a lower price point than other Zebra OneCare service packs
Note:
The existing Zebra OneCare packages continue to be available and this does not replace any of the packages
Confidential: For Internal Use Only37
Zebra OneCare™ SV for Printers
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BENEFITS
Outstanding
value – eliminates
unexpected
repair costs
Maximize
device uptime
Unparalleled “from
the manufacturer”expertise
Provides just the right
level of service for
your ZD400 series
printers
Zebra OneCare™ SV for Printers
ZEBRA CERTIFIED
SUPPLIES
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Custom LabelsStocked Labels Wristbands Ribbons
ZEBRA CERTIFIED SUPPLIES – What’s it all about?
WE ARE
HERE
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VISIT THE SUPPLIES PAGE ON
PARTNER GATEWAY
DOWNLOAD: PRICE
LISTS, DATASHEETS,
BROCHURES,
COMPLIANCE INFO,
VIDEOS, ONLINE TOOL
LINKS, AND MORE…http://partnerportal.zebra.com
If you’d like to know more about Zebra
Supplies we hold regular supplies
training days at our Preston site,
email [email protected]
for more info!
REVIEW
Feature
RichCost
Effective
Smarter &
IntuitiveMarket
Growth
Supplies &
Services
