Motorsports ManagementDistance learning alongside work
"Management knowledge in motor sports is in demand. The students are close to the motor sports events at the Nürburgring,"
says professor Dr. rer. oec. Bettina Reuter, head of the program MBA motor sports management,
"it is an ideal place to bring science and experience together."
Further informationwww.zfh.de/mba/motorsport-managementhttp://mba.bw.hs-kl.de/studiengaenge/motorsport-management
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The program at a glance
Admission criteria
▪ A successfully completed academic study (with a grade of at least 2.5 or grade C)▪ work experience (at least 1 year) after the fi rst academic degree
Certifi cate program or module study (for Undergraduates)▪ University entrance qualifi cation or▪ Professional qualifi cation and training as well as work
experience of at least 1 year
Degree, duration
▪ International anerkannter akademischer Grad Master of Busi-ness Administration.▪ 90 ECTS-Punkte▪ Vier Semester Regelstudienzeit
Zertifi katstudium oder Modulbelegung▪ Hochschulzertifi kat der Hochschule Kaiserslautern
Cost
Master’s program1.900 € each semester (1st-3rd semester)2.290 € for the 4th semesterCertifi cate program or module studyDepending on the modules chosen between 475 € and 1.900 €plus social contribution the University of Kaiserslautern each se-mester
Motorsports offers a large but also complex range of activities with a large number of different disciplines, classifications and event locations.Comprehensive knowledge of the structures, the relevant proces-ses and procedures in this popular sport are the requirements for being successful in motorsports. This applies to the relations between the teams, the manufacturers and drivers on the one hand as well as the series promoters and umbrella and world organizations on the other hand.The sporting success is always a result of the sum of the individual goals of all team members.On this account personnel selection and personnel management are key competencies that are required for the interaction between different fields. The MBA – Distance Learning Program Motorsports Management meets these requirements precisely.
In addition to profound knowledge of business administration and detailed knowledge about the motor sports sector, the program will provide key skills in the areas of marketing and personnel ma-nagement.Furthemore sponsoring, marketing drivers, contract law and team leadership are part of the study contents. The interdisciplinary qua-lification opens up a wide range of work fields in national and inter-national motorsports.
Order of study
The AQAS accredited distance learning program MBA motor-sports management consists of 10 modules as well as a master thesis. The study program follows the blended learning concept which offers a versatile mix of self-study, attendance phases and e-learning units.
Self-study phasesThe students acquire the contents of the individual modules mostly independently and self-regulated in self-study. Course material and other web-based course contents and exercises are provided for this purpose.
Attendance phasesThree to four 2-day attendance phases are offered each semester, mostly Fridays and Saturdays at the Nürburgring. The self-learned knowledge will be discussed, deepened as well as reflected.As a venue for various motor sports and sports events as well as being a location of an industry pool the Nürburgring is the ideal connection between economy and science.Along with practical orientation and the possibility of networ-king it offers unique possibilities for students.
E-LearningFurther course materials, knowledge forums as well as education software and exercises are offered by an e-learning platform for each module.During the whole program students, professors, lecturers and study coordinators are in constant exchange.
Application
Start during the winter or summer semester!
Application period: winter semester: 1st May – 15th July each yearsummer semester: 1st November – 15th January each year
Within these deadlines you can apply online at the ZFH on www.zfh.de/anmeldung
Contents
In the first two semesters the study program will impart profound practice-related knowledge in management. In the third and fourth semester the specialization in motorsports management is intro-duced.
▪ management framework▪ communication and soft skills for executives▪ marketing politics & strategy▪ success-oriented and finance oriented management▪ marketing: market research and customer management▪ management: economics & quantitative analysis▪ organization and financing in motor sports▪ personnel-, project- and management techniques in motorsports▪ marketing in motorsports▪ master thesis including colloquium▪ international master thesis seminar (motorsports project)
A team of practically experienced professors with numerous cor-porate contacts as well as executives and experts will arrange the study program very practically and application-oriented.
Advantages
▪ MBA degree alongside work▪ State-run University▪ excellent cost-benefit-ratio▪ study contents can also be chosen as a certificate program▪ individual planning independent of place and time▪ flexibility in self-study▪ consolidation of knowledge by residential teaching and lecturing on
campus▪ expertise is related to practice and can be immediately applied at
