Date post: | 21-Jul-2015 |
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Education |
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The production process and promotion ofvideo in UCD Library, integrating Web 2.0 andsocial networking technologies
James MolloyAssistant Librarian – Reader ServicesJames Joyce Library [email protected]
• Express Service video• Facebook “vox pop” videos• Laptop Loans video (in production)• Library induction video (September 2009)
• Background– An idea formulated in early 2007
– NUIM video– Other projects took priority– April 2008, Tony Clarke from systems team
produced a short video for use at a seminar– Equipment and expertise to hand (in house)
• Express Service– Short Loan - presently 100% due to RFID– General Collection – (Sep 07 – Aug 08) 14%
• Projected - 70% usage• Increase since introduction of the video?
– Need to compare figures for (Sep 08 – Aug 09)
• Assistance from UCD AV centre
• Story board using digital photos
• Script/text
• Filming– Close ups– Walking in and out of frame– General shots + busy background shots
• Time line– Filmed in May 2008 in HSL and JJL
– RFID introduced during summer– Updated film in September to add RFID– Sound recording Oct 08 - Garage Band/Mac– Editing Oct/Nov 2008 – Mac iMovies– Launched 13th Nov 2008
• Promotion – Reader Services blog
http://ucdreaderservices.blogspot.com/2008/11/express-service-video.html
– UCD Library Facebook page– Email to all UCD Library staff– Reader Services Roadshow– 3M + RFID tours– iPod Competition – Library News Nov 08
• Express Service Video added to alternative video hosting sites 20th Jan 09– Daily Motion– http://www.dailymotion.com/ie– Veoh– http://www.veoh.com/– Metacafe– http://www.metacafe.com/
• Filmed on 10th November 2008
• Edited on Mac – iMovies
• Launched on Facebook 2nd December
• 10 Videos added over 2 weeks
• Promoted on Reader Services blog + Facebook + email to UCD Library staff
• UCD Library fans doubled in two weeks
• PC alternatives – Sound editing – Audacity
– Free open source software for editing– http://audacity.sourceforge.net/– Video editing – Movie Maker 2.1– Windows Vista, Windows XP– http://www.microsoft.com/windowsxp/downloads/updates/moviemaker2.mspx
• Evaluation– Experiment– Consider the benefits– Can be time consuming– Project should warrant a video– Changes to procedures– Consider the background when filming– Keep it simple– Feedback