The promise of programmatic

How do I navigate this marketplace?

And what about “Programmatic TV”?

Talk to me about brand safety

So, what should I

take away from this

chat?

• Programmatic is no longer “emerging” – experts predict ~90% of all advertising will be programmatic within a decade

• Programmatic is precision at scale

• Programmatic enhances how we connect with our audiences & buying efficiencies and marketing effectiveness