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©2014 MEDIAMATH INC. 1
Laying the Groundwork for Programmatic Success
Digiday Retail 2014, Jake Engwerda, MediaMath
Proof:20% lift in ecommerce website traffic
©2014 MEDIAMATH INC. 3
Image represents percent budget allocation to the client’s various efforts
Goal: Brand Awareness & Engagement
Combined online & web-influenced sales to reach:
Forrester Research
$1.8 trillion by 2017! Up from $1.3 trillion in 2013
“With the proliferation of channels and growing number of devices used by any one consumer, advertisers are increasingly seeking an efficient central operating system to manage all of their multichannel advertising strategies and activate their data to grow their marketing ROI.”
- AdExchanger
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Understanding What Works: leveraging advanced attribution at every bid decision
Proof:28% increase in higher revenue generating touch points