Date post: | 17-Jul-2015 |
Category: |
Technology |
Upload: | ambreen-hussain |
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hi!
AgendaBackground & Work Experience
Notable Products Managed
Process
Nuances
Q&A
Native Texan
BA English, The University of Texas at Austin
MFA Design & Technology, Parsons
Background
Developer
● Bravo TV, iVillage ● ELLE.com● Various Sony Music artists, such as Beyoncé & The Strokes
Product Manager
● Sony Music & Sony Pictures, New Media Solutions Lab● General Assembly
Educator
● Thinkful ● Parsons MFA DT
WeRk Experience
Notable Projects
TL;DR: Making close to 300 artist sites in over 13 languages mobile-optimized
THE NUMBERS
• Hit six month deadline
• Increased traffic by 40% (20% upon initial launch)
THE REDEFINED ROLES OF OUR DIGITAL TEAM
• Flat hierarchy
• Transitioned into a really great agile process
PERSONAL GROWTH
• Took public speaking & Agile Scrum courses, PM course at General Assembly
• “Mobile First”
Sony Music, Mobile
Key ContributionsTransition from Waterfall to Agile
User Research
Sprint Planning
Responsible for Meeting Time & Budget
beIN SportTL;DR: Partnered with Al-Jazeera to bring soccer to the US
THE NUMBERS
• Hit the deadline within four months!
• Increased page views by over 300% for World Cup
• Initial launch had close to 1M visitors
THE REDEFINED PRODUCT ROLE
• Unique blend of Product and Account Management
• Training sessions with beIN Producers and Marketers
PERSONAL GROWTH
• Being cognizant of “known unknowns”
Key ContributionsZero to Launch
Data-Driven Analysis
User Stories & User Flows
Integrated Codebase
Account Management & Training
GA OnlineTL;DR: Launching an online campus presence to meet
global demands
THE NUMBERS
• Surpassed Q3 2014 goals by 200%
• Completion rate at 60%, 6x average for MOOCs
• NPS 56 (Goal was 50)
THE REDEFINED PRODUCT ROLE
• Wore many hats! GM, Product Marketer, “mini-CEO”
PERSONAL GROWTH
• Really pushed me to be a business owner
Key ContributionsZero to Launch
Data-Driven Analysis
Requirements gathering
Communication & Training in all departments
Product Marketing
P&L
process
1. Define Goals
2. Research
2. Research
2. Research
3. Competitive Analysis
4. Wireframes
5. Prototyping
6. User Stories
7. Design & Dev
8. PM Signoff
9. Demo & Launch
10. Learn & Iterate
nuances
Discover Your Audience
User Flow, beIN Sport It takes more than
just user stories...
Sell & Market Circuits!
thx!