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“An historical phenomenon … the Internet and its technologies are playing vital roles for candidates and
their campaigns, the mainstream media, and voters and citizens”
Laura Gordon-Murnane: published in November/December 2007
(Gordon-Murnane (2007) p19).
Tressa Reed: February 18, 2009: Online Politics
Mainstream news sites are using more and more videos, pictures, and audio to cover the 2008
Presidential Election
“42 % of voters look to the Internet for information about issues and candidates in the upcoming
presidential election, with the Internet a considerably more popular information source than newspapers
among respondents between the ages of 18 and 34” (Gordon-Murnane (2007) p.20)
• DEMOCRATIC CANDIDATES
BARACK OBAMA https://donate.barackobama.com/page/contribute/dnc08splashnd
Joseph Biden, Hillary Clinton, Christopher Dodd, John Edwards, Mike Gravel, Dennis Kucinich, Bill Richardson
• REPUBLICAN CANDIDATES
JOHN McCAIN http://www.johnmccain.com/
Sam Brownback, Rudy Giuliani, Mike Huckabee, Duncan Hunter, Ron Paul, Mitt Romney, Tom Tancredo, Fred Thompson
All the campaigns have a website but not all have a blog
Talking Points Memo (TPM) http://www.talkingpointsmemo.com/
DailyKos.com http://dailykos.com/
White House Blogger
Candidate Websites &
Social Networks are very successful tools to raise
money using the Internet
CNN–YouTube held a Republican debate on September 17, 2007
http://www.youtube.com/watch?v=4FswauQk_po
CNN held the first CNN–YouTube Democratic
Debate on July 24, 2007
The following slide is CNN–YouTube Democratic Debate
• News
• Interactive tools: comments to the reporters, comments on news blogs,
• Sharing tools: Digg, Newsvine, Facebook, del.icio.us, email, mobile, and RSS alerts
• Election guide tools (information about the candidates),
• Candidate fundraising activities
• Campaign issues
• Calendar of scheduled events
• Polls
• Surveys of the candidates
How well did mainstream sites provide for the 2008 presidential campaign?