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An 8-minute summary by Simon Hertnon of his forthcoming book, The Price of Words. Compiled specially for:
An 8-minute summaryby Simon Hertnon ofhis forthcoming book,The Price of Words.
Compiled specially for:
we’re overloaded
1990 2000 2010 TIME
VOLUME OFINFORMATION
Informationwe produce
Our capacityto consumeinformation
we’re overloaded
1990 2000 2010 TIME
VOLUME OFINFORMATION
Informationwe produce
Our capacityto consumeinformation
information oversupply> It’s information, not data, knowledge, or wisdom> Unneeded emails> Bloated reports> Attention-gobbling sound bites and advertisements> Most social media
problems#1 We’re overloaded with information
problems#1 We’re overloaded with information#2 Knowledge workers undersell and overwrite
marketersadvertisersjournalists
problems#1 We’re overloaded with information#2 Knowledge workers undersell and overwrite#3 Knowledge workers are underskilled
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1000:1Approximate ratio of tertiary and vocational training to writing training for highly-educated knowledge workers.
it’s 2012TECHNOLOGY EXPLOSION
+ POPULATION EXPLOSION
?
we’re overloaded
1990 2000 2010 TIME
VOLUME OFINFORMATION
Informationwe produce
Our capacityto consumeinformation
The Price of WordsSection one: Today Section two: Tomorrow
‘more’ is better
too little optimal too much
too little optimal too much
1982
too little optimal too much
1982 2012
too little optimal too much
1982 2012
5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
Think
optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
Think
Write-up
5 steps to ‘tomorrow’1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
5 steps to ‘tomorrow’1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness 4. Think and design5. Lead the change
